BA (Hons) Marketing

Marketing is about wowing your customers. Discover how to compellingly and creatively attract and engage an audience on this award-winning degree.

One of only four CIM strategic University UK partners

90% go on to work or further study (Graduate Outcomes, 2018-20)

A practical, coursework-based degree, focused on real life challenges

Course overview

Marketing is the powerhouse behind any organisation’s success, whether it’s large or small, public, private or a charity, learn how to adopt a professional marketer's mindset, and discover how to plan, develop, and lead successful marketing strategies and campaigns on our CIM award winning degree.

Immerse yourself in the core principles of marketing while crucially, learning about the exciting impact that technology is having as you get to grips with the latest digital tools for the modern marketer. 

A career in Marketing offers many opportunities. Our programme is carefully designed to let you choose modules that appeal to you, discover where your interests lie and what you truly love, whether it’s enhancing your written, analytical or creative marketing skills.

Understand how markets can be segmented and how to target your audiences. Develop the skills to help you create and deliver effective communications that engage and persuade, including content creation, social media and social influence, digital venture creation, branding and building a communications strategy.

You’ll finish with a firm grasp of what successful marketing looks like and an awareness of where your strengths lie across this varied and exciting business profession.

You’ll be introduced to the latest practitioner platforms, digital tools and insights from organisations like Google, Hootsuite, Facebook and LinkedIn.

A flexible course, the first year is the same as BA (Hons) Advertising & Digital Marketing, so if you discover a creative flair, you may choose to swap from your second year and focus on this much in demand specialism.

Why choose this course?

On our cutting-edge, CIM award-winning course, learn how to think and act like a marketer and graduate with a highly valued marketer's mindset.

Your marketing knowledge, expertise, and skills will grow as you learn how to connect businesses with people's needs and desires, and most importantly, how to effectively communicate the value of products and services to drive business growth and success.

You'll start building your professional network right away through our strong relationships with nationally recognized professional bodies, alumni network, and local/regional business connections.

Additionally, benefit from our professional collaborations that provide opportunities to learn directly from industry practitioners through their real-world experiences. Our program team, consisting of academic, pastoral, and employability staff, is committed to helping you find the best learning path suited to your individual style and supporting you with academic and personal challenges.

You can take advantage of a wide range of extra-curricular opportunities, projects, and roles to strengthen your network, skills, and CV, applying your knowledge in practical scenarios before graduation.

If you have an entrepreneurial flair and are interested in social sustainability, explore our prestigious Enactus Society, which organizes projects with a meaningful impact.

We actively support you in securing industry placements, studying abroad, or undertaking internships (including the latest online bite-sized digital experiences) to help you explore your areas of interest and enhance your CV.

Graduate ready to enter an exciting, magnetic, and diverse industry with a broad knowledge base adaptable to various marketing fields, both agency and client-side.

Professional accreditations

The Chartered Institute of Marketing

We are proud to be one of the four strategic University CIM partners in the UK. Year after year, we have been commended as a study centre for offering professional qualification options, providing access to networking events and valuable learning opportunities.

During your first year, you have the opportunity to become an Affiliate Member and pursue a CIM Foundational award.

In the second and final years, we offer additional opportunities to pursue further professional CIM qualifications. Through the Graduate Gateway, you can even receive exemptions from various CIM qualifications, and this continues after graduation, with the option to pursue higher-level Professional Certificates/Diplomas.

Your future career

Prepare for a professional marketing career and maximise your opportunities with skills and knowledge critical to business success. With over 90% of students in work or further study, you can join our successful alumni in this continuously evolving sector (Graduate Outcomes, 2018-20).

Possible roles for employment include:

  • Marketing manager
  • PR executive
  • Search specialist
  • Paid search consultant
  • Advertising manager
  • Agency account manager

Join former students in consumer-facing businesses like L’Oreal, Bosch, Disney, Danone, and BMW. Explore opportunities in government agencies like the House of Commons, or  B2B corporations like Iris, Microsoft, Ipsos, and IBM. On the agency side, companies like Saatchi & Saatchi and JWT London are just two of the many advertising firms employing former students.

Graduate prepared to take your position in this exciting, fascinating, and varied industry. Gain a broad knowledge foundation that can be applied to a range of marketing sectors, both agency and client-side. Hit the ground running thanks to the course's heavy emphasis on case studies and best practices.

See what recent graduates are up to

Digital and Social Media Manager at Football Foundation

Meet Ashley Joseph who has combined his social media skills and his passion for football to forge a successful career.

Ashley is currently the Digital and Social Media Manager at the Football Foundation. He manages the Foundation's social media output and digital projects.

Time at Herts

Ashley knew in his final year that he wanted to work in social media and he has combined this with his passion for football. His first opportunity arose with the Middlesex FA back and he hasn't looked back since.

When reflecting on his time at the University Ashley feels it played a huge part in his development. ‘My course was great. It covered a wide range of marketing principles which helped make me a more rounded and employable person than many of the other people in my industry.

Some of my final year projects where we had the ability to be as creative as possible really helped set me up for some of the things I have encountered in the working world. The fact that the course also offered an optional placement year (which I took up) helped me to secure a job very soon after graduating.’

Words of advice

Ashley is very forthcoming when giving advice for anyone hoping to get into the industry, ‘Use your spare time and summer holidays to get as much practical experience as possible. Internships and placements are invaluable even if it's just a few weeks here and there.’.

And when talking about the social aspect of University life he says, 'Get involved in as much as possible. Societies, clubs, events; just do as much as possible as you'll meet some great people and it will help you become a better more rounded person. '.

What the future holds

Ashley has set his sights high and adds, ‘I want to continue in the football industry and hopefully work my way up to a marketing manager/social media manager role at a big football club. I'd love to work abroad too’.

Marketing Director and Entrepreneur at Freelance copywriter and Entrepreneur

Meet Wai Shan Cheng (Shanice) who has gained a wide portfolio of skills since graduating. She is currently a freelance copywriter and entrepreneur.

Path to success

Shanice feels that her degree from the University of Hertfordshire provided her with the key principles of marketing to put her on the path to success in her career. She feels the most useful element of the course was the experience of working with others to complete group projects, a skill she uses daily in her current business.

After graduating, Shanice gained experience as a Marketing Executive in the Neon Light Manufacturing Company. This role enabled her to build on her current skills as well as exposing her to other key skills like customer handling, product management and trade show knowledge. Shanice feels that gaining this direct marketing experience after graduation has been key to both her inspiration as an entrepreneur, and her career achievements. Following this role, she worked for a pay TV channel for eight years assisting with channel promotion and marketing services.

Entrepreneur

Shanice founded her company, Kiana Handcraft, in early 2015. She had originally started making handmade hair bows and bow ties during her spare time. However, she soon decided to roll out her products to a wider audience by launching an online shop on Shopify through which she markets and sells her products. Shanice is involved in all aspects of running the company – including monitoring the website, sourcing fabric and materials, accounting, order enquiries and distribution.

In addition to running Kiana Handcraft in her spare time, Shanice joined Panda Group at the start of 2015 as a freelance copywriter. The company offers a full service Brand Design & Marketing Agency. Current clients include Citibank, Disneyland, HSBC, Nielsen, Morgan Stanley and Cathay Pacific. Having proved herself indispensable, Shanice is now their permanent Marketing Director. The role includes seizing new business opportunities, producing cost-effective marketing strategies to clients, and providing detailed costings.

Future goals

In the future Shanice would like to focus on her focus business and work on collaborations: 'I have just started an exciting new collaboration with Kiana Handcraft and the Hong Kong Jockey Club for a crossover promotion with their Swarovski Brooch for Silver Purse Day. My long term goal is to get 5000 likes on Facebook and roll out Kiana Handcraft world-wide'.

What you'll study

Start with core marketing knowledge (4 per semester) before moving on to more focused themes.

The theory is just the beginning. You are encouraged to apply what you learn in real-life situations and collaborate with local businesses to solve their marketing problems. Engage in projects, develop impactful presentation skills, and learn how to solve problems in teams.

In your first year, establish a solid foundation of marketing knowledge, comprehending key concepts and topics. If you have a strong inclination towards creativity, you may consider switching to BA (Hons) Advertising and Digital Marketing at the end of this year.

In your second year, refine your understanding of marketing fundamentals such as customer behaviour and quantitative analysis. Additionally, acquire expertise in digital marketing, social media marketing, innovation, people management, and market research.

In your final year, delve deeper into marketing practice through your dissertation, an industry study, or modules focusing on integrated communications.

Throughout your course, you are encouraged to embrace innovation and forward-thinking.

There are also opportunities to further enhance your personal development through our GoHerts program, placements, internships, study abroad, and Future Success team events.

What if I need support?

You'll benefit from dedicated support teams within the Business School, including Academic Support, Wellbeing, and a personal tutor who will assist you in adjusting to the demands of university learning and living.

Additional support is available from our Student Success team, which focuses on inclusive learning, as well as our dedicated Future Success network, which helps with work experience, placements, and graduate jobs.

You can join and engage with the Business School Student Voice community, consisting of a team of student representatives who regularly meet with staff to provide feedback and ensure the effectiveness of teaching.

Our in-house Centre for Academic Skills Enhancement (CASE) is available to all Business School students, offering additional support in areas such as academic writing, numeracy, and referencing.

Optional sandwich year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Student placement organisations have included Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

“As a Marketing placement for L’Oréal, I led the artwork process for the Garnier Skincare UK Team, working on the packaging available in stores across the UK and worldwide." - (Thomas Mernagh).

You can choose to take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a tremendous personal development opportunity and an amazing experience.

More and more companies are now operating on an international scale, and the experience of living in another country will make a significant impression on future employers. Put your knowledge into action, learn how businesses operate, and establish professional connections.

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Student placement organisations have included Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

“As a Marketing placement for L’Oréal, I led the artwork process for the Garnier Skincare UK Team, working on the packaging available in stores across the UK and worldwide." - (Thomas Mernagh).

Find out more about work placements

You can choose to take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a tremendous personal development opportunity and an amazing experience.

More and more companies are now operating on an international scale, and the experience of living in another country will make a significant impression on future employers. Put your knowledge into action, learn how businesses operate, and establish professional connections.

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your course is guided by an enthusiastic and vibrant team with extensive experience, helping you link theory to reality and establish connections with business and industry.

The teaching team includes published authors in both business and research capacities. Your programme leader is a finalist for the Vice Chancellor's Teaching Staff Member of the Year award.

You also have the support of an academic support team, a well-being team, and a personal tutor to assist you in adapting to the demands of university learning and living.

Together, the teaching and support teams are committed to supporting you from induction to graduation and beyond, ensuring you appreciate and reach your true potential.

Check out our student blogs

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Busy cafe

My typical day

My typical day at university starts with revising materials for the subjects that I will have lectures from on that day. I revisit both recorded lectures and my notes that I gathered from tutorials. This allows me to keep consistency in my learning and allows me to be prepared.

After that, I leave the house and go to the gym. I study on the de Havilland campus, which makes it very convenient for me to combine keeping healthy with studying. The gym is located in the main building. When I am done with working out, I grab a meal at the restaurant, which is only a one-minute walk away. Since I started using the restaurant, I have saved money on food and time on preparing it! I really appreciate the fact that all the facilities are so close to each other which is a massive time saver; I don’t have to make multiple trips. This makes working everything around my university schedule easy.

During the lecture presentations, I follow along on my computer, make notes and try to be active (sometimes it earns you extra points!) After lectures me and my friends use the Learning Resource Centre (LRC) to study together and work on group projects. Sometimes we stay in late and grab a coffee from the LRC café which comes in handy!

Grocery shopping is what usually comes next. I and my flatmates pick up our reusable bags and head towards either ASDA or Aldi, which are about 10 minutes away from the de Havilland Campus. We try to shop for a whole week’s worth of food just once but somehow, we always end up going there every two days ;).

My typical day usually finishes with making popcorn and watching a movie with my friends after I have worked on my individual projects.

Business-and-Event-Management

Things you need to know before studying Events Management & Marketing at university

Hi! Here are a couple of things worth knowing before you decide to study Events Management & Marketing!

Workload 📚

Don’t fear the joint courses! You won’t be studying twice as much, and you won’t be buried in work! Comparing my course with my friends, who study either only Marketing or only Event Management, I have realised that a joint course brings together the best of both worlds and allows you to have a bigger overview of the matter. What more can you ask for? 😇

Consistency

Consistency is key! There is nothing more important than revising regularly and making sure you have done the required reading for the next lecture. It is the best way to learn and makes exam revision way easier. Having said that, don’t stress over missing a revision session once or twice – we all need rest sometimes!

News 📺

Since it is a subject that is taught within the Business School, you will be needed to follow along with any business news that might be applicable. It will be useful not only during your lectures but also later when writing exams. Many times, exam questions will ask for examples from current world situations. Make reading at least one news channel your daily habit and you’re good to go!

Hands-on experience 🖐

Throughout the course, lecturers will be sending out suitable work opportunities they find. Make sure that you try to get at least one job experience. Choosing to go on a placement year is also a promising idea. Having experience is a huge plus to have on your CV (Curriculum Vitae) and future career prospects! If you’re not sure how to go through the recruitment process, Careers and Employment will help you with that. Just book an appointment!

Overall, I am sure you will have an amazing experience on this course, I certainly have! 😊

Accommodation

Why I chose Herts

When deciding on which university to choose I was thinking about many factors. I tried to consider both academic life and my free time. Academically, I chose Herts because of the amazing Business School. I was convinced that the lecturers will provide me with all the knowledge that I will need when starting my career and I was not wrong. Even during my first work experiences I have references and went back to what I learned in the university multiple times.

I also decided to go to Herts because of its facilities. I have lived on both campuses and used both Learning Resource Centres (LRCs), which turned out to be amazing! They not only have teaching materials but also have quiet zones that will help you study and write your assignments. I am also a health-oriented person and having a gym on both campuses came in handy. I was able to go there straight from my classes saving me time. The food available at the restaurant has also been useful when I forgot to pack lunch or was too busy to make one.

When choosing a university, it was important to me for it to have nightlife. When will you party if not in your early 20s, right 💃?! Fortunately, Herts has an amazing club with many themed parties that will keep you up all night! If you don’t enjoy dancing and just want to grab a drink with your friends, EleHouse is your place to go.

After studying in Herts for three years, I can honestly say these were some of the best experiences of my life. I have made amazing friends for life, grown as a person and received a great education. If I could make the decision again, I would choose Herts without a doubt! 💞

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)112–120
Typical A Level offerBBC–BBB
Typical IB offer112–120
Typical BTEC offerDMM–DDM
GCSEGrade 4/C in English Language and Mathematics.
Access Course112–120
Additional informationFind out more about our Undergraduate Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK
Start date Study typeApply
September 2024Full timeApply via UCAS
Full time with placement yearApply via UCAS
Full time with study abroad yearApply via UCAS
Part timeApply with Herts

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

Study typeFees
UK students Full time £9,250 for the 2024/2025 academic year
Part time £1,155 per 15 credits for the 2024/2025 academic year
EU students Full time £15,500 for the 2024/2025 academic year
Part time £1,940 per 15 credits for the 2024/2025 academic year
International students Full time £15,500 for the 2024/2025 academic year
Part time £1,940 per 15 credits for the 2024/2025 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants  and bursaries

Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.

Disabled Students' Allowance

The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.

Student loans

Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.

Accommodation costs

We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

Additional course fees

Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Hons) Marketing Download PDF
Programme specifications
BA (Hons) Marketing Download PDF
Languages Programme Specification Download PDF
Additional information

Applications open to international and EU students

Yes

Course length

Full Time, 3 Years Part Time, 5 Years Sandwich, 4 Years

Not ready to apply?