BA (Hons) Media
- Ranked 20th nationally for Journalism, Publishing and PR (The Guardian)
- We are small enough to have a tightly knit community, but big enough to give you the confidence and skills you need to succeed
- Our courses are led by a mix of experts who work or worked in the media, across a wide range of platforms and cutting edge researchers
About the course
In today’s fast-paced media world, people with the ability to write, design and harness new technologies are in high demand.
Studying our BA Media degree will equip you with a portfolio of practical skills as well as a theoretical and critical understanding of Media. Our industry-focused approach, combining theory and practice, will help build your confidence, give you the communication and technological skills required for the industry and help you plan your career.
You’ll learn how to design your own app proposal, build and edit brilliant websites and create a hard-hitting ad campaign, including PR. You’ll also learn what makes a good news story or feature, and how to write one. Using industry standard software and equipment, our professionally-experienced academics and researchers will help you develop skills across divergent platforms and for different audiences.
These hands-on skills will be underpinned by an understanding of the global media industry, and the legal and ethical contexts of your work. In your first year you’ll explore Global Media and Society, looking at who owns the news, at the influence of the BBC and commercial entities such as Sky and Murdoch’s News Corporation, and consider issues such as fake news.
Other core modules (courses) include introductions to Media Communications and Visual Communications – how to use text and graphics to reach key audiences – while you’ll gain technical skills through Photoshop or animation projects.
In your second year you’ll learn key research methods and skills including how to conduct interviews and run focus groups, and how to pitch to different client groups. You’ll explore radio journalism and social media, while a module on App Design will help you understand the commercial potential for your ideas.
If you’re into music, film, food or travel, you’ll have opportunities to create magazine layouts and pdfs for online publications on whatever subject interests you. A video option will give you the chance to create a brand for a product or service.
In your final year you’ll develop and refine your ideas and skills further. Whether you’re keen to work in web design, social media, customer relations, PR or advertising, the skills you’ve gained will prepare you to be tomorrow’s creative entrepreneurs, confident in using different platforms to get ahead in your chosen career.
Why choose this course?
We give you:
- Communication skills (both oral and written), enabling you to create and publish content across a broad range of formats
- Theory and practice – your critical understanding of Media will help futureproof your practical skills as an author and publications designer
- Individual support – a personal tutor will help you grow in confidence and support your development
- Industry insights – our Media Matters series of talks are delivered by professionals from a wide variety of media including TV, national newspapers and start-ups.
- An international perspective through the chance to study abroad
What will I study?
You’ll work in supervised teams on projects and assignments based on real-world scenarios. This could be creating a video or web-based media campaign, devising print and online advertising, or taking part in simulations pitching ideas to clients. Our interactive seminars will help you find your feet in the academic environment, and establish ways of working confidently, creatively and collaboratively.
You can network through our Media Matters guest lecture series featuring industry professionals such as Terry Mansfield CBE, top executive from Hearst Corporation, publishers of magazines and websites including Cosmopolitan, Digital Spy and Men's Health. Other speakers include journalist Georgina Lawton, of Gal-dem, the online and print magazine written by women and non-binary people of colour.
Our Media students also get involved in University-wide activities that will complement your studies. The University’s Crush Radio is the longest-running university radio station in the country, while Trident Media is UH’s video and print media outlet, run by the Students’ Union.
There are just under one million people employed in the UK media industry, according to the UK Commission for Employment and Skills (UKCES). Opportunities for employment can be found in:
- interactive media
In contrast the publishing industry is smaller, with 148,000 people employed in the UK. There are a number of areas you can enter including:
- book publishing;
- web publishing
- education publishing
- journals and periodical publishing
- B2B publishing
- newspaper and magazine publishing
- social media publishing
What job can I get?
Employability is central to everything we do. Our course opens up a huge range of social media or web-based careers, from working for established media companies and departments, to setting up your own online magazine, video production or graphic design company. Our graduates also work in PR, marketing and advertising, where their analytical and communication skills are highly valued.
Recent graduate entrepreneurs include Talha Ahad, CEO of The Centrum Media, Pakistan’s first digital news network, and Daniel Lau, head of advertising agency The Beat Creatives in Malaysia.