BA (Hons) Event Management and Tourism

Learn to create unforgettable visitor experiences, from initial idea to delivery. Our event and tourism course will ensure you understand the key elements that make experiences truly magical, whatever the size.

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Typical offer: 104–112
Entry requirements
Fees: £9,535 per year (UK)
Full details
UCAS code: N891
Course length: Various
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Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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2022 Graduates organised the successful HBS Grad Ball at Hatfield House

Learn how to design and deliver outstanding visitor experiences

A fun, immersive and engaging hands-on course

Business at Herts

Course overview

Develop your understanding of events and tourism in diverse cultures and their impact on society and the environment. This BA (Hons) Event Management and Tourism degree equips you with the knowledge and skills to thrive in the two dynamic worlds, from large-scale conferences and festivals to curating travel experiences that captivate audiences, this course offers the perfect blend of creativity, business acumen, and practical learning.

Our core modules cover marketing, management, and professionalism, while elective modules allow customisation based on your interests and career goals. Working on live event projects, you’ll apply theory to practice while honing your organisational and communication skills. The course also develops your business acumen, preparing you for a range of roles across the events and tourism sectors.

With strong industry connections and CV-enhancing opportunities like the Flare Ignite competition, you’ll be well-prepared to stand out in the competitive events industry. Whether you aspire to work in events agencies, marketing, or start your own venture, this degree provides a solid foundation for success.

Why choose this course?

Immerse yourself in the world of tourism and events, acquiring the skills to create and deliver exceptional visitor experiences. There are exciting and creative assignments to get stuck into.

Gain hands-on experience: Field trips enrich your learning experience, and work on live events, applying theory to real-world scenarios. This practical approach ensures you develop the skills and confidence needed to manage events of any size or complexity.

Work placement opportunities: Event management students have gone onto work for Disney, Bucharest, Four Seasons Hotel, Business Design Centre and Finlayson Media Communications. Our dedicated careers team will support you along the way.

Cover lots of ground: This event and tourism degree will enrich your knowledge across different business functions, including marketing, analysis, creative and administration.

Learn from industry-experts: Our teaching team includes experienced professionals who bring insights from the vibrant events industry, ensuring your education reflects the latest trends and practices. Benefit from industry connections as you learn from live event professionals including key industry partner, Rothamsted Enterprises. Rothamsted Enterprises is an innovation, collaboration and events hub for AgriTech and the business community based in Harpenden, which includes a business centre, conference centre and manor. They work with the programme team to keep teaching relevant and offer their insights alongside other professionals, including EMC3, Global Agency of the Year 2023.

Become industry-qualified: Herts are a member of the Association for Events Management Education (AEME), and we are recognised by the Tourism Management Institute (TMI).

Join extracurricular activities: If you are entrepreneurially minded, take part in the National University Business Challenge. Want to make a difference? Join our Enactus society, organising worthwhile projects for society.

Strong employment prospects: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22).

Professional accreditations

Association for Events Management Education

We are a proud member of the Association for Events Management Education (AEME), which aims to promote events education in the UK and beyond. AEME serves as a voice for events education and provides valuable support by fostering the international exchange of ideas and sharing best practices.

Tourism Management Institute

Furthermore, our course is recognised by the Tourism Management Institute (TMI), and the University of Hertfordshire is a trusted partner of the Association of British Travel Agents (ABTA).

Your future career

The sector demands confident and experienced professionals, and this BA (Hons) Event Management and Tourism degree ensures you are well-prepared right from the beginning. You will dive straight into event and experience planning, acquiring practical knowledge alongside theoretical understanding. 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22).

Possible roles for employment for tourism and event management graduates include:

event planner
facilities co-ordinator
travel blogger
marketing executive
tourism consultant
hotel manager

Graduate companies are varied and include ABTA, Jet2, One Facility, ETM Group Ltd, Hilton Hotels Group, HF Holidays and Disney.

There has never been a more exciting time to pursue a career in event management and tourism, with global opportunities and a wide range of career options including many new ones, prompted by sector developments. This course will give you all the skills you need, along with practical experience.

What you'll study

This engaging and hands-on tourism and event management course encourages you to develop your skills from the very beginning. For instance, in their first year, one group created a thrilling horror weekend as part of an assignment, enjoying the process of producing their own promotional video.

You will receive 8 hours of in-person teaching per week, spread across 4 modules. Additionally, independent learning is expected, supported by online resources such as content, recommended books, videos, and podcasts.

In addition to core topics, you have the flexibility to choose optional modules that align with your interests and preferences, tailoring the course to suit you.

In your first year, you will establish a solid foundation in the event and tourism industry, focusing on key areas such as marketing and professional skills. You will also have immediate opportunities to get involved in live events.

In your second year, you will have the chance to delve deeper into important aspects such as sustainability, technology, and risk assessments, exploring areas of specific interest.

In your final year, your skills will be consolidated through immersive live projects, collaborating with local businesses. As part of your final year project, you will organise a student conference.

Enrichment opportunities for personal development are also available, including our placements, internships, study-abroad experiences, and networking events.

We actively support you in pursuing industry placements, studying abroad, or undertaking internships (including the latest online bite-sized digital experiences). This guidance will help you find your desired career path and enhance your CV, ultimately securing your first graduate role.

Level 4

Module	Credits	Compulsory/optional
Professionalism in Events & Tourism	30 Credits	Compulsory
The aims of this module are to enable students to develop their understanding of key skills to enhance and manage their academic and professional journey relevant to the Tourism, Events and Hospitality industries. The module is composed of several themes which will include communication, self-awareness, methods of enquiry, digital skills, numeracy and the nature of acquiring academic knowledge. Students will be expected to operate in teams, reflect on practice and recognise aspects for self-development and improvement. The module selects a series of skills that are pertinent to professionals within the tourism, event, and hospitality sector.
Introduction to Tourism, Hospitality & Event Management	15 Credits	Compulsory
The module aims to provide a foundation for students to develop their understanding of the close relationship between the different components of the global tourism, hospitality and events industries. The scope and scale of these sectors will be explored and the functions, characteristics and key players of each industry will be investigated. This will help students develop an understanding of how the events, tourism and hospitality industries complement and influence each other. Through a review of the range of tourism and events products, motivation for participating in tourism and/or events will be addressed. Students will review how the tourism and events industries adapt and innovate in response to changing demands and technological developments, and debate key issues.
Designing the Visitor Experience	15 Credits	Compulsory
This is an introductory module on planning tourism products and events. The meaning and characteristics of 'experiences' will be explored. Students will investigate the creative process of designing experiences which match and surpass customer expectations. This includes introducing an understanding and application of design principles and concepts as well as planning for successful operations. The theories and concepts of teamwork will be discussed to help students develop and improve their group working skills.
Delivering the Visitor Experience	15 Credits	Compulsory
Increasingly, event attendees and tourists are looking for well-planned and smooth-running experiences, with operational problems hidden from the customers' view and high levels of customer-service offered throughout. The focus is on understanding the practical considerations while offering students the opportunity to work as part of a team to deliver an experience. This may be a small-scale on-campus event or short guided excursion to a local destination. Building on "Designing the Visitor Experience" Module, it will allow students to put theory into practice by staging a previously planned tourism/event experience and to develop strong customer-service skills. This will give students practical experience and develop their employability skills. Students will additionally develop basic marketing promotions and learn to deal with any unforeseen operational issues, whilst offering quality customer service. After the experience has run, students will reflect on its operation to assess personal and team successes and to highlight tactics for future improvement.
Understanding Cultural Communities	15 Credits	Compulsory
Content will typically include: What is Culture within the hospitality, events management and tourism context? How is culture represented/ used within events and how it is a driver of demand in tourism? Cultural diversity in events and tourism. An understanding of event attendee and tourist behaviour in a cross-cultural context. The importance of cultural communities. Respect for others, social inclusion and community engagement. The impact of events and tourism on host communities. Barriers to effective cross-cultural and intercultural communication and strategies to overcome these barriers, e.g conflict resolution.
Principles of Tourism & Events Marketing	15 Credits	Compulsory
Principles of Tourism and Event Marketing introduces key concepts and theories for planning and implementing a marketing strategy. No prior marketing knowledge is assumed. The module firstly looks to explain the purpose of marketing for business growth and the role of relationship marketing within the THEM industries. We will then look at the process of marketing and the difference between strategy and tactics. Students will then look at consumers, selecting a target audience and identifying factors that influence consumer behaviour. Delving deeper into marketing practice, we will introduce a range of marketing methods and activities, considering and looking at theory in practice. Topics covered will include segmentation, the marketing mix and competitive positioning. We will also look at sustainable marketing. Students will recognise the different elements of the marketing mix, discuss recent trends within the sector, specifically digital marketing and review how this is applied in different contextual settings within their target industries.
Critical Studies for Events & Tourism	15 Credits	Compulsory
This module provides students with the opportunity to further explore the nature, structure and associated impacts of the tourism and event industries. By exploring current academic and industry research, students will explain current trends within a variety of contexts such as: The geographical context - human and natural resources and the spread of associated event & tourism products. The economic context - the importance of tourism and event sectors to the economy. The socio-cultural context - an appreciation of the impacts that these industries have on the social and cultural fabric of the destinations in which they operate. International case studies will also be used to explore the provision and management of tourism and events. Events and tourism are often used for economic, social, or political gains, so by considering the impacts this has on the destination, students will be encouraged to offer solutions to help mitigate issues that tourism and events can bring to a destination.
Help Build Success in Events	0 Credits	Compulsory
This module will support students as they transition onto their undergraduate degree. It will encourage students to articulate their individual learning requirements, so we can signpost opportunities for personal, professional and peer support. This module will nurture their personal skills in resilience, self-care, and time management to secure their wellbeing. It will introduce students to a wide range of academic skills to enable them to succeed, ensuring they are aware of the regulations and relevant policies and procedures in support of their learning and success.

Level 5

Module	Credits	Compulsory/optional
Tourism Passenger Transport	15 Credits	Compulsory
This module examines tourism passenger transport within the tourism generating region in terms of the hub or node, in the tourism transit zone and at the destination. Competition within and between sectors is explored via use of theories and models. Students will also be introduced to external pressures and industry responses, the importance of innovation, especially in facilities, plus changing consumer demand and expectation and the important part this plays in the necessary maintenance of quality of passenger experience. Environmental policies and awareness are reviewed, and their effectiveness discussed. Socio-cultural impacts of passenger transport decision-making at the terminal and at the destination are also identified and evaluated.
International Field Trip	15 Credits	Optional
The module is designed to provide students with an understanding of the tourism product and the role events can play as part of that product. Alongside this, students will develop a critical appreciation of the range of influences that can impact on the destination. Field trips are a critical tool for creating episodic memory and the creation of memory though experience within destinations is a unique feature of the module. This can be useful in providing a future reference point about tourism, events and the experiences associated with them.
Event Planning & Community Engagement	15 Credits	Compulsory
You will work with a third sector organisation in Hertfordshire (or surrounding counties) to organise an event for the benefit of its members and communities. In organising the event and working with stakeholders, you will gain an understanding of a specific community's needs in regard to events and be able to fulfil these and evaluate them after undertaking a comprehensive event research and planning process.
Risk Management & Security for Events	15 Credits	Compulsory
The module introduces students to the concept of the effective management of risks in respect of health, safety, and security to ensure visitor safety within venues (e.g. fire safety, food hygiene) and during transit to and from events. Students will learn about crowd dynamics (management, behaviour, and control) and how these factors react together within an event. We explore case studies on disasters that have occurred within planned events and dissect them to reveal what went wrong and led to possible casualties. Crowded places have the potential to be very dangerous, so students will also learn about issues which are shaping risk in modern society, such as the threat of terrorism.
Technology for Tourism and Events	15 Credits	Optional
This module examines the role of technology, specifically the digital business and e-commerce solutions that operators in the tourism and event industry use, which may be used to develop productivity, efficiency and profitability. It will look at trends in the industry including on-line operators, digital start-ups and event technology that Tourism and Event businesses are adopting to gain a competitive edge in digital business. It will also consider concepts and new types of business models emerging from the adoption of digital technology, as well as the type of value that they create in companies, ranging from their ability to facilitate distribution to enhance communication with customers and PR. The module also aims to equip students with the knowledge and skills required to make decisions about technology adoption.
Destination and Event Marketing Research	15 Credits	Compulsory
Understanding consumer buying behaviour is important in the service industry, in order to deliver exceptional and memorable experiences. This module provides students with an opportunity to explore the main stages of the consumer buying behaviour process within the context of tourism and events, with a focus on factors such as motivation, behaviours, attitudes, and decision making. Students, under the guidance of the tutor, will plan a research strategy and undertake primary and secondary research to investigate the consumer buying behaviour process. The goal of the module is for students to develop marketing recommendations for a DMO or event management company based on an analysis of the collected data.
Enhancing Employability in Events & Tourism	15 Credits	Compulsory
The aims of this module are to enable students to acquire knowledge and personal skills to enhance their employment prospects whilst continuing to develop their academic skills. It will enable students to research employment issues and opportunities in tourism and event management and to develop an action plan to help them secure eventual employment. It will also help to prepare students for recruitment and assessment centres. Throughout the module, use will be made of industry speakers, the Careers and Employment service, and CASE guides and materials.
Business Analytics for Events & Tourism	15 Credits	Compulsory
The module provides an overview of quantitative techniques used in the tourism and event management sector. This module is intended to develop analytical skills necessary to analyse and interpret data that is used in the travel, tourism and event management industry. Case examples will be used to illustrate to students the value and relevance of quantitative information; drawing from a range of tourism and event management related sectors, e.g. airlines, hotels and tour operators, tourism boards and attractions nationally and internationally. Indicative content may include: Data collection methods Visualisation of data and preparation of infographics Advanced excel skills to undertake the following: Correlation and linear regression; Forecasting techniques and time series analysis Project management Costing and break even analysis, currency analysis
Sustainability in Events and Tourism	15 Credits	Compulsory
Students will learn about the importance of sustainability in general and in the context of the tourism and events sectors. By learning about the elements of the triple bottom line in relation to destinations, events, organisations and their supply chains, students will develop an understanding of how to future proof the sector while at the same time acting responsibly in relation to people, profit and the planet. Students will be encouraged to apply their learning to a variety of examples within tourism, events and organisations to support their understanding of how sustainable strategies work in practice as well as understanding how the ethos of sustainability needs embedding in every element of strategy.

Level 6

Module	Credits	Compulsory/optional
Destination & Visitor Attraction Management	15 Credits	Compulsory
Effective destination and visitor attraction management is an important challenge for practitioners in order to mitigate (or eliminate) negative impacts while promoting benefits to the local community and environment. Students will be introduced to a variety of concepts for destination and visitor attraction management, including different techniques such as stakeholder management, collaborative marketing, interpretation, carrying capacity, etc. Destination and visitor attraction management will also be explored in terms of other challenges such as enhancing the visitor experience, visitor satisfaction, and sustainability. Developing practical solutions for destination and visitor attraction management will similarly be a key focus of the module.
Business Tourism & Events	15 Credits	Optional
This module provides students with an understanding of the diverse components (buyers, intermediaries, suppliers) of Business Tourism and Business Events Industries. Students will look in detail at the various sectors of the Business Events Industries and investigate current issues and trends and the impact they have within the marketplace. Students will be introduced to the significance of the industry and techniques for leveraging additional spend from the business market to benefit host economies.
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

Global Tourism Planning & Development	15 Credits	Compulsory
The module investigates the role of the public sector in planning for tourism development. Students will explore supply-side considerations in developing tourism destinations, and understand the role of local, regional, and national level government agencies in controlling as well as supporting tourism development. Students will examine methods for increasing public participation in the policy-making process and consider the challenge of balancing the interests of a variety of tourism stakeholders. The module outlines the various policy tools available to planners in seeking to influence tourism development, and students will investigate the effectiveness of many of these using case studies of theory in practice.
Live Event Project	30 Credits	Compulsory
Students are required to conduct a substantial piece of independent and group work, culminating in the delivery of a series of live events according to different client specifications. Each student has different responsibilities in the event planning and delivery. Guidance and approval to progress is given by their client(s) and an appropriate project tutor (where necessary). Delivery is in the form of extended workshops based on, and delivered around, key stages of the live event planning process. Students are required to report on their progress at several points during the live event planning, deliver the results of their work and keep a reflective log.
Contemporary Issues for the Events & Tourism Graduate	15 Credits	Compulsory
The module looks at existing and emerging trends, contemporary issues and areas of tourism and event research. By further developing students' independent research skills, they will be encouraged to explore the current academic research in events and tourism and apply associated theories to issues confronting tourism and event managers in practice. With guidance, students will choose an issue to explore in more depth as part of the student conference. Students are expected to draw on the whole range of knowledge and skills developed throughout their degree programme when reviewing academic literature, and also demonstrate a range of graduate attributes through the assessment.
Events-Driven Tourism	15 Credits	Compulsory
Large events can significantly expand a destination's visitor economy as they encourage more tourism, attract high-yield tourists, and generate demand for all the venues and services associated with tourism and hospitality. Many cities and regions therefore often devote considerable resources to developing, attracting, and hosting major events as part of their strategy to increase tourism numbers. Such events include sports events, business events and cultural festivals. They can be recurring events such as annual festivals or one-off events that require competitive bidding and which may involve considerable investment. The events can deliver economic, socio-cultural, environmental, and other benefits so impact assessment is crucial as is long-term legacy planning. In this module, students will develop a strategic plan for a large event to a specific destination, considering the likely social, environmental, and cultural impacts whilst ensuring long-term legacy. They will also pitch their ideas in a competitive bid.
Entrepreneurship in Tourism and Events	15 Credits	Optional
Students first gain insights into the role and importance of entrepreneurs different sized organisations and the kinds of attitudes and skills they possess. They then learn about the importance of innovation for the tourism and events industry sectors, and for ensuring that organisations continue to prosper and remain competitive. Students will consider what drives innovation, including creativity, evolving human needs, technology, and changes in the competitive and macro environments. They will look at a broad range of innovation types, from those associated with new products and services to those related to process and managerial innovation. A wide range of theoretical models of innovation will be considered, evaluated, and critiqued. Attention will be given to how entrepreneurs apply the new product development process to creatively move an innovation from idea to commercialisation and the collaborations with other individuals and teams that need to occur for innovation to be successful.
Tourism and Social Anthropology	15 Credits	Compulsory
The module will use anthropology to contextualise social and cultural aspects of tourism development. Students will learn about various anthropological approaches to the study of tourism, and how anthropology and anthropologists can work to inform tourism development. The module will look at increasing awareness of ethical, environmental, and political considerations which are placing new demands on the tourism industry. Students will investigate the impact of travel on an individual, as well as the impacts on lifestyle, traditions and cultures of host communities. The module will analyse and assess power dynamics in touristic space, and how these relationships are informed by social and cultural contexts.

What if I need support?

You'll benefit from dedicated support teams within the Business School, including Academic Support, Wellbeing, and a personal tutor who will assist you in adjusting to the demands of university learning and living.

Additional support is available from our Student Success team, which focuses on inclusive learning, as well as our dedicated Future Success network, which helps with work experience, placements, and graduate jobs.

You can join and engage with the Business School Student Voice community, consisting of a team of student representatives who regularly meet with staff to provide feedback and ensure the effectiveness of teaching.

Our in-house Centre for Academic Skills Enhancement (CASE) is available to all Business School students, offering additional support in areas such as academic writing, numeracy, and referencing.

Optional sandwich year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives you the chance to study and work in the USA on this fantastic international programme. Students have also had the opportunity to work at The Grove, The Ivy, Luton Hoo and Bluehat Group.

Find out more about work placements

You can choose to take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a tremendous personal development opportunity and an amazing experience.

More and more companies are now operating on an international scale, and the experience of living in another country will make a significant impression on future employers. Put your knowledge into action, learn how businesses operate, and establish professional connections.

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

Find out more about study abroad options

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Find out more about work placements

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your enthusiastic teaching team, the majority of whom have firsthand industry experience, will impart their knowledge, share their stories, and provide valuable insights.

Your program is led by specialists who possess extensive expertise and commercial background in both tourism and events, making them excellent sources of knowledge.

You will learn from inspirational lecturers who have been recognized through multiple nominations and awards for Teacher of the Year. These experienced individuals, including teachers, presenters, researchers, and industry professionals, will provide you with a comprehensive understanding of the realities of the tourism and events sector.

In addition to your teaching team, you will receive dedicated support from an academic support team, a well-being team, and a personal tutor. They will assist you in adjusting to the demands of university learning and living, ensuring you have a smooth and fulfilling experience.

Check out our student blogs

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	104–112
Typical A Level offer	BCC–BBC
Typical IB offer	104–112 UCAS points
Typical BTEC offer	DMM
Typical T Level offer	Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services.
GCSE	Grade 4/C in English Language and Mathematics.
Access courses	104–112
Additional information	Find out more about our standard and contextual Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2025	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Apply online and get an instant response

Click to call or dial 0300 303 6300

Find out more before you apply

Our Clearing hotline is open Monday – Thursday, 09:00 – 16:45, and Friday 09:00 – 15:45. To apply you will need your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,535 for the 2025/2026 academic year
UK students	Part time	£1,190 per 15 credits for the 2025/2026 academic year
EU students	Full time	£15,965 for the 2025/2026 academic year
EU students	Part time	£1,995 per 15 credits for the 2025/2026 academic year
International students	Full time	£15,965 for the 2025/2026 academic year
International students	Part time	£1,995 per 15 credits for the 2025/2026 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Hons) Event Management	Download PDF
BA (Hons) Event Management and Tourism	Download PDF

Programme specifications
BA (Hons) Event Management	Download PDF
BA (Hons) Event Management	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsPart Time, 6 YearsSandwich, 4 Years

BA (Hons) Event Management and Tourism

Learn to create unforgettable visitor experiences, from initial idea to delivery. Our event and tourism course will ensure you understand the key elements that make experiences truly magical, whatever the size.

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Typical offer: 104–112

Fees: £9,535 per year (UK)

UCAS code: N891

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

Work placement option

Study abroad option

Course overview

Why choose this course?

Professional accreditations

Association for Events Management Education

Tourism Management Institute

Your future career

What you'll study

What if I need support?

Optional sandwich year

Work Placement

Study Abroad

Where you'll study

Who you'll learn from

Check out our student blogs

Tyler - Week at a glance

Kira - Choosing my course

Kira - Why I chose Herts

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Student Blogs

A week in the life of a Tourism and Events Management student

Student Blogs

What I love most about my course

Student Blogs

Why I chose Herts

Entry requirements

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate courses and degrees

Student Life at Herts

Chat with students and staff

Location:
University of Hertfordshire, Hatfield