a student working in the learning resources centre

Hello Everyone!

Welcome to the Marketing resources page.

Here you will find out exactly what our academics are looking for in their students, including skills they look out for, some of the topics they want you to know, recommended reading and useful places to boost your knowledge.

So without further ado let's get started!

Skills we are looking for

  • Ambition
  • A good understanding of grammar
  • Good numeracy skills
  • Creativity
  • Curiosity
  • Active readers
  • A general grasp of the business world
  • Resilience
  • Time management
  • Ability to self-motivate
  • A healthy entrepreneurial interest

"Marketers generally need to have a wide range of skills. From creativity, to intellectual curiosity, the ability to research and read widely, to having a general grasp or keen interest in the business world."

Marketing lecturer

Topics to explore before you start

  • The Principles of Marketing
  • The Business Environment
  • An Introduction to Marketing Communications
  • An understanding of Data and Digital Marketing.
  • Your study will be underpinned with Essential Skills in Marketing and you’ll start to plan your career through Preparing for Professional Success.

"There are many theories that students will learn both from a marketing and business perspective."

Marketing lecturer

two students meeting to discuss a project, formally dressed

Recommended reading to prepare for university

  • Armstrong, G., Kotler, P., and Opresnik, M.O. (2019) Marketing: an Introduction (14th ed.), Harlow, Pearson. ISBN:1292294868.
  • Chaffey, D., and Smith, P.R. (2017) Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (5th ed.), London, Routledge. ISBN:1138191701.
  • Smith, P.R., and Zook, Z. (2019) Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies (7th ed.), London, Kogan Page Limited. ISBN:0749498641.
a student and lecturer laughing together in class

Programmes to know

We will provide learning and teaching on appropriate software when you arrive.

For now, it will be useful if you are generally familiar with the Microsoft Office Suite including:

  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Excel

Websites our academics recommend

The Chartered Institute of Marketing:

The CIM is the professional body for marketing


This website has the latest on digital marketing practice

Google Garage:

Useful Youtube channel with digital marketing education videos from Google


Insights, news, case studies and research from the world of Advertising


Advertising Trade Magazine

Marketing Week:

Marketing Trade Magazine

Professional bodies to research

The Chartered Institute of Marketing:

For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession.

"These days students of marketing have to be able to manipulate data, as much of marketing involves data driven decision making."

Marketing lecturer

to students discussing a project in the enterprise hub

Courses Herts offer

Interested in studying Marketing here at Herts?

Take a look at our undergraduate courses below:

As part of these courses, you will have the opportunity to add an additional year to study abroad or do a work placement.

Get a feel for studying at Herts

Contact us

We hope you all found these resources useful but we appreciate that you may have more questions.

If you have any questions regarding our campuses, facilities, accommodation or just general life here at Herts, you can contact current Herts students via Unibuddy.