Why Herts?
  • Gain a qualification with the Chartered Institute of Marketing within your first year
  • Work on live projects designed to apply theory to practice
  • Apply for a work placement with companies such as Disney, Study Abroad for a year, or even take a year out to start your own venture

About the course

Indicative course structure

This course is an academically robust and business- relevant programme. It gives you a solid foundation in marketing while exploring the complex and exciting world of advertising – covering the development of creative concepts, planning and execution of advertising campaigns, critical analysis and measurement of advertising success. You’ll also gain an understanding of communication, media and marketing methods. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

Partnerships and opportunities

As part of our enterprise focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.

The course is taught by a range of staff with relevant expertise and knowledge appropriate to the content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.

Many students also choose to broaden their horizons through our study abroad programme in the second year with one of our partner universities in Europe, North America or Australia. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Study for a Chartered Institute of Marketing Qualification

Students taking BA Marketing and Advertising degrees are eligible to study for Chartered Institute of Marketing qualifications whilst at the university. In the first year, students are given the opportunity to become Affiliate Members of the Chartered Institute of Marketing and study for a first CIM award. Opportunities to gain additional CIM qualifications are offered during the second and final years. 

Perhaps you are interested in Marketing and Advertising but would also like to explore some of our marketing pathways, please check Marketing and Marketing with Digital Communications. Marketing and Advertising is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

Fact sheets 2019 Course fact sheet 1 BA (Hons) Marketing and Advertising
Programme specifications 2019 Programme specification 1 BA (Hons) Marketing

Study abroad gallery

Why choose this course?

5 Reasons to Study BA(Hons) Marketing and Advertising

  • The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
  • You will get to work on live industry projects using real data and working with businesses and charities across the UK.
  • The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
  • All students have the option to study abroad and learn or develop language skills to give you an edge in the job market.
  • You will develop key marketing and communications skills at a leading international business-facing University.

Professional Accreditations

As this course is accredited by the Chartered Institute of Marketing, you have the opportunity to study for CIM professional qualifications. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course.

Studying at Hertfordshire Business School provided me with all the skills, knowledge and experience needed not only to graduate from my course with a first-class degree, but also to secure graduate employment within weeks of finishing my last exam.

Ashley Joseph

BA (Hons) Marketing and Advertising

Course details


Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing and Advertising graduates are in work or full time study after 6 months.

What job can I get?

Our graduates work for a range of companies and specialist agencies in roles such as account planner, account executive, media planner, foresight executive, online marketing communications assistant, copywriter, social media coordinator, and branding and strategy assistant.

Teaching methods

You will usually be studying 4 modules in each semester. Contact time varies between modules, and will typically be a mix of lectures, tutorials and workshops. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

International Focus

All students have the option to study abroad in more than 30 countries across 6 continents. The course allows you the opportunity to study abroad, giving a firm grounding an internationally and globally employable marketer.

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.

Work Placement

As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise the chance of securing a relevant placement. 


  • Level 0
    Module Credits Compulsory/optional
    Academic Skills 0 Credits Compulsory
  • Level 4
    Module Credits Compulsory/optional
    Introduction to Marketing Communications 15 Credits Compulsory
    Creativity, Technology and Innovation 15 Credits Compulsory
    Marketing Data Analysis 15 Credits Compulsory
    Economics for Business 15 Credits Compulsory
    Global Perspectives in Business 15 Credits Compulsory
    Principles of Marketing (CIM) 15 Credits Compulsory
    Digital Marketing Essentials 15 Credits Compulsory
    Professional Development in Advertising 30 Credits Compulsory
    Foundations of Economics for Marketers 15 Credits Compulsory
  • Level 5
    Module Credits Compulsory/optional
    Public Relations Concepts and Campaigns 15 Credits Compulsory
    Managing People 15 Credits Compulsory
    Advertising Concepts and Campaigns 15 Credits Compulsory
    Enterprise 15 Credits Compulsory
    Strategic Marketing Planning 15 Credits Compulsory
    Creativity in Advertising 15 Credits Compulsory
    Consumer Behaviour 15 Credits Compulsory
    Enhancing Employability in Advertising 15 Credits Compulsory
  • Level 6
    Module Credits Compulsory/optional
    Advertising Strategy 15 Credits Compulsory
    Dissertation - Marketing 30 Credits Compulsory
    Public Relations Strategy 15 Credits Compulsory
    Managing Media and Communications 30 Credits Compulsory
    Market and Social Research 30 Credits Compulsory
    Research Methods 0 Credits Compulsory
    Contemporary Issues in Marketing 15 Credits Compulsory
    Agency Relations 15 Credits Compulsory
    HBS Placement 0 Credits Compulsory
    Industrial Placement Sem B only 0 Credits Optional
    Industrial Placement Year 0 Credits Optional
    Placement Study Abroad (South East Asia) 0 Credits Optional
    Placement Study Abroad (North America) 0 Credits Optional
    Placement Study Abroad (Australia) 0 Credits Optional
    Placement Study Abroad A (Europe) 0 Credits Optional
    Placement Study Abroad B (Europe) 0 Credits Optional
    Placement Study Abroad (Europe) 0 Credits Optional
    Industrial Placement (Semester A) 0 Credits Optional
  • Fees & funding

    Fees 2019

    UK/EU Students

    Full time
    • £9250 for the 2019/2020 academic year
    Part time
    • £1155 per 15 credits for the 2019/2020 academic year

    International Students

    Full time
    • £12350 for the 2019/2020 academic year
    Part time
    • £1540 per 15 credits for the 2019/2020 academic year

    Discounts are available for International students if payment is made in full at registration

    *Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

    View detailed information about tuition fees

    Read more about additional fees in the course fact sheet

    Other financial support

    Find out more about other financial support available to UK and EU students

    Living costs / accommodation

    The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

    View detailed information about our accommodation

    Entry requirements

    UCAS points A Level BTEC
    96 CCC MMM

    How to apply

    Course length
    • Full Time, 3 Years
    • Part Time, 6 Years
    • Sandwich, 4 Years
    • University of Hertfordshire, Hatfield


    Start DateEnd DateLink
    26/09/201926/05/2020Apply online (Full Time)
    29/09/201922/05/2020Apply online (Part Time)
    29/09/201922/05/2020Apply online (Full Time/Sandwich)
    28/09/201927/05/2020Apply online (Full Time/Sandwich)


    Start DateEnd DateLink
    26/09/202026/05/2021Apply online (Full Time)
    29/09/202022/05/2021Apply online (Part Time)
    29/09/202022/05/2021Apply online (Full Time/Sandwich)
    28/09/202027/05/2021Apply online (Full Time/Sandwich)


    Start DateEnd DateLink
    26/09/202126/05/2022Apply online (Full Time)
    29/09/202122/05/2022Apply online (Part Time)
    29/09/202122/05/2022Apply online (Full Time/Sandwich)
    28/09/202127/05/2022Apply online (Full Time/Sandwich)
    Optional Sandwich Placement or Study Abroad year
    We welcome applications from international and EU students