BA (Hons) Graphic Design: Advertising and Branding

About the course

Graphic Design is a very broad subject, with students increasingly able to choose a wide variety of career paths after they graduate. This pathway, based around the current successful BA (Hons) Graphic Design course, allows students to gain the specialist skills required for advertising and branding projects. Workshops will introduce art direction, copywriting, campaign development, brand strategy and how to design dynamic visual identities. Dedicated modules will give a thorough grounding and understanding of the commercial applications of both subjects, as well as exploring creative applications of emerging technologies

Our location on the doorstep of London means we’ve been able to develop relationships with some of the world’s biggest and best agencies and brands. In recent years our students have worked on live briefs with the likes of Prada, Lacoste, Sky, and Mini. We’ve also partnered with design and creative agencies that include Droga 5 (named D&AD’s ‘Best Agency 2019’ and Campaign Magazine’s ‘Agency of the Year’ 2019) and DesignStudio (the designers of the Premier League, Airbnb and Deliveroo branding). Students on the Graphic Design & Illustration programme have a phenomenal record in the highest-profile award schemes, including winning a prestigious D&AD New Blood pencil every year since 2011.

Why choose this course?

  • Outstanding connections to industry, including high profile live briefs.
  • A forward-thinking curriculum which prepares our graduates for a career in rapidly evolving industries.
  • A reputation for success in the most-coveted student award schemes.

What will I study?

Teaching consists largely of project-based work supported by relevant 'skills' based workshops. Students tackle a huge variety of briefs ranging in complexity and time scales. There's also a variety of learning experiences with some projects being team-based, some collaborative with other courses and others are worked on as an individual. We have our own dedicated studio space and encourage a competitive, demanding yet light-hearted atmosphere and pride ourselves on providing a lot of direct contact between staff and students. The teaching team is comprised of individuals who have worked at the top end of the design, advertising and branding industry and now want to pass on their knowledge and expertise. We also organise an annual international study trip, as well as visits to agencies, museums and galleries in London.

Careers

Recent graduates of our Graphic Design programme are working in some of the most highly-regarded advertising agencies and with many of the world’s leading brands. The staff team’s network of contacts help secure placements for our students, and we prioritise maintaining an extensive alumni network, with regular reunions where current students can meet and learn from those now in industry. This course would prepare you to work as an art director, advertising creative, brand designer, brand strategist, copywriter or help you set up your own business.