Careers in event management and tourism are full of possibilities, with exciting projects in interesting places, all over the world. Whether you want to organise festivals and sports fixtures or develop thriving tourist destinations, this course will help you launch a really successful career. It uses the latest theories and real- world case studies to explore their successes and failings, as well as their sustainability, impact, cultural attributes and community engagement.
It’s a multi disciplinary, globally focused course developed in collaboration with business leaders and professional bodies and taught by Hertfordshire’s highly regarded, experienced academics.
Partnerships and opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.
Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.
Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.
Graduates have found employment in fields such as events planning, hospitality management, marketing and within large travel companies, hospitality and airlines. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £24,000 after 40 months. 100% of BA (Hons) Event Management and Tourism graduates are in work or full time study after 6 months.
What job can I get?
We’re extremely proud to say that 90% of graduates from this degree are employed or in further study just six months after completing the course. They go on to careers including events planning, hospitality management and marketing, often working for event management organisations, large travel companies, hospitality businesses and airlines.
You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.
The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.
Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics.
All students have the option to study abroad in more than 30 countries across 6 continents.
Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.
As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise your chances of securing a relevant placement.
As part of our enterprise and employability focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Thomson Cruises, Mundy Cruising, Wendy Wu Tour Operator, Givergy Events and charity organisations including Hope for Children.
The Tourism Industry Framework - 15 Credits
This module will explain the nature and significance of the travel and tourism industry by providing an overview of the various elements within which it operates. Through discussing the historical perspective of the growth of the industry, the context of the present day industry structure will be reviewed. Definitions and industry terminology are explained, alongside industry framework models that contextualise the study of tourism. By identifying tourist flows and factors influencing the demand for tourism, students will be able to explain the growth of the tourism and the industry that supports it.
Hospitality Operations Management - 15 Credits
This module aims to explore the knowledge, understanding and skills required of a hospitality operations manager. It provides an overview of hospitality operation management and examines hospitality operations in different divisions of an organisation e.g. front office, back office, food and beverages, security, finance and marketing. Current trends and issues in the global hospitality industry will be addressed to place the knowledge and skills delivered into context.
Global Tourism Geography - 15 Credits
Global Tourism Geography underpins our understanding of Tourism as an industry, and explores tourism demand, supply and resources of destinations worldwide, using a variety of theoretical concepts. It includes a spatial analysis of the supply of tourism resources (attractions, accessibility, facilities and infrastructure) and demand side issues such as travel trends and tourist flows. Students will gain a geographical perspective by comparing factors influencing the nature and spatial distribution of tourism resources globally and an understanding of how the development of tourism impacts various environments.
We will examine factors influencing the development of tourism and potential limitations of continued expansion by summarising travel patterns, trends and flows and define the consequences of development for tourism. Students will also identify the issues and consequences of the redevelopment of tourism destinations globally, and present development and management criteria for resource use by tourists in a variety of environments
Principles of Tourism & Event Marketing - 15 Credits
Principles of Tourism and Event Marketing introduces students to the marketing management issues associated with these service sectors. No prior marketing knowledge is assumed, although some students may have studied product marketing. We will consider a range of marketing methods taking account of the service characteristics of intangibility, inseparability, perishability, variability and lack of ownership, unique to both industries.
We will recognise the consumer types in events and tourism and ensure that students understand the consumer and the related marketing activity that applies to them.
Students will identify issues and consequences of different marketing orientations, strategies and tactics, and summarise these concepts and principles of marketing as a management tool. They will present work using appropriate terminology and apply theories to examples within the service sector, and explain marketing strategies developed in response to challenges facing suppliers within the tourism, hospitality and event service industries.
Data Analysis for Tourism & Event Management - 15 Credits
The module provides an introduction to some basic quantitative techniques used in the tourism and event management sector.
This module is intended to develop analytical skills necessary to understand and interpret data that is used in the travel, tourism and event management industry.
Case examples will be used so as illustrate to students the value and relevance of quantitative information; drawing from a range of tourism and event management related sectors, e.g. airlines, hotels and tour operators, tourism boards and attractions nationally and internationally.
The following techniques will be introduced and developed throughout the module: revision of basic numerical techniques including algebra; presentation of data; descriptive statistics; use of excel; correlation and linear regression; forecasting techniques and time series analysis; basic probability theory; project management; basic simulation; weighted averages and indices; investment.
The Global Event Industry - 15 Credits
The global Events Industry takes planned event examples from around the world to demonstrate similarities and differences, in management styles, sectors and cultures. Students will learn about planning different types of events in the public, private and voluntary sectors; and the management functions (HRM, Finance, Risk Management, Marketing, Logistics and staging, sustainability, event evaluation and legacies) which work together to create successful event experiences.
Study & Research Skills for the Event Industry - 15 Credits
The aims of this module are to enable students to develop their understanding of key topics relevant to research in the event industry and to enhance their academic and study skills in order to facilitate the transition to higher. The module is composed of several themes which will include communication, thinking, and methods of enquiry, IT-literacy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on practice and recognise aspects for self-development and improvement. The module selects a series of issues that are pertinent to event professionals and management issues within the event sector.
Media Design for Event Management - 15 Credits
It is important that professionals in Events Management are able to use contemporary media processes and make things such as posters, leaflets, web pages, short videos and sound recordings. This ensures that they can communicate effectively to their peers, colleagues and clients in presentations and in the development of ideas. It also means that when necessary they can work with and brief professional designers and other creative workers in an appropriate way.
This module establishes and develops basic process literacies in a range of media practices using contemporary design software. Centred in project work the module enables the student to develop their skills in design, in producing good visual communication and in using narrative media forms to present ideas and information and to influence views and opinions.
Lecture and workshop learning is extended through structured self-managed assignments which develop software skills and an understanding of visual and narrative communication.
Enterprise & Technology for Tourism & Events - 15 Credits
This module examines the role of enterprise and the skill of entrepreneurship within the tourism and event industries. It evaluates the role of technology, the digital business and e-commerce solutions that operators in the tourism and event industry may use to develop productivity, efficiency and profitability. It will look at trends in the industry including on-line operators, digital start-ups and event technology that enterprises are adopting to gain competitive edge in the digital business. It will also consider concepts and new types of business models emerging that are enabled by digital technology.
Tourism Passenger Transport - 15 Credits
This module examines tourism passenger transport at the tourism generating region in terms of the hub or node, in the tourism transit zone and at the destination. Competition within and between sectors is explored, with use of theories and models. Students will also be introduced to external pressures and industry responses, the importance of innovation, especially in facilities, plus changing consumer demand and expectation and the import part this plays in the necessary maintenance of quality of passenger experience. Environmental policies and awareness are reviewed and their effectiveness discussed. Socio- cultural impacts of passenger transport decision making at the terminal and at the destination are identified and evaluated.
Impacts of Events & Festivals - 15 Credits
The module investigates the positive and negative impacts associated with the planning and staging of events and festivals on host communities, environments and economies alongside the wider international implications that the staging of events can bring. Students will examine initiatives that seek to minimise the negative and maximise the positive impacts of events. The module will use case studies to analyse impacts and investigate best practice for securing lasting, positive legacies for host destinations.
Case study analysis will include consideration of events and festivals that have been controversial in terms of their impacts on the host communities, and those perceived to have left significant legacies for host communities. It will also include case studies identified by students within the class.
Event Planning & Community Engagement - 15 Credits
You will work with a third sector organisation in Hertfordshire (or surrounding counties) to organise an event for the benefit of its members and communities. In organising the event and working with stakeholders you will gain an understanding of a specific communities needs in regards events and be able to fulfil these and evaluate them after undertaking a comprehensive event research and planning process.
Risk Management & Security for Events - 15 Credits
The module introduces students to the concept of the effective management of risks in respect of health, safety, and security to ensure visitor safety within venues (e.g. fire safety, food hygiene) and during transit to and from events. Students will learn about crowd dynamics (management, behaviour, and control) and how these factors react together within an event. We explore case studies on disasters that have occurred within planned events and dissect them to reveal what went wrong and why casualties might have occurred. Crowded places have the potential to be very dangerous so students will also learn about issues which are shaping risk in modern society such as the threat of terrorism.
Career Planning in the Tourism Industry - 15 Credits
The aims of this module are to enable students to acquire knowledge and personal skills to enhance their employment prospects whilst continuing to develop their academic skills. It will enable students to research employment issues and opportunities in tourism management and to develop an action plan to help them secure eventual employment. It will also help students to continue to develop their employability skills. Throughout the module, use will be made of industry speakers, CASE guides and Careers and Placements service materials.
Social & Cultural Impacts of Tourism - 15 Credits
This course builds upon the first year introduction to impacts of tourism. It introduces new ideas as it considers social groups, cultural impacts and inter-cultural relationships. As tourism often creates changes in society, the course discusses topics such as inequalities of power, prostitution, gender role changes, agents of change, and how different backgrounds and expectations may influence behaviours. It is important to understand motivations for travel, as they impact upon host/guest relationships. Students may be able to reflect on their own and others' behaviour and possible social or cultural impacts.
Destination Marketing Research - 15 Credits
Destination marketing is often a public sector activity with many stakeholders. These can be at a national, regional or local government level, but many other images influence consumers’ sense of a place. This module draws on foundation marketing modules and develops students own research skills by exploring theories and concepts invaluable to issues of consumer buyer behaviour. The multi-disciplinary roles of DMOs, public and private sector tourism businesses will be explored using case studies. The research project may involve a variety of sources and methods.
International Field Trip - 15 Credits
The module is designed to provide students with an insight and understanding into the nature of tourism and events, alongside a critical appreciation of the range of influences that can impact on the destination.
Field trips are a critical tool for creating episodic memory and the creation of memory though experience within destinations is a unique feature of the module. This can be useful in providing a future reference point about tourism, events and the experiences associated with them.
Tourism Planning - 15 Credits
The module investigates the role of the public sector role in planning for tourism development. Students will explore supply-side considerations in developing tourism destinations, and understand the role of local, regional and national level government agencies in controlling as well as supporting tourism development. Students will examine methods for increasing public participation in the policy-making process and consider the challenge of balancing the interests of a variety of tourism stakeholders. The module outlines the various policy tools available to planners in seeking to influence tourism development, and students will investigate the effectiveness of many of these using case studies of theory in practice.
Strategic Business Management for the Tourism & Event Industry - 15 Credits
This module aims to equip students with an understanding of the theoretical concepts used in management focussing on the Tourism, Hospitality and Events industries. The module covers topics such as principal theories in strategic management, decision making techniques, and research and analytical skills designed to develop students’ potential for managerial careers and entrepreneurial ventures. Moreover, it will focus on the subject of business strategy and consider the problems involved in researching and developing strategies, as well as planning and implementing them within the limitations of the organisation.
Sporting Events & Sports Tourism - 15 Credits
The module will cover key topics within the area of sport tourism and sporting events.
Students will be introduced to the foundation on the subject and the core concepts and theories associated with it. Furthermore, they will investigate drivers, motivations and the tourist sporting event market alongside the bidding, planning and staging processes associated with large scale sporting events and the sport tourism industry.
Students will utilise case studies and examples of good practice to contextualise theories and concepts presented within the module.
Managing visitors to destinations and visitor attractions is one of the most important challenges to ensure negative impacts of visitors are kept to a minimum and benefits to the local community and the environment are maximised. Management techniques can be used to protect sites and culture whilst promoting visitor satisfaction through education, interpretation and direction/control of visitors. As visitor numbers grow, management of them is becoming increasingly important to ensure that destinations and visitor attractions remain in good condition for the benefit of future generations. Management is also important to ensure positive visitor experience and enjoyment. This module gives students the opportunity to explore the practical management of destinations and visitor attractions.
Business Tourism & Events - 15 Credits
This module provides students with understanding of the diverse components (buyers, intermediaries, suppliers) of Business Tourism and Business Events Industries. Students will look in detail at the various sectors of the Business Events Industries and also investigate current issues and trends and the impact they have within the marketplace. Students will be introduced to the significance of the industry and techniques for leveraging additional spend from the business market in order to benefit host economies.
Aviation & Airlines - 15 Credits
Aviation and airlines have undergone enormous changes in the past 50 years. International flag carriers have had their traditional ‘official’ status challenged by the ‘no frills’ or Low Cost Carrier model of operation. Chartered airlines have had to adapt their operational model to cope with sophisticated tourists who not content with the standard package have developed their own tour itineraries.
The Internet has transformed bookings; pricing strategies and feedback channels.
The VIP market has burgeoned, yet all aviation is subject to rigorous planning, political and legislative constraints.
This module with equip future graduates to seek employment in this dynamic environment.
Policy, Politics & Events - 15 Credits
The module is designed to further develop student understanding of the event public policy, through critical examination of the reasons behind the organisation of events, decisions affecting the hosting of events, the nature of government involvement or non-involvement, the structure of agencies responsible for bidding, development, management, marketing and promotion; and the involvement of communities. Differences between policies and institutional arrangements on a national and local level will be addressed. The historic and contemporary use of events to promote political choices will also be examined.
Contemporary Research Themes in Event Studies - 15 Credits
This module deconstructs events and analyse them using different critical lenses such as sociology in order that we can investigate and better understand society (individuals and groups), cultures, and communities (Past, present, and future); and understand the role events might play in sociodemographic change. The module looks at existing, emerging trends, contemporary issues and areas of event research along with the creation of new knowledge in the field of event and festival management. The module investigates research areas such as; Defining Critical Event Studies (CES) #CritEvents, Events and Quality of Life (QOL), Community Festivals and Events, Events and mobility, Events as protests, Events and Urban Regeneration, Sustainability and events, Thanaevents, and thanaleisure, Events and Social Capital, Mass Media communication, globalisation and the Spectacle and Events.
HBS Placement - 0 Credits
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students’ degree title stated on the programme specifications.
Industrial Placement Sem B only - 0 Credits
Industrial Placement Year - 0 Credits
Placement Study Abroad (South East Asia) - 0 Credits
The student will complete a period of study abroad at a partner institution following an appropriate programme of study, set out in a learning agreement, agreed by the student, the programme tutor at Hertfordshire and the international office at the partner institution.
The programme of study in a placement year is less prescribed and can both reflect the interests of the student in their discipline area or to broaden their education.
Placement Study Abroad (North America) - 0 Credits
Placement Study Abroad (Australia) - 0 Credits
Placement Study Abroad A (Europe) - 0 Credits
Placement Study Abroad B (Europe) - 0 Credits
Placement Study Abroad (Europe) - 0 Credits
Industrial Placement (Semester A) - 0 Credits
Fees & funding
£9250 for the 2019/2020 academic year
£1155 per 15 credits for the 2019/2020 academic year
£12350 for the 2019/2020 academic year
£1540 per 15 credits for the 2019/2020 academic year
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s
Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.
The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.