BA (Hons) Event Management and Tourism

  • Ranked 7th nationally for Tourism, Hospitality and Event Management (The Guardian)

About the course

Indicative course structure

Careers in event management and tourism are full of possibilities, with exciting projects in interesting places, all over the world. Whether you want to organise festivals and sports fixtures or develop thriving tourist destinations, this course will help you launch a really successful career. It uses the latest theories and real- world case studies to explore their successes and failings, as well as their sustainability, impact, cultural attributes and community engagement.

It’s a multi disciplinary, globally focused course developed in collaboration with business leaders and professional bodies and taught by Hertfordshire’s highly regarded, experienced academics.

Partnerships and opportunities

As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

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Why choose this course?

5 Reasons to Study BA (Hons) Event Management and Tourism

  • The course is recognised by the Tourism Management Institute (TMI),  is a key partner of the Association of British Travel Agents (ABTA) and University is a member of the Association for Event Management Education (AEME).
  • Studying Event & Tourism gives you the best of both worlds! You will follow two subjects that closely relate in both theory and in practice increasing your options for your future career choice.
  • The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally.
  • All students have the option to study abroad to give you an edge in the job market.
  • You will develop key management and business skills at a leading international business facing University on a course ranked 5th in the UK for Tourism, Hospitality and Events Management.

What will I study?

You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

International Focus

All students have the option to study abroad in more than 30 countries across 6 continents. 

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.

Professional Accreditations

The course is recognised by the Tourism Management Institute (TMI) and is a key partner of the Association of British Travel Agents (ABTA).

The University of Hertfordshire is a member of the Association for Events Management Education.


Graduates have found employment in fields such as events planning, hospitality management, marketing and within large travel companies, hospitality and airlines. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £24,000 after 40 months. 100% of BA (Hons) Event Management and Tourism graduates are in work or full time study after 6 months.

What job can I get?

We’re extremely proud to say that 90% of graduates from this degree are employed or in further study just six months after completing the course. They go on to careers including events planning, hospitality management and marketing, often working for event management organisations, large travel companies, hospitality businesses and airlines.