BSc (Hons) Business Analytics and Artificial Intelligence

Navigate the rapidly evolving AI-driven landscape with our BSc (Hons) Business Analytics and Artificial Intelligence degree. Explore how AI shapes business strategies by applying AI and analytics to develop innovative solutions.

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Typical offer: 112
Entry requirements
Fees: £9,790 per year (UK)
Full details
UCAS code: N190
Course length: Various
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Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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Gain future-ready skills such as AI and data analytics and master industry tools and applications

Learn from industry professionals and AI researchers

Gain real-world experience through live business challenges and study abroad and internship opportunities

Course overview

The BSc (Hons) Business Analytics and Artificial Intelligence degree is designed to equip you with the essential skills, knowledge and practical experience needed to thrive at the intersection of AI and business. The curriculum focuses on applying cutting-edge AI and data analytics tools to real-world business challenges, preparing you to excel in dynamic, technology-driven environments. Aimed at students aspiring to build careers in AI and business analytics, the course provides a strong foundation in AI and data-driven decision-making, preparing you for diverse career pathways in a range of industries and roles.

The programme is shaped by extensive consultation with industry stakeholders to ensure it aligns with current market needs and expectations. It prepares you for roles such as business analyst, data analyst, marketing analyst, AI specialist, and digital transformation specialist, equipping you with the skills to drive innovation and success across various sectors. By integrating theoretical insights with practical problem-solving, you’ll be well-prepared to lead and innovate in the evolving field of business analytics and AI.

You will have access to co-curricular activities that enhance your learning and career prospects. Take part in hackathons, AI challenges and competitions to apply your skills in real-world scenarios. Industry guest lectures and workshops will offer insights and networking opportunities, while professional certifications in tools such as Python and Tableau will boost your expertise. If you're interested in research, you can engage in R&D projects with faculty or industry partners to develop innovative AI solutions.

Why choose this course?

Employability-driven: Tailored for the future, this programme helps students gain real-world skills, industry certifications and a network of top employers. Careers workshops, placements and strong industry ties ensure readiness for the job market.

Inclusive learning: Learn in a welcoming environment, with academic and personal support allowing you to succeed inside and outside the classroom.

Future-ready skills: Graduate with critical thinking, problem solving and adaptability skills to succeed in the evolving AI and business landscape.

Innovation opportunities: Students are encouraged to innovate through entrepreneurship and collaborative projects that give exposure to emerging technologies.

Co-curricular opportunities: Build confidence, networks and practical expertise through a range of co-curricular activities.

Your future career

BSc (Hons) Business Analytics and Artificial Intelligence graduates will be equipped for careers in AI, data analytics and digital transformation across various industries, including finance, technology, retail and healthcare. Potential roles include:

business analyst
data analyst
artificial intelligence specialist
digital transformation consultant
product manager (AI-focused)
marketing analyst.

What you'll study

In your first year, you’ll develop a strong foundation in business analytics and AI, exploring the business environment, management practices and the ethical implications of AI. You’ll also examine the role of social and cultural connections in business decision-making. Through business simulations, you’ll take on the role of a data-driven executive.

In your second year, the focus shifts to advanced data analysis, leadership development, and practical application. You’ll engage in challenge-based learning (CBL), tackling real-world problems, such as designing machine learning models for fraud detection while balancing accuracy with efficiency. Collaborative projects and career-focused activities will further enhance your skills.

In your third year, you’ll demonstrate your expertise through capstone projects and advanced modules, applying AI and analytics to tackle challenges in entrepreneurship, intrapreneurship and consultancy. You’ll take part in project-based learning (PBL), working on long-term projects such as developing a smart city dashboard, using AI to optimise transport routes or improve energy efficiency.

Throughout the course, design thinking workshops will guide you in exploring AI-powered solutions for process automation and predictive analytics, helping businesses improve decision-making, streamline operations, and enhance customer engagement.

Level 4

Module	Credits	Compulsory/optional
Skills for Success in AI and Analytics	30 Credits	Compulsory
This module introduces you to the foundational skills required to succeed in modern workplaces, such as effective communication, digital literacy, analytical thinking, team collaboration and time and task management skills, modelling the UH graduate attributes. The module provides experiential learning through workshops and real-world projects to build confidence and competence. Students have the additional opportunity to obtain badges as they compete with peers to develop skills including financial literacy, presentation techniques, career exploration, personal branding and networking, emotional intelligence and interpersonal skills, data skills, and Microsoft Office Specialist Certification.
Developing Your Future Career in AI and Analytics	30 Credits	Compulsory
This module will help you explore with curiosity the career pathways that you might want to follow after graduation. Whether you are interested in a professional career in employment, or are an entrepreneur considering starting your own business, this module will encourage you to undertake investigation into the options available, reflect on how these match your own motivations, skills and attributes, and will lead to the development of aspirational goals and plans as you begin to develop a personal portfolio for future success.
Business Decisions in Practice	30 Credits	Compulsory
This module will provide students with an interactive and practical learning experience that mirrors real-world organisational challenges. It encourages the development of decision-making, problem-solving, and strategic thinking skills by engaging students in activities that replicate the dynamics of a business environment. Participants will gain insights into the complexities of managing various business functions and the impact of their decisions in a competitive context.
Supporting personal and business professional practice (SPP)	0 Credits	Compulsory
This module supports students as they transition into university by developing essential academic, digital, and personal skills. Through a diagnostic and tutor-led check-ins, students build a tailored development plan and complete a core skills pathway. They also choose three additional soft skill areas to grow, such as confidence, communication, or career planning. A final portfolio evidences their progress. The module fosters independence, engagement, and belonging; laying a strong foundation for future academic and professional success.
Entrepreneurial Leadership for Social Impact	30 Credits	Compulsory
This module will prepare you to become responsible future leaders and to contribute positively to society through the exploration of social enterprise. The focus is on understanding the practical considerations and offers you the opportunity to work as part of a team to develop a social enterprise concept. This will provide you with practical entrepreneurship experience and develop work-ready skills. You will develop a social enterprise idea, including a business plan, and pitch the idea to entrepreneurs. You will then explore the implementation of your idea. Through the reflection on your team's performance, you will develop your awareness of the critical success factors in social entrepreneurship and the skills and approaches that you can take forward into any career.

Level 5

Module	Credits	Compulsory/optional
Foundations of Artificial Intelligence	30 Credits	Compulsory
This module focuses on the strategic application of Artificial Intelligence (AI) in business, with an emphasis on enterprise AI to drive innovation, enhance decision-making, and create a competitive advantage. You will evaluate and apply AI tools for data analysis, operational optimisation, and business analytics. By exploring ethical considerations in AI-driven data collection and analysis, the module supports you in developing the skills to use AI platforms and advanced visualisation techniques effectively. Through hands-on experience, you will learn to solve complex business challenges and improve organisational performance.
Business Intelligence and Analytics	30 Credits	Compulsory

Sustainability Impact Project	30 Credits	Compulsory
This module equips students with the knowledge, skills, and tools to address sustainability challenges through innovative, impactful solutions. Students explore systems thinking, sustainability strategies, and the integration of equity, diversity, and inclusion (EDI). Key areas include project management, sustainable operations, and the UN Sustainable Development Goals (SDGs). Through applied projects, students critically evaluate and measure the impact of sustainability initiatives. They develop transferable skills such as leadership, communication, and collaboration, preparing them for roles in driving positive change within diverse, global contexts.
Developing Personal and Business Professional Practice (DPP)	0 Credits	Compulsory
This module helps students enhance their academic, digital, and professional skills through personalised development planning, reflective practice, and portfolio-building. Students complete a diagnostic, attend three Personal Tutor meetings, and engage with core and elective skill pathways, including communication, teamwork, personal branding, and problem-solving. Direct entrants are supported to complete essential Level 4 skills. The module encourages engagement with real-world opportunities such as internships, online courses, and competitions, preparing students for final-year study, career planning, and future employability.
Live Business Challenge	30 Credits	Compulsory
The module equips you with the knowledge and tools to tackle real-world business issues through interdisciplinary approaches. You will develop strategic thinking, leadership, and problem-solving skills by integrating theoretical understanding and practical applications. With a focus on emerging technologies, sustainability, and ethical business practices, this module prepares you for the dynamic challenges of the global business environment.

Level 6

Module	Credits	Compulsory/optional
AI in Decision-Making and Strategy	30 Credits	Compulsory
This module provides you with an intermediate understanding of Artificial Intelligence (AI) and business analytics. You will explore how AI tools integrate with business processes to optimise decision-making, drive innovation, and improve operational efficiency. Through a combination of data analysis, business analytics, and enterprise AI, you will develop the skills to apply AI solutions in real-world business contexts. The module also emphasises ethical considerations and responsible data management, ensuring you understand the implications of AI-driven decision-making. By engaging in practical sessions and case studies, you will gain hands-on experience in developing AI strategies, equipping you with the expertise needed for professional roles in AI and business analytics.
Advanced Business Analytics in Practice	30 Credits	Compulsory
On this module you will develop an intermediate understanding of Artificial Intelligence (AI) and business analytics, with a focus on collaborative, experiential learning. Students will actively engage in practical sessions and case studies, integrating AI tools with business processes to optimise decision-making, spark innovation, and enhance operational efficiency. The module covers data analysis, business analytics, and ethical considerations, while students work in teams to tackle real-world business challenges. This hands-on approach prepares students for professional roles in AI and business analytics.
Strategic Business Solutions: Applied Consultancy Project	30 Credits	Compulsory
This module will enable you to independently lead a consultancy project aligned with your career aspirations. Using methodologies such as stakeholder analysis, strategic frameworks, and data-driven decision-making, you will analyse real-world challenges and deliver actionable solutions. Practical elements include consultancy projects, placements, or data simulations, offering exposure to authentic business scenarios. You will refine their communication, analytical, and problem-solving skills while using industry-standard tools. By connecting theory to practice, this module equips you with the resilience and confidence needed to address complex business challenges effectively.
Evaluating Personal and Business Professional Practice (EPP)	0 Credits	Compulsory
This module prepares students for life after university by helping them evaluate their skills, experiences, and aspirations. Students complete a final diagnostic, engage in three Personal Tutor meetings, and develop a graduate portfolio including a CV, LinkedIn profile, and personal action plan. Elective skill pathways and engagement with real-world career activities, such as mock interviews, networking events, or assessment centres, support transition into employment or further study. The module fosters confidence, reflection, and a clear sense of professional direction.
Graduate Career Readiness	30 Credits	Compulsory
This module will help you reflect, evaluate and apply your value to contemporary business and enterprise settings as you prepare for graduation. Whether you are interested in a professional career, or are an entrepreneur starting your own business, this module will encourage you to reflect on your experiential learning and help you to develop a robust graduate success portfolio demonstrating your competence and confidence. The module will also encourage you to identify priority areas for future development to further enhance your career growth.

What if I need support?

You'll benefit from an academic support team, wellbeing team and a personal tutor to help you adjust to the demands of university learning and living.

Additional support is available from our Student Success Team focused on inclusive learning and our dedicated Future Success network to help you with work experience, placements and graduate jobs.

You can also join and reach out to the Business School Student Voice community, a team of student representatives who regularly meet with staff to provide feedback and ensure teaching remains effective.

Our in-house Centre for Academic Skills Enhancement (CASE) is open to all Business School students, for extra support with academic writing, numeracy and referencing.

Optional placement year

Graduate with invaluable work experience alongside your degree and stand out from the crowd. This course offers you the opportunity to enhance your study and CV with a year in industry, typically between your second and third years of study. It’s a chance to explore career possibilities, make valuable contacts and gain sought after professional skills.

Research shows that over 70% of employers prefer students with work experience, which is why we believe work placements are career gold. Our Careers and Employment service are here to support you explore your options and make valuable contacts for your future career.

You’ll pay no tuition fee for this year and won’t need to worry about the details of your placement until your second year of study.

Find out more about work placements

Study Abroad offers the opportunity for an amazing experience, which will help make you stand out from the crowd. With more and more companies working internationally, experience of living in another country can make a great impression on future employers.

This course offers you the opportunity to enhance your study and CV with a sandwich year abroad. The University has partnerships with over 150 universities around the world, including the USA, Canada, Asia, Africa, Australia, South America and closer to home in Europe.

If you study abroad between your second and third year of study, you’ll pay no tuition fee to the partner university and no tuition fee to us either. We’ll ask you to make your decision in your second year, so there is plenty of time to think about it.

Find out more about study abroad options

You’ll pay no tuition fee for this year and won’t need to worry about the details of your placement until your second year of study.

Find out more about work placements

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your teaching team includes AI, data science and business strategy experts with both academic and industry backgrounds. Many have worked in technology, finance and consulting, bringing real-world insights into the classroom.

You'll learn from active researchers working on cutting-edge AI and analytics projects, keeping you up to date with the latest trends. Faculty members come from diverse global backgrounds, giving you an international perspective on AI and business.

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	112
Typical A Level offer	BBC
Typical IB offer	112
Typical BTEC offer	DMM
Accepted T Levels	Accounting; Agriculture, Land Management and Production; Animal Care Management; Building Services Engineering for Construction; Craft and Design; Design and Development for Engineering and Manufacturing; Design Production, Design and Development; Design Survey & Planning for Construction; Digital Business Services; Digital Support Services; Education and Early Years; Engineering. Manufacturing Processing and Control; Finance; Hair, Beauty and Aesthetics; Health; Healthcare Science; Legal Services; Maintenance, Installation and Repair for Engineering and Manufacturing; Marketing; Media, Broadcast and Production; Onsite Construction; Science.
Access courses	112
GCSE	Grade 4/C in English Language and 4/C Mathematics.
Additional information	Find out more about our Undergraduate Entry Requirements

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

Typical offer (UCAS points)	112
Typical A Level offer	BBC
Typical IB offer	112
Typical BTEC offer	DMM
Accepted T Levels	Accounting; Agriculture, Land Management and Production; Animal Care Management; Building Services Engineering for Construction; Craft and Design; Design and Development for Engineering and Manufacturing; Design Production, Design and Development; Design Survey & Planning for Construction; Digital Business Services; Digital Support Services; Education and Early Years; Engineering. Manufacturing Processing and Control; Finance; Hair, Beauty and Aesthetics; Health; Healthcare Science; Legal Services; Maintenance, Installation and Repair for Engineering and Manufacturing; Marketing; Media, Broadcast and Production; Onsite Construction; Science.
Access courses	112
GCSE	Grade 4/C in English Language and 4/C Mathematics.
Additional information	Find out more about our Undergraduate Entry Requirements

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2026	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts
September 2027	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

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Find out more before you apply

Our Clearing hotline is open for support, Monday - Thursday 9.00-16.45 and Friday 9.00-15.45. You can apply online at any time.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,790 for the 2026/2027 academic year
UK students	Part time	£1,190 per 15 credits for the 2026/2027 academic year
EU students	Full time	£17,450 for the 2026/2027 academic year
International students	Full time	£17,450 for the 2026/2027 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the Programme Specification.

More about the course

Programme specifications
Business Analytics and Artificial Intelligence (Full Time, Semester A Intake)	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsPart Time, 6 YearsSandwich, 4 Years

BSc (Hons) Business Analytics and Artificial Intelligence

Navigate the rapidly evolving AI-driven landscape with our BSc (Hons) Business Analytics and Artificial Intelligence degree. Explore how AI shapes business strategies by applying AI and analytics to develop innovative solutions.

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Typical offer: 112

Fees: £9,790 per year (UK)

UCAS code: N190

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

Work placement option

Study abroad option

Course overview

Why choose this course?

Your future career

What you'll study

What if I need support?

Optional placement year

Work Placement

Study Abroad

Where you'll study

Who you'll learn from

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Entry requirements

UK applicants

International applicants

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate courses and degrees

Experience

Chat with students and staff

Location:
University of Hertfordshire, Hatfield