| Module | Credits | Compulsory/optional |
|---|
| Child Language & Communication | 15 Credits | Optional |
| This module provides a detailed investigation of how children acquire their first language and the theories that seek to explain the process. We will look at child language from the pre-linguistic stage through to the acquisition of words, morpho-syntax and inflections. You will also explore the relation between language and cognitive development, as well as the acquisition of communication skills. These topics will be considered for both monolingual and bilingual children. |
| Clinical Linguistics | 15 Credits | Optional |
| This module examines the effects of developmental and acquired disorders of language and/or communication on the acquisition and use of language. Different kinds of linguistic disorders are presented in an attempt to explore the nature of language and communication. Topics include, for example, the study of phonological disability, stuttering, grammatical impairment, semantic/pragmatic disorders, hearing impairment, Downs Syndrome and autism. The module also looks at other language modalities, such as British Sign Language and addresses issues concerned with the assessment of comprehension and production and the use of computer programs and databases in language analysis. |
| Language & Communication Project | 30 Credits | Optional |
| In this module you undertake an individual project on a topic of your choice. The project is the opportunity for you to demonstrate your ability to use many of the skills developed over your previous studies, and to take those skills to a higher plane. |
| Language Processing | 15 Credits | Optional |
| Learning outcomes will be achieved through a combination of lectures, seminars, tutorials and directed tasks.
The module introduces you to the theories and methodologies of psycholinguistics relating to language processing. You will consider psycholinguistic models of the mental lexicon and of language production and comprehension. You will be taught how to critically examine this work, looking not just at the results but how they were obtained - the underlying assumptions, what counts as evidence. You will assess the contribution that linguistics can make. You will also collect and analyse relevant data, commenting on difficulties
encountered.
The module will distinguish five ways of approaching the mental lexicon: how lexical information is acquired, how it is stored, how it is accessed in production, how it is accessed in comprehension, and how it is lost. The module will focus on questions of storage and access, but will make reference to acquisition and dissolution as appropriate. Students will be introduced to the modularity/connectionism debate; they will then explore the modularity model of the organization of the mental lexicon in some detail. Key models of lexical processing in word production and in word comprehension will be examined, and some conclusions drawn.
Sentential processing will be considered, both from the point of view of production and of comprehension. Questions of serial/parallel, autonomous/interactive processing will be explored. In each case, production and comprehension, the strategy will be to see to what extent a serial, autonomous model can be maintained.
Speech errors and hesitation phenomena will provide the main evidence for production, and lexical and syntactic ambiguities the main evidence for comprehension. The strengths and limitations of psycholinguistic modelling will be assessed |
| Language & Communication Short Project | 15 Credits | Optional |
| You undertake an individual project on a topic of your choice. The project is the opportunity for you to demonstrate your ability to use many of the skills developed over their previous studies. |
| Communication and Cultures | 15 Credits | Optional |
| The module gives you an opportunity to bring to the surface some of your personal / social cultural assumptions and working beliefs, and to see how they map onto those of other cultures, with specific attention to a specified domain of each student's choice. In particular, you are encouraged to look at inter-cultural communication, in the forms of face-to-face conversation, interviews, group encounters, formal situations such as conferences, e-mail and other forms of written communication, in order to see how other cultures, and especially a culture of your own choosing, articulate, disguise, hide and express beliefs. |
| Meaning and Context | 15 Credits | Optional |
| This module is concerned with meaning in language and communication. It introduces students to different types of meaning and different theoretical approaches to studying meaning in the philosophy of language and linguistics. A key issue will be the distinction between semantics and pragmatics, where the boundary between them lies, and the way in which the two realms interact in the communication of meaning. |
| Year Abroad | 0 Credits | Optional |
| A Study Abroad year is an optional additional year that increases the length of the Honours degree award to a four-year full-time degree. The additional year comprises an agreed programme of study in a partner institution abroad with whom the University of Hertfordshire has an institutional agreement. The programme of study will support, supplement and extend the more usual three-year programme. Success in the third year will be recognised in the title of the award, but does not carry additional credit towards the Honours programme. A student would normally confirm the intention to study abroad during the first ten weeks of study at Level 5. This will enable a place to be negotiated at a host institution and the Study Programme and learning contract to be arranged and agreed. |
| Gender in Language and Communication | 15 Credits | Optional |
| We will begin the course with a study of the historical and theoretical background to the study of language and gender within the larger area of sociolinguistics.
We will examine various theories that attempt to account for gendered differences in language, and look at the key pieces of research in this area. This will include a focus on the following: sexism in language; gender differences in pronunciation and grammar; sex and convert prestige, discourse features and turn taking, narratives and storytelling, and politeness. We will then move on to contemporary theories in the area that move beyond the binary distinction of men and women to how speakers can perform their gendered identity. This includes a focus on workplace discourse to examine how leadership and power are enacted within masculine and feminine workplaces.
Recent changes in language and gender studies, such as the incorporation of the Community of Practice framework to analyse language use, will also be addressed. |
| Advertising | 15 Credits | Optional |
| This module will interrogate advertising and ways it constructs desire for specific products. It will explore the social function of adverts in relation to, for instance, gender, race, and sexuality. The module will consider why adverts for certain types of products are placed in specific locations and explore market segmentation and TV scheduling. Students will have opportunities to apply their theoretical knowledge to the practical creation of advertisements The module will examine the relationship between advertising and other media forms. |
| Corporate Communications | 15 Credits | Optional |
| Essential for those wishing to work in the field of media and communications, Corporate Communications offers students a wide-ranging education in the ways that companies utilise the media to manage their reputation. We cover everything from branding to public relations, developing practical skills and understanding the theory of corporate communications. |
| Web Design for Publishing | 30 Credits | Optional |
| Students will begin the module by designing a simple website with hyperlinked pages. We will then move on to Dreamweaver for web editing, and using Photoshop as a method of preparing graphics for the web. You will be encouraged to choose real-life projects that can be used later as part of a CV portfolio and shown to prospective employers or admissions tutors. This module will develop and extend your understanding of web design by introducing you to a range of complex web design skills such as: designing for a specific target audience within the constraints of a client's brief. Throughout the course you will be required to reflect upon your practice and be self-critical in your approach. |
| Global Englishes | 15 Credits | Optional |
| This module will focus on the global spread of the English language, which is no longer used only by native speakers but increasingly by speakers from diverse linguistic and cultural backgrounds. Despite these changes, the native speaker continues to dominate in English Language Teaching. This module will explore various issues in the spread of English, including: the influence of other languages on English; the rise, standardisation, ideology and ownership of English; varieties of English across the world (including 'New Englishes', English as a Lingua Franca, pidgins & creoles); attitudes towards varieties of English and the pedagogical implications of these issues for English Language Teaching in the context of Global Englishes. |
| Representation and Identity in Contemporary Media | 15 Credits | Optional |
| Using different theories of political communication, students examine the subject of media representation, mediatization and the politics of cultural identities in the twenty-first century. Students engage with key theories and concepts of representation and media framing to illuminate an understanding of identity as a political concept. |
| Corpus-based Studies in English Language | 15 Credits | Optional |
| In this module you will learn how to use electronic databases (corpora) to address research questions in English Language & Communication. We will look at a range of different corpora (spoken, written, different genres and speakers) to see how they are adapted for research both qualitatively and quantitatively. We will explore areas of English Language (including word use, collocations, discourse, gender, language change, language teaching, translation), select suitable corpora for investigation and analyse the data output. In this module we will also address issues in the compilation of corpus data and the way corpus investigations can impact on theories of language. |
| Placement with Study Abroad | 0 Credits | Compulsory |
| Students on this unique module will have the opportunity to undertake both a semester at a partner university and to undertake a semester of placement, thus both improving their cultural awareness and employability. Students who have been on the Placement Year and Study Abroad Year, both normally undertaken after level 5 and before entering the final year, have reported high levels of satisfaction with both and many have said the Placement or Study Abroad year was one of the highlights of their university career. The Placement Year is offered by only a handful of universities offering Humanities subjects, so this module is a fantastic opportunity for students to explore both aspects of Study Abroad and Placement both here and abroad. |
| Communication and Cultures | 15 Credits | Optional |
| The module gives you an opportunity to bring to the surface some of your personal / social cultural assumptions and working beliefs, and to see how these relate to other cultures. You will develop your cultural sensitivity to diverse communication and cultural practices and patterns. In particular,you are encouraged to look at intercultural communication, in the forms of face-to-face conversation, interviews and online communication, in order to see how other cultures, and especially a culture of your own choosing, articulate, disguise, hide and express their beliefs. |
| Syntax | 15 Credits | Optional |
| In 1958 Noam Chomsky published the book 'Syntactic Structures' which revolutionised the way in which we do Linguistics. In this module you will be introduced to a generative syntactic theory which has grown out of Chomsky's approach to Linguistics. You will learn what principles and mechanisms are proposed to account for the grammatically well-formed sentences of English and analyse the structure of sentences using this theory. We'll look at range of language puzzles and see how the theory attempts to explain these, for example why it is okay to say, 'What did Mary claim that Peter did?' (cf. Mary claimed that Peter lied) but we can't say 'What did Mary make the claim that Peter did?' (cf. Mary made the claim that Peter lied), even though the sentences mean virtually the same thing and we can understand them both. |
| Professional Media Practice Project | 30 Credits | Optional |
| This module is designed to help students develop the skills needed for the working in a professional media production environment. The module will lead students through the production of a professional quality media package in an active learning environment and develop design, self-management, production and communications skills. |
| Music, Celebrity and Media | 15 Credits | Optional |
| This module looks at emergent forms of media, particularly the influence of digital technologies on traditional forms of media, such as film and journalism. Students will have the opportunity to critically analyse the impact of the digital revolution, from HDTV to virtual realities, from citizen journalism to Wikileaks and cyber-criminality, from music downloads to E-books. Using a range of critical theorists, students will explore the challenges of these developments for established media as well as the creative opportunities that new and emerging media platforms provide. |
| Creating a PR Campaign | 15 Credits | Optional |
| The module introduces students to specialist fields within the communications industry. Students learn how to deal with the press as a communications professional and how to create promotional material. The module allows students to engage with the content through experiential learning and critical engagement with the theories behind transferable skills, such as pitching and presenting communications concepts. |
| Web Design for Media Professionals | 30 Credits | Optional |
| Students develop their knowledge and understanding through a series of lectures, online presentations and problem-solving exercises, gradually building their design skills within the framework of portfolio assessments. Students are encouraged to create a unique and refreshing publications and their documentation and project planning will be guided by real-life examples. This module will develop and extend students understanding of visual and interactive communication skills and introduce you to a range of techniques for creating engaging publications for specific audiences. |
