MSc Strategic Marketing with Brand Leadership with Placement Year
Why choose Herts?
- Industry Connections: you’ll benefit from our connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
- Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boost your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
- Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.
Entry requirements and key information
The entry requirements for this course are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5 (with no less than 5.5 in any band)
School of study
Hertfordshire Business School
- Sandwich Placement, 2 Years
- University of Hertfordshire, Hatfield
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Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise, skills and practical experience for a range of multi-sector positions and disciplines.
Typical career paths include:
Brand and digital brand management and consultancy
There is a focus on working with market research to understand trends and respond to consumer demands, and you will develop the creative and project management skills needed to produce innovative and original ideas and to execute and evaluate campaigns.
There is the opportunity to extend the programme to gain direct industry experience boosts your employability further.
A Placement year is available through the following:
Two year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
Two year MSc Strategic Marketing with Brand Leadership (Experiential Learning)
Students can go out on a work placement year approved by the Careers and Employment Team within the University of Hertfordshire.
You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers.
CIM qualifications can be gained alongside student memberships.
About the course
This MSc Strategic Marketing with Brand Leadership with Placement Year is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.
The programme offers three award routes that you can choose to study:
- One-year full-time MSc Strategic Marketing with Brand Leadership
- Two-year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
- Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning)
The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only.
The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
Who is the course for?
This MSc Strategic Marketing with Brand Leadership with Placement Year has been designed for:
- Graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership
- Graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership
- Marketing professionals who want to specialise even further within the discipline of brand leadership.
Why choose this course?
This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.
Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty.
The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field.
All pathways provide the opportunity to:
Study a range of branding subjects in a marketing context
Engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability
Personalise your study through research options that include a dissertation or an applied marketing branding project.
|Preparation for the Workplace||0 Credits||Compulsory|
|Delivering Competitive Advantage||15 Credits||Compulsory|
|Integrated Marketing Communications||15 Credits||Compulsory|
|Strategic Customer Management||15 Credits||Compulsory|
|Contemporary Marketing||15 Credits||Compulsory|
|Entrepreneurial Marketing||15 Credits||Compulsory|
|Strategic Brand Leadership and Campaign Management||30 Credits||Compulsory|
|Global Luxury Branding||15 Credits||Compulsory|
Senior Lecturer Alex Lee
Find out more about Senior Lecturer Alex Lee
Programme Leader Dr Diane Morrad
Find out more about Programme Leader Dr Diane Morrad
Lecturer Jessica Lau
Find out more about Lecturer Jessica Lau
Further course information
|Course fact sheets|
|MSc Strategic Marketing with Brand Leadership (Sandwich)||Download|
|MSc Strategic Marketing with Brand Leadership (Sandwich)||Download|
Sandwich placement or study abroad year
Applications open to international and EU students
At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.
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Funding and fees
Other financial support
Find out more about other financial support available to UK and EU students
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University's Fees and Finance Policy (and in particular the section headed "When tuition fees change"), for further information about when and by how much the University may increase its fees for future years.
View detailed information about tuition fees
Living costs / accommodation
The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
View detailed information about our accommodation
How to apply
International/EU applicants without pre-settled status in the UK
Apply through our international/EU application portal
Home and EU applicants with pre-settled/settled status in the UK
Start Date End Date Link 26/09/2023 31/05/2024 Apply online (Sandwich)
Start Date End Date Link 26/09/2024 31/05/2025 Apply online (Sandwich)