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BA (Hons) Fashion and Fashion Business

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

Practical fashion design with an in-depth understanding of business
Practical fashion design with an in-depth understanding of business
Work with leading designers/brands on live projects e.g. Player Layer
Work with leading designers/brands on live projects e.g. Player Layer
Showcase work to Industry at the prestigious Graduate Fashion Event
Showcase work to Industry at the prestigious Graduate Fashion Event

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

The BA (Hons) Fashion and Fashion Business award is intended to equip graduates with the knowledge and skills to work in fashion business. The learning will prepare students to take up careers in a variety of fashion business roles including Buying, Merchandising, Sales and Marketing and Communication.  Fashion and Fashion Business is for students that are both creative, and analytical, who want to learn about the business of fashion, who still have a desire to design and make, but ultimately wish to pursue a fashion business centric career.

  • We support freedom of expression and individuality and help our students to be industry informed, socially responsible and creatively prepared
  • A unique course embracing an industry led Concept to Customer philosophy
  • Exciting speakers from across the fashion industry and opportunities to attend company insight days and events.
  • Strong industry relationships with a number of leading brands and designers collaborating through live projects, work placements, competition sponsorship and graduate employment opportunities
  • A great spacious contemporary environment including industry standard resources for you to thrive in
  • A highly experienced and dedicated academic and technical team putting your learning at the centre of the programme

What's the course about?

This course is ideal for students who are both creative and analytical, who want to learn about the business of fashion and who still have a desire to design and make, but ultimately want a fashion business-centric career. The course considers the complexities surrounding the global fashion industry to provide an in-depth appreciation of how products are manufactured, supplied and sold. Ultimately, you’ll gain the experience, knowledge and entrepreneurial skills to start your own company or to enter an existing one with a sound understanding of the business of fashion.Our strong collaborations with the likes of Ted Baker, Ally Capellino and Maria Grachvogel open up opportunities for live projects, work placements, competitions and employment.

What will I study?

First Year

Learning alongside your fashion colleagues, the focus is on learning core fashion business, design, and technical and portfolio skills.  You will be introduced to the principles of strategic business theories and practices used commercially within fashion through report writing, reflection and analysis. You will be introduced to the ‘language’ of fashion and fashion business, including key roles and their functions and how the sector operates.

Second Year

You will learn how to contextualise the business of fashion; providing a more in-depth understanding through analytical reports such as: market research, branding, strategic business planning and communication skills.
You will continue to study core fashion design, technical and portfolio skills with a greater emphasis on a continuous programme of exploration, risk taking, curiosity and creativity.  We also provide our students with the opportunity to participate in internationally recognised competitions.

Final Year

Working at a greater level of independence, you will study towards a major in an in-depth investigative fashion business study that is achieved through a variety of different communication methods.  Students will negotiate areas of enquiry that reflect a sophisticated awareness of fashion business. In particular management competencies, the successful implementation of providing solutions to complex business problems, and an understanding of key factors that influence commercial fashion.  

Independent study

As a student on our Fashion programme, a large chunk of your time will consist of independent study. Working on set tasks as directed by your tutors, you will be expected to explore and progress your projects independently outside of lesson hours.

Don’t worry though; independent study doesn’t have to mean studying alone. You will be guided by your tutors on the tasks, able to use our state-of-the-art facilities outside of lesson hours alongside your classmates, and supported by our excellent technicians if you have a query or get stuck when your tutor isn’t around. This allocated independent study gives you the ideal opportunity to build your personal style and grow confidence working and making decisions alone, whilst still giving you professional support and personal guidance you need on your academic journey.

Student Blogs

Neofytos - My week at a glance

My week at a glance.

My week starts by attending to my studio space, which it is a corner made up of 3 big white boards, a locker to secure my belongings and a table to work on. I personally love that space! It always makes me feel good! Having this area to work and do research for projects that I have been given, make me feel focused and productive.

On Tuesdays I have a lecture which it is about two or two and half hours, depending on how much we need to cover.  In our lecture, we talk about theories that could be beneficial to our artistic perspective, but we also use this time to talk about anything that involves group assignments and projects.

Wednesdays for me only consist of a hour of optional art talks. During these talks, we have the chance to attend a seminar where artists are presenting their work to us! That's an amazing way to be provided with an insight of how the industry works and be prepared for our working lives after graduation.

Lastly, we have our optional life drawing sessions which runs every Thursday's afternoon is a great chance to have a little break from spending most of your time in your studio space working on your projects. Going to the life drawing session I have the great chance to observe the human figure, as well as being given the great opportunity to draw models.

As for the Friday I have nothing booked on, so I can spend most of my time in my studio space working on my projects without get distracted!

I love my routine at the university, it gives me both the time to work on my projects thus attend and organise sessions and group works.

Student Blogs

Neofytos - Why I love my Course

What I love most about my course.

For years I have been drawing, painting and sculpting - prompting me to study BA Hons Fine Art. And as a result, I have expanded my knowledge and learned more about fine art in greater depth about what I love.

The facilities at the Art and Design building are just amazing! That is what I love the most about my course. As a Fine Art student at this university I have the great chance to participate and work in different workshops such as printmaking, ceramics, textile, welding, life drawing and so many more. For me that is the most beneficial factor, because in this way the University allows me to explore and learn more about my artistic direction by trying different mediums and methods. Therefore, by having the freedom to attend to different workshops, I have the great chance to meet people from different courses, make new friends with similar interests and even more have the chance to collaborate with some of them!

As I said I love my course, because it allows me and supporting me to try expanding horizons and find my artistic voice in a very healthy way.

Student Blogs

Neofytos - Why choose Herts?

Why I chose Herts.

I am an international student and by studying at the University of Hertfordshire, it has been a blessing!

I chose Herts, because the University itself is such a great place to study! The facilities and the two beautifully designed campuses that the University has, made my studies here amazing! For instance, there are two big libraries at the University where really helps the students with their coursework, one at the one campus and the second one to the other one. Moreover, all the buildings where we have classes at are very new and that proves that the university cares about university's appearance and invest a lot of money for the students to have a great environment to study within.

However, except of the excellent facilities that the university has, the University has a great spot for socialising. Cafes, restaurants, common rooms, gyms and a big University club are factors that make Herts a great place to be. All of them are located very near to each other which is very convenient for us as students to socialise easily.

Speaking of location, the University is located not very far from London which is an amazing thing since London is such a beautiful and diverse city!

All these were the factors that made me to choose Herts and I have never regretted my choice!