About the course

This course is ideal for students who are both creative and analytical, who want to learn about the business of fashion and who still have a desire to design and make, but ultimately want a fashion business-centric career. The course considers the complexities surrounding the global fashion industry to provide an in-depth appreciation of how products are manufactured, supplied and sold. Ultimately, you’ll gain the experience, knowledge and entrepreneurial skills to start your own company or to enter an existing one with a sound understanding of the business of fashion.Our strong collaborations with the likes of Ted Baker, Ally Capellino and Maria Grachvogel open up opportunities for live projects, work placements, competitions and employment.

Fact sheets 2019 Course fact sheet 1 BA (Hons) Fashion and Fashion Business 2019 Course fact sheet 1 BA (Hons) Fashion and Fashion Business
Programme specifications 2019 Programme specification 1 BA (Hons) Fashion and Fashion Business 2019 Programme specification 1 BA (Hons) Fashion and Fashion Business

Fashion and Fashion Business Gallery

Why choose this course?

The BA (Hons) Fashion and Fashion Business award is intended to equip graduates with the knowledge and skills to work in fashion business. The learning will prepare students to take up careers in a variety of fashion business roles including Buying, Merchandising, Sales and Marketing and Communication.  Fashion and Fashion Business is for students that are both creative, and analytical, who want to learn about the business of fashion, who still have a desire to design and make, but ultimately wish to pursue a fashion business centric career.

  • Strong industry links including Ted Baker, Ally Capellino, Maria Grachvogel to name but a few, collaborating through live projects, work placements, competition sponsorship and graduate employment opportunities.
  • Graduates will learn about fashion life cycle, the critical path, market research, sizing and technical fit, the role of a buyer, merchandiser and elements of the production cycle.
  •  Each year we host Design Talk, a series of lectures with guest speakers from industry.
  • Ideal location- 20 minutes from central London.

Key staff

Corinne Metcalfe
Corinne has over 30 years of industry experience, from running her own business to roles such as Designer/Pattern cutter, Head of Design, Design & Development Director and Operational Board member for brands like Nigel Cabourn, Musto, Dubarry and Purdey.

Tony Rosella
Programme Leader for Fashion & Fashion Business. Tony's background is in body size and shape technology for the apparel industry. He has led extensive projects with Debenhams, F&F, Marks and Spencer, Ministry of Defence, Next, Oasis and many more.

Professional Accreditations

Ranked 29th in the country in the fashion and textiles section of the Guardian's 2017 University League Tables.

Course details


This courses prepares you with the skills to work in range planning, merchandising, buying, design as well as production management.

What job can I get?

Our fashion and fashion business degree equips you with a range of skills suitable for starting careers in the industry. Our graduates are employed in buying, merchandising, strategic marketing, e-commerce, sourcing and allocating, sales, production management and more, and often use their knowledge to start their careers as freelancers.

Teaching methods

First Year

Learning alongside your fashion colleagues, the focus is on learning core fashion business, design, and technical and portfolio skills.  You will be introduced to the principles of strategic business theories and practices used commercially within fashion through report writing, reflection and analysis. You will be introduced to the ‘language’ of fashion and fashion business, including key roles and their functions and how the sector operates.

Second Year

You will learn how to contextualise the business of fashion; providing a more in-depth understanding through analytical reports such as: market research, branding, strategic business planning and communication skills.
You will continue to study core fashion design, technical and portfolio skills with a greater emphasis on a continuous programme of exploration, risk taking, curiosity and creativity.  We also provide our students with the opportunity to participate in internationally recognised competitions.

Final Year

Working at a greater level of independence, you will study towards a major in an in-depth investigative fashion business study that is achieved through a variety of different communication methods.  Students will negotiate areas of enquiry that reflect a sophisticated awareness of fashion business. In particular management competencies, the successful implementation of providing solutions to complex business problems, and an understanding of key factors that influence commercial fashion.  

Independent study

As a student on our Fashion programme, a large chunk of your time will consist of independent study. Working on set tasks as directed by your tutors, you will be expected to explore and progress your projects independently outside of lesson hours.

Don’t worry though; independent study doesn’t have to mean studying alone. You will be guided by your tutors on the tasks, able to use our state-of-the-art facilities outside of lesson hours alongside your classmates, and supported by our excellent technicians if you have a query or get stuck when your tutor isn’t around. This allocated independent study gives you the ideal opportunity to build your personal style and grow confidence working and making decisions alone, whilst still giving you professional support and personal guidance you need on your academic journey.

Work Placement

Our students will get the chance to undertake accredited work placements during their studies with prestigious companies, building links and networks with industry partners to enhance their career opportunities.

Study Abroad

This course offers you the opportunity to study abroad through the University's study abroad programme.
Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme.
Find out more about Study abroad opportunities


  • Level 4
    Module Credits Compulsory/optional
    Fashion Design Fundamentals (1): Introduction to Fashion Principles 30 Credits Compulsory
    Fashion Design Skills (1): Introduction to Fashion Function 30 Credits Compulsory
    Fashion Design Studio (1): Introduction to Fashion Application 30 Credits Compulsory
    Fashion Business (1): Introduction to Fashion Business 30 Credits Compulsory
  • Level 5
    Module Credits Compulsory/optional
    Fashion Design Skills (2): Fashion Function 30 Credits Compulsory
    Fashion Design Studio (2): Fashion Innovation 30 Credits Compulsory
    Fashion Business (2): Principles of Fashion Business 30 Credits Compulsory
    Fashion Business (3): The Practice of Fashion Business 30 Credits Compulsory
    Professional Work Experience 30: Design 30 Credits Optional
  • Level 6
    Module Credits Compulsory/optional
    Professional Portfolio 30 Credits Compulsory
    Critical and Cultural Studies: L6 Fashion Degree Essay 30 Credits Compulsory
    Fashion Business Investigative Study: Major Project 60 Credits Compulsory
    Year Abroad 0 Credits Optional
    Sandwich Year (Creative Arts) 0 Credits Optional
  • Fees & funding

    Fees 2019

    UK/EU Students

    Full time
    • £9250 for the 2019/2020 academic year
    Part time
    • £1155 per 15 credits for the 2019/2020 academic year

    International Students

    Full time
    • £12350 for the 2019/2020 academic year
    Part time
    • £1540 per 15 credits for the 2019/2020 academic year

    Discounts are available for International students if payment is made in full at registration

    *Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

    View detailed information about tuition fees

    Read more about additional fees in the course fact sheet

    Other financial support

    Find out more about other financial support available to UK and EU students

    Living costs / accommodation

    The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

    View detailed information about our accommodation

    Entry requirements

    UCAS points A Level BTEC
    96 CCC - Including formal or informal qualifications in Art or Design MMM

    How to apply

    Course length
    • Full Time, 3 Years
    • Part Time, 6 Years
    • Sandwich, 4 Years
    • University of Hertfordshire, Hatfield


    Start DateEnd DateLink
    23/09/201925/05/2020Apply online (Full Time)
    23/09/201922/05/2020Apply online (Part Time)
    23/09/201922/05/2020Apply online (Full Time/Sandwich)
    23/09/201926/05/2020Apply online (Full Time/Sandwich)


    Start DateEnd DateLink
    25/09/202025/05/2021Apply online (Full Time)
    29/09/202022/05/2021Apply online (Part Time)
    29/09/202022/05/2021Apply online (Full Time/Sandwich)
    26/09/202026/05/2021Apply online (Full Time/Sandwich)


    Start DateEnd DateLink
    25/09/202125/05/2022Apply online (Full Time)
    29/09/202122/05/2022Apply online (Part Time)
    29/09/202122/05/2022Apply online (Full Time/Sandwich)
    26/09/202126/05/2022Apply online (Full Time/Sandwich)
    Optional Sandwich Placement or Study Abroad year
    We welcome applications from international and EU students