BSc (Hons) Business Analytics and Artificial Intelligence (2026 entry)
Navigate the rapidly evolving AI-driven landscape with our BSc (Hons) Business Analytics and Artificial Intelligence degree. Explore how AI shapes business strategies by applying AI and analytics to develop innovative solutions.
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Typical offer: 112
Entry requirements -
Fees: £9,535 per year (UK)
Full details -
UCAS code: TBC
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Course length: Various
Find out more -
Institute code: H36
This course is due to be validated at a Validation conditions event which will be held on 31 May 2025.
We anticipate that there will be further enhancements made to the course as a result of the Validation.
Our website and printed literature will be updated following completion of the Validation process in order to provide applicants with further confirmed details on the following:
- module titles
- whether the modules are core or optional
- the expected contact hours
- how the course will be assessed
- staff teaching on the course
Gain future-ready skills such as AI and data analytics and master industry tools and applications
Learn from industry professionals and AI researchers
Gain real-world experience through live business challenges and study abroad and internship opportunities
Course overview
The BSc (Hons) Business Analytics and Artificial Intelligence degree is designed to equip you with the essential skills, knowledge and practical experience needed to thrive at the intersection of AI and business. The curriculum focuses on applying cutting-edge AI and data analytics tools to real-world business challenges, preparing you to excel in dynamic, technology-driven environments. Aimed at students aspiring to build careers in AI and business analytics, the course provides a strong foundation in AI and data-driven decision-making, preparing you for diverse career pathways in a range of industries and roles.
The programme is shaped by extensive consultation with industry stakeholders to ensure it aligns with current market needs and expectations. It prepares you for roles such as business analyst, data analyst, marketing analyst, AI specialist, and digital transformation specialist, equipping you with the skills to drive innovation and success across various sectors. By integrating theoretical insights with practical problem-solving, you’ll be well-prepared to lead and innovate in the evolving field of business analytics and AI.
You will have access to co-curricular activities that enhance your learning and career prospects. Take part in hackathons, AI challenges and competitions to apply your skills in real-world scenarios. Industry guest lectures and workshops will offer insights and networking opportunities, while professional certifications in tools such as Python and Tableau will boost your expertise. If you're interested in research, you can engage in R&D projects with faculty or industry partners to develop innovative AI solutions.
Why choose this course?
Employability-driven: Tailored for the future, this programme helps students gain real-world skills, industry certifications and a network of top employers. Careers workshops, placements and strong industry ties ensure readiness for the job market.
Inclusive learning: Learn in a welcoming environment, with academic and personal support allowing you to succeed inside and outside the classroom.
Future-ready skills: Graduate with critical thinking, problem solving and adaptability skills to succeed in the evolving AI and business landscape.
Innovation opportunities: Students are encouraged to innovate through entrepreneurship and collaborative projects that give exposure to emerging technologies.
Co-curricular opportunities: Build confidence, networks and practical expertise through a range of co-curricular activities.
Your future career
BSc (Hons) Business Analytics and Artificial Intelligence graduates will be equipped for careers in AI, data analytics and digital transformation across various industries, including finance, technology, retail and healthcare. Potential roles include:
- business analyst
- data analyst
- artificial intelligence specialist
- digital transformation consultant
- product manager (AI-focused)
- marketing analyst
What you'll study
In your first year, you’ll develop a strong foundation in business analytics and AI, exploring the business environment, management practices and the ethical implications of AI. You’ll also examine the role of social and cultural connections in business decision-making. Through business simulations, you’ll take on the role of a data-driven executive.
In your second year, the focus shifts to advanced data analysis, leadership development, and practical application. You’ll engage in challenge-based learning (CBL), tackling real-world problems, such as designing machine learning models for fraud detection while balancing accuracy with efficiency. Collaborative projects and career-focused activities will further enhance your skills.
In your third year, you’ll demonstrate your expertise through capstone projects and advanced modules, applying AI and analytics to tackle challenges in entrepreneurship, intrapreneurship and consultancy. You’ll take part in project-based learning (PBL), working on long-term projects such as developing a smart city dashboard, using AI to optimise transport routes or improve energy efficiency.
Throughout the course, design thinking workshops will guide you in exploring AI-powered solutions for process automation and predictive analytics, helping businesses improve decision-making, streamline operations, and enhance customer engagement.
What if I need support?
You'll benefit from an academic support team, wellbeing team and a personal tutor to help you adjust to the demands of university learning and living.
Additional support is available from our Student Success Team focused on inclusive learning and our dedicated Future Success network to help you with work experience, placements and graduate jobs.
You can also join and reach out to the Business School Student Voice community, a team of student representatives who regularly meet with staff to provide feedback and ensure teaching remains effective.
Our in-house Centre for Academic Skills Enhancement (CASE) is open to all Business School students, for extra support with academic writing, numeracy and referencing.
Where you'll study
You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.
There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.
Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.
The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.
A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.
Who you'll learn from
Your teaching team includes AI, data science and business strategy experts with both academic and industry backgrounds. Many have worked in technology, finance and consulting, bringing real-world insights into the classroom.
You'll learn from active researchers working on cutting-edge AI and analytics projects, keeping you up to date with the latest trends. Faculty members come from diverse global backgrounds, giving you an international perspective on AI and business.
How we support our students
At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.
We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.
Entry requirements
The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.
| Typical offer (UCAS points) | (enter tariff range) |
|---|---|
| Typical A Level offer | (enter range) |
| Typical IB offer | (enter range) |
| Typical BTEC offer | (enter range) |
| Typical T Level offer | (enter range) |
| GCSE | EG: Grade 4/C in English Language and 4/D Mathematics |
| Access courses | EG: An overall merit profile in 45 credits at Level 3. |
| Additional information | Find out more about our standard and contextual Undergraduate Entry Requirements. |
| English language | All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level. |
|---|---|
| Additional information | Find out more about International Entry Requirements. |
| Typical offer (UCAS points) | 112 |
|---|---|
| Typical A Level offer | BBC-BBC |
| Typical IB offer | 120–120 |
| Typical BTEC offer | DMM–DMM |
| Accepted T Levels | Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services. |
| Access courses | 112 |
| GCSE | Grade 4/C in English Language and 4/C Mathematics. |
| Additional information | Find out more about our Undergraduate Entry Requirements |
| English language | All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level. |
|---|---|
| Additional information | Find out more about International Entry Requirements. |
Ready to apply?
UK and EU applicants with pre-settled/settled status in the UK
This course will open for applications in UCAS for 2026 entry. Please refer to our application guide for more information.
International and EU applicants without pre-settled status in the UK
Apply through Clearing
Fees and funding
At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.
| Study type | Fees | |
|---|---|---|
| UK students | Full time | £9,535 for the 2026/2027 academic year |
| Part time | £1,190 per 15 credits for the 2026/2027 academic year | |
| EU students | Full time | £15,965 for the 2026/2027 academic year |
| Part time | £1,995 per 15 credits for the 2026/2027 academic year | |
| International students | Full time | £15,965 for the 2026/2027 academic year |
| Part time | £1,995 per 15 credits for the 2026/2027 academic year |
Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.
| Scholarships, grants and bursaries | Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies. |
|---|---|
| Disabled Students' Allowance | The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability. |
| Student loans | Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments. |
| Accommodation costs | We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget. |
| Additional course fees | Read more about additional fees in the course fact sheet. |
More about the course
| Additional information | |
|---|---|
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Applications open to international and EU students |
Yes |
Course length |
Full Time, 3 YearsPart Time, 6 YearsSandwich, 4 Years |
