About the course

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Indicative course structure

Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

Partnerships and opportunities

As part of our enterprise focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.

The course is taught by a range of staff with relevant expertise and knowledge appropriate to content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half year of study in the language home country and then a further half year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Study for a Chartered Institute of Marketing Qualification

Students taking BA Marketing degrees are eligible to study for Chartered Institute of Marketing qualifications whilst at university. In the first year, students are given the opportunity to become Affiliate Members of the Chartered Institute of Marketing and study for a first CIM award. Opportunities to gain additional CIM qualifications are offered during the second and final years. 

You may also be interested in the following courses: Marketing and Advertising and Marketing with Digital Communications

Study abroad gallery



Why choose this course?

5 Reasons to Study BA(Hons) Marketing 

  • The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
  • You will get to work on live industry projects using real data and working with businesses and charities across the UK.
  • The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
  • All students have the option to study abroad and learn or develop language skills to give you an edge in the job market.
  • You will develop key marketing and communications skills at a leading international business facing University.

What job can I get?

Our graduates are well prepared for a wide range of marketing-related jobs in general marketing, communications, branding, sales, market research, business development and new product development.

Professional Accreditations

As this course is accredited by the Chartered Institute of Marketing, you have the opportunity to study for CIM professional qualifications. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course.

What our
students say

Studying Marketing and French as part of the Hertfordshire Business School has been both a fun and enriching experience. The various optional modules have enabled me to shape my course around my own interests, which boosted the enjoyability of my degree.

Jonathan Burnett

BA (Hons) Marketing with French

Course details

Careers

Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.

Teaching methods

You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

International Focus

All students have the option to study abroad in more than 30 countries across 6 continents. The course allows you study a language as well as the opportunity to study abroad, giving a firm grounding an internationally and globally employable marketer.

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.

Work Placement

As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise the chance of securing a relevant placement. 

Structure

Level 4

Core Modules

  • Introduction to Marketing Communications - 15 Credits
  • Marketing Data Analysis - 15 Credits
  • Economics for Business - 15 Credits
  • Professional Development for Marketers - 30 Credits
  • Principles of Marketing (CIM) - 15 Credits
  • Foundations of Economics for Marketers - 15 Credits

Optional

  • Creativity, Technology and Innovation - 15 Credits
  • Global Perspectives in Business - 15 Credits
  • Digital Marketing Essentials - 15 Credits
  • Mandarin Route A - 4a - 15 Credits
  • Mandarin Route A - 4b - 15 Credits
  • French Route C - 4a - 15 Credits
  • French Route C - 4b - 15 Credits
  • French Route A - 4a - 15 Credits
  • French Route A - 4b - 15 Credits
  • French Route B - 4a - 15 Credits
  • French Route B - 4b - 15 Credits
  • German Route C - 4a - 15 Credits
  • German Route C - 4b - 15 Credits
  • German Route A - 4a - 15 Credits
  • German Route A - 4b - 15 Credits
  • German Route B - 4a - 15 Credits
  • German Route B - 4b - 15 Credits
  • Japanese Route A - 4a - 15 Credits
  • Japanese Route A - 4b - 15 Credits
  • Spanish Route C - 4a - 15 Credits
  • Spanish Route C - 4b - 15 Credits
  • Spanish Route A - 4a - 15 Credits
  • Spanish Route A - 4b - 15 Credits
  • Spanish Route B - 4a - 15 Credits
  • Spanish Route B - 4b - 15 Credits

Level 5

Core Modules

  • Managing People - 15 Credits
  • Enterprise - 15 Credits
  • Enhancing Employability in Marketing - 15 Credits
  • Strategic Marketing Planning - 15 Credits
  • Product Innovation (International) - 15 Credits
  • Consumer Behaviour - 15 Credits

Optional

  • Services Marketing - 15 Credits
  • Understanding Customers - 15 Credits
  • Business Analysis Tools - 15 Credits
  • French Route A - 5a - 15 Credits
  • French Route A - 5b - 15 Credits
  • Spanish Route A - 5b - 15 Credits
  • French Route B - 5a - 15 Credits
  • French Route B - 5b - 15 Credits
  • Spanish Route B - 5a - 15 Credits
  • Spanish Route B - 5b - 15 Credits
  • German Route A - 5b - 15 Credits
  • German Route A - 5a - 15 Credits
  • German Route B - 5a - 15 Credits
  • German Route B - 5b - 15 Credits
  • German Route C - 5a - 15 Credits
  • German Route C - 5b - 15 Credits
  • Mandarin Route A - 5a - 15 Credits
  • Mandarin Route A - 5b - 15 Credits
  • French Route C - 5a - 15 Credits
  • French Route C - 5b - 15 Credits
  • Spanish Route C - 5b - 15 Credits
  • Spanish Route A - 5a - 15 Credits
  • Italian Route A - 5a - 15 Credits
  • Spanish Route C - 5a - 15 Credits
  • Japanese Route A - 5b - 15 Credits
  • Japanese Route A - 5a - 15 Credits

Level 6

Core Modules

  • Business to Business Marketing - 15 Credits
  • Global Marketing Ethics and Culture - 15 Credits
  • Strategic Brand Management - 15 Credits
  • Market and Social Research - 30 Credits
  • Contemporary Issues in Marketing - 15 Credits

Optional

  • Industrial Placement Sem B only - 0 Credits
  • Industrial Placement Year - 0 Credits
  • Placement Study Abroad (South East Asia) - 0 Credits
  • Business and Commercial Awareness - 15 Credits
  • Placement Study Abroad (North America) - 0 Credits
  • Placement Study Abroad (Australia) - 0 Credits
  • Placement Study Abroad A (Europe) - 0 Credits
  • Placement Study Abroad B (Europe) - 0 Credits
  • Placement Study Abroad (Europe) - 0 Credits
  • Industrial Placement (Semester A) - 0 Credits
  • Forecasting Methods for Managers - 15 Credits
  • Dissertation - Marketing - 30 Credits
  • Small Business and Entrepreneurship - 30 Credits
  • Sales and Key Account Management - 15 Credits
  • Managing Media and Communications - 30 Credits
  • Research Methods - 0 Credits
  • Industry Practice in Marketing - 15 Credits
  • Advanced Integrated Marketing Internship - 30 Credits
  • French Mini Project - 15 Credits
  • German Mini Project - 15 Credits
  • Spanish Mini Project - 15 Credits
  • German Project - 30 Credits
  • French Route A - 6a - 15 Credits
  • French Route A - 6b - 15 Credits
  • Spanish Route A - 6a - 15 Credits
  • Spanish Route A - 6b - 15 Credits
  • French Route B - 6b - 15 Credits
  • French Route B - 6a - 15 Credits
  • Spanish Route B - 6b - 15 Credits
  • German Route A - 6a - 15 Credits
  • German Route A - 6b - 15 Credits
  • German Route B - 6a - 15 Credits
  • German Route B - 6b - 15 Credits
  • Mandarin Route A - 6a - 15 Credits
  • Mandarin Route A - 6b - 15 Credits
  • French Route C - 6a - 15 Credits
  • French Route C - 6b - 15 Credits
  • Spanish Route C - 6a - 15 Credits
  • Spanish Route C - 6b - 15 Credits
  • Italian Route A - 6a - 15 Credits
  • Italian Route A - 6b - 15 Credits
  • Spanish Route B - 6a - 15 Credits
  • Italian Route B - 6a - 15 Credits
  • Italian Route B - 6b - 15 Credits
  • Japanese Route A - 6a - 15 Credits
  • Japanese Route A - 6b - 15 Credits
  • German Route C - 6a - 15 Credits
  • German Route C - 6b - 15 Credits

Fees & funding

Fees 2019

UK/EU Students

Full time
  • £9250 for the 2019/2020 academic year
Part time
  • £1155 per 15 credits for the 2019/2020 academic year

International Students

Full time
  • £12350 for the 2019/2020 academic year
Part time
  • £1540 per 15 credits for the 2019/2020 academic year

Discounts are available for International students if payment is made in full at registration

*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Scholarships

Find out more about scholarships for UK/EU and international students

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

Entry requirements...

2019 Entry

72 - 168 UCAS points. 

Standard IB offer ie 72 points from a minimum of 2 HL subjects at H4 or above.

GCSE Maths and English Language at grade 4 (C) or above.

‘All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.

 Find out more about International Entry Requirements.

If you are planning to take a language as part of your degree, please refer to the Business School languages page to check your eligibility.

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

How to apply

2019

Start DateEnd DateLink
28/09/201920/05/2020Apply online (Full Time)
28/09/201920/05/2020Apply online (Part Time)
28/09/201920/05/2020Apply online (Full Time/Sandwich)
28/09/201920/05/2020Apply online (Full Time/Sandwich)

2020

Start DateEnd DateLink
28/09/202020/05/2021Apply online (Full Time)
28/09/202020/05/2021Apply online (Part Time)
28/09/202020/05/2021Apply online (Full Time/Sandwich)
28/09/202020/05/2021Apply online (Full Time/Sandwich)