This course is an academically robust and business- relevant programme. It gives you a solid foundation in marketing while exploring the complex and exciting world of advertising – covering the development of creative concepts, planning and execution of advertising campaigns, critical analysis and measurement of advertising success. You’ll also gain an understanding of communication, media and marketing methods. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.
As part of our enterprise focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.
The course is taught by a range of staff with relevant expertise and knowledge appropriate to the content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.
Many students also choose to broaden their horizons through our study abroad programme in the second year with one of our partner universities in Europe, North America or Australia. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.
Students taking BA Marketing and Advertising degrees are eligible to study for Chartered Institute of Marketing qualifications whilst at the university. In the first year, students are given the opportunity to become Affiliate Members of the Chartered Institute of Marketing and study for a first CIM award. Opportunities to gain additional CIM qualifications are offered during the second and final years.
Perhaps you are interested in Marketing and Advertising but would also like to explore some of our marketing pathways, please check Marketing and Marketing with Digital Communications. Marketing and Advertising is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.
As this course is accredited by the Chartered Institute of Marketing, you have the opportunity to study for CIM professional qualifications. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course.
Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing and Advertising graduates are in work or full time study after 6 months.
Our graduates work for a range of companies and specialist agencies in roles such as account planner, account executive, media planner, foresight executive, online marketing communications assistant, copywriter, social media coordinator, and branding and strategy assistant.
You will usually be studying 4 modules in each semester. Contact time varies between modules, and will typically be a mix of lectures, tutorials and workshops. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.
The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.
Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics.
All students have the option to study abroad in more than 30 countries across 6 continents. The course allows you the opportunity to study abroad, giving a firm grounding an internationally and globally employable marketer.
Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.
As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise the chance of securing a relevant placement.
|Academic Skills||0 Credits||Compulsory|
|Introduction to Marketing Communications||15 Credits||Compulsory|
|Creativity, Technology and Innovation||15 Credits||Compulsory|
|Marketing Data Analysis||15 Credits||Compulsory|
|Economics for Business||15 Credits||Compulsory|
|Global Perspectives in Business||15 Credits||Compulsory|
|Principles of Marketing (CIM)||15 Credits||Compulsory|
|Digital Marketing Essentials||15 Credits||Compulsory|
|Professional Development in Advertising||30 Credits||Compulsory|
|Foundations of Economics for Marketers||15 Credits||Compulsory|
|Public Relations Concepts and Campaigns||15 Credits||Compulsory|
|Managing People||15 Credits||Compulsory|
|Advertising Concepts and Campaigns||15 Credits||Compulsory|
|Strategic Marketing Planning||15 Credits||Compulsory|
|Creativity in Advertising||15 Credits||Compulsory|
|Consumer Behaviour||15 Credits||Compulsory|
|Enhancing Employability in Advertising||15 Credits||Compulsory|
|Advertising Strategy||15 Credits||Compulsory|
|Dissertation - Marketing||30 Credits||Compulsory|
|Public Relations Strategy||15 Credits||Compulsory|
|Managing Media and Communications||30 Credits||Compulsory|
|Market and Social Research||30 Credits||Compulsory|
|Research Methods||0 Credits||Compulsory|
|Contemporary Issues in Marketing||15 Credits||Compulsory|
|Agency Relations||15 Credits||Compulsory|
|HBS Placement||0 Credits||Compulsory|
|Industrial Placement Sem B only||0 Credits||Optional|
|Industrial Placement Year||0 Credits||Optional|
|Placement Study Abroad (South East Asia)||0 Credits||Optional|
|Placement Study Abroad (North America)||0 Credits||Optional|
|Placement Study Abroad (Australia)||0 Credits||Optional|
|Placement Study Abroad A (Europe)||0 Credits||Optional|
|Placement Study Abroad B (Europe)||0 Credits||Optional|
|Placement Study Abroad (Europe)||0 Credits||Optional|
|Industrial Placement (Semester A)||0 Credits||Optional|
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.
The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
|UCAS points||A Level||BTEC|
|Start Date||End Date||Link|
|26/09/2019||26/05/2020||Apply online (Full Time)|
|29/09/2019||22/05/2020||Apply online (Part Time)|
|29/09/2019||22/05/2020||Apply online (Full Time/Sandwich)|
|28/09/2019||27/05/2020||Apply online (Full Time/Sandwich)|
|Start Date||End Date||Link|
|26/09/2020||26/05/2021||Apply online (Full Time)|
|29/09/2020||22/05/2021||Apply online (Part Time)|
|29/09/2020||22/05/2021||Apply online (Full Time/Sandwich)|
|28/09/2020||27/05/2021||Apply online (Full Time/Sandwich)|
|Start Date||End Date||Link|
|26/09/2021||26/05/2022||Apply online (Full Time)|
|29/09/2021||22/05/2022||Apply online (Part Time)|
|29/09/2021||22/05/2022||Apply online (Full Time/Sandwich)|
|28/09/2021||27/05/2022||Apply online (Full Time/Sandwich)|