BA (Hons) Business and Marketing

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

You’ll be supported in your studies and preparing for your future
You’ll be supported in your studies and preparing for your future
New curriculum integrating the latest developments in digital and data
New curriculum integrating the latest developments in digital and data
Graduate work-ready, learning valuable skills through live projects
Graduate work-ready, learning valuable skills through live projects

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

  • Open the door to a broad spectrum of careers in industry, commerce and the public sector.
  • Develop your knowledge in a broad range of business areas.
  • Learn the key elements of marketing and put theories into practice.

What's the course about?

Indicative course structure

A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

We’ve designed our course to get your career off to an incredible start. You’ll be able to study product innovation, consumer buyer behaviour, and marketing planning as well as key modules on managing media and communications and market and social research. Marketing is creative, strategic and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services and the creative industries.

Your main campus is de Havilland

You’ll share this campus with students from business, law, education, and humanities subjects. The student housing is close to our Sports Village which includes a gym, swimming pool and climbing wall. You can get breakfast, lunch, or dinner in our on-campus restaurant on days you don’t feel like cooking. You can also use the common room to play pool, video games or just to hang out with friends. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.  

What will I study?

Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.

The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.

'My time at the University of Hertfordshire has been life-changing through the life skills I have gained. I recognise the importance of independence, as well as having academic goals. I have grown in confidence and am enjoying my placement working as an Events Assistant at the University.'

Riarna Birdi

BA (Hons) Business and Marketing

Student Blogs

Jess - Week at a glance

My week at a glance

So, I applied for this course through clearing and it has been a highly educational and enjoyable two years and I am incredibly happy that I was told about this course through my teachers at the other campus. The way that our course works is that you go to your local consortium college (whether that be: Oaklands, West Herts, North Herts or Herts Regional- my college) and you learn a similar specification to those at the university campus, however, the material taught varies slightly in the way we carry out tasks; taking a more practical approach instead helps prepare us more for the workplace!

In the second year of our course, the biggest project we completed was a work-based learning project worth 30 credits. If we failed this, we would fail the entire year. This project asks for us to carry out research and make our own report. Having finished this project, I really enjoyed the process. This is the module with the most focus in year two due to the fact it carries the most marks!

My course is taught from Hertford Regional College, Ware Campus, one of University of Hertfordshire’s consortium colleges and the requirements are for me to be in two days a week. In the first year of my foundation degree, I needed to come in on Tuesday and Thursday. In the second year, it was Thursday and Friday. A typical day of a student at our college as part of the HE (Higher Education) department would look like:

09:30 Lecture starts - Our one to one lecturer would begin their lecture at 09:30 in comparison to a normal 09:00 start at University. Our first day in the week would normally consist of a 09:30 lecture until 11:00. However, despite that fact that this may seem quite long it goes by quickly as the information we learn is never too bulky to keep and is delivered in a fun and educational way.

11:00 -15/20 minute break

11:20-12:30 - Group discussion and extra topics normally discussed- we would normally discuss in our small class size (around 10 of us) about what we think about the topic we are learning about, whether we agree/disagree with each other,

12:30- 13:30 - An hour lunch break

13:30-14:30 -Class resumes

14:30- 14:15 - Second section of the day

14:30-15:15 - Lecture two

15:15-15:45 - one to one tutoring- progress checks- are you meeting your targets? what is your weekly attendance, have you been attending on time? how do you feel you are getting on? what is something you are struggling with?

15:45-16:15 - Last section of the day- Something which may at first appear off-putting about the foundation degree course is the normal day of our class and how similar it may appear to a normal school or working day. Personally, this has been very good in getting me into work mood which is the main aim of the course as it tests your punctuality, your ability to present original and organic ideas with substance and lastly tests your ability to get on with others (ie future colleagues). The course really prepares you for the real and competitive working world.

Student Blogs

Jess - Things you should know

Something interesting for a prospective student to consider

Something I think would be interesting to a prospective student when considering the FDA course is how great it is to commute to if you live within the Ware/Hertford area. For me, I lived a seven-minute drive from the facilities, so it was in perfect distance. I would really say this may be a massive positive for prospective students who do not wish to go far away from home/are unable to study far away from home due to medical or personal reasons.

An added element worth noting is that our course is cheaper. The standard course at the university is a fair amount more expensive in comparison; per year our course costs £6,165 compared to £9,250 at University.

Another thing worth noting is that the experience feels more personal compared to a larger course with lots of people. You get to know everyone on your course so that you are very comfortable with all of them by the time that your course ends. When you enter your third year you are taught on campus.

A final thing to consider is if you feel it has all gone wrong on results day, whether that be in your A levels or your Level three BTEC. This course is a great alternative for students who did not do as well as they may have hoped for whatever reason that may be! Another thing which is good for potential students considering this course is that you can still retake Maths/English alongside side the course. If there is a grade you were previously unhappy with you can still retake it, however, after 19 there may be fees that apply for you to be able to retake your Maths and English qualifications. The course is very welcoming and after the two years you can then go to the main campus with everyone else and by that stage, you would have built up your confidence and be ready to take on University life! Enjoy!

Student Blogs

Jess - Choosing my course

What I love most about my course

Over the past two years, What I love most about my course is the flexibility, confidence-building opportunities and the ability to investigate weaknesses in my skills and improve them as well as my and confidence in my abilities. Although the course is not taught directly from the university over the last two years, I felt highly independent.

As time when on I felt that being independent was very easy compared to when I was at college because if I were unsure about the quality of work I was producing, I would always ask questions. The course allows you to develop your skills individually and the small class sizes are great for those who may not learn well in a large lecture full of people. The smaller class size allows individuals to receive the help that you won’t get in a lecture class size.

For someone who suffers badly with social anxiety this course has been ideal as I now feel much more comfortable in my surroundings and environment and find it easy to relax and learn, therefore, if you feel overwhelmed with big lecture halls that have a 200-student capacity, this course is perfect for you. We are also able to see other Higher Education (HE) colleagues on the top floor art department who are studying HE Visual Merchandising and Graphic Design. This is nice as sometimes it may feel as though we aren’t at university so when we see students who are also studying HE courses, it makes us feel like we belong.

The graphic design and visual merchandising students also have a separate room upstairs- so if anyone is interested in studying one of the creative subjects, I would definitely say that Herts Regional College (HRC) cater well for it- especially as the campus itself is commonly known as the “creative enterprise campus”.

Student Blogs

Sarah - Business

Alumni Stories

Wai Shan Cheng (Shanice)

Meet Wai Shan Cheng (Shanice) who has gained a wide portfolio of skills since graduating. She is currently a freelance copywriter and entrepreneur.

Current job roleMarketing Director and Entrepreneur
Year of graduation2003
Course of studyBA(Hons) Marketing

Wai Shan Cheng

Path to success

Shanice feels that her degree from the University of Hertfordshire provided her with the key principles of marketing to put her on the path to success in her career. She feels the most useful element of the course was the experience of working with others to complete group projects, a skill she uses daily in her current business.

After graduating, Shanice gained experience as a Marketing Executive in the Neon Light Manufacturing Company. This role enabled her to build on her current skills as well as exposing her to other key skills like customer handling, product management and trade show knowledge. Shanice feels that gaining this direct marketing experience after graduation has been key to both her inspiration as an entrepreneur, and her career achievements. Following this role, she worked for a pay TV channel for eight years assisting with channel promotion and marketing services.

Entrepreneur

Shanice founded her company, Kiana Handcraft, in early 2015. She had originally started making handmade hair bows and bow ties during her spare time. However, she soon decided  to roll out her products to a wider audience by launching an online shop on Shopify through which she markets and sells her products. Shanice is involved in all aspects of running the company – including monitoring the website, sourcing fabric and materials, accounting, order enquiries and distribution.

In addition to running Kiana Handcraft in her spare time, Shanice joined Panda Group at the start of 2015 as a freelance copywriter. The company offers a full service Brand Design & Marketing Agency. Current clients include Citibank, Disneyland, HSBC, Nielsen, Morgan Stanley and Cathay Pacific. Having proved herself indispensable, Shanice is now their permanent Marketing Director. The role includes seizing new business opportunities, producing cost-effective marketing strategies to clients, and providing detailed costings.

Future goals

In the future Shanice would like to focus on her focus business and work on collaborations: 'I have just started an exciting new collaboration with Kiana Handcraft and the Hong Kong Jockey Club for a crossover promotion with their Swarovski Brooch for Silver Purse Day. My long term goal is to get 5000 likes on Facebook and roll out Kiana Handcraft world-wide.'

I have just started an exciting new collaboration with Kiana Handcraft and the Hong Kong Jockey Club for a crossover promotion with their Swarovski Brooch for Silver Purse Day. My long term goal is to get 5000 likes on Facebook and roll out Kiana Handcraft world-wide.

Alumni Stories

Francesca Francois

Meet Francesca Francois who has had a rich career since graduating. Francesca now works as a Marketing Manager.

Current job roleMarketing Manager
Year of graduation2010
Course of studyBA(Hons) Marketing and French

University experience

Francesca had a good feeling when she walked around our campus. She visited us three times, just to make sure we were the right choice for her. We certainly were, as Francesca met her husband at Herts, and after twelve years together they married in 2017. She tells us that some of the friends she met at university, she couldn’t live without.

Francesca enjoyed her studies and learnt a lot about working with different types of people. Having the opportunity to learn business, marketing and French within one degree allowed her to fully understand the career she would soon enter. The curriculum interested her, and she welcomed the relevancy of the modules, such as global marketing and corporate social responsibility. Her placement year gave her valuable experience which helped Francesca find employment when she graduated.

Career progression

Francesca has had a rich marketing career. Highlights include working as a marketing manager for Hamleys and her current role as a Europe marketing manager. Francesca says that the key to her successes have been believing in herself and continuously learning. In the future, Francesca would like to set up her own marketing and events company and hopes to offer internships to students at the University of Hertfordshire.

My stand-out moment was definitely meeting my now husband. After nearly twelve years together we finally wed 19th May 2017.

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.