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BA (Hons) Advertising and Digital Marketing

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Key information

Typical offer:
Entry requirements
Fees: See below
Full details
UCAS code: N595
Institute code: H36
Study abroad option
Work placement option
Find out more

Entry requirements

UCAS points A Level BTEC Access Course Tariff IB requirement
112-120 BBC-BBB DMM-DDM 112-120 points 112-120 points

Additional requirements

GCSE: Grade 4/C in English Language and Mathematics
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.
If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.
Find out more about International Entry Requirements.

UCAS points A Level BTEC Access Course Tariff IB requirement
112-120 BBC-BBB DMM-DDM 112-120 points 112-120 points

Additional requirements

GCSE: Grade 4/C in English Language and Mathematics
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.
If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.
Find out more about International Entry Requirements.
Professional accreditations

One of four strategic University CIM partners in the UK and commended study centre for successive years, providing access to additional marketing learning opportunities.

You’re eligible to study for Chartered Institute of Marketing (CIM) qualifications both at University, and after you graduate.

Benefit from our strong commercial and professional relationships, such as with the CIM, including their regional Marketing club, and Annual Pitch competition.
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UCAS points	A Level	BTEC	Access Course Tariff	IB requirement
112-120	BBC-BBB	DMM-DDM	112-120 points	112-120 points

UCAS points	A Level	BTEC	Access Course Tariff	IB requirement
112-120	BBC-BBB	DMM-DDM	112-120 points	112-120 points

Why choose this course?

One of only four CIM strategic University UK partners
A practical, coursework-based degree, focused on real life challenges
Learn to embrace your creativity and make it commercially viable

The digital age has changed how brands and audiences talk to each other. This course gives you a step up into this creative, innovative field as you learn how to attract and engage an audience.

Nurture your creativity with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing.

Discover how theory is applied in the real world as you gain the knowledge, tools and resources needed to appreciate what creative marketing means for modern businesses.

Develop your own strategies for success with a supportive team committed to helping you find your path, assisting you by providing several learning options, one-on-one tutoring, and other resources.

This course sits within the Hertfordshire Business School which maintains strong relationships with professional bodies and business connections. Meet entrepreneurs–in–residence, business ambassadors and industry leaders at networking events or in guest lectures through our Business Academy.

If you have an entrepreneurial spirit, you are encouraged to enter the Flare annual competition.

Choose whether to follow previous graduates into a generalist marketing role or a niche creative role. Saatchi & Saatchi and JWT London are just two of many advertising firms employing former students.

Our staff

Your course is guided by an enthusiastic and commercially active team with extensive experience in the sector, textbook authors and contributors.

You’ll also benefit from an academic support team, wellbeing team and personal tutor to help you adjust to the demands of university learning and living.  

What's the course about?

Marketing principles remain constant, but the digital age has transformed its execution and you’ll explore marketing delivery using digital tools and systems.

Fine tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer experience and how to market on a global basis.

Discover how to captivate your audience with content that attracts and converts. Developing specialist marketing skills, such as branding, search marketing and visual marketing.

Get to grips with real world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments.

Kick-start your career by networking with people who work in the field. Boost your CV with in-demand skills such as communication, creativity, problem solving and storytelling.

There is a direct connection between what you learn in class and certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and the CIM.

The first year is the same as BA (Hons) Marketing and allows those with a broad marketing interest to swap at the end of the first year.

Where you'll study

Your teaching is on our modern de Havilland Campus, with our24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, which features a gym, swimming pool, coffee shop, and a climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our College Lane Campus. Student housing is available at both campuses.

What will I study?

You’ll begin with general marketing modules before becoming more specialised and exploring real world challenges. Each subject has weekly drop-in and review sessions with a personal tutor to help you do well.

Teamwork activities are a key part of your learning, and you'll work on marketing projects, give presentations, and figure out how to solve problems with other people.

In your first year, you get a broad base of marketing knowledge, understanding key concepts and topics. You can switch to BA (Hons) Marketing at the end of this year.

In the second year, you focus on the creative aspects of marketing including digital comms, social and influencer marketing as well as the customer and user experience.

In your final year, you’ll get your teeth into marketing practise through your dissertation, an industry study, or modules such as international advertising.

There are also opportunities to further enrich your personal development through our Go Herts certification program, placements, internships, study-abroad and Future Success team events.

Level 4

Module	Credits	Compulsory/optional
Introduction to Marketing Communications	15 Credits	Compulsory
The module will introduce students to the various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR. Students will be introduced to the differences between paid, earned and owned media.
Principles of Marketing (CIM)	15 Credits	Compulsory
Students will study key components of the marketing environment and factors that influence consumer behaviour, the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning. Students will apply this knowledge to a range of different contexts such as consumer marketing, business to business and not-for-profit. This module incorporates the syllabus for the CIM Award in Marketing Principles (L3) which students may have the option to take.
Understanding Data	15 Credits	Compulsory
This module introduces students to types of data that marketers need to understand in order to manage marketing activities. The emphasis of this module is on understanding the significance of the data in the marketing function. A broad range of secondary data sources will be studied, including market research reports, company reports and accounts, audience research. Students will be expected to use Excel skills in the interpretation and presentation of data.
Essential Skills in Marketing	15 Credits	Compulsory
This module introduces students to essential academic and practical skills that they will need throughout their studies. Classroom activities will include academic skills of reading, writing, and research. Recognising that not all students start at the same place with practical and digital skills, this module will start with diagnostics to identify skills gaps including JISC diagnostics. Resources including CASE and LinkedIn Learning will be used as part of a blended learning approach.
Digital Landscape	15 Credits	Compulsory
This module will look specifically at the nature of the digital customer including device usage and online consumer behaviour. Students will be introduced to the concepts of digital transformation and digital disruption and will consider the impact of the digital environment on all 7Ps. Students will consider upcoming technologies and their impact on marketers (for example the emergence of voice technology, search marketing, and artificial intelligence).
Business Environment	15 Credits	Compulsory
The module enables students to identify the impact of the external environment on marketing decisions. It will cover, for example, such aspects as economic and social trends, including business ethics, sustainability, law and globalisation. Students will be encouraged to explore the marketing context by demonstrating an ability to gather information and apply knowledge by using relevant frameworks to inform marketing decisions. The module will aim to foster an appreciation of the importance of commercial awareness and embed this into their marketing practice. Students will be encouraged to be conversant with current affairs and the impact of topical issues in business on marketers. Students will be working in teams and introduced to relevant tools and models, and how to use these critically in the production of a marketing audit.
Content Creation	15 Credits	Compulsory
This is a practice-based module, that enables students to apply communications theory to the production of marketing content. Students will learn the practical and creative skills required to produce a portfolio of marketing content, such as video, images, text and print using a range of digital tools. Skills include creativity, copywriting and video production. Students will be able to use appropriate software to create effective pieces of communication suitable for online and offline campaigns. Practical skills will be developed in the context of messaging, content marketing and search marketing theories.
Preparing for Professional Success	15 Credits	Compulsory
This module aims to develop the professional skills for success in the marketing industry and provides an overview of marketing, advertising and digital professional roles available. Students will develop their ability to present themselves in person, in writing and online, including the production of an online presence, for example, using professional social media platforms. Students will identify opportunities for professional engagement, for example, through internships, work experience, work shadowing, professional qualifications, online courses and visiting exhibitions/seminars; and produce and start to implement a personal plan for achieving relevant experience, which students are expected to continue with throughout their degree. Students will be taught aspects of personal branding, networking skills, presentation and pitching skills, resilience and preparing to work in a pressured environment with high expectations.

Level 5

Module	Credits	Compulsory/optional
Consumer Behaviour	15 Credits	Compulsory
The cognitive versus behavioural approach to consumer analysis are compared and evaluated. An understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution, and marketing communication strategies. Perception of the self and brands is considered along with the social issues of behaviour, beliefs and personality and their longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has on the Marketer in creating, developing, and delivering customer-valued products and services.
Social Media and Social Influence	15 Credits	Compulsory
This module aims to give marketing students an understanding of the role and application of social media in a marketing context. The module examines marketing theories that inform successful social media plans and introduces students to practical skills to implement those plans. This module will prepare them with practical skills that will enhance their employability in this contemporary marketing field. This module is particularly pertinent to students wishing to develop a dissertation on social media theory and application.
Working With Industry	15 Credits	Compulsory
Students will develop further industry know ledge to support their progress into graduate level employment or higher study. They will review the professional development plan that they produced in Preparing for Professional Success in first year. Emphasis in this module will be on implementing their plan, building on their portfolio of experience, and refining their online presence/CV using the experience gained. This module will also prepare students for assessment centres; including revisiting analysis of spreadsheet data; idea generation and presentation techniques.
Digital Experience	15 Credits	Compulsory
This module will introduce students to theories and practice related to the creation of effective customer and user experiences in a digital environment. This will include best practice in design incorporating aesthetics, structure, usability, accessibility and technical performance. Students will appreciate the role of good design, structure and best practice for digital solutions.
Marketing Research	15 Credits	Compulsory
The module introduces students to a range of market research techniques and approaches to assist marketers in the marketing management process. It will look at the development, nature, scope and organisation of research and how it is used by organisations. The emphasis of this module is on understanding the different quantitative and qualitative techniques that are available to measure and understand new and existing markets and consumers. It will also explore the fundamentals of sampling and sample design and introduce the difference techniques in collecting data. The module will explain the role of marketing research in relation to the marketing mix and review the tools available to marketers to collect data from customers, consumers and businesses.
Managing Marketing Professionals	15 Credits	Compulsory
This module provides students with an introduction to the management of marketing professionals both internally and externally of the organisation. Students will consider the role and management of employees, agencies and freelance employees and their contribution to the running of a marketing department. Content includes HR theory and practice and reviews the range of training and professional development opportunities relevant to the field. Contemporary case studies are used to enhance learning.
Campaign Insights, Analysis and Planning	15 Credits	Compulsory
Consider various frameworks and processes used for planning communications campaigns, appreciate the importance of consumer insights and measuring the effectiveness of campaign, and understand the fundamental metrics of audience measurement and media accounting. Understand media consumption patterns and media effectiveness metrics to ensure the selection of the most effective and efficient media to engage customer and other stakeholder audiences. Students will be expected to produce a marketing communications plan based on analysis of the customer [and other] insights.
Advertising Concepts and Creativity	15 Credits	Compulsory
Students will explore the key concepts and challenges in the advertising industry. They will also look at the practical application of advertising as a key communications tool by converting a client brief into a creative brief. Students will use a variety of examples of recent campaigns to analyse and apply theory to practice in terms of concepts and creativity.

Level 6

Module	Credits	Compulsory/optional
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
The Future of Marketing	15 Credits	Compulsory
The focus of this module is on the development of critical and analytical skills that will enable marketers to identify, anticipate and engage with changes in the profession. Students will be encouraged to engage with current academic research, current industry research and industry press. Students will develop the ability to critically analyse key contemporary issues and changes impacting the industry and evaluate impacts on the marketing profession.
Advertising and Communications Strategy	15 Credits	Compulsory
This module provides the framework for advertising and marketing communications decision"making and integrates all areas of advertising and marketing communications expertise. Students will use customer and media insights, academic research, and strategic thinking to develop a corporate communications strategy and branding guidelines. The module will cover corporate and internal communications, crisis management and the role of research to develop appropriate branding guidelines.
Agency Practice and Management	15 Credits	Compulsory
This module will enable students, through research to critically analyse agency relationships and campaign management. Furthermore, they will be able to develop their critical thinking as diverse and contemporary issues effecting the communications industry will be explored. From campaign measurement to global networks, students will gain insight into the management of client relationships / gain an understanding of the organisation structure of a communication (advertising, PR, digital, new media, direct marketing, creative or branding) agency and evaluate the use of a range of marketing metrics and marketing communications frameworks in the workplace.
Managing the Customer Journey	15 Credits	Compulsory
This module explores the concept of the customer journey for a range of organisations in a variety of contexts (eg B2B, B2C, products and services). Customers engage with brands, services and events through inbound marketing and outbound marketing. The module aims to help students understand the touchpoints between brand/services and customer and be able to design a personalised customer journey. Students will reflect on how to use different marketing communications tools, channels and technology to influence the customer journey and contribute to customer relationship management. Theoretical models and frameworks will be discussed to provide an underpinning of knowledge to understanding the organisation"customer interface. Experience with appropriate technology and platforms will be integrated, within the context of marketing and sales/conversion management.
Digital Analytics and Social Media Monitoring	15 Credits	Compulsory
The ability to analyse digital marketing data is central to the success of digital marketing campaigns. Students will examine the different tools available to monitor digital campaigns, website analytics and social media monitoring. Students will gain practical knowledge of how to use current analytics tools in the context of theory and legal and ethical considerations. Key aspects covered include the development and analysis of key performance indicators, and the ability to make marketing recommendations based on this analysis. The module prepares students for employment in a digital marketing capacity, either in an agency or client side.
International Advertising	15 Credits	Compulsory
The International Advertising Strategy module aims to provide an understanding of the process involved in creating advertising campaigns in a global context. Initially, students' analytical and evaluative skills are developed through the examination of theoretical ideas and models which attempt to explain how advertising communication works. Particular focus is on information processing models and the dimensions of culture which affect them. This theoretical foundation will act as a basis for the examination of the practical issues involved in planning and creating an international advertising campaign. These include culture, executional style and message design, and standardisation v adaptation campaign strategies as well as international media planning including digital and emerging technologies. Ethical and legal considerations in International Advertising will be examined.
Dissertation - Marketing	30 Credits	Optional
The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation by following a clearly set out criteria that may cover the management of the dissertation, interrogation of literature, the research methods used, the intellectual quality and originality, analysis of data and drawing conclusion from, and the structure and coherence of the report.
Research Methods	0 Credits	Optional
This non-credit bearing module of study is designed to provide students with sufficient research skills in order to successfully undertake a dissertation and/or research project. Key themes covered by the module include: Primary and secondary research. Formulating the research objectives/questions. Quantitative and qualitative research methods (inc. including sampling). Writing the methodology chapter. The need for a theoretical underpinning and writing the literature review. Ethics considerations and the approval process.Presenting research findings.
Entrepreneurship, Innovation and Creativity	15 Credits	Optional
Students first gain insights into the role and importance of entrepreneurs and the traits, attitudes, and skills they possess. A wide range of theoretical models and frameworks will be considered, evaluated and critiqued. They then learn about the importance of entrepreneurship and innovation for organisations to continue to prosper, to remain competitive and for economic growth. Students will consider what drives innovation, including creativity, evolving human needs, technology, and changes in the competitive and macro environments. Students will creatively explore how to develop products and services, including planning how to turn an innovative idea into commercial/social reality.
Integrated Marketing Communications	15 Credits	Optional
This module explores marketing communications in various contexts and how technology has changed communications planning and delivery. It investigates how marketers are required to blend communications across online and offline channels to create a unifying platform that can deliver a connected communications strategy to deliver organisational objectives, and how consumers and other stakeholders influence the message and the brand. Real world examples from a range of organisations and sectors are used to examine how the unifying platform must connect to customers through emotional actions. How the story is communicated across the most appropriate channels given the market and organisational context is evaluated, along with the challenges of managing communications for different organisations.
Industry Project	30 Credits	Optional
Students undertaking an industry project will be expected to leverage the knowledge and skills they have learned during their studies to undertake an individual project. This module is designed to enhance students industry practice and employability skills relevant to a specific area of study within marketing. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the project, students will be required to produce a reflective project report demonstrating the processes and outcomes of the project. This double semester module will enable students to bring together all their specialist knowledge and skills into one major live project. Students will construct and respond to a marketing project brief in conjunction with an industry partner. Alternatively, students might choose to work on their own venture which will need to be agreed with both the module leader and supervisor.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

Study abroad

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity, and an amazing experience.

With more companies working internationally, experience of living in another country will make a great impression on future employers.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated Study Abroad office will advise you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee to the partner university and no tuition fee to us either.

Find out more about Study abroad opportunities 

Please note Erasmus+ funding is only available until May 2023. For students starting their course in September 2022 and wishing to study abroad in 2023-24 or 2024-25, please refer to the Turing Scheme.
Work placement

At the end of your second year, you have the option to experience a year of working life with a placement or a shorter internship, which is a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections. 

For those wishing to complete this BA (Hons) Advertising and Digital Marketing degree within three years, we’ll help you find other opportunities to enhance your CV such as employer competitions, insight days, digital programmes, volunteering, student leadership roles, and achievement awards.

Marketing students have benefitted from placements at a wide range of companies, including Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

Yaseen Nadeem Ahmed reflects on their internship: “My role at Bosch UK included working alongside key account managers and utilising KPI through several software packages, to maximise product distribution. Furthermore, I assisted in a number of projects and marketing schemes, producing detailed reports and business plans. In these idiosyncratic times, I gained experience working in a corporate environment but also remotely, linking with colleagues around the world to find creative solutions.”

We have a dedicated team that will help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

"As a HCM Sales Development Intern at Oracle I supported the development of HCM Sales in the UK and EMEA. This included the creation and analysis of crucial information needed to develop the business and its sales software. I supported campaigns and demand generation activities, which allowed me to have creative input on events and webinars for thousands of customers."

Kerry Dunne

Oracle

Check out our student blogs

Alumni Stories

Bradley Johnson

Meet Bradley Johnson who has gone onto work in Higher Education since graduating.

Read more stories Find out more about this course

Current job role	Head of Progression at NCUK - The University Consortium
Year of graduation	2015 / 2019
Course of study	BA (Hons) Marketing with Events Management
Course of study	MSc Business and Organisational Strategy

University experience and opportunities

Bradley immersed himself into his studies, taking advantage of all the opportunities his degree had to offer. He says, 'I was able to combine professional qualifications and academic learning, which made my whole experience more practical. In my first year of study, I started as a Marketing Assistant in the Students' Union, which eventually led to me becoming Vice President of the Students' Union in my final year.' He adds, 'Balancing work and studies can be difficult but the professional experience I gained in a practical role while studying was very valuable.'

He speaks fondly of his time as a student at the University and is proud to be an alumnus who continued his professional career here. He says, 'I made great friends on my degree and through the Students' Union, and I've now got friends around the world, because of the wider Alumni community.' He adds, 'I am proud to have been a student at the University and that's the reason I worked there after I graduated. I wouldn't have worked at Herts if I didn't believe it was great.'.

Aspirations for the future

Still incredibly driven, Bradley is looking to study for this PhD in the future and hopes to remain in Higher Education, ideally in a policymaking role. 'Driving education policy in the UK is hugely important because Higher Education is one of our biggest exports in the sector; it does a lot for the civic good, providing facilities, supporting businesses and supporting the economy of the local area. A strong education policy is ultimately good for the country.'

Making time for volunteering

In 2021 Bradley started volunteering with the RNLI, a charity providing 24 hour search and rescue across the UK and Ireland coastlines. Bradley, an All-weather and Inshore lifeboat volunteer crew member, and his fellow crew members are undertaking an ambitions fundraising programme for Skegness RNLI Lifeboat Station with ‘200 for 200’ challenges which runs from 2022 to 2024 to coincide with the 200-year anniversary of the RNLI in 2024.

Bradley says, 'Giving back to my community through volunteering is really important to me. Being able to do something with my free time and potentially making a difference to someone's life is so rewarding. Working from home and remote work has enabled me to take on this amazing opportunity with such a worthwhile charity.'

Find out more about Bradley's RNLI fundraising

Alumni Stories

Ashley Joseph

Meet Ashley Joseph who has combined his social media skills and his passion for football to forge a successful career

Read more stories Find out more about this course

Current job role	Digital and Social Media Manager
Year of graduation	2014
Course of study	BA(Hons) Marketing and Advertising

Ashley is currently the Digital and Social Media Manager at the Football Foundation. He manages the Foundation's social media output and digital projects.

Time at Herts

Ashley knew in his final year that he wanted to work in social media and he has combined this with his passion for football. His first opportunity arose with the Middlesex FA back and he hasn't looked back since.When reflecting on his time at the University Ashley feels it played a huge part in his development. ‘My course was great. It covered a wide range of marketing principles which helped make me a more rounded and employable person than many of the other people in my industry.Some of my final year projects where we had the ability to be as creative as possible really helped set me up for some of the things I have encountered in the working world. The fact that the course also offered an optional placement year (which I took up) helped me to secure a job very soon after graduating.’

Words of advice

Ashley is very forthcoming when giving advice for anyone hoping to get into the industry, ‘Use your spare time and summer holidays to get as much practical experience as possible. Internships and placements are invaluable even if it's just a few weeks here and there.’.

And when talking about the social aspect of University life he says, 'Get involved in as much as possible. Societies, clubs, events; just do as much as possible as you'll meet some great people and it will help you become a better more rounded person. '.

What the future holds

Ashley has set his sights high and adds, ‘I want to continue in the football industry and hopefully work my way up to a marketing manager/social media manager role at a big football club. I'd love to work abroad too.’.

View our Alumni profiles

Bradley Johnson Ashley Joseph
Key staff

Ariya Nithikulsak (Lecturer)
Has a keen interest in social media marketing strategies as a tool to connect, communicate and collaborate with customers. She has undertaken research, including social media-based value co-creation and the firm's capabilities, to support such processes.
Find out more about Ariya Nithikulsak (Lecturer)
Jessica Lau (Lecturer)
Has over 15 years' experience, is a strategic brand storyteller, data focused and creates with humanity. She has successfully generated demand for offered products and services by employing digital, social, affiliate, and influencer marketing initiatives.
Find out more about Jessica Lau (Lecturer)
Jimmy Pressly (Programme Leader)
An engaging, popular and forward-thinking lecturer whose passion for marketing ensures his teaching is as engaging as his personality! A book contributor, Jimmy was also nominated for a Vice Chancellors Awards as Teaching Staff member of the Year (2021).
Find out more about Jimmy Pressly (Programme Leader)

Course fact sheets
BA (Hons) Advertising and Digital Marketing	Download

Programme specifications
BA (Hons) Advertising and Digital Marketing	Download

Additional information
Sandwich placement or study abroad year	Optional
Applications open to international and EU students	No
Course length	Full Time, 3 Years Part Time, 6 Years Sandwich, 4 Years
Location	University of Hertfordshire, Hatfield

International/EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Home and EU applicants with pre-settled/settled status in the UK

Apply using the links below:

2023

Start Date	End Date	Link
19/09/2023	31/05/2024	Apply online (Full Time)
21/09/2023	31/05/2024	Apply online (Part Time)
21/09/2023	31/05/2024	Apply online (Full Time/Sandwich)
20/09/2023	31/05/2024	Apply online (Full Time/Sandwich)

2024

Start Date	End Date	Link
19/09/2024	31/05/2025	Apply online (Full Time)
21/09/2024	31/05/2025	Apply online (Part Time)
21/09/2024	31/05/2025	Apply online (Full Time/Sandwich)
20/09/2024	31/05/2025	Apply online (Full Time/Sandwich)

Fees and funding
Fees 2023
UK Students

Full time
- £9250 for the 2023/2024 academic year
Part time
- £1155 per 15 credits for the 2023/2024 academic year
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Read more about additional fees in the course fact sheet

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

BA (Hons) Advertising and Digital Marketing

Key information

Typical offer:

Fees: See below

UCAS code: N595

Institute code: H36

Study abroad option

Work placement option

Additional requirements

Additional requirements

Exclusive content to help you through Clearing

Why choose this course?

Our staff

What's the course about?

Where you'll study

What will I study?

Check out our student blogs

Student Blogs

My typical day

Student Blogs

Things you need to know before studying Events Management & Marketing at university

Student Blogs

Why I chose Herts

Alumni Stories

Meet Bradley Johnson who has gone onto work in Higher Education since graduating.

University experience and opportunities

Aspirations for the future

Making time for volunteering

Alumni Stories

Meet Ashley Joseph who has combined his social media skills and his passion for football to forge a successful career

Time at Herts

Words of advice

What the future holds

International/EU applicants without pre-settled status in the UK

Home and EU applicants with pre-settled/settled status in the UK

2023

2024

Fees 2023

UK Students

Full time

Part time

Other financial support

Living costs / accommodation