BA (Hons) Marketing

You’ll be supported in your studies and preparing for your future
You’ll be supported in your studies and preparing for your future
Benefit from a focus on entrepreneurship, marketing strategy and data
Benefit from a focus on entrepreneurship, marketing strategy and data
Graduate work-ready, learning valuable skills through live projects
Graduate work-ready, learning valuable skills through live projects

This course includes the options of:

work-experience

Work placement*

World map icon

Study abroad*

*No fees are charged for this year

Why choose this course?

Are you looking to explore the latest in contemporary marketing strategy and techniques, with a focus on employability and entrepreneurship? If so, this newly updated course is the one for you. 

You’ll gain valuable digital skills in content creation alongside practical industry experience through live projects, industry speakers, events and employability modules. You’ll benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.  

This programme will give you the knowledge and understanding necessary for a career in marketing management, product management, service delivery, or marketing insight. Plus, you’ll gain the practical skills essential for an increasingly digital landscape. Each level includes modules that build on each other in the fields of marketing, communications, data/insights and employability.  

There’s a strong emphasis on data analysis and entrepreneurship. Maybe we’ll inspire you to set up your own company? Or maybe you already have an idea that just needs a push to get it off the ground? If so, you could enter our ‘Flare Ignite’ competition. Each year, this project offers budding entrepreneurs training and support and prize money too (to the winning pitch), to help make ideas a reality. 

What's the course about?

This course uses a mix of teaching methods, including software and practical workshops, lectures, tutorials, individual coursework and groupwork. You’ll learn through experiential learning and through live business projects and field trips. Knowledge is enhanced through engagement with the wider Hertfordshire Business School (HBS) research community. Study includes blended learning materials, such as online modules and recorded lectures to enable flexibility for students’ learning needs. 

You’ll be assessed through a wide variety of assessment types designed with employability and academic skills in mind. There will be a wide mix of assessments including the production of digital artefacts, projects, portfolios, pitches and opinion pieces, as well as the more traditional essays, reports and exams.  

Your first year focuses on the basics including understanding the Principles of Marketing, the Business Environment, an Introduction to Marketing Communications and Understanding Data. Digital marketing modules include Content Creation and an overview of the Digital Landscape. Study will be underpinned with Essential Skills in Marketing and you’ll start to plan your career through Preparing for Professional Success. 

The first year is the same as BA (Hons) Advertising and Digital Marketing, offering you the opportunity to swap between these two degrees at the end of the first year. 

In the second year you’ll deepen your critical and analytical skills through studying Marketing, Insight, Analysis and Planning and Consumer Behaviour. You’ll delve deeper into the digital world through Digital Marketing in Practice as well as the increasingly important Social Media and Social Influence. You’ll be introduced to entrepreneurship through Innovation and Business Model Design. Employability skills will be further enhanced through proactively Working in Industry and learning about Managing Marketing Professionals. The study of Marketing Research is especially useful if you wish to undertake a Dissertation in the final year. 

Work placement/study abroad option: Between your second and final year, you’ll have the option to study abroad or do a work placement for up to a year. Not only will this give you an amazing experience to talk about but will also give your CV a boost. The University actively encourages and supports students through the Careers and Placements Office and the Hertfordshire Business School Employability team.  Students who gain experience through an Internship, may also have the opportunity to have this recognised in their degree title. If you’d rather go straight to your final year, that’s absolutely fine too.  

In the final year you’ll personalise your experience by choosing either a 30 credit Dissertation or Industry Project, honing-in on what interests you most. As an alternative to Dissertation or Industry Project you can study two single semester modules: Digital Economy and Integrated Marketing Communications. At this level you will develop your strategic thinking through Strategic Product Management, Branding and Communications Strategy, and Global Marketing. You’ll continue to explore data through Data Driven Marketing Decisions and entrepreneurship through Digital Venture Creation. Whether you want to work in industry, not-for-profit organisations or set up your own business, you will benefit from the latest contemporary thinking in The Future of Marketing. 

Your main campus is de Havilland   
 

You’ll share this campus with students from business, law, sport, education, and humanities subjects. The student housing is close to our Sports Village which includes a gym, swimming pool and climbing wall. You can get breakfast, lunch, or dinner in our on-campus restaurant or bar (in the newly built Enterprise Hub) on days you don’t feel like cooking. You can also use the common room to play pool, video games or just to hang out with friends.  Our Learning Resources Centres are open 24/7, which means you can study whenever suits you best. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.  

What will I study?

Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and third/final year of study.  Below you can see what modules you’ll be studying in each.  Please see below for module details. 

You will usually be studying 4 modules in each semester. Contact time varies between modules, and will typically be a mix of lectures, tutorials and workshops.Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

Studying Marketing and French as part of the Hertfordshire Business School has been both a fun and enriching experience. The various optional modules have enabled me to shape my course around my own interests, which boosted the enjoyability of my degree.

Jonathan Burnett

BA (Hons) Marketing with French

Student Blogs

Kamila - A typical day

My typical day

My typical day at university starts with revising materials for the subjects that I will have lectures from on that day. I revisit both recorded lectures and my notes that I gathered from tutorials. This allows me to keep consistency in my learning and allows me to be prepared.

After that, I leave the house and go to the gym. I study on the de Havilland campus, which makes it very convenient for me to combine keeping healthy with studying. The gym is located in the main building. When I am done with working out, I grab a meal at the restaurant, which is only a one-minute walk away. Since I started using the restaurant, I have saved money on food and time on preparing it! I really appreciate the fact that all the facilities are so close to each other which is a massive time saver; I don’t have to make multiple trips. This makes working everything around my university schedule easy.

During the lecture presentations, I follow along on my computer, make notes and try to be active (sometimes it earns you extra points!) After lectures me and my friends use the Learning Resource Centre (LRC) to study together and work on group projects. Sometimes we stay in late and grab a coffee from the LRC café which comes in handy!

Grocery shopping is what usually comes next. I and my flatmates pick up our reusable bags and head towards either ASDA or Aldi, which are about 10 minutes away from the de Havilland Campus. We try to shop for a whole week’s worth of food just once but somehow, we always end up going there every two days ;).

My typical day usually finishes with making popcorn and watching a movie with my friends after I have worked on my individual projects.

Student Blogs

Kamila - Things you should know

Things you need to know before studying Events Management & Marketing at university

Hi! Here are a couple of things worth knowing before you decide to study Events Management & Marketing!

Workload 📚

Don’t fear the joint courses! You won’t be studying twice as much, and you won’t be buried in work! Comparing my course with my friends, who study either only Marketing or only Event Management, I have realised that a joint course brings together the best of both worlds and allows you to have a bigger overview of the matter. What more can you ask for? 😇

Consistency

Consistency is key! There is nothing more important than revising regularly and making sure you have done the required reading for the next lecture. It is the best way to learn and makes exam revision way easier. Having said that, don’t stress over missing a revision session once or twice – we all need rest sometimes!

News 📺

Since it is a subject that is taught within the Business School, you will be needed to follow along with any business news that might be applicable. It will be useful not only during your lectures but also later when writing exams. Many times, exam questions will ask for examples from current world situations. Make reading at least one news channel your daily habit and you’re good to go!

Hands-on experience 🖐

Throughout the course, lecturers will be sending out suitable work opportunities they find. Make sure that you try to get at least one job experience. Choosing to go on a placement year is also a promising idea. Having experience is a huge plus to have on your CV (Curriculum Vitae) and future career prospects! If you’re not sure how to go through the recruitment process, Careers and Employment will help you with that. Just book an appointment!

Overall, I am sure you will have an amazing experience on this course, I certainly have! 😊

Student Blogs

Kamila - Why I chose Herts

Why I chose Herts

When deciding on which university to choose I was thinking about many factors. I tried to consider both academic life and my free time. Academically, I chose Herts because of the amazing Business School. I was convinced that the lecturers will provide me with all the knowledge that I will need when starting my career and I was not wrong. Even during my first work experiences I have references and went back to what I learned in the university multiple times.

I also decided to go to Herts because of its facilities. I have lived on both campuses and used both Learning Resource Centres (LRCs), which turned out to be amazing! They not only have teaching materials but also have quiet zones that will help you study and write your assignments. I am also a health-oriented person and having a gym on both campuses came in handy. I was able to go there straight from my classes saving me time. The food available at the restaurant has also been useful when I forgot to pack lunch or was too busy to make one.

When choosing a university, it was important to me for it to have nightlife. When will you party if not in your early 20s, right 💃?! Fortunately, Herts has an amazing club with many themed parties that will keep you up all night! If you don’t enjoy dancing and just want to grab a drink with your friends, EleHouse is your place to go.

After studying in Herts for three years, I can honestly say these were some of the best experiences of my life. I have made amazing friends for life, grown as a person and received a great education. If I could make the decision again, I would choose Herts without a doubt! 💞

Student Blogs

Sarah - Unibuddy

Alumni Stories

Wai Shan Cheng (Shanice)

Meet Wai Shan Cheng (Shanice) who has gained a wide portfolio of skills since graduating. She is currently a freelance copywriter and entrepreneur.

Read more stories Find out more about this course
Current job roleMarketing Director and Entrepreneur
Year of graduation2003
Course of studyBA(Hons) Marketing

Wai Shan Cheng

Path to success

Shanice feels that her degree from the University of Hertfordshire provided her with the key principles of marketing to put her on the path to success in her career. She feels the most useful element of the course was the experience of working with others to complete group projects, a skill she uses daily in her current business.

After graduating, Shanice gained experience as a Marketing Executive in the Neon Light Manufacturing Company. This role enabled her to build on her current skills as well as exposing her to other key skills like customer handling, product management and trade show knowledge. Shanice feels that gaining this direct marketing experience after graduation has been key to both her inspiration as an entrepreneur, and her career achievements. Following this role, she worked for a pay TV channel for eight years assisting with channel promotion and marketing services.

Entrepreneur

Shanice founded her company, Kiana Handcraft, in early 2015. She had originally started making handmade hair bows and bow ties during her spare time. However, she soon decided  to roll out her products to a wider audience by launching an online shop on Shopify through which she markets and sells her products. Shanice is involved in all aspects of running the company – including monitoring the website, sourcing fabric and materials, accounting, order enquiries and distribution.

In addition to running Kiana Handcraft in her spare time, Shanice joined Panda Group at the start of 2015 as a freelance copywriter. The company offers a full service Brand Design & Marketing Agency. Current clients include Citibank, Disneyland, HSBC, Nielsen, Morgan Stanley and Cathay Pacific. Having proved herself indispensable, Shanice is now their permanent Marketing Director. The role includes seizing new business opportunities, producing cost-effective marketing strategies to clients, and providing detailed costings.

Future goals

In the future Shanice would like to focus on her focus business and work on collaborations: 'I have just started an exciting new collaboration with Kiana Handcraft and the Hong Kong Jockey Club for a crossover promotion with their Swarovski Brooch for Silver Purse Day. My long term goal is to get 5000 likes on Facebook and roll out Kiana Handcraft world-wide.'

I have just started an exciting new collaboration with Kiana Handcraft and the Hong Kong Jockey Club for a crossover promotion with their Swarovski Brooch for Silver Purse Day. My long term goal is to get 5000 likes on Facebook and roll out Kiana Handcraft world-wide.

Alumni Stories

Francesca Francois

Meet Francesca Francois who has had a rich career since graduating. Francesca now works as a Marketing Manager.

Read more stories Find out more about this course
Current job roleMarketing Manager
Year of graduation2010
Course of studyBA(Hons) Marketing and French

University experience

Francesca had a good feeling when she walked around our campus. She visited us three times, just to make sure we were the right choice for her. We certainly were, as Francesca met her husband at Herts, and after twelve years together they married in 2017. She tells us that some of the friends she met at university, she couldn’t live without.

Francesca enjoyed her studies and learnt a lot about working with different types of people. Having the opportunity to learn business, marketing and French within one degree allowed her to fully understand the career she would soon enter. The curriculum interested her, and she welcomed the relevancy of the modules, such as global marketing and corporate social responsibility. Her placement year gave her valuable experience which helped Francesca find employment when she graduated.

Career progression

Francesca has had a rich marketing career. Highlights include working as a marketing manager for Hamleys and her current role as a Europe marketing manager. Francesca says that the key to her successes have been believing in herself and continuously learning. In the future, Francesca would like to set up her own marketing and events company and hopes to offer internships to students at the University of Hertfordshire.

My stand-out moment was definitely meeting my now husband. After nearly twelve years together we finally wed 19th May 2017.

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2021/2022. Please refer to the Programme Specification on these pages for further details.