BA (Hons) Advertising and Digital Marketing

Embrace your creativity and learn how to make it commercially viable. This digital marketing and advertising degree gives you a step up into this imaginative and innovative field, as you learn how to attract and engage an audience.

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Typical offer: 112–120
Entry requirements
Fees: £9,535 per year (UK)
Full details
UCAS code: N595
Course length: Various
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Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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One of only four CIM strategic university UK partners

2nd in the East of England for graduate prospects in Marketing (Complete University Guide, 2024)

93% of graduates in employment or further study (Graduate Outcomes Survey, 2021/22)

Business at Herts

Course overview

The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience in our digital marketing and advertising degree, you'll gain valuable experience in this cutting-edge sector.

Fine-tune your creativity as you learn to appreciate what makes marketing magical, understanding the customer journey and how to market to them, on a global basis.

Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses.

Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing.

Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing.

Learn to think analytically, too, and you'll have a far better grasp of what does and doesn't work.

Get to grips with real-world marketing and advertising challenges, such as sustainability and digital effectiveness, through live projects and practical assessments.

Google, Hootsuite, Facebook, LinkedIn, and the Chartered Institute of Marketing (CIM) all offer certificates that map directly to what students learn in the classroom.

Embrace this digital advertising and marketing course focused on the creative and communication aspects of this vibrant, engaging aspect of business.

Why choose this course?

While the fundamentals of marketing haven't changed much over the years, the way it is delivered in the digital age has. Our BA Digital Marketing and Advertising (Hons) degree is designed to keep you looking beyond the horizon, igniting the trail-blazer inside you.

Boost your CV with in-demand skills: developing soft skills like communication, creativity, and problem-solving, as well as technical skills such as Search Engine Optimisation (SEO), email marketing and design will prepare you for the start of your career.

Build a professional network: connect with influential business leaders and marketing professionals through our many networking opportunities, regional conferences, and guest lectures.

Participate in extracurricular activities: make the most of your time by taking part in a variety of activities that will help you make friends, build your network and put your skills to use.

Achieve success after graduation: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes Survey, 2021/22).

The yearly 'Flare Ignite' competition is open to anyone with an entrepreneurial drive, with a prize that includes support to turn ideas into reality.

Join our Enactus society, responsible for organising projects that make a difference every day or join a team to compete in the national University Business Challenge.

Pave your own route to success with the help of a dedicated staff committed to helping you with a variety of learning options, personal tutoring, and other resources.

Those with a general interest in marketing can switch tracks after the first year because it is identical to the first year of the BA (Hons) Marketing programme.

Professional accreditations

Providing access to additional marketing learning possibilities, we are one of only four strategic University Chartered Institute of Marketing (CIM) partners in the UK, and Commended study centre for successive years.

You can earn Chartered Institute of Marketing certification either in university or afterwards in your career.

Make use of the CIM's regional marketing club and annual pitch competition, as well as our many other professional and commercial connections.

Your future career

With such a creative course that nurtures and develops your potential, it is no wonder that 93% of graduates go on to work and/or further study (Graduate Outcomes, 2021/22).

Possible roles of employment for advertising and digital marketing graduates include:

marketing manager
search consultant
graphic designer
content manager
account executive
paid marketing consultant

Decide whether you want to follow other graduates into a broad marketing position, or a specialised creative one. Many advertising graduates find work in the industry, including at agencies such as Saatchi & Saatchi and JWT London. Others are in company marketing departments across various sectors.

Skills in digital marketing are in great demand, and you'll graduate with a portfolio showcasing your experience and expertise, your ability to apply what you've learned, and your original thinking skills.

What you'll study

On our BA Digital Marketing and Advertising (Hons) degree, you will experience in-person teaching for about eight hours a week, you will also receive online resources and reading to enhance your learning experience.

Begin with general marketing modules before becoming more specialised and exploring real-world challenges. Each subject has weekly drop-in and review sessions with a personal tutor to help you do well.

Teamwork activities are a key part of your learning, and you'll work on marketing projects, give presentations, and figure out how to solve problems with other people.

In your first year, you get a broad base of marketing knowledge, understanding key concepts and topics. You can switch to BA (Hons) Marketing at the end of this year.

In the second year, you focus on the creative aspects of marketing including digital communications, social and influencer marketing as well as the customer and user experience.

In your final year, you get your teeth into marketing practice through your dissertation, an industry study, or modules such as international advertising.

There are also opportunities to further enrich your personal development through our GoHerts program, placements, internships, study abroad and Future Success team events.

Level 4

Module	Credits	Compulsory/optional
Introduction to Marketing Communications	15 Credits	Compulsory
The module will introduce students to the various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR. Students will be introduced to the differences between paid, earned and owned media.
Principles of Marketing (CIM)	15 Credits	Compulsory
Students will study key components of the marketing environment and factors that influence consumer behaviour, the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning. Students will apply this knowledge to a range of different contexts such as consumer marketing, business to business and not-for-profit. This module incorporates the syllabus for the CIM Award in Marketing Principles (L3) which students may have the option to take.
Understanding Data	15 Credits	Compulsory
This module introduces students to types of data that marketers need to understand in order to manage marketing activities. The emphasis of this module is on understanding the significance of the data in the marketing function. A broad range of secondary data sources will be studied, including market research reports, company reports and accounts, audience research. Students will be expected to use Excel skills in the interpretation and presentation of data.
Essential Skills in Marketing	15 Credits	Compulsory
This module introduces students to essential academic and practical skills that they will need throughout their studies. Classroom activities will include academic skills of reading, writing, and research. Recognising that not all students start at the same place with practical and digital skills, this module will start with diagnostics to identify skills gaps including JISC diagnostics. Resources including CASE and LinkedIn Learning will be used as part of a blended learning approach.
Digital Landscape	15 Credits	Compulsory
This module will look specifically at the nature of the digital customer including device usage and online consumer behaviour. Students will be introduced to the concepts of digital transformation and digital disruption and will consider the impact of the digital environment on all 7Ps. Students will consider upcoming technologies and their impact on marketers (for example the emergence of voice technology, search marketing, and artificial intelligence).
Business Environment	15 Credits	Compulsory
The module enables students to identify the impact of the external environment on marketing decisions. It will cover, for example, such aspects as economic and social trends, including business ethics, sustainability, law and globalisation. Students will be encouraged to explore the marketing context by demonstrating an ability to gather information and apply knowledge by using relevant frameworks to inform marketing decisions. The module will aim to foster an appreciation of the importance of commercial awareness and embed this into their marketing practice. Students will be encouraged to be conversant with current affairs and the impact of topical issues in business on marketers. Students will be working in teams and introduced to relevant tools and models, and how to use these critically in the production of a marketing audit.
Content Creation	15 Credits	Compulsory
This is a practice-based module, that enables students to apply communications theory to the production of marketing content. Students will learn the practical and creative skills required to produce a portfolio of marketing content, such as video, images, text and print using a range of digital tools. Skills include creativity, copywriting and video production. Students will be able to use appropriate software to create effective pieces of communication suitable for online and offline campaigns. Practical skills will be developed in the context of messaging, content marketing and search marketing theories.
Preparing for Professional Success	15 Credits	Compulsory
This module aims to develop the professional skills for success in the marketing industry and provides an overview of marketing, advertising and digital professional roles available. Students will develop their ability to present themselves in person, in writing and online, including the production of an online presence, for example, using professional social media platforms. Students will identify opportunities for professional engagement, for example, through internships, work experience, work shadowing, professional qualifications, online courses and visiting exhibitions/seminars; and produce and start to implement a personal plan for achieving relevant experience, which students are expected to continue with throughout their degree. Students will be taught aspects of personal branding, networking skills, presentation and pitching skills, resilience and preparing to work in a pressured environment with high expectations.
Help Build Success in Marketing	0 Credits	Compulsory
This module will support students as they transition onto their undergraduate degree. It will encourage students to articulate their individual learning requirements, so we can signpost opportunities for personal, professional and peer support. This module will nurture their personal skills in resilience, self-care, and time management to secure their wellbeing. It will introduce students to a wide range of academic skills to enable them to succeed, ensuring they are aware of the regulations and relevant policies and procedures in support of their learning and success.

Level 5

Module	Credits	Compulsory/optional
Managing People	15 Credits	Compulsory
Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: The development of HRM, theory and practice, contextual factors, strategic approaches. Recruitment and selection (R&S) including role of R&S, models of R&S and their application. Equality and diversity (E&D) including the case for E&D, approaches to implementing E&D policies, and tackling discrimination in organisations. Flexibility and managing flexibility. Performance and reward management including managing people for performance, motivation and the link with reward management. Employee participation and involvement Factors affecting the success of employee involvement (EI) and effective communication. Learning and development (L&D) including identifying the need for L&D, evaluation of the outcomes, and the contribution L&D can make to people's performance and business success. Managing people activities from both strategic and operational perspectives. Exploring the role of HR function and line manager.
Consumer Behaviour	15 Credits	Compulsory
The cognitive versus behavioural approach to consumer analysis are compared and evaluated. An understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution, and marketing communication strategies. Perception of the self and brands is considered along with the social issues of behaviour, beliefs and personality and their longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has on the Marketer in creating, developing, and delivering customer-valued products and services.
Social Media and Social Influence	15 Credits	Compulsory
This module aims to give marketing students an understanding of the role and application of social media in a marketing context. The module examines marketing theories that inform successful social media plans and introduces students to practical skills to implement those plans. This module will prepare them with practical skills that will enhance their employability in this contemporary marketing field. This module is particularly pertinent to students wishing to develop a dissertation on social media theory and application.
Working With Industry	15 Credits	Compulsory
Students will develop further industry know ledge to support their progress into graduate level employment or higher study. They will review the professional development plan that they produced in Preparing for Professional Success in first year. Emphasis in this module will be on implementing their plan, building on their portfolio of experience, and refining their online presence/CV using the experience gained. This module will also prepare students for assessment centres; including revisiting analysis of spreadsheet data; idea generation and presentation techniques.
Digital Experience	15 Credits	Compulsory
This module will introduce students to theories and practice related to the creation of effective customer and user experiences in a digital environment. This will include best practice in design incorporating aesthetics, structure, usability, accessibility and technical performance. Students will appreciate the role of good design, structure and best practice for digital solutions.
Marketing Research	15 Credits	Compulsory
The module introduces students to a range of market research techniques and approaches to assist marketers in the marketing management process. It will look at the development, nature, scope and organisation of research and how it is used by organisations. The emphasis of this module is on understanding the different quantitative and qualitative techniques that are available to measure and understand new and existing markets and consumers. It will also explore the fundamentals of sampling and sample design and introduce the difference techniques in collecting data. The module will explain the role of marketing research in relation to the marketing mix and review the tools available to marketers to collect data from customers, consumers and businesses.
Campaign Insights, Analysis and Planning	15 Credits	Compulsory
Consider various frameworks and processes used for planning communications campaigns, appreciate the importance of consumer insights and measuring the effectiveness of campaign, and understand the fundamental metrics of audience measurement and media accounting. Understand media consumption patterns and media effectiveness metrics to ensure the selection of the most effective and efficient media to engage customer and other stakeholder audiences. Students will be expected to produce a marketing communications plan based on analysis of the customer [and other] insights.
Advertising Concepts and Creativity	15 Credits	Compulsory
Students will explore the key concepts and challenges in the advertising industry. They will also look at the practical application of advertising as a key communications tool by converting a client brief into a creative brief. Students will use a variety of examples of recent campaigns to analyse and apply theory to practice in terms of concepts and creativity.

Level 6

Module	Credits	Compulsory/optional
Dissertation - Marketing	30 Credits	Optional
The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation by following a clearly set out criteria that may cover the management of the dissertation, interrogation of literature, the research methods used, the intellectual quality and originality, analysis of data and drawing conclusion from, and the structure and coherence of the report.
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
Entrepreneurship, Innovation and Creativity	15 Credits	Optional
Students first gain insights into the role and importance of entrepreneurs and the traits, attitudes, and skills they possess. A wide range of theoretical models and frameworks will be considered, evaluated and critiqued. They then learn about the importance of entrepreneurship and innovation for organisations to continue to prosper, to remain competitive and for economic growth. Students will consider what drives innovation, including creativity, evolving human needs, technology, and changes in the competitive and macro environments. Students will creatively explore how to develop products and services, including planning how to turn an innovative idea into commercial/social reality.
Integrated Marketing Communications	15 Credits	Optional
This module explores marketing communications in various contexts and how technology has changed communications planning and delivery. It investigates how marketers are required to blend communications across online and offline channels to create a unifying platform that can deliver a connected communications strategy to deliver organisational objectives, and how consumers and other stakeholders influence the message and the brand. Real world examples from a range of organisations and sectors are used to examine how the unifying platform must connect to customers through emotional actions. How the story is communicated across the most appropriate channels given the market and organisational context is evaluated, along with the challenges of managing communications for different organisations.
The Future of Marketing	15 Credits	Compulsory
The focus of this module is on the development of critical and analytical skills that will enable marketers to identify, anticipate and engage with changes in the profession. Students will be encouraged to engage with current academic research, current industry research and industry press. Students will develop the ability to critically analyse key contemporary issues and changes impacting the industry and evaluate impacts on the marketing profession.
Branding and Communications Strategy	15 Credits	Compulsory
This module explores in-depth the concepts of the strategic brand management and communication process, and underpinning theories. Content will include international perspectives where appropriate. Students will be guided in workshops in groups throughout the module to critically analyse elements of brand building, positioning - designing and implementing brand, communication strategies in executing branding campaigns and decision-making. Students will consider sustainability and ethics as brand values and the role of Corporate Social Responsibility. Students are expected to evaluate their choices and decisions impacting the macro and micro environmental issues with regards to brand building and positioning and value creation. Student will be required to gather secondary marketing intelligence and use this information to understand how the strategic brand and communication processes are formulated, planned and executed – ultimately to reach, create and receive positive impact from various stakeholders.
Strategic Product Management	15 Credits	Optional
This module prepares students for the role of product manager in a variety of business contexts for both physical products and services. It develops the knowledge and skills required of product managers to manage portfolios in the context of corporate strategy, emergent service dominant logic, value co-creation and current product management practices. Typical responsibilities include defining product features, value propositions, competitor analysis, managing cross-functional teams and supply chains. Students will explore how customers take an active role in the creation of their own value and the ways in which organisations create mutually beneficial relationships from the supply chain through to the end customer. Students will translate value propositions into product roadmaps and learn how to use data to make ongoing decisions across all aspects of the marketing mix from cradle to grave.
Agency Practice and Management	15 Credits	Compulsory
This module will enable students, through research to critically analyse agency relationships and campaign management. Furthermore, they will be able to develop their critical thinking as diverse and contemporary issues effecting the communications industry will be explored. From campaign measurement to global networks, students will gain insight into the management of client relationships / gain an understanding of the organisation structure of a communication (advertising, PR, digital, new media, direct marketing, creative or branding) agency and evaluate the use of a range of marketing metrics and marketing communications frameworks in the workplace.
Managing the Customer Journey	15 Credits	Compulsory
This module explores the concept of the customer journey for a range of organisations in a variety of contexts (eg B2B, B2C, products and services). Customers engage with brands, services and events through inbound marketing and outbound marketing. The module aims to help students understand the touchpoints between brand/services and customer and be able to design a personalised customer journey. Students will reflect on how to use different marketing communications tools, channels and technology to influence the customer journey and contribute to customer relationship management. Theoretical models and frameworks will be discussed to provide an underpinning of knowledge to understanding the organisation−customer interface. Experience with appropriate technology and platforms will be integrated, within the context of marketing and sales/conversion management.
Digital Analytics and Social Media Monitoring	15 Credits	Compulsory
The ability to analyse digital marketing data is central to the success of digital marketing campaigns. Students will examine the different tools available to monitor digital campaigns, website analytics and social media monitoring. Students will gain practical knowledge of how to use current analytics tools in the context of theory and legal and ethical considerations. Key aspects covered include the development and analysis of key performance indicators, and the ability to make marketing recommendations based on this analysis. The module prepares students for employment in a digital marketing capacity, either in an agency or client side.
Industry Project	30 Credits	Optional
Students undertaking an industry project will be expected to leverage the knowledge and skills they have learned during their studies to undertake an individual project. This module is designed to enhance students' industry practice and employability skills relevant to a specific area of study within marketing. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the project, students will be required to produce a reflective project report demonstrating the processes and outcomes of the project. This double semester module will enable students to bring together all their specialist knowledge and skills into one major live project. Students will construct and respond to a marketing project brief in conjunction with an industry partner. Alternatively, students might choose to work on their own venture which will need to be agreed with both the module leader and supervisor.
Global Marketing	15 Credits	Compulsory
Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners and also consider the ethical implications of a range of global marketing strategies. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

Undergraduate Research Skills and Preparation	0 Credits	Optional
This non-credit bearing module of study is designed to provide students with sufficient research practice knowledge within business studies. The purpose is to facilitate a broad understanding which can then be applied to conduct an independent research project (assessed under a different programme-specific module). Key themes covered by the module include: The research process. Formulating a research project (including theoretical underpinning). Ethics considerations. Research methods. Critical skills for conducting a research project. Writing up an undergraduate research project.

What if I need support?

We provide specialised services to assist your transition to university life, including academic support, wellbeing support, and a personal tutor.

Our Student Success team is committed to providing an environment where all students can learn, and our Future Success network is here to assist you find internships, work placements and graduate positions.

The Business School Student Voice community welcomes new members, and its representatives meet with staff on a regular basis to ensure teaching remains relevant and effective.

Our in-house Centre for Academic Skills Enhancement (CASE) is open to all Business School students, for extra support with academic writing, numeracy and referencing.

Optional sandwich year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations at our ground-breaking mock Assessment Centre Experience.

Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss are just a few of the many organisations that have benefited from advertising and marketing placement students.

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More and more companies are now working internationally, the experience of living in another country will make a great impression on future employers. Put knowledge into action, learn how a business operates and make professional connections.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss are just a few of the many organisations that have benefited from advertising and marketing placement students.

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

The course is taught by a group of experts in the field who have many years of commercial experience in the industry, written textbooks, contributed to them, and conducted extensive research.

The team is dynamic and experienced, with several members having been finalists for our Vice Chancellor’s Awards for excellence in performance.

They include a strategic brand storyteller who will teach you how to use digital, social, affiliate, and influencer marketing to increase interest in your products and services as well as industry professionals committed to using marketing strategies based on digital technologies to build relationships with, inform, and engage customers.

Your teaching and support staff are here to help you appreciate and realise your full potential as you embrace the opportunity to develop your creativity.

Check out our student blogs

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	112–120
Typical A Level offer	BBC–BBB
Typical IB offer	112–120
Typical BTEC offer	DMM–DDM
Typical T Level offer	Accepted T Levels: Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services.
GCSE	Grade 4/C in English Language and Mathematics.
Access courses	112–120
Additional information	Find out more about our standard and contextual Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2025	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Apply online and get an instant response

Click to call or dial 0300 303 6300

Find out more before you apply

Our Clearing hotline is open Monday – Thursday, 09:00 – 16:45, and Friday 09:00 – 15:45. To apply you will need your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,535 for the 2025/2026 academic year
UK students	Part time	£1,190 per 15 credits for the 2025/2026 academic year
EU students	Full time	£15,965 for the 2025/2026 academic year
EU students	Part time	£1,995 per 15 credits for the 2025/2026 academic year
International students	Full time	£15,965 for the 2025/2026 academic year
International students	Part time	£1,995 per 15 credits for the 2025/2026 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Hons) Advertising and Digital Marketing	Download PDF

Programme specifications
BA (Hons) Advertising and Digital marketing	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsPart Time, 6 YearsSandwich, 4 Years

BA (Hons) Advertising and Digital Marketing

Embrace your creativity and learn how to make it commercially viable. This digital marketing and advertising degree gives you a step up into this imaginative and innovative field, as you learn how to attract and engage an audience.

What type of applicant are you?

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Get info and updates

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Typical offer: 112–120

Fees: £9,535 per year (UK)

UCAS code: N595

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

Work placement option

Study abroad option

Course overview

Why choose this course?

Professional accreditations

Your future career

What you'll study

What if I need support?

Optional sandwich year

Work Placement

Study Abroad

Where you'll study

Who you'll learn from

Check out our student blogs

Kamila - A typical day

Kamila - Things you should know

Kamila - Why I chose Herts

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Student Blogs

My typical day

Student Blogs

Things you need to know before studying Events Management & Marketing at university

Student Blogs

Why I chose Herts

Entry requirements

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate courses and degrees

Student Life at Herts

Chat with students and staff

Location:
University of Hertfordshire, Hatfield