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BA (Hons) Business and Marketing

Discover Herts Online How to apply

Key information

Typical offer:
Entry requirements
Fees:
Full details
UCAS code: NN1M
Institute code: H36
Study abroad option
Work placement option
Find out more

Entry requirements

UCAS points A Level BTEC
112 - 120 BBC - BBB DMM - DDM

Additional requirements

GCSE: Grade 4/C in English Language and Mathematics
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.
If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.
Find out more about International Entry Requirements.
The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.
Professional accreditations

Chartered Institute of Marketing

One of four strategic University Chartered Institute of Marketing (CIM) partners in the UK and Commended study centre for successive years, providing access to additional marketing learning opportunities.

You are eligible to study for Chartered Institute of Marketing (CIM) qualifications both at university, and after you graduate.

Benefit from our strong commercial and professional relationships, such as with the CIM, including their regional Marketing club, and Annual Pitch competition.

Learn more about the Chartered Institute of Marketing
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UCAS points	A Level	BTEC
112 - 120	BBC - BBB	DMM - DDM

Why choose this course?

Hertfordshire University is one of only four CIM strategic University UK partners
Direct correlation between studies and industry certifications
A practical, coursework-based degree, focused on real life challenges

This inspiring course combines the best of business with the magic of marketing by integrating these two powerful disciplines to work together in successful organisations.

Even though it's important to understand theory well, what really matters is how it can be applied in the real world.  Get the information, tools, and resources you need to understand what successful marketing means for modern businesses of all sizes. 

As a CIM Strategic Partner, the regional CIM Marketing Club is free for all students at Hertfordshire Business School (HBS).

A caring and friendly university, we pride ourselves on our pastoral support with dedicated teams for student wellbeing, academic support and personal tutors nurturing your potential.   

HBS maintains strong relationships with professional bodies and business connections. Meet entrepreneurs–in–residence, business ambassadors and industry leaders at networking events or in guest lectures through our Business Academy.

If you have an entrepreneurial spirit, you are encouraged to enter the ‘Flare Ignite’ annual competition.

Graduate with a wide range of employment options, whether you want to work agency side, in a marketing department, or in business but with a marketing focus.

Our Staff

Your course is guided by an enthusiastic, experienced, and competent team, helping you link theory to reality. We also collaborate with outside organisations to keep things current.

You also benefit from an academic support team, wellbeing team and personal tutor to help you adjust to the demands of university learning and living.  

What's the course about?

Get the game-changing expertise and insight you need to create, position, and grow a brand. Learn the principles of business and the core marketing expertise you need, a potent combination. 

Discover how successful companies handle key issues like sustainable development and business ethics, how they embrace technology and manage teams. 

Acquire specialist marketing skills including content creation, market research, consumer behaviour, branding and digital marketing with the marketing core in this course.

There is a direct connection between what you learn in class and certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and CIM.

Develop a host of valuable, sought-after professional skills such as communication, creativity, problem solving, collaboration and analysis to enhance your job prospects.

Teaching is interactive with role-play, presentations, industry speakers as well as access to industry resources such as podcasts and videos.

We actively support you in boosting your CV through industry placement, study abroad or internships (including the latest online bite-sized digital experiences).    

Above all, you are mentored and supported to aim high and achieve future personal and professional success.  

One placement student, Aisling Whelan, commented on their enhanced skills:

"BearingNet is the leading online Bearing and Power Transmission distributor Network. They aim to give their members the ability to trade internationally with access to access over 13 million lines of inventory and to make better informed decisions through innovation with a network of likeminded people. Through a range of marketing tasks, including the creation of external campaigns, the design of two industry magazines and the promotion of virtual events, I have furthered my creative and technical skills. I am so grateful to have secured a graduate role, and I am excited to continue working for such a fantastic company" 

Where you'll study

Your learning experience will happen on our modern de Havilland campus, with self-study materials to support you from our virtual learning platform, StudyNet.

Hertfordshire Business School is located within a large University campus, at our de Havilland site. You’ll be sharing this campus with others studying business, law, sports, education, and the humanities, as well as the Sports Village, which features a gym, swimming pool, coffee shop, and climbing wall and our Enterprise Hub.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. The Enterprise Hub is a vibrant destination where local firms and students can work and learn in comfort. In addition to open study spaces, our Learning Resources Centre also features private study rooms, and is open 24/7 allowing you to study around your schedule.

The student union bar and additional facilities are only a 20-minute walk or short bus ride away at our second campus. Student housing is available at both campuses.

What will I study?

The theory is just the beginning of your education. You get to use what you learn in real-life situations, work with local businesses. Teamwork activities are a big part of your learning, and you'll get to work on projects, give presentations, and figure out how to solve problems with other people.

In your first year, you get a broad base of marketing and business knowledge, including marketing principles, accounting, economics, and the global business environment 

In the second year, you deepen your critical and analytical skills in marketing as well as explore business ethics, project planning and cross-cultural management. 

In the final year, you develop your strategic thinking and get your teeth into marketing practise through your final project and modules such as global marketing and digital economy. 

There are also opportunities to further enrich your personal development through our GoHerts program, placements, internships, study-abroad and Future Success team event

Level 4

Module	Credits	Compulsory/optional
Introduction to Marketing Communications	15 Credits	Compulsory
The module will introduce students to the various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR. Students will be introduced to differences between paid, earned and owned media.
Economics for Business	15 Credits	Compulsory
This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society.
Quantitative Methods for Business (UJH)	15 Credits	Compulsory
This module introduces the student to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed. The following quantitative methods are likely to be included in this module: equations and graphs; measures of location and dispersion; weighted averages and indices; probability and normal distribution; basic optimisation; critical path analysis; correlation and simple linear regression; time series forecasting; investment; simulation. Appropriate software (eg Excel) will be used to support learning.
Principles of Marketing (CIM)	15 Credits	Compulsory
This module enables students to develop a basic understanding of the key concepts and theories that underpin the marketing profession. Students will study key components of the marketing environment and factors that influence consumer behaviour; the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning. Students will apply this knowledge to a range of different contexts such as consumer marketing, business to business and not for profit. This module incorporates the syllabus for the CIM Award in Marketing Principles (L3) which students have the option to take.
Accounting for Managers	15 Credits	Compulsory
The module provides an introduction to accounting from the manager's viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicly available accounting information. The role of accounting in supporting the management functions of planning, control and decision−making is also covered.
The Global Business Environment	15 Credits	Compulsory
Advances in technology, communications and transport are key forces behind globalisation. Decreasing costs and increasing ease of access mean increasing numbers of businesses are operating internationally and globally. This has resulted in a substantial increase in intercultural contact. To succeed in this context managers must have sensitivity to, and a critical understanding of, issues arising out of cultural difference. This includes the ability to manage in the diverse and complex contexts including legal, political, ethical and sustainability issues. The module explores two interrelated areas. Firstly, debates surrounding globalisation are considered. Students will explore national similarities and differences, and their impact on business. This includes tensions between global standardisation and local differentiation and the extent to which the world is characterised by an increasing levelness and convergence or increasing disparity and divergence. Secondly, students will consider culture and cultural differences.
Essential Skills in Marketing	15 Credits	Compulsory
This module introduces students to essential academic and practical skills that they will need throughout their studies. Classroom activities will include academic skills of reading, writing, and research. Recognising that not all students start at the same place with practical and digital skills, this module will start with diagnostics to identify skills gaps including JISC diagnostics. Students will go on to develop a personal development plan to address skills gaps. Resources including CASE and LinkedIn Learning will be used as part of a blended learning approach to address personal action plans. Students will be expected to demonstrate through a portfolio of evidence that they have completed their personal action plan.
Preparing for Professional Success	15 Credits	Compulsory
This module aims to develop the professional skills for success in the marketing industry and provides an overview of marketing, advertising and digital professional roles available. Students will develop their ability to present themselves in person, in writing and online including the production of an online presence, for example using professional social media platforms. Students will identify opportunities for professional engagement for example through internships, work experience, work shadowing, professional qualifications, online courses and visiting exhibitions/seminars; and produce and start to implement a personal plan for achieving relevant experience, which students are expected to continue with throughout their degree. Students will be taught aspects of personal branding, networking skills, presentation and pitching skills, resilience and preparing to work in a pressured environment with high expectations.

Level 5

Module	Credits	Compulsory/optional
Project Planning and Control	15 Credits	Compulsory
Project management is essential in all business development and this module gives students hands-on experience of managing the project process. The module content and assessment strategy allow students to study project planning and control in the context of their chosen discipline and from a general project management perspective, thus developing skills and knowledge transferable to other business and management fields and practice. Students benefit from greater flexibility and support due to a blend of face-to-face lectures and seminars, on-line discussions, a simulated project environment, and use of business software tools such as MS project. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.
Managing People	15 Credits	Compulsory
Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: - The development of HRM, theory and practice, contextual factors, strategic approaches. - Recruitment and selection - role of R&S, models of R&S and their application. - Equality and diversity - the case for equality and diversity. Approaches to implementing equality and diversity policies and tackling discrimination in organisations. - Flexibility - managing flexibility. - Performance and reward management - managing people for performance, motivation and the link with reward management. - Employee participation and involvement - definition of terms. Factors affecting the success of employee involvement (EI). Effective communication. - Learning and development - contribution it can make to people performance and business success from identifying needs to evaluation of the outcomes. Managing people activities will be introduced from both strategic and operational perspectives. The role of the HR function and the line manager will be introduced.
Exploring Business Ethics	15 Credits	Compulsory
This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices they make when faced with ethical dilemmas is also analysed. Content includes: ethical theorists, child labour, bribery, price fixing, working conditions, corporate social responsibility and whistleblowing.
Cross-cultural Management	15 Credits	Compulsory
The module aims to provide students an introduction to a contemporary, applied and critical approach to the study of cross-cultural management in an organisational context. It is particularly relevant to students of International Business and Human Resources, but should also be of interest to any student wishing to pursue a career in international business or involved in working within multi-cultural environments. It will consider a critical examination of cross-cultural management theories and models, cross-cultural aspects of leadership and motivation, cross-cultural communication and multi-cultural team working. Students will also explore theories and models related to expatriation, cross-cultural management and human resource practices and ethics.
Consumer Behaviour	15 Credits	Compulsory
The cognitive versus behavioural approach to consumer analysis is compared and evaluated. The understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution and marketing communication strategies. Perception of the self and brands is considered along with the social issues of behaviour, beliefs and personality and its longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has for the Marketer in creating, developing and delivering customer-valued products and services.
Marketing Insights, Analysis and Planning	15 Credits	Compulsory
The ability to identify, analyse and interpret data from a variety of sources will enable students to gain a greater understanding of how marketing decisions are made and how marketing plans are developed to maximise identified market opportunities. This module will support students seeking to gain a career in marketing planning, customer and market analysis, and marketing management.
Working With Industry	15 Credits	Compulsory
Students will develop further industry knowledge to support their progress into graduate level employment or higher study. They will review the professional development plan that they produced in Preparing for Professional Success in first year. Emphasis in this module will be on implementing their plan, building on their portfolio of experience, and refining their online presence/CV using the experience gained. This module will also prepare students for assessment centres; including revisiting analysis of spreadsheet data; idea generation and presentation techniques.
Innovation and Business Model Design	15 Credits	Compulsory
Students will develop an understanding of innovation, entrepreneurship and value creation through effective business model design. It allows students to foster their creativity and enhance their entrepreneurial mindset by considering a variety of problems and or opportunities across different business contexts. Students generate and validate a viable commercial or social proposal/project by developing evidenced arguments, drawing on research (including numeracy and data analysis skills), and industry insights. Elements of financial analysis will be utilised to support the business model design as part of the proposal, in order to demonstrate feasibility and economic sustainability. The module provides students with opportunities to expand their professional network through participation in real world initiatives (e.g. Business Incubators, local community and extra-curricular University activities).

Level 6

Module	Credits	Compulsory/optional
Business and Commercial Awareness	15 Credits	Compulsory
This module is essentially supported by lectures and workshop-based, where students will role play members of an organisational management team as they develop plan and implement a new product or service for their organisation. The lectures will present theoretical underpinnings for each of the activities required for the case. The workshops will allow students the opportunity to apply theory and develop the skills required via a selection of shorter case based exercises. The module will consolidate functional business knowledge and provide students with an opportunity to integrate theories and gain experience in a simulated business environment.
Leadership and Organisations	15 Credits	Compulsory
This module explores leadership and management within the context of the business organisation, complementing the knowledge and understanding of strategic issues developed through studies on the companion module 6BUS1143 Business Strategy. It examines the development of leadership and management theory as well as discussing contemporary applications of theoretical approaches. Leadership styles and models are analysed, including their impact on follower performance. Students will be constantly reminded that the leaders of organisations often experience strategy in action/implementation as a messy, unstructured process. Up-to-date real world examples will be used, together with textbook cases, to appraise the effectiveness of particular organisational leadership styles and to show how strategic leaders and their followers interact in practice.
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
Entrepreneurship, Innovation and Creativity	15 Credits	Compulsory
Students first gain insights into the role and importance of entrepreneurs in large and small organisations and the kinds of attitudes and skills they possess. They then learn about the importance of innovation for economic growth, and for ensuring that organisations continue to prosper and remain competitive. Students will consider what drives innovation, including creativity, evolving human needs, technology and changes in the competitive and macro environments. They will look at a broad range of innovation types, from those associated with new products and services to those related to process and managerial innovation, both in profit and socially oriented organisations. A wide range of theoretical models of innovation will be considered, evaluated and critiqued. Attention will be given to how entrepreneurs apply the new product development process to creatively move an innovation from idea to commercialisation and the collaborations with other individuals and teams that need to occur for innovation to be successful.
Strategic Management	15 Credits	Compulsory
The module will introduce students to a range of issues and challenges confronting strategic leaders of a diverse range of organisations in a turbulent global environment. It will focus on the many conflicting perspectives within the subject of strategic management and consider the problems involved in researching and developing strategies and plans and implementing them within the limitations of the organisation. It considers a range of analytical techniques and concepts, both applying them and critically evaluating their usefulness through the use of case study work. The module identifies the contradictions and paradoxical nature of strategic decision-making and strategic planning. It also focusses on the development of students' professional skills critical to effective strategy development and implementation. In particular, the module focusses on analytical and critical research skills, team work, leadership and professionalism.
Digital Economy	15 Credits	Compulsory
Topics will include - Definition of digital economy. Development of digital economy. Digital economy as part of the total company profile. Approaches to digital economy. Internal and external effects of digital economy. International methods of digital economy. Strategic advantage and barriers/ challenges faced through the adoption of digital economy. This will include the impact on the environment as well as the threats to a company's digital operation and assets and ways to avoid and mitigate against these.UK and EU legislation specific to a company's digital world will also be explored.
The Future of Marketing	15 Credits	Compulsory
The focus of this module is on the development of critical and analytical skills that will enable marketers to identify, anticipate and engage with changes in the profession. Students will be encouraged to engage with current academic research; current industry research and industry press. Students will develop the ability to critically analyse changes in industry and evaluate impacts on the marketing profession.
Branding and Communications Strategy	15 Credits	Compulsory
This module explores in-depth the concepts of the strategic brand management and communication process, and underpinning theories. Content will include international perspectives where appropriate. Students will be guided in workshops in groups throughout the module to critically analyse elements of brand building, positioning - designing and implementing brand, communication and digital strategies in executing campaigns and decision-making. Students will consider sustainability and ethics as brand values and the role of Corporate Social Responsibility. Students are expected to evaluate their choices and decisions impacting the macro and micro environmental issues with regards to brand building and positioning and value creation. They will acquire the necessary skills to research marketing data and to use this information to understand how the strategic brand and communication processes are formulated, planned and executed – ultimately to reach, create and receive positive impact from various stakeholders.
Global Marketing	15 Credits	Compulsory
Global marketing success is a function of perspective, opportunity, motivation, organisation, know ledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners and also consider the ethical implications of a range of global marketing strategies. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

Study abroad

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More companies are now working internationally, the experience of living in another country will make a great impression on future employers.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about Study abroad opportunities 

Please note Erasmus+ funding is only available until May 2023. For students starting their course in September 2022 and wishing to study abroad in 2023-24 or 2024-25, please refer to the Turing Scheme.
Work placement

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster! 

Professional work experience is the biggest contributor to your future employability.  It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections. 

For those wishing to finish within the 3-years, we help you find other opportunities to enhance your CV such as employer competitions, insight days, digital programmes, volunteering, student leadership roles, and achievement awards. 

Students on the programme have recently had the opportunity to work at Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss. 

Quote from placement student Miss Nkosi “My marketing internship at Amazon Business was a stimulating start to my career. Since Amazon’s corporate culture empowers employees, I had a hands-on exciting experience with the right to question decisions I disagreed with, for the greatest good of the customers. From working on campaigns like: Black Friday, Prime Day, Back to School etc., to report writing and collaborating with teams in different countries like: France, Germany, USA, Spain etc., to spearheading projects like the creation of the new Amazon Business category menu, aimed to improve customer experience, I gained very useful transferable skills during the course of my internship"  

Our dedicated HBS Future Success Team help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.
What if I need support?

You will always find a friendly and supportive welcome in the Hertfordshire Business School (HSB). Our course and module tutors are here to guide you on your academic journey. To enhance your learning, we have a dedicated Centre for Academic Skills Enhancement (CASE), which provides both online and face to face academic skills guidance to all HBS students, enabling you to get the best grades possible. If you need further support and things don’t go according to plan, our pastoral team are also here for you to help you get back on track.
Whether you stay in our ultramodern Halls of Residence or commute to the University you will be a valued member of an active student community and the wider HBS family.

'My time at the University of Hertfordshire has been life-changing through the life skills I have gained. I recognise the importance of independence, as well as having academic goals. I have grown in confidence and am enjoying my placement working as an Events Assistant at the University.'

Riarna Birdi

BA (Hons) Business and Marketing

Check out our student blogs

Alumni Stories

Wai Shan Cheng (Shanice)

Meet Wai Shan Cheng (Shanice) who has gained a wide portfolio of skills since graduating. She is currently a freelance copywriter and entrepreneur.

Read more stories Find out more about this course

Current job role	Marketing Director and Entrepreneur
Year of graduation	2003
Course of study	BA(Hons) Marketing

Path to success

Shanice feels that her degree from the University of Hertfordshire provided her with the key principles of marketing to put her on the path to success in her career. She feels the most useful element of the course was the experience of working with others to complete group projects, a skill she uses daily in her current business.

After graduating, Shanice gained experience as a Marketing Executive in the Neon Light Manufacturing Company. This role enabled her to build on her current skills as well as exposing her to other key skills like customer handling, product management and trade show knowledge. Shanice feels that gaining this direct marketing experience after graduation has been key to both her inspiration as an entrepreneur, and her career achievements. Following this role, she worked for a pay TV channel for eight years assisting with channel promotion and marketing services.

Entrepreneur

Shanice founded her company, Kiana Handcraft, in early 2015. She had originally started making handmade hair bows and bow ties during her spare time. However, she soon decided to roll out her products to a wider audience by launching an online shop on Shopify through which she markets and sells her products. Shanice is involved in all aspects of running the company – including monitoring the website, sourcing fabric and materials, accounting, order enquiries and distribution.

In addition to running Kiana Handcraft in her spare time, Shanice joined Panda Group at the start of 2015 as a freelance copywriter. The company offers a full service Brand Design & Marketing Agency. Current clients include Citibank, Disneyland, HSBC, Nielsen, Morgan Stanley and Cathay Pacific. Having proved herself indispensable, Shanice is now their permanent Marketing Director. The role includes seizing new business opportunities, producing cost-effective marketing strategies to clients, and providing detailed costings.

Future goals

In the future Shanice would like to focus on her focus business and work on collaborations: 'I have just started an exciting new collaboration with Kiana Handcraft and the Hong Kong Jockey Club for a crossover promotion with their Swarovski Brooch for Silver Purse Day. My long term goal is to get 5000 likes on Facebook and roll out Kiana Handcraft world-wide.'

Alumni Stories

Francesca Francois

Meet Francesca Francois who has had a rich career since graduating. Francesca now works as a Marketing Manager.

Read more stories Find out more about this course

Current job role	Marketing Manager
Year of graduation	2010
Course of study	BA(Hons) Marketing and French

University experience

Francesca had a good feeling when she walked around our campus. She visited us three times, just to make sure we were the right choice for her. We certainly were, as Francesca met her husband at Herts, and after twelve years together they married in 2017. She tells us that some of the friends she met at university, she couldn’t live without.

Francesca enjoyed her studies and learnt a lot about working with different types of people. Having the opportunity to learn business, marketing and French within one degree allowed her to fully understand the career she would soon enter. The curriculum interested her, and she welcomed the relevancy of the modules, such as global marketing and corporate social responsibility. Her placement year gave her valuable experience which helped Francesca find employment when she graduated.

Career progression

Francesca has had a rich marketing career. Highlights include working as a marketing manager for Hamleys and her current role as a Europe marketing manager. Francesca says that the key to her successes have been believing in herself and continuously learning. In the future, Francesca would like to set up her own marketing and events company and hopes to offer internships to students at the University of Hertfordshire.

What's next for my career?

Studying business will make you an attractive candidate in today’s competitive job market, particularly when combined with another subject.

The flexibility of this course leaves graduates in a position to take on various business roles within both the public and private sectors or to go on to run their own businesses. Our graduates have gone on to work at Amazon UK, Jaguar Land Rover, Hewlett Packard and the Royal Bank of Scotland.
View our Alumni profiles

Wai Shan Cheng (Shanice) Francesca Francois
Key staff

Lecturer Ariya Nithikulsak
A lecturer with a keen interest in social media-based marketing strategies as a tool to connect, communicate and collaborate with customers.
Find out more about Lecturer Ariya Nithikulsak
Lecturer Jessica Lau
A strategic brand storyteller with over 15 years of marketing experience. Thinks with data and creates with humanity when managing all aspects of marketing. A strong focus on exceeding objectives. 
Find out more about Lecturer Jessica Lau
Program Leader Mr Jimmy Pressly
An engaging, popular, and forward-thinking lecturer whose passion for marketing ensures his teaching is as engaging as his personality! A book contributor, Jimmy was also nominated for a Vice0Chancellors Awards as Teaching Staff member of the Year.
Find out more about Program Leader Mr Jimmy Pressly

Course fact sheets
BA (Hons) Business and Marketing	Download

Programme specifications
BA (Hons) Business and Marketing	Download

Additional information
Sandwich placement or study abroad year	Optional
Applications open to international and EU students	Yes
Course length	Full Time, 3 Years Sandwich, 4 Years
Location	University of Hertfordshire, Hatfield

International/EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Home and EU applicants with pre-settled/settled status in the UK

Apply using the links below:

2023

Start Date	End Date	Link
20/09/2023	31/05/2024	Apply online (Full Time)
23/09/2023	31/05/2024	Apply online (Full Time/Sandwich)
21/09/2023	31/05/2024	Apply online (Full Time/Sandwich)

2024

Start Date	End Date	Link
20/09/2024	31/05/2025	Apply online (Full Time)
23/09/2024	31/05/2025	Apply online (Full Time/Sandwich)
21/09/2024	31/05/2025	Apply online (Full Time/Sandwich)

Fees and funding
Fees 2022
UK Students

Full time
- £9250 for the 2022/2023 academic year
EU Students

Full time
- £14000 for the 2022/2023 academic year
International Students

Full time
- £14000 for the 2022/2023 academic year
Fees 2023
UK Students

Full time
- £9250 for the 2023/2024 academic year
EU Students

Full time
- £14750 for the 2023/2024 academic year
International Students

Full time
- £14750 for the 2023/2024 academic year
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Read more about additional fees in the course fact sheet

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

BA (Hons) Business and Marketing

Key information

Typical offer:

Fees:

UCAS code: NN1M

Institute code: H36

Study abroad option

Work placement option

Additional requirements

Why choose this course?

Our Staff

What's the course about?

Where you'll study

What will I study?

'My time at the University of Hertfordshire has been life-changing through the life skills I have gained. I recognise the importance of independence, as well as having academic goals. I have grown in confidence and am enjoying my placement working as an Events Assistant at the University.'

Check out our student blogs

Student Blogs

Alumni Stories

Meet Wai Shan Cheng (Shanice) who has gained a wide portfolio of skills since graduating. She is currently a freelance copywriter and entrepreneur.

Path to success

Entrepreneur

Future goals

Alumni Stories

Meet Francesca Francois who has had a rich career since graduating. Francesca now works as a Marketing Manager.

University experience

Career progression

International/EU applicants without pre-settled status in the UK

Home and EU applicants with pre-settled/settled status in the UK

2023

2024

Fees 2022

UK Students

Full time

EU Students

Full time

International Students

Full time

Fees 2023

UK Students

Full time

EU Students

Full time

International Students

Full time

Other financial support

Living costs / accommodation