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BA (Hons) Media and Communications

Key information

Why choose this course?

  • Learn how the 21st century professional media industry works in the age of AI
  • Accredited by PRCA (Public Relations and Communications Association)
  • Acquire expertise in a range of areas: journalism, film, social media and PR

Do you want to develop cutting-edge skills in journalism, public relations, and content creation across a range of social media and digital platforms? On the BA (Hons) Media and Communications course you’ll practice real journalism and PR in a world of social media, podcasts, video, and AI to prepare you for today’s fast-paced media landscape.  

As a BA (Hons) Media and Communications graduate from Herts, you’ll develop strong skills in communication, production, research, writing, interviewing, and presenting. These transferable skills are highly valued across industries that depend on content creation, content or people management, interviewing, data collection, and audience testing. Typical areas of work include: 

  • Journalism (news writing, editorial, interviewing, etc.) 
  • social media (content, management, consultant, etc.) 
  • content production 
  • radio 
  • television 
  • public relations 
  • corporate communications 
  • media production and management 

Flexible study: At Herts, we offer a flexible programme which allows you to personalise your degree. Alongside your study of journalism, media and communications you can replace 25% of your modules each year with another subject: film, creative writing, philosophy, history, literature or sociology. 

Taught by industry experts: Learn from journalists, PR specialists, AI experts, and active media researchers who bring real-world experience into the classroom. Many of our teaching staff are PhD or other advanced degree qualified.  

Workshop-based approach to teaching – Learning will be a mix of face-to-face and online teaching through workshops, seminars and lectures. The focus will be on interactive learning rather than dictation and memorisation. 

Up-to-date and industry-relevant content: Study the latest practices, tools, and trends in journalism, PR, content creation, and communications. 

Real-world experience: Take advantage of a placement year and live projects, working with clients to create professional content and conducting interviews to develop content, stories and communication strategies. 

Strong employment prospects: 90% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2022/23). 

What's the course about?

On the BA (Hons) Media and Communications course you’ll engage in research and creative skills in journalism, public relations, content creation and communications. You’ll create content for both online and traditional media in various forms such as newspaper, magazines, websites, social media, radio, podcasts, video and TV. 

By studying media and communications, you’ll gain expertise in professional software, research methods, writing and workflow techniques, and project management, while looking at the skills needed to keep up with today’s fast-moving media landscape. 

The University of Hertfordshire has strong industry links and is affiliated to the Public Relations and Communications Association (PRCA), one of Britain's top organisations for PR professionals, giving you valuable placement and networking opportunities. 

Each year includes three core media classes, including journalism, communications and media content creation. An additional module can be chosen from subjects like film, creative writing, history, psychology or sociology, allowing for the degree to be tailored to individual interests. Time is evenly divided between four classes each year, with assessment carried out almost entirely through coursework. 

In your first year, you’ll build a solid foundation in understanding and producing content for journalism, media and PR communications. These skills will prepare you to grow into a confident and capable media professional. 

During your second year, you’ll begin specialising in areas such as journalism, content creation, communication, and promotion. There’ll be freedom to explore topics that interest you and develop projects that reflect your own goals. 

We also offer a placement year, giving you real-world experience by working in the media industry. This hands-on opportunity will help you apply your knowledge, build professional networks, and boost employability. 

In your final year, the focus will be on your chosen specialisms and building a professional-quality portfolio. You’ll choose the topics, forms, and mediums and your tutors will guide you through the processes to produce work to industry standards. 

Your main campus is College Lane 

Your main campus is College Lane. This is where the creative arts, science and health-related subjects are based. This means you’ll share the campus with future nurses, doctors, scientists, artists and more. You can use the common rooms to relax with friends, work out in the 24-hour gym or have a drink in our on-campus bar or cafes. We also have restaurants for you to eat in or grab something on the go. Our Learning Resources Centres are open 24/7, which means you can study whenever suits you best. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.