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BA (Hons) Event Management

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Key information

Typical offer:
Entry requirements
Fees: See below
Full details
UCAS code: N820
Institute code: H36
Study abroad option
Work placement option
Find out more

Entry requirements

UCAS points A Level BTEC
104-112 BCC-BBC MMM-DMM

Additional requirements

GCSE: Grade 4/C in English Language and Mathematics
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.
If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.
Find out more about International Entry Requirements.

UCAS points A Level BTEC Access Course Tariff IB Requirement
104 - 112 BCC - BBC DMM 104 - 112 points 104 - 112 points

Additional requirements

GCSE: Grade 4/C in English Language and Mathematics.
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.
If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.
Find out more about International Entry Requirements.
Professional accreditations

Member of the Association for Events Management Education (AEME). The AEME was formed to promote events education in the United Kingdom and elsewhere. They provide a voice for events education, encouraging an international exchange of ideas and sharing best practice information.
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UCAS points	A Level	BTEC
104-112	BCC-BBC	MMM-DMM

UCAS points	A Level	BTEC	Access Course Tariff	IB Requirement
104 - 112	BCC - BBC	DMM	104 - 112 points	104 - 112 points

Why choose this course?

2022 Graduates successfully organised the Hertfordshire Business School Grad Ball at Hatfield House
Undertake live event planning from your first year
A fun, immersive and engaging course for anyone interested in event planning

Co-creating an event is a bit like magic, from the moment you start to think through the initial ideas and plan it out, to the thrill of watching your audience live your vision.

This BA (Hons) Event Management course teaches you everything you need to know to organise successful events of any size, scope, or budget. Enjoy working on live events from the first year, and whatever career you go in to, you’ll have a practical grounding in every aspect of business.

There is a steep learning curve in the events industry, and it can take several years to get the skills you need. The experience you gain across all event disciplines on this course, and your involvement in actually running events, often fast tracks your career once you enter the events or tourism sector. 

We work closely with the sector to maintain a strong focus on modern event management, including sustainability, technology, and entrepreneurship. Our collaborations enable us to bring in many successful industry speakers.

You also get access to a lot of chances for volunteering, with a large number of opportunities to attend real events. This is the fastest route to being a super event organiser because you learn how the theory applies in practise.

There is an option for an international field trip in your second year, as well as a regular field trips to experience events in action.

Develop your own strategies for success with a supportive team committed to helping you find your path, assisting you by providing several learning options, one-on-one tutoring, and other resources.

This course sits within the Hertfordshire Business School which maintains strong relationships with professional bodies and business connections. Meet entrepreneurs–in–residence, business ambassadors and industry leaders at networking events or in guest lectures through our Business Academy.

If you have an entrepreneurial spirit, you are encouraged to enter the Flare annual competition.

Our staff

Your teaching team has experiential, enthusiastic and experienced tutors alongside expert guest lecturers, thanks to our strong alumni base and exceptional industry connections.

You also benefit from an academic support team, wellbeing team and personal tutor to help you adjust to the demands of university learning and living. 

What's the course about?

Immerse yourself in the fun, fast paced and creative events industry. This interactive BA (Hons) Event Management course teaches you how to create exciting experiences, and you get to see first-hand how people react as you organise your own live events.

The course includes a bit of everything – you'll learn about marketing, project management, accounting and people management, with the context of one of the most exciting and dynamic careers in the world.

You’ll do a lot of live event planning in the course, both theoretical and in reality. For example, one group ran an online conference for external clients, which made a great addition to their CV.

This is a fun course, where you’ll constantly improve, develop and professionalise your skills. So much live experience, opens up a rewarding career in a sector that has seen phenomenal transformation in recent years.

With such a wide range of experience and marketable abilities, even if you decide against working in the events industry, you'll be in good shape. For example, one student was particularly interested in the project management component of the course and ultimately found employment in the field because of their transferable skills.

We actively support you to go out on an industry placement, study abroad or do an internship (including the latest online bite-sized digital experiences) to help you find your direction and to boost your CV to secure your first graduate role.

Where you'll study

Your teaching is on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, featuring open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, which features a gym, swimming pool, coffee shop, and a climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our College Lane Campus. Student housing is available at both campuses.

What will I study?

A fun and practical course where students are encouraged to develop their skills from the start. For example, first year students planned out a horror weekend as part of an assignment and had a lot of fun dressing up and creating their own promotional video!

This course offers a solid section of topics for a modern event organiser. All modules are practical, and sustainability is a key theme throughout.

Year 1 provides a firm foundation in the industry and key areas such as marketing and professional skills. You also get the chance to get involved in live events straight away. At the end of Level 4 (year one), students have the option to switch to the course BA (Hons) Event Management and Tourism.

Year 2 gives you the chance to delve deeper into key aspects such as risk assessment with the opportunity to look at areas of specific interest.

Year 3 brings your skills together with immersive live projects and the chance to work with local businesses on their own events. You’ll organise a student conference as part of your final year project.

The 2022 Hertfordshire Business School Grad Ball was organised by Events students also running the events society. Not only was it a lot of fun for all who went but it provided an excellent CV boost for organisers. It was a direct contributor to many getting the Go Herts Awards alongside their degree.

There are also opportunities to further enrich your personal development through our Go Herts certification program, placements, internships, study-abroad and Future Success networking events.

Level 4

Module	Credits	Compulsory/optional
Professionalism in Events & Tourism	30 Credits	Compulsory
The aims of this module are to enable students to develop their understanding of key skills to enhance and manage their academic and professional journey relevant to the Tourism, Events and Hospitality industries. The module is composed of several themes which will include communication, self-awareness, methods of enquiry, digital skills, numeracy and the nature of acquiring academic knowledge. Students will be expected to operate in teams, reflect on practice and recognise aspects for self-development and improvement. The module selects a series of skills that are pertinent to professionals within the tourism, event and hospitality sector.
Introduction to Tourism, Hospitality & Event Management	15 Credits	Compulsory
The module aims to provide a foundation for students to develop their understanding of the close relationship between the different components of the global tourism, hospitality and events industries. The scope and scale of these sectors will be explored and the functions, characteristics and key players of each industry will be investigated. This will help students develop an understanding of how the events, tourism and hospitality industries complement and influence each other. Through a review of the range of tourism and events products, motivation for participating in tourism and/or events will be addressed. Students will review how the tourism and events industries adapt and innovate in response to changing demands and technological developments, and debate key issues. Students will learn from a practical investigation of the facilities and services for tourism and events by assessing a specific region which will enable them to connect theory to practice.
Designing the Visitor Experience	15 Credits	Compulsory
This is an introductory module on planning tourism products and events. The meaning and characteristics of 'experiences' will be explored. Students will investigate the creative process of designing experiences which match and surpass customer expectations. This includes introducing an understanding and application of design principles and concepts as well as planning for successful operations. The theories and concepts of teamwork will be discussed to help students develop and improve their group working skills.
Delivering the Visitor Experience	15 Credits	Compulsory
Increasingly, event attendees and tourists are looking for well-planned and smooth-running experiences, with operational problems hidden from the customers' view and high-levels of customer-service offered throughout. The focus is on understanding the practical considerations and offers students the opportunity to work as part of a team to deliver an experience. This may be a small-scale on-campus event or short guided excursion to a local destination. Building on "Designing the Visitor Experience" Module, it will allow students to put theory into practice by staging a previously planned tourism/event experience and to develop strong customer-service skills. This will give students practical experience and develop their employability skills. Students will additionally develop basic marketing promotions and to deal with any unforeseen operational issues, whilst offering quality customer service. After the experience has run, students will reflect on its operation to assess personal and team successes and to highlight tactics for future improvement.
Understanding Cultural Communities	15 Credits	Compulsory
Content will typically include: What is Culture within the hospitality, events management and tourism context How is culture represented/ used within events and how it is a driver of demand in tourism Cultural diversity in events and tourism An understanding of event attendee and tourist behaviour in a cross-cultural context Importance of cultural communities Respect for others, social inclusion and community engagement Impact of events and tourism on host communities Barriers to effective cross-cultural and intercultural communication and develop strategies, e.g conflict resolution, for dealing with these barriers
Principles of Tourism & Events Marketing	15 Credits	Compulsory
Principles of Tourism and Event Marketing introduces key concepts and theories for planning and implementing a marketing strategy. No prior marketing knowledge is assumed. The module firstly looks to explain the purpose of marketing for business growth and the role of relationship marketing within the THEM industries. We will then look at the process of marketing and the difference between strategy and tactics. Students will then look at consumers, selecting a target audience and identifying factors that influence consumer behaviour. Delving deeper into marketing practice, we will introduce a range of marketing methods and activities considering and looking at theory in practice. Topics covered will include segmentation, the marketing mix and competitive positioning. We will also look at sustainable marketing. Students will recognise the different elements of the marketing mix, discuss recent trends within the sector, specifically digital marketing and review how this is applied in different contextual settings within their target industries.
Critical Studies for Events & Tourism	15 Credits	Compulsory
This module provides students with the opportunity to further explore the nature, structure and associated impacts of the tourism and event industries. By exploring current academic and industry research, students will explain current trends within a variety of contexts such as: geographical - human and natural resources and the spread of associated event & tourism products economical - the importance of tourism and event sectors to the economy socio-cultural - an appreciation of the impacts that these industries have on the social and cultural fabric of the destinations in which they operate. International case studies will be used to explore the provision and management of tourism and events. Events and tourism are often used for economic, social, or political gains, so by considering impacts this has on the destination, students will be encouraged to offer solutions to help mitigate issues that tourism and events can bring to a destination.

Level 5

Module	Credits	Compulsory/optional
Event Planning & Community Engagement	15 Credits	Compulsory
You will work with a third sector organisation in Hertfordshire (or surrounding counties) to organise as event for the benefit of its members and communities. In organising the event and working with stakeholders you will gain an understanding of a specific communities needs in regards events and be able to fulfil these and evaluate them after undertaking a comprehensive event research and planning process.
Risk Management & Security for Events	15 Credits	Compulsory
The module introduces students to the concept of the effective management of risks in respect of health, safety, and security to ensure visitor safety within venues (e.g. fire safety, food hygiene) and during transit to and from events. Students will learn about crowd dynamics (management, behaviour, and control) and how these factors react together within an event. We explore case studies on disasters that have occurred within planned events and dissect them to reveal what went wrong and why casualties might have occurred. Crowded places have the potential to be very dangerous so students will also learn about issues which are shaping risk in modern society such as the threat of terrorism.
Technology for Tourism and Events	15 Credits	Compulsory
This module examines the role of technology, the digital business and e-commerce solutions that operators in the tourism and event industry have used to develop productivity, efficiency and profitability. It will look at trends in the industry including on-line operators, digital start-ups and event technology that Tourism and Event businesses are adopting to gain competitive edge in the digital business. It will also consider concepts and new types of business models emerging from the adoption of digital technology, as well as the type of value that they create in companies, ranging from their ability to facilitate distribution to enhance communication with customers and PR. The module also aims to equip students with the knowledge and skills required to make decisions about technology adoption.
Enhancing Employability in Events & Tourism	15 Credits	Compulsory
The aims of this module are to enable students to acquire knowledge and personal skills to enhance their employment prospects whilst continuing to develop their academic skills. It will enable students to research employment issues and opportunities in tourism and event management and to develop an action plan to help them secure eventual employment. It will also help to prepare students for recruitment and assessment centres. Throughout the module, use will be made of industry speakers, Careers and Employment service and CASE guides materials.
Business Analytics for Events & Tourism	15 Credits	Compulsory
The module provides an overview of quantitative techniques used in the tourism and event management sector. This module is intended to develop analytical skills necessary to analyse and interpret data that is used in the travel, tourism and event management industry. Case examples will be used to illustrate to students the value and relevance of quantitative information; drawing from a range of tourism and event management related sectors, e.g. airlines, hotels and tour operators, tourism boards and attractions nationally and internationally. Indicative content may include: Data collection methods Visualisation of data and preparation of infographics Advanced excel skills to undertake the following: Correlation and linear regression; Forecasting techniques and time series analysis Project management Costing and break even analysis, currency analysis
International Field Trip	15 Credits	Optional
The module is designed to provide students with an insight and understanding into the tourism product and the role events can play as part of that product. Alongside this, students will develop a critical appreciation of the range of influences that can impact on the destination. Field trips are a critical tool for creating episodic memory and the creation of memory though experience within destinations is a unique feature of the module. This can be useful in providing a future reference point about tourism, events and the experiences associated with them.
Project Management in Business	15 Credits	Optional
This module introduces students to project management principles, tools and techniques that may be used in a business project to fulfil client needs. Project management is essential in all business development and this module gives students hands-on experience of managing the project planning process. The module content and assessment strategy allows students to apply generic techniques thus developing skills and knowledge transferable to business. Students will develop a project initiation document using techniques such as work breakdown structure, precedence tables and activity network diagrams. Stakeholder and risk analysis will also be considered as these are key considerations as part of project management. Students benefit from greater flexibility and support due to a blend of face-to-face lectures and workshop seminars as well as on-line discussions. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.
Destination and Event Marketing Research	15 Credits	Optional
Understanding consumer buying behaviour is important in the service industry, in order to deliver exceptional and memorable experiences. This module provides students with an opportunity to explore the main stages of the consumer buying behaviour process within the context of tourism and events, with a focus on factors such as motivation, behaviours, attitudes, and decision making. Students, under the guidance of the tutor, will plan a research strategy and undertake primary and secondary research to investigate the consumer buying behaviour process. The goal of the module is for students to develop marketing recommendations for a DMO or event management company based on an analysis of the collected data.
Sponsorship and PR	15 Credits	Optional
This module will consider how events can be supported through sponsorship and PR both strategically and practically. Sponsorship elements will include how to select sponsors and influencers for maximum impact through brand value alignment, how to create sponsorship proposals through event asset audits; effective pitching and negotiation, brand activations and the importance of managing sponsors once on board. The module also considers effective PR in events - how to define your publics, messaging for maximum impact and reputation management.

Level 6

Module	Credits	Compulsory/optional
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
Live Event Project	30 Credits	Compulsory
Students are required to conduct a substantial piece of independent and group work, culminating in the delivery of a series of live events according to different client specifications. Each student has different responsibilities in the event planning and delivery. Guidance and approval to progress is given by their client(s) and an appropriate project tutor (where necessary). Delivery is in the form of extended workshops based on, and delivered around, key stages of the live event planning process. Students are required to report on their progress at several points during the live event planning, deliver the results of their work and to keep a reflective log.
Contemporary Issues for the Events & Tourism Graduate	15 Credits	Compulsory

Events-Driven Tourism	15 Credits	Compulsory
Large events can significantly expand a destination's visitor economy as they motivate a great volume of tourism, attract high-yield tourists and generate demand for all the venues and services associated with tourism and hospitality. Many cities and regions therefore often devote considerable resources to developing, attracting, and hosting major events as part of their strategy to increase tourism numbers. Such events include sports events, business events and cultural festivals. They can be recurring events such as annual festivals, or one-off events that require competitive and which may involve considerable investment. The events can deliver economic, socio-cultural, environmental and other benefits so impact assessment is crucial as is long-term legacy planning. In this module students will develop a strategic plan for a large event to a specific destination, considering the likely social, environmental and cultural impacts whilst ensuring long-term legacy and pitch their ideas in a competitive bid.
Industrial Placement Sem B only	0 Credits	Optional

Industrial Placement Year	0 Credits	Optional

Industrial Placement (Semester A)	0 Credits	Optional

Research Methods	0 Credits	Optional
This non-credit bearing module of study is designed to provide students with sufficient research skills in order to successfully undertake a dissertation and/or research project. Key themes covered by the module include: Primary and secondary research. Formulating the research objectives/questions. Quantitative and qualitative research methods (inc. including sampling). Writing the methodology chapter. The need for a theoretical underpinning and writing the literature review. Ethics considerations and the approval process.Presenting research findings.
Business Tourism & Events	15 Credits	Optional
This module provides students with understanding of the diverse components (buyers, intermediaries, suppliers) of Business Tourism and Business Events Industries. Students will look in detail at the various sectors of the Business Events Industries and investigate current issues and trends and the impact they have within the marketplace. Students will be introduced to the significance of the industry and techniques for leveraging additional spend from the business market to benefit host economies.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

Strategy & Leadership for T&E	15 Credits	Optional
The module introduces students to the range of issues and challenges of strategic leadership in Tourism and Event businesses. It covers topics such as principal theories in strategic management, decision making techniques, and research and analytical skills designed to develop students' potential for managerial careers. Students examine how managers lead the formation of business strategy in the context of a changing global environment and digital transformation. Moreover, it will consider the challenges involved in researching, developing, and implementing strategies within the limitations of the organisation. Students will also analyse dimensions of leadership, with a focus on issues of significance to Tourism and Event, such a change management and leadership in the context of volatile business environments. The module will encourage students to reflect on their own leadership and to become aware of the impact of leadership issues on practice and the implications for professional development, for themselves and for colleagues.
Dissertation - THEM	30 Credits	Optional
The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation of between 7,000 to 10,000 words. The dissertation will be assessed using the Hertfordshire Business School dissertation criteria that assesses: the clarity, purpose and relevance of the objectives, intellectual curiosity and Harvard Referencing, the methodology used, critical understanding of relevant theory, the intellectual quality and originality of the report, the structure and coherence of the report, the management of the dissertation
Venues and Convention Management	15 Credits	Optional
This module will be looking at the nexus of where events meet tourism and hospitality, by allowing students to understand the purpose, function and operation of two of the key suppliers to the events industry, venues and convention bureaux. A convention bureau's main focus is to increase the number of events, conferences and meetings held in the destination it markets. This module provides students with an understanding of the services convention bureaux provide and how they are organised. In addition, event organisers stage events in purpose-built venues and hotels. This module provides an understanding of how these venues operate.
Entrepreneurship in Tourism and Events	15 Credits	Optional
Students first gain insights into the role and importance of entrepreneurs different sized organisations and the kinds of attitudes and skills they possess. They then learn about the importance of innovation for the tourism and events industry sectors, and for ensuring that organisations continue to prosper and remain competitive. Students will consider what drives innovation, including creativity, evolving human needs, technology and changes in the competitive and macro environments. They will look at a broad range of innovation types, from those associated with new products and services to those related to process and managerial innovation. A wide range of theoretical models of innovation will be considered, evaluated and critiqued. Attention will be given to how entrepreneurs apply the new product development process to creatively move an innovation from idea to commercialisation and the collaborations with other individuals and teams that need to occur for innovation to be successful.
Applied Individual Project for Tourism and Event Management	30 Credits	Optional
The Applied Individual Project (AIP) offers students the chance to work independently on a topic of direct relevance to their own career. Working for a specific organisation (i.e. client) within the tourism, hospitality and/or event management industries, students will research a specific issue identified by this client. They will then develop and implement a detailed research plan to assess the business problem to gain an understanding of the challenges faced by a specific organisation. They will then collect and analyse data to draw conclusions and make recommendations addressing the client's issues. During the project, students will integrate and apply learning from the programme's taught modules so developing their creative, analytical and problem-solving skills and enhancing students' business experience. Students will be supervised in a flexible manner as appropriate to the business under consideration.

Study abroad

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity, and an amazing experience.

With more companies working internationally, experience of living in another country will make a great impression on future employers.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated Study Abroad office will advise you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee to the partner university and no tuition fee to us either.

Find out more about Study abroad opportunities 

Please note Erasmus+ funding is only available until May 2023. For students starting their course in September 2022 and wishing to study abroad in 2023-24 or 2024-25, please refer to the Turing Scheme.
Work placement

At the end of your second year, you have the option to experience a year of working life with a placement or a shorter internship, which is a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections. 

For those wishing to complete this BA (Hons) Event Management degree within three years, we’ll help you find other opportunities to enhance your CV such as employer competitions, insight days, digital programmes, volunteering, student leadership roles, and achievement awards.

Students on the course have recently had the opportunity to work at Disney, Bucharest, Wendy Wu Tours, Strata Creative Communications, Four Seasons, Finlayson media Productions and Earth Impacts.

We have a dedicated team that will help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Check out our student blogs

Alumni Stories

Abies Iriowen

Meet Abies Iriowen who has applied her degree to improve diversity and equality in businesses. She currently works as a Diversity & Inclusion Coordinator at Goldman Sachs

Read more stories Find out more about this course

Current job role	Diversity and Inclusion Coordinator
Year of graduation	2018
Course of study	BA (Hons) Business and Event Management

University experience

Abies has fond memories of her time at the University of Hertfordshire and is grateful for all of the opportunities she had within and outside of her studies.

She stresses the importance of joining societies, going on trips and taking advantage of tutors. She says, that her studies gave her ‘the push to get practical work experience as they taught me great organisation skills and how to work well in a team.’

As part of her degree, Abies secured a placement at FDM group who then asked her to come back after she graduated. ‘I got to this point in my career by getting as much work experience as possible. I completed two summer internships before securing my placement.’.

Current career and future

As a Diversity and Inclusion Coordinator at Goldman Sachs, her role involves ‘managing school engagement programmes across the UK, supporting external conversations and diversity and inclusion, and delivering all Diversity and Inclusion Events across the country.’

In the future, she hopes to work her way up in an organisation to promote and support inclusive working environments.

I got to this point in my career by getting as much work experience as possible. I completed two summer internships before securing my placement.

Alumni Stories

Bradley Johnson

Meet Bradley Johnson who has gone onto work in Higher Education since graduating.

Read more stories Find out more about this course

Current job role	Head of Progression at NCUK - The University Consortium
Year of graduation	2015 / 2019
Course of study	BA (Hons) Marketing with Events Management
Course of study	MSc Business and Organisational Strategy

University experience and opportunities

Bradley immersed himself into his studies, taking advantage of all the opportunities his degree had to offer. He says, 'I was able to combine professional qualifications and academic learning, which made my whole experience more practical. In my first year of study, I started as a Marketing Assistant in the Students' Union, which eventually led to me becoming Vice President of the Students' Union in my final year.' He adds, 'Balancing work and studies can be difficult but the professional experience I gained in a practical role while studying was very valuable.'

He speaks fondly of his time as a student at the University and is proud to be an alumnus who continued his professional career here. He says, 'I made great friends on my degree and through the Students' Union, and I've now got friends around the world, because of the wider Alumni community.' He adds, 'I am proud to have been a student at the University and that's the reason I worked there after I graduated. I wouldn't have worked at Herts if I didn't believe it was great.'.

Aspirations for the future

Still incredibly driven, Bradley is looking to study for this PhD in the future and hopes to remain in Higher Education, ideally in a policymaking role. 'Driving education policy in the UK is hugely important because Higher Education is one of our biggest exports in the sector; it does a lot for the civic good, providing facilities, supporting businesses and supporting the economy of the local area. A strong education policy is ultimately good for the country.'

Making time for volunteering

In 2021 Bradley started volunteering with the RNLI, a charity providing 24 hour search and rescue across the UK and Ireland coastlines. Bradley, an All-weather and Inshore lifeboat volunteer crew member, and his fellow crew members are undertaking an ambitions fundraising programme for Skegness RNLI Lifeboat Station with ‘200 for 200’ challenges which runs from 2022 to 2024 to coincide with the 200-year anniversary of the RNLI in 2024.

Bradley says, 'Giving back to my community through volunteering is really important to me. Being able to do something with my free time and potentially making a difference to someone's life is so rewarding. Working from home and remote work has enabled me to take on this amazing opportunity with such a worthwhile charity.'

Find out more about Bradley's RNLI fundraising

View our Alumni profiles

Abies Iriowen Bradley Johnson
Key staff

Allan Jepson (Principal Lecturer)
Allan has developed undergraduate and postgraduate degree programmes in tourism, hospitality, and events management. He also has extensive experience in festival and events research and is currently developing networks locally, regionally, and nationally.
Find out more about Allan Jepson (Principal Lecturer)
Deborah Grieve (Programme Leader)
Deborah has a strong commercial and education background across both tourism and events. Previously, she was founding Director of Cambridge Professional Academy, overseeing all academic aspects of various professional qualifications.
Find out more about Deborah Grieve (Programme Leader)
Shonali Devereaux (Lecturer)
Has over 25 years' experience and 11 ‘teacher of the year’ nominations (2022). She is a co-founder of the diverse speaker bureau, running her own business and is an experienced teacher, presenter and industry professional.
Find out more about Shonali Devereaux (Lecturer)

Course fact sheets
BA (Hons) Event Management	Download
BA (Hons) Event Management	Download

Programme specifications
BA (Hons) Event Management	Download
BA (Hons) Event Management	Download

Additional information
Sandwich placement or study abroad year	Optional
Applications open to international and EU students	Yes
Course length	Full Time, 3 Years Part Time, 6 Years Sandwich, 4 Years
Location	University of Hertfordshire, Hatfield

International/EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Home and EU applicants with pre-settled/settled status in the UK

Apply using the links below:

2023

Start Date	End Date	Link
28/09/2023	20/05/2024	Apply online (Full Time)
28/09/2023	20/05/2024	Apply online (Part Time)
28/09/2023	20/05/2024	Apply online (Full Time/Sandwich)
28/09/2023	20/05/2024	Apply online (Full Time/Sandwich)

2024

Start Date	End Date	Link
28/09/2024	20/05/2025	Apply online (Full Time)
28/09/2024	20/05/2025	Apply online (Part Time)
28/09/2024	20/05/2025	Apply online (Full Time/Sandwich)
28/09/2024	20/05/2025	Apply online (Full Time/Sandwich)

2025

Start Date	End Date	Link
28/09/2025	20/05/2026	Apply online (Full Time)

Fees and funding
Fees 2023
UK Students

Full time
- £9250 for the 2023/2024 academic year
Part time
- £1155 per 15 credits for the 2023/2024 academic year
EU Students

Full time
- £14750 for the 2023/2024 academic year
Part time
- £1845 per 15 credits for the 2023/2024 academic year
International Students

Full time
- £14750 for the 2023/2024 academic year
Part time
- £1845 per 15 credits for the 2023/2024 academic year
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Read more about additional fees in the course fact sheet

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

BA (Hons) Event Management

Key information

Typical offer:

Fees: See below

UCAS code: N820

Institute code: H36

Study abroad option

Work placement option

Additional requirements

Additional requirements

Exclusive content to help you through Clearing

Why choose this course?

Our staff

What's the course about?

Where you'll study

What will I study?

Check out our student blogs

Student Blogs

My typical day

Student Blogs

Things you need to know before studying Events Management & Marketing at university

Student Blogs

Why I chose Herts

Student Blogs

Alumni Stories

Meet Abies Iriowen who has applied her degree to improve diversity and equality in businesses. She currently works as a Diversity & Inclusion Coordinator at Goldman Sachs

University experience

Current career and future

Alumni Stories

Meet Bradley Johnson who has gone onto work in Higher Education since graduating.

University experience and opportunities

Aspirations for the future

Making time for volunteering

International/EU applicants without pre-settled status in the UK

Home and EU applicants with pre-settled/settled status in the UK

2023

2024

2025

Fees 2023

UK Students

Full time

Part time

EU Students

Full time

Part time

International Students

Full time

Part time

Other financial support

Living costs / accommodation