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BA (Hons) Business and Marketing

Discover the power and value of marketing strategies as you explore a range of relevant techniques and tools. Develop a powerful blend of skills to make you a professional leader in business.

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One of only four CIM strategic university UK partners

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Course content driven by industry certifications

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A practical, coursework-based degree focused on real life challenges

Course overview

Get the game-changing expertise and insight you need to create, position and grow a brand. Learn the principles of business with a core of marketing expertise - a potent combination.

Even though it's important to understand the theory well, what really matters is how it can be applied in the real world. Get the information, tools, and resources you need to understand what successful marketing means for modern businesses of all sizes.

Discover how successful companies handle key issues like sustainable development and business ethics, and how they embrace technology and manage teams.

Acquire specialist marketing skills including content creation, market research, consumer behaviour, branding and digital marketing with the marketing core in this course.

Develop a host of valuable, sought-after professional skills such as communication, creativity, problem solving, collaboration and analysis to enhance your job prospects.

Embrace the opportunity to work with local businesses and communities on live projects, and also on a placement.

"Through a range of marketing tasks, including the creation of external campaigns, the design of two industry magazines and the promotion of virtual events, I have furthered my creative and technical skills. I am so grateful to have secured a graduate role, and I am excited to continue working for such a fantastic company” (Aisling Whelan, 2023).

Why choose this course?

This inspiring course combines the best of business with the magic of marketing, integrating these two powerful disciplines to work together in successful organisations.

There is a direct connection between what you learn in class and the certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and CIM.

Teaching is interactive with role play, presentations, industry speakers as well as access to industry resources such as podcasts and videos.

We maintain strong relationships with professional bodies and business connections. As a CIM Strategic Partner, the regional CIM Marketing Club is free for all students at the University of Hertfordshire Business School (HBS).

We actively support you in boosting your CV through industry placement, study abroad or internships (including the latest online bite-sized digital experiences) as well as extracurricular activities.

If you have an entrepreneurial spirit, you are encouraged to enter the ‘Flare Ignite’ annual competition. There is also the Enactus Society and University Business Challenge.

Herts is a caring and friendly university where you'll be mentored, supported and pushed to aim high and achieve future personal and professional success.

Graduate with a wide range of employment options and a supportive network behind you, whether you want to work agency side, in a marketing department, or in a strategic role.

Professional accreditations

The Chartered Institute of Marketing (CIM)
The University of Hertfordshire Business School is one of four strategic University CIM partners in the UK and commended study centre for successive years, providing access to additional marketing learning opportunities.

You are eligible to study for Chartered Institute of Marketing (CIM) qualifications both at university and after you graduate.

Benefit from our strong commercial and professional relationships including the CIM, which gives access to their regional marketing club, and annual pitch competition.

Your future career

Careers in marketing that look at its application to business development are popular with Business and Marketing graduates. Shaping the future of business with marketing led initiatives, 90% of students go on to work and/or study (Graduate Outcomes, 2018-2020).

Possible roles of employment include:

  • Digital marketing specialist
  • Web consultant
  • Marketing and business development
  • Brand marketing executive
  • Marketing manager
  • Advertising account manager

Join an impressive graduate network who have gone both agency and client side, into organisations such as Amazon, Canon, Debenhams Ottoway, BBC and Barclays, as well as various agencies in London and the UK.

In addition to attracting customers, marketing also provides valuable information to upper management, which aids in strategic planning and better decision making. You'll walk away from this course with valuable, transferable expertise in marketing, strategy, and marketing communications.

See what recent graduates are up to

Marketing Executive at Samuel and Co

Meet Hannah. Hannah overcame personal challenges to her learning journey and graduated with more than a degree.

Embracing different ways of learning

Hannah found school and A-Levels very challenging and worked hard to gain a university place. Whilst at Herts, Hannah found out that she was dyslexic and with the support of the University’s Student Wellbeing services she discovered ways to work differently. Hannah says, ‘You need to understand how you learn to be able to learn. The University of Hertfordshire provided a supportive environment for me to do this.’

In her final year Hannah won a Hertfordshire Business School Rising Star award, Hannah says, ‘I’m so proud of myself for graduating. Secondary school really wasn’t for me, and I never found my feet until university. I really loved my student experience at Herts. I learned so much about myself, as well as gaining qualifications and making friends.’

Being part of a community

‘I remember walking out of one of my first classes with new friends, feeling like I belonged somewhere and excited to learn more. Marketing strategy topics were always my favourite and I liked challenging myself to think bigger, it was how I got my best grades.’

‘I took the opportunity to be a School Community Officer (SCO). Mental health has always been close to my heart and when I found out I was dyslexic, I understood the importance of being able to voice challenges I was facing, so I wanted to help my peers do the same.'

Being a SCO also led Hannah to get involved with the Go Herts award. She says, ‘I initially thought the programme sounded like more work on top of my course, but I found I was recognised for things I was doing every day to better myself and others. By achieving awards like Go Herts, you can graduate with more than a degree, and this helps open doors for your future.’

Hannah’s career and future ambitions

Hannah now works in the marketing industry and has experience of working in technology markets, previously working with big brands like Dell and Panasonic to support their marketing. Hannah is ambitious, ‘I want to work my way up the ladder to manager and director level, as well as concentrating more on the strategic side of marketing.’

What you'll study

You are expected to attend around eight hours of in person lectures and tutorials a week (four modules a semester). This is supported with additional self-study through online materials and recommended resources.

In your first year, learn the fundamentals of marketing, accounting, economics, and the global business environment, giving you a broad base of knowledge in marketing and business.

In your second year, you'll enhance your critical thinking and analytical abilities in marketing whilst delving into topics such as corporate ethics, project planning, and cross-cultural management.

In your final year, jump into the deep end of marketing through the completion of your final project and the study of modules such as global marketing and digital economy. You'll also refine your strategic thinking skills and get hands-on experience in marketing practice.

There are additional options to further deepen your personal growth through our GoHerts programme, placements, internships, study abroad, and Future Success team events.

What if I need support?

We provide specialised services to assist your transition to university life, including academic support, wellbeing support, and a personal tutor.

Our Student Success team is committed to providing an environment where all students can learn, and our Future Success network is here to assist you find internships, work placements and graduate positions.

The Business School Student Voice community welcomes new members, and its representatives meet with staff on a regular basis to ensure teaching remains relevant and effective.

Our in-house Centre for Academic Skills Enhancement (CASE) is open to all Business School students, for extra support with academic writing, numeracy and referencing.

Optional sandwich year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations at our ground-breaking mock Assessment Centre Experience.

Students have had the opportunity to work at Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

Placement student: “My internship at Amazon Business was a stimulating start to my career. From working on campaigns like Black Friday, Prime Day, Back to School... I gained useful transferable skills" (Miss Nkosi, 2022).

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More and more companies are now working internationally, the experience of living in another country will make a great impression on future employers. Put knowledge into action, learn how a business operates and make professional connections.

With over 100 partners in 40 countries, the world really is your oyster!  Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations at our ground-breaking mock Assessment Centre Experience.

Students have had the opportunity to work at Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

Placement student: “My internship at Amazon Business was a stimulating start to my career. From working on campaigns like Black Friday, Prime Day, Back to School... I gained useful transferable skills" (Miss Nkosi, 2022).

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More and more companies are now working internationally, the experience of living in another country will make a great impression on future employers. Put knowledge into action, learn how a business operates and make professional connections.

With over 100 partners in 40 countries, the world really is your oyster!  Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your teaching team includes experienced academics, business professionals and researchers, offering you a rounded insight into business and marketing.

They are led by a previous finalist for the Vice Chancellor's Teaching Staff Member of the Year award and members have published works in business, academia and research.

Your teaching staff and support team will collaborate to provide you with assistance in appreciating and reaching your full potential, beginning when you start and continuing through graduation and into your first job.

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)112–120
Typical A Level offerBBC–BBB
Typical IB offer112–120
Typical BTEC offerDMM–DDM
GCSEGrade 4/C in English Language and Mathematics.
Access courses112–120
Additional informationFind out more about our Undergraduate Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK
Start date Study typeApply
September 2024Full time Apply via UCAS
Full time with placement year Apply via UCAS
Full time with study abroad yearApply via UCAS

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

Study typeFees
UK studentsFull time£9,250 for the 2024/2025 academic year
EU studentsFull time£15,500 for the 2024/2025 academic year
International studentsFull time£15,500 for the 2024/2025 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants  and bursaries

Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.

Disabled Students' Allowance

The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.

Student loans

Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.

Accommodation costs

We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

Additional course fees

Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Hons) Business and Marketing Download PDF
Programme specifications
BA (Hons) Business and Marketing Download PDF
Additional information

Applications open to international and EU students

Yes

Course length

Full Time, 3 YearsSandwich, 4 Years

Not ready to apply?