Why Herts?
  • Gain a qualification with the Chartered Institute of Marketing within your first year
  • Work on live projects designed to apply theory to practice
  • Apply for a work placement with companies such as Disney, Study Abroad for a year, or even take a year out to start your own venture

About the course

Indicative course structure

Perhaps you are interested in Marketing but would also like to explore some of our marketing pathways, please check: Marketing and Advertising and Marketing with Digital Communications. Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

You may also be interested in the following courses: Marketing and Advertising and Marketing with Digital Communications

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.

Fact sheets 2019 Course fact sheet 1 BA (Hons) Marketing 2019 Course fact sheet 2 Marketing with a European Language 2019 Course fact sheet 3 Marketing with an Eastern Language
Programme specifications 2019 Programme specification 1 BA (Hons) Marketing 2019 Programme specification 2 Languages Programme Specification

Study abroad gallery



Why choose this course?

5 Reasons to Study BA(Hons) Marketing

  • The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
  • You will get to work on live industry projects using real data and working with businesses and charities across the UK.
  • The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
  • All students have the option to study abroad.
  • You will develop key marketing and communications skills at a leading international business-facing University.

Key staff

Programme Leader Caroline Wilson

Professional Accreditations

Study for a Chartered Institute of Marketing Qualification

Students taking BA Marketing degrees are eligible to study for the Chartered Institute of Marketing qualifications whilst at university. In the first year, students are given the opportunity to become Affiliate Members of the Chartered Institute of Marketing and study for a first CIM award. Opportunities to gain additional CIM qualifications are offered during the second and final years. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course. 

Studying Marketing and French as part of the Hertfordshire Business School has been both a fun and enriching experience. The various optional modules have enabled me to shape my course around my own interests, which boosted the enjoyability of my degree.

Jonathan Burnett

BA (Hons) Marketing with French

Course details

Careers

Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.

What job can I get?

Our graduates are well prepared for a wide range of marketing-related jobs in general marketing, communications, branding, sales, market research, business development and new product development.

Teaching methods

You will usually be studying 4 modules in each semester. Contact time varies between modules, and will typically be a mix of lectures, tutorials and workshops.Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

International Focus

All students have the option to study abroad in more than 30 countries across 6 continents. The course allows you study a language as well as the opportunity to study abroad, giving a firm grounding an internationally and globally employable marketer.

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.

Work Placement

As part of our enterprise focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.

The course is taught by a range of staff with relevant expertise and knowledge appropriate to the content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.

Many students also choose to broaden their horizons through our study abroad programme in the second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half year of study in the language home country and then a further half year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise the chance of securing a relevant placement. 

Structure

  • Level 0
    Module Credits Compulsory/optional
    Academic Skills 0 Credits Compulsory
  • Level 4
    Module Credits Compulsory/optional
    Introduction to Marketing Communications 15 Credits Compulsory
    Marketing Data Analysis 15 Credits Compulsory
    Professional Development for Marketers 30 Credits Compulsory
    Principles of Marketing (CIM) 15 Credits Compulsory
    Foundations of Economics for Marketers 15 Credits Compulsory
    Creativity, Technology and Innovation 15 Credits Optional
    Digital Marketing Essentials 15 Credits Optional
    Mandarin Route A - 4a 15 Credits Optional
    Mandarin Route A - 4b 15 Credits Optional
    French Route A - 4a 15 Credits Optional
    French Route A - 4b 15 Credits Optional
    French Route B - 4a 15 Credits Optional
    French Route B - 4b 15 Credits Optional
    German Route A - 4a 15 Credits Optional
    German Route A - 4b 15 Credits Optional
    German Route B - 4a 15 Credits Optional
    German Route B - 4b 15 Credits Optional
    Japanese Route A - 4a 15 Credits Optional
    Japanese Route A - 4b 15 Credits Optional
    Spanish Route C - 4a 15 Credits Optional
    Spanish Route C - 4b 15 Credits Optional
    Spanish Route A - 4a 15 Credits Optional
    Spanish Route A - 4b 15 Credits Optional
    Spanish Route B - 4a 15 Credits Optional
    Spanish Route B - 4b 15 Credits Optional
    Japanese Route B-4A 15 Credits Optional
    Japanese Route B-4B 15 Credits Optional
  • Level 5
    Module Credits Compulsory/optional
    Managing People 15 Credits Compulsory
    Enterprise 15 Credits Compulsory
    Enhancing Employability in Marketing 15 Credits Compulsory
    Strategic Marketing Planning 15 Credits Compulsory
    Product Innovation (International) 15 Credits Compulsory
    Consumer Behaviour 15 Credits Compulsory
    Marketing for the Creative and Cultural Industries 15 Credits Optional
    Services Marketing 15 Credits Optional
    Understanding Customers 15 Credits Optional
    Business Analysis Tools 15 Credits Optional
    French Route A - 5a 15 Credits Optional
    French Route A - 5b 15 Credits Optional
    Spanish Route A - 5b 15 Credits Optional
    French Route B - 5a 15 Credits Optional
    French Route B - 5b 15 Credits Optional
    Spanish Route B - 5a 15 Credits Optional
    Spanish Route B - 5b 15 Credits Optional
    German Route A - 5b 15 Credits Optional
    German Route A - 5a 15 Credits Optional
    German Route B - 5a 15 Credits Optional
    German Route B - 5b 15 Credits Optional
    German Route C - 5a 15 Credits Optional
    German Route C - 5b 15 Credits Optional
    Mandarin Route A - 5a 15 Credits Optional
    Mandarin Route A - 5b 15 Credits Optional
    French Route C - 5a 15 Credits Optional
    French Route C - 5b 15 Credits Optional
    Spanish Route C - 5b 15 Credits Optional
    Spanish Route A - 5a 15 Credits Optional
    Spanish Route C - 5a 15 Credits Optional
    Japanese Route A - 5b 15 Credits Optional
    Japanese Route A - 5a 15 Credits Optional
  • Level 6
    Module Credits Compulsory/optional
    Business to Business Marketing 15 Credits Compulsory
    Global Marketing Ethics and Culture 15 Credits Compulsory
    Strategic Brand Management 15 Credits Compulsory
    Market and Social Research 30 Credits Compulsory
    Contemporary Issues in Marketing 15 Credits Compulsory
    Industrial Placement Sem B only 0 Credits Optional
    Industrial Placement Year 0 Credits Optional
    Placement Study Abroad (South East Asia) 0 Credits Optional
    Placement Study Abroad (North America) 0 Credits Optional
    Placement Study Abroad (Australia) 0 Credits Optional
    Placement Study Abroad A (Europe) 0 Credits Optional
    Placement Study Abroad B (Europe) 0 Credits Optional
    Placement Study Abroad (Europe) 0 Credits Optional
    Industrial Placement (Semester A) 0 Credits Optional
    Forecasting Methods for Managers 15 Credits Optional
    Dissertation - Marketing 30 Credits Optional
    Small Business and Entrepreneurship 30 Credits Optional
    Sales and Key Account Management 15 Credits Optional
    Managing Media and Communications 30 Credits Optional
    Research Methods 0 Credits Optional
    Industry Practice in Marketing 15 Credits Optional
    Advanced Integrated Marketing Internship 30 Credits Optional
    HBS Placement 0 Credits Optional
    German Mini Project 15 Credits Optional
    Spanish Mini Project 15 Credits Optional
    German Project 30 Credits Optional
    French Route A - 6a 15 Credits Optional
    French Route A - 6b 15 Credits Optional
    Spanish Route A - 6a 15 Credits Optional
    Spanish Route A - 6b 15 Credits Optional
    French Route B - 6b 15 Credits Optional
    French Route B - 6a 15 Credits Optional
    Spanish Route B - 6b 15 Credits Optional
    German Route A - 6a 15 Credits Optional
    German Route A - 6b 15 Credits Optional
    German Route B - 6a 15 Credits Optional
    German Route B - 6b 15 Credits Optional
    Mandarin Route A - 6a 15 Credits Optional
    Mandarin Route A - 6b 15 Credits Optional
    French Route C - 6a 15 Credits Optional
    French Route C - 6b 15 Credits Optional
    Spanish Route C - 6a 15 Credits Optional
    Spanish Route C - 6b 15 Credits Optional
    Spanish Route B - 6a 15 Credits Optional
    Italian Route B - 6a 15 Credits Optional
    Japanese Route A - 6a 15 Credits Optional
    Japanese Route A - 6b 15 Credits Optional
    German Route C - 6a 15 Credits Optional
    German Route C - 6b 15 Credits Optional
  • Fees & funding

    Fees 2019

    UK/EU Students

    Full time
    • £9250 for the 2019/2020 academic year
    Part time
    • £1155 per 15 credits for the 2019/2020 academic year

    International Students

    Full time
    • £12350 for the 2019/2020 academic year
    Part time
    • £1540 per 15 credits for the 2019/2020 academic year

    Fees 2020

    UK/EU Students

    Full time
    • £9250 for the 2020/2021 academic year
    Part time
    • £1155 per 15 credits for the 2020/2021 academic year

    International Students

    Full time
    • £13000 for the 2020/2021 academic year
    Part time
    • £1625 per 15 credits for the 2020/2021 academic year

    Discounts are available for International students if payment is made in full at registration

    *Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

    View detailed information about tuition fees

    Read more about additional fees in the course fact sheet

    Other financial support

    Find out more about other financial support available to UK and EU students

    Living costs / accommodation

    The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

    View detailed information about our accommodation

    Entry requirements

    UCASA LevelBTECIB Diploma
    96CCCMMM72 points from a minimum of 2 HL subjects at H4 or above.

    How to apply

    Course length
    • Full Time, 3 Years
    • Part Time, 5 Years
    • Sandwich, 4 Years
    Locations
    • University of Hertfordshire, Hatfield

    2020

    Start DateEnd DateLink
    28/09/202020/05/2021Apply online (Full Time)
    28/09/202020/05/2021Apply online (Part Time)
    28/09/202020/05/2021Apply online (Full Time/Sandwich)
    28/09/202020/05/2021Apply online (Full Time/Sandwich)

    2021

    Start DateEnd DateLink
    28/09/202120/05/2022Apply online (Full Time)
    28/09/202120/05/2022Apply online (Part Time)
    28/09/202120/05/2022Apply online (Full Time/Sandwich)
    28/09/202120/05/2022Apply online (Full Time/Sandwich)
    Optional Sandwich Placement or Study Abroad year
    We welcome applications from international and EU students