About the course
This course is ideal for students who are both creative and analytical, who want to learn about the business of fashion and who still have a desire to design and make, but ultimately want a fashion business-centric career. The course considers the complexities surrounding the global fashion industry to provide an in-depth appreciation of how products are manufactured, supplied and sold. Ultimately, you’ll gain the experience, knowledge and entrepreneurial skills to start your own company or to enter an existing one with a sound understanding of the business of fashion.Our strong collaborations with the likes of Ted Baker, Ally Capellino and Maria Grachvogel open up opportunities for live projects, work placements, competitions and employment.
Why choose this course?
The BA (Hons) Fashion and Fashion Business award is intended to equip graduates with the knowledge and skills to work in fashion business. The learning will prepare students to take up careers in a variety of fashion business roles including Buying, Merchandising, Sales and Marketing and Communication. Fashion and Fashion Business is for students that are both creative, and analytical, who want to learn about the business of fashion, who still have a desire to design and make, but ultimately wish to pursue a fashion business centric career.
- We support freedom of expression and individuality and help our students to be industry informed, socially responsible and creatively prepared
- A unique course embracing an industry led Concept to Customer philosophy
- Exciting speakers from across the fashion industry and opportunities to attend company insight days and events.
- Strong industry relationships with a number of leading brands and designers collaborating through live projects, work placements, competition sponsorship and graduate employment opportunities
- A great spacious contemporary environment including industry standard resources for you to thrive in
- A highly experienced and dedicated academic and technical team putting your learning at the centre of the programme
What will I study?
Learning alongside your fashion colleagues, the focus is on learning core fashion business, design, and technical and portfolio skills. You will be introduced to the principles of strategic business theories and practices used commercially within fashion through report writing, reflection and analysis. You will be introduced to the ‘language’ of fashion and fashion business, including key roles and their functions and how the sector operates.
You will learn how to contextualise the business of fashion; providing a more in-depth understanding through analytical reports such as: market research, branding, strategic business planning and communication skills.
You will continue to study core fashion design, technical and portfolio skills with a greater emphasis on a continuous programme of exploration, risk taking, curiosity and creativity. We also provide our students with the opportunity to participate in internationally recognised competitions.
Working at a greater level of independence, you will study towards a major in an in-depth investigative fashion business study that is achieved through a variety of different communication methods. Students will negotiate areas of enquiry that reflect a sophisticated awareness of fashion business. In particular management competencies, the successful implementation of providing solutions to complex business problems, and an understanding of key factors that influence commercial fashion.
As a student on our Fashion programme, a large chunk of your time will consist of independent study. Working on set tasks as directed by your tutors, you will be expected to explore and progress your projects independently outside of lesson hours.
Don’t worry though; independent study doesn’t have to mean studying alone. You will be guided by your tutors on the tasks, able to use our state-of-the-art facilities outside of lesson hours alongside your classmates, and supported by our excellent technicians if you have a query or get stuck when your tutor isn’t around. This allocated independent study gives you the ideal opportunity to build your personal style and grow confidence working and making decisions alone, whilst still giving you professional support and personal guidance you need on your academic journey.
Ranked 29th in the country in the fashion and textiles section of the Guardian's 2017 University League Tables.
This courses prepares you with the skills to work in range planning, merchandising, buying, design as well as production management.
What job can I get?
Our fashion and fashion business degree equips you with a range of skills suitable for starting careers in the industry. Our graduates are employed in buying, merchandising, strategic marketing, e-commerce, sourcing and allocating, sales, production management and more, and often use their knowledge to start their careers as freelancers.