BA (Hons) Event Management

Discover everything you need to know about the magic of organising successful events - whatever size, scope, or budget. Work on live events from your first year and get a great practical grounding in every aspect of business.

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Typical offer: 104–112
Entry requirements
Fees: £9,535 per year (UK)
Full details
UCAS code: N820
Course length: Various
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Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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2022 Graduates organised the successful HBS Grad Ball at Hatfield House

Undertake live event planning from your first year

Top 20 in the UK for research quality (Complete University Guide, 2024)

Business at Herts

Course overview

Co-creating an event is a bit like magic, from the moment you start to think through the initial ideas and plan it out, to the thrill of watching your audience live your vision. This BA (Hons) Event Management degree equips you with the knowledge and skills to thrive in the dynamic world of events, from large-scale conferences and festivals to intimate corporate gatherings. Ideal for creative and driven individuals, this course focuses on practical learning through live event projects, ensuring you graduate with real-world experience.

You’ll explore all aspects of event planning and delivery, including project management, logistics, marketing, financial planning, and stakeholder coordination. Working on live events from your first year, you’ll apply theory to practice while honing your organisational and communication skills. The course also develops your business acumen, preparing you for a range of roles across the events and broader business sectors.

With strong industry connections and CV-enhancing opportunities like the Flare Ignite competition, you’ll be well-prepared to stand out in the competitive events industry. Whether you aspire to work in events agencies, marketing, or start your own venture, this degree provides a solid foundation for success.

Why choose this course?

Master the art of exceptional event management as you benefit from a mix of teaching and hands-on practical experience, developing the ability to think fast and be highly responsive. There are exciting and creative assignments to get stuck into.

Gain hands-on experience: Work on live events from your first year, applying theory to real-world scenarios. This practical approach ensures you develop the skills and confidence needed to manage events of any size or complexity.

Work placement opportunities: Event management students have gone onto work for Disney, Bucharest, Four Seasons Hotel, Business Design Centre and Finlayson Media Communications. Our dedicated careers team will support you along the way.

Learn from industry-experts: Our teaching team includes experienced professionals who bring insights from the vibrant events industry, ensuring your education reflects the latest trends and practices. Benefit from our industry links as you learn from award-winning live event professionals including Global Agency of the Year 2023 and key industry partner, EMC3. EMC3 work closely with our programme teams to ensure your learning remains relevant, helping you appreciate the realities of working in tomorrow's event industry.

Become industry-qualified: Herts are a member of the Association for Events Management Education (AEME).

Join extracurricular activities: If you are entrepreneurially minded, take part in the National University Business Challenge. Want to make a difference? Join our Enactus society, organising worthwhile projects for society.

Strong employment prospects: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22).

Professional accreditations

Member of the Association for Events Management Education (AEME). The AEME was formed to promote events education in the United Kingdom and elsewhere. They provide a voice for events education, encouraging international exchange of ideas and sharing best practice information.

Your future career

This is an incredibly immersive and experiential events degree, planned to ensure you are ready to design and deliver a wide range of events that are successful and create the right impact on your customers. 93% of Herts graduates are in employment or further study 15 months after graduation (Graduate Outcomes, 2021/22).

Possible roles of employment for BA (Hons) Event Management graduates include:

event planner
conference coordinator
party organiser
project manager
marketing coordinator
wedding planner

Join graduates at companies such as Muddy Boots Sleepovers, Rome Ltd, Kisaco Research, ETM Group Ltd and Disney. There are also a number of entrepreneurial graduates including the founders of Hays Events and Events 101.

This course naturally opens up positions in the event management sector. There is also the opportunity and flexibility to go into other roles such as project management or marketing, due to the broad base of sought-after and transferable skills.

See what recent graduates are up to

What you'll study

In this fun and practical event management course, you are encouraged to develop your skills from the start. You will cover four modules each semester, each with a minimum of two hours of in-person teaching per week. You'll also need to do independent learning.

The programme offers a solid section of topics for the modern event organiser. All modules are practical, and sustainability is a key theme throughout.

Your first year offers a firm foundation in the industry and key areas such as marketing and professional skills. You also get the chance to get involved in live events straight away.

At the end of Level 4 (year one), you have the option to switch to tourism and event management for additional flexibility.

In your second year, delve deeper into key aspects of event management such as risk assessment, with the opportunity to look at areas of specific interest.

Your final year brings your skills together with immersive live projects and the chance to work with local businesses on their own events. You'll organise a student conference as part of your final year project.

The 2022 Hertfordshire Business School (HBS) Grad Ball was organised by Events students also running the events society. Not only was it a lot of fun for all who went but it provided an excellent CV boost for the organisers. It was a direct contributor to many getting GoHerts Awards alongside their degree.

Level 4

Module	Credits	Compulsory/optional
Professionalism in Events & Tourism	30 Credits	Compulsory
The aims of this module are to enable students to develop their understanding of key skills to enhance and manage their academic and professional journey relevant to the Tourism, Events and Hospitality industries. The module is composed of several themes which will include communication, self-awareness, methods of enquiry, digital skills, numeracy and the nature of acquiring academic knowledge. Students will be expected to operate in teams, reflect on practice and recognise aspects for self-development and improvement. The module selects a series of skills that are pertinent to professionals within the tourism, event, and hospitality sector.
Introduction to Tourism, Hospitality & Event Management	15 Credits	Compulsory
The module aims to provide a foundation for students to develop their understanding of the close relationship between the different components of the global tourism, hospitality and events industries. The scope and scale of these sectors will be explored and the functions, characteristics and key players of each industry will be investigated. This will help students develop an understanding of how the events, tourism and hospitality industries complement and influence each other. Through a review of the range of tourism and events products, motivation for participating in tourism and/or events will be addressed. Students will review how the tourism and events industries adapt and innovate in response to changing demands and technological developments, and debate key issues.
Designing the Visitor Experience	15 Credits	Compulsory
This is an introductory module on planning tourism products and events. The meaning and characteristics of 'experiences' will be explored. Students will investigate the creative process of designing experiences which match and surpass customer expectations. This includes introducing an understanding and application of design principles and concepts as well as planning for successful operations. The theories and concepts of teamwork will be discussed to help students develop and improve their group working skills.
Delivering the Visitor Experience	15 Credits	Compulsory
Increasingly, event attendees and tourists are looking for well-planned and smooth-running experiences, with operational problems hidden from the customers' view and high levels of customer-service offered throughout. The focus is on understanding the practical considerations while offering students the opportunity to work as part of a team to deliver an experience. This may be a small-scale on-campus event or short guided excursion to a local destination. Building on "Designing the Visitor Experience" Module, it will allow students to put theory into practice by staging a previously planned tourism/event experience and to develop strong customer-service skills. This will give students practical experience and develop their employability skills. Students will additionally develop basic marketing promotions and learn to deal with any unforeseen operational issues, whilst offering quality customer service. After the experience has run, students will reflect on its operation to assess personal and team successes and to highlight tactics for future improvement.
Understanding Cultural Communities	15 Credits	Compulsory
Content will typically include: What is Culture within the hospitality, events management and tourism context? How is culture represented/ used within events and how it is a driver of demand in tourism? Cultural diversity in events and tourism. An understanding of event attendee and tourist behaviour in a cross-cultural context. The importance of cultural communities. Respect for others, social inclusion and community engagement. The impact of events and tourism on host communities. Barriers to effective cross-cultural and intercultural communication and strategies to overcome these barriers, e.g conflict resolution.
Principles of Tourism & Events Marketing	15 Credits	Compulsory
Principles of Tourism and Event Marketing introduces key concepts and theories for planning and implementing a marketing strategy. No prior marketing knowledge is assumed. The module firstly looks to explain the purpose of marketing for business growth and the role of relationship marketing within the THEM industries. We will then look at the process of marketing and the difference between strategy and tactics. Students will then look at consumers, selecting a target audience and identifying factors that influence consumer behaviour. Delving deeper into marketing practice, we will introduce a range of marketing methods and activities, considering and looking at theory in practice. Topics covered will include segmentation, the marketing mix and competitive positioning. We will also look at sustainable marketing. Students will recognise the different elements of the marketing mix, discuss recent trends within the sector, specifically digital marketing and review how this is applied in different contextual settings within their target industries.
Critical Studies for Events & Tourism	15 Credits	Compulsory
This module provides students with the opportunity to further explore the nature, structure and associated impacts of the tourism and event industries. By exploring current academic and industry research, students will explain current trends within a variety of contexts such as: The geographical context - human and natural resources and the spread of associated event & tourism products. The economic context - the importance of tourism and event sectors to the economy. The socio-cultural context - an appreciation of the impacts that these industries have on the social and cultural fabric of the destinations in which they operate. International case studies will also be used to explore the provision and management of tourism and events. Events and tourism are often used for economic, social, or political gains, so by considering the impacts this has on the destination, students will be encouraged to offer solutions to help mitigate issues that tourism and events can bring to a destination.

Level 5

Module	Credits	Compulsory/optional
International Field Trip	15 Credits	Optional
The module is designed to provide students with an understanding of the tourism product and the role events can play as part of that product. Alongside this, students will develop a critical appreciation of the range of influences that can impact on the destination. Field trips are a critical tool for creating episodic memory and the creation of memory though experience within destinations is a unique feature of the module. This can be useful in providing a future reference point about tourism, events and the experiences associated with them.
Event Planning & Community Engagement	15 Credits	Compulsory
You will work with a third sector organisation in Hertfordshire (or surrounding counties) to organise an event for the benefit of its members and communities. In organising the event and working with stakeholders, you will gain an understanding of a specific community's needs in regard to events and be able to fulfil these and evaluate them after undertaking a comprehensive event research and planning process.
Risk Management & Security for Events	15 Credits	Compulsory
The module introduces students to the concept of the effective management of risks in respect of health, safety, and security to ensure visitor safety within venues (e.g. fire safety, food hygiene) and during transit to and from events. Students will learn about crowd dynamics (management, behaviour, and control) and how these factors react together within an event. We explore case studies on disasters that have occurred within planned events and dissect them to reveal what went wrong and led to possible casualties. Crowded places have the potential to be very dangerous, so students will also learn about issues which are shaping risk in modern society, such as the threat of terrorism.
Project Management in Business	15 Credits	Optional
This module introduces students to project management principles, tools and techniques that may be used in a business project to fulfil client needs. Project management is essential in all business development and this module gives students hands-on experience of managing the project planning process. The module content and assessment strategy allows students to apply generic techniques thus developing skills and knowledge transferable to business. Students will develop a project initiation document using techniques such as work breakdown structure, precedence tables and activity network diagrams. Stakeholder and risk analysis will also be considered as these are key considerations as part of project management. Students benefit from greater flexibility and support due to a blend of face-to-face lectures and workshop seminars as well as on-line discussions. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.
Technology for Tourism and Events	15 Credits	Compulsory
This module examines the role of technology, specifically the digital business and e-commerce solutions that operators in the tourism and event industry use, which may be used to develop productivity, efficiency and profitability. It will look at trends in the industry including on-line operators, digital start-ups and event technology that Tourism and Event businesses are adopting to gain a competitive edge in digital business. It will also consider concepts and new types of business models emerging from the adoption of digital technology, as well as the type of value that they create in companies, ranging from their ability to facilitate distribution to enhance communication with customers and PR. The module also aims to equip students with the knowledge and skills required to make decisions about technology adoption.
Destination and Event Marketing Research	15 Credits	Optional
Understanding consumer buying behaviour is important in the service industry, in order to deliver exceptional and memorable experiences. This module provides students with an opportunity to explore the main stages of the consumer buying behaviour process within the context of tourism and events, with a focus on factors such as motivation, behaviours, attitudes, and decision making. Students, under the guidance of the tutor, will plan a research strategy and undertake primary and secondary research to investigate the consumer buying behaviour process. The goal of the module is for students to develop marketing recommendations for a DMO or event management company based on an analysis of the collected data.
Enhancing Employability in Events & Tourism	15 Credits	Compulsory
The aims of this module are to enable students to acquire knowledge and personal skills to enhance their employment prospects whilst continuing to develop their academic skills. It will enable students to research employment issues and opportunities in tourism and event management and to develop an action plan to help them secure eventual employment. It will also help to prepare students for recruitment and assessment centres. Throughout the module, use will be made of industry speakers, the Careers and Employment service, and CASE guides and materials.
Business Analytics for Events & Tourism	15 Credits	Compulsory
The module provides an overview of quantitative techniques used in the tourism and event management sector. This module is intended to develop analytical skills necessary to analyse and interpret data that is used in the travel, tourism and event management industry. Case examples will be used to illustrate to students the value and relevance of quantitative information; drawing from a range of tourism and event management related sectors, e.g. airlines, hotels and tour operators, tourism boards and attractions nationally and internationally. Indicative content may include: Data collection methods Visualisation of data and preparation of infographics Advanced excel skills to undertake the following: Correlation and linear regression; Forecasting techniques and time series analysis Project management Costing and break even analysis, currency analysis
Sustainability in Events and Tourism	15 Credits	Optional
Students will learn about the importance of sustainability in general and in the context of the tourism and events sectors. By learning about the elements of the triple bottom line in relation to destinations, events, organisations and their supply chains, students will develop an understanding of how to future proof the sector while at the same time acting responsibly in relation to people, profit and the planet. Students will be encouraged to apply their learning to a variety of examples within tourism, events and organisations to support their understanding of how sustainable strategies work in practice as well as understanding how the ethos of sustainability needs embedding in every element of strategy.
Sponsorship and PR	15 Credits	Optional
This module will consider how events can be supported through sponsorship and PR both strategically and practically. Sponsorship elements will include how to select sponsors and influencers for maximum impact through brand value alignment; how to create sponsorship proposals through event asset audits; effective pitching and negotiation; brand activations; and the importance of managing sponsors once on board. The module also considers effective PR in events – how to define your public messaging for maximum impact and reputation management.

Level 6

Module	Credits	Compulsory/optional
Industrial Placement Sem B only	0 Credits	Optional

Industrial Placement Year	0 Credits	Optional

Placement Study Abroad (South East Asia)	0 Credits	Optional

Placement Study Abroad (North America)	0 Credits	Optional

Placement Study Abroad (Australia)	0 Credits	Optional

Placement Study Abroad A (Europe)	0 Credits	Optional

Placement Study Abroad B (Europe)	0 Credits	Optional

Placement Study Abroad (Europe)	0 Credits	Optional

Industrial Placement (Semester A)	0 Credits	Optional

Business Tourism & Events	15 Credits	Optional
This module provides students with an understanding of the diverse components (buyers, intermediaries, suppliers) of Business Tourism and Business Events Industries. Students will look in detail at the various sectors of the Business Events Industries and investigate current issues and trends and the impact they have within the marketplace. Students will be introduced to the significance of the industry and techniques for leveraging additional spend from the business market to benefit host economies.
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

Undergraduate Research Skills and Preparation	0 Credits	Optional
This non-credit bearing module of study is designed to provide students with sufficient research practice knowledge within business studies. The purpose is to facilitate a broad understanding which can then be applied to conduct an independent research project (assessed under a different programme-specific module). Key themes covered by the module include: The research process. Formulating a research project (including theoretical underpinning). Ethics considerations. Research methods. Critical skills for conducting a research project. Writing up an undergraduate research project.
Live Event Project	30 Credits	Compulsory
Students are required to conduct a substantial piece of independent and group work, culminating in the delivery of a series of live events according to different client specifications. Each student has different responsibilities in the event planning and delivery. Guidance and approval to progress is given by their client(s) and an appropriate project tutor (where necessary). Delivery is in the form of extended workshops based on, and delivered around, key stages of the live event planning process. Students are required to report on their progress at several points during the live event planning, deliver the results of their work and keep a reflective log.
Strategy & Leadership for T&E	15 Credits	Optional
The module introduces students to the range of issues and challenges of strategic leadership in Tourism and Event businesses. It covers topics such as principal theories in strategic management, decision-making techniques, and research and analytical skills designed to develop students' potential for managerial careers. Students examine how managers lead the formation of business strategy in the context of a changing global environment and digital transformation. Moreover, it will consider the challenges involved in researching, developing, and implementing strategies within the limitations of the organisation. Students will also analyse dimensions of leadership, with a focus on issues of significance to Tourism and Event, such a change management and leadership in the context of volatile business environments. The module will also encourage students to reflect on their own leadership and to become aware of the impact of leadership issues on practice and the implications for professional development, for themselves and for colleagues.
Contemporary Issues for the Events & Tourism Graduate	15 Credits	Compulsory
The module looks at existing and emerging trends, contemporary issues and areas of tourism and event research. By further developing students' independent research skills, they will be encouraged to explore the current academic research in events and tourism and apply associated theories to issues confronting tourism and event managers in practice. With guidance, students will choose an issue to explore in more depth as part of the student conference. Students are expected to draw on the whole range of knowledge and skills developed throughout their degree programme when reviewing academic literature, and also demonstrate a range of graduate attributes through the assessment.
Dissertation - THEM	30 Credits	Optional
The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation of between 7,000 to 10,000 words. The dissertation will be assessed using the Hertfordshire Business School dissertation criteria that assesses: the clarity, purpose and relevance of the objectives, intellectual curiosity and Harvard Referencing, the methodology used, critical understanding of relevant theory, the intellectual quality and originality of the report, the structure and coherence of the report, the management of the dissertation
Events-Driven Tourism	15 Credits	Compulsory
Large events can significantly expand a destination's visitor economy as they encourage more tourism, attract high-yield tourists, and generate demand for all the venues and services associated with tourism and hospitality. Many cities and regions therefore often devote considerable resources to developing, attracting, and hosting major events as part of their strategy to increase tourism numbers. Such events include sports events, business events and cultural festivals. They can be recurring events such as annual festivals or one-off events that require competitive bidding and which may involve considerable investment. The events can deliver economic, socio-cultural, environmental, and other benefits so impact assessment is crucial as is long-term legacy planning. In this module, students will develop a strategic plan for a large event to a specific destination, considering the likely social, environmental, and cultural impacts whilst ensuring long-term legacy. They will also pitch their ideas in a competitive bid.
Venues and Convention Management	15 Credits	Optional
This module looks at the nexus of where events meet tourism and hospitality by allowing students to understand the purpose, function, and operation of two of the key suppliers to the events industry: venues and convention bureaux. A convention bureau's main focus is to increase the number of events, conferences and meetings held in the destination it markets. This module provides students with an understanding of the services convention bureaux, and how they are organised. In addition, event organisers stage events in purpose-built venues and hotels. This module provides an understanding of how these venues operate.
Entrepreneurship in Tourism and Events	15 Credits	Optional
Students first gain insights into the role and importance of entrepreneurs different sized organisations and the kinds of attitudes and skills they possess. They then learn about the importance of innovation for the tourism and events industry sectors, and for ensuring that organisations continue to prosper and remain competitive. Students will consider what drives innovation, including creativity, evolving human needs, technology, and changes in the competitive and macro environments. They will look at a broad range of innovation types, from those associated with new products and services to those related to process and managerial innovation. A wide range of theoretical models of innovation will be considered, evaluated, and critiqued. Attention will be given to how entrepreneurs apply the new product development process to creatively move an innovation from idea to commercialisation and the collaborations with other individuals and teams that need to occur for innovation to be successful.
Applied Individual Project for Tourism and Event Management	30 Credits	Optional
The Applied Individual Project (AIP) offers students the chance to work independently on a topic of direct relevance to their own career. Working for a specific organisation (i.e. the client) within the tourism, hospitality and/or event management industries, students will research a specific issue identified by this client. They will then develop and implement a detailed research plan to assess the business problem to gain an understanding of the challenges faced by a specific organisation. They will then collect and analyse data to draw conclusions and make recommendations addressing the client's issues. During the project, students will integrate and apply learning from the programme's taught modules to develop their creative, analytical, and problem-solving skills and enhancing students' business experience. Students will be supervised in a flexible manner as appropriate to the business under consideration.

What if I need support?

We provide specialised services to assist your transition to university life, including academic support, wellbeing support, and a personal tutor.

Our Student Success team is committed to providing an environment where all students can learn, and our Future Success network is here to assist you find internships, work placements and graduate positions.

The Business School Student Voice community welcomes new members, and its representatives meet with staff on a regular basis to ensure teaching remains relevant and effective.

Our in-house Centre for Academic Skills Enhancement (CASE) is open to all Business School students, for extra support with academic writing, numeracy and referencing.

Optional sandwich year

At the end of your second year on the event management course, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations at our ground-breaking mock Assessment Centre Experience.

Students on the programme have recently had the opportunity to work at Disney, Bucharest, Four Seasons Hotel, Business Design Centre and Finlayson Media Communications.

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More and more companies are now working internationally, the experience of living in another country will make a great impression on future employers. Put knowledge into action, learn how a business operates and make professional connections.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

At the end of your second year on the event management course, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Students on the programme have recently had the opportunity to work at Disney, Bucharest, Four Seasons Hotel, Business Design Centre and Finlayson Media Communications.

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your teaching team is a fun, enthusiastic and lively group with strong commercial and academic backgrounds in event management, but also the closely related tourism industry. All are focused on delivering an experience the customer will never forget.

It includes multiple nominees for teacher of the year and several winners, meaning you are getting an inspirational and experienced team to learn from.

It includes experienced teachers, presenters and industry professionals with expertise in running regional, national and international events.

There are a number of strong researchers, including those with experience in festival and events research. We are constantly expanding our networks locally, regionally and nationally to further enhance the links between the course and relevant business communities.

Working together, your teaching and support teams are available to assist you in appreciating and reaching your true potential.

Check out our student blogs

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	104–112
Typical A Level offer	BCC–BBC
Typical IB offer	112–120 UCAS points
Typical BTEC offer	DMM
Typical T Level offer	Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services.
GCSE	Grade 4/C in English Language and Mathematics.
Access courses	112–120 points
Additional information	Find out more about our Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2025	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Apply online and get an instant response

Click to call or dial 0300 303 6300

Find out more before you apply

Our Clearing hotline is open Monday – Thursday, 09:00 – 16:45, and Friday 09:00 – 15:45. To apply you will need your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,535 for the 2025/2026 academic year
UK students	Part time	£1,190 per 15 credits for the 2025/2026 academic year
EU students	Full time	£15,965 for the 2025/2026 academic year
EU students	Part time	£1,995 per 15 credits for the 2025/2026 academic year
International students	Full time	£15,965 for the 2025/2026 academic year
International students	Part time	£1,995 per 15 credits for the 2025/2026 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Hons) Event Management	Download PDF

Programme specifications
BA (Hons) Event Management	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsPart Time, 6 YearsSandwich, 4 Years

BA (Hons) Event Management

Discover everything you need to know about the magic of organising successful events - whatever size, scope, or budget. Work on live events from your first year and get a great practical grounding in every aspect of business.

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Typical offer: 104–112

Fees: £9,535 per year (UK)

UCAS code: N820

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

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Emily Kinton

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