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Postgraduate Open Day
Find out more about your course of interest, speak with our academics and discover the opportunities that further study has to offer at our Postgraduate Open Day.
Our next Postgraduate Open Day will be on Saturday 23 November 2024 from 11.00 - 15.00. We offer a range of discounts to help with travel costs.
Visit Herts to learn about:
- Your chosen course: Speak to our friendly teaching staff about courses, module content and delivery methods
- Employment prospects: Understand work placement opportunities, industry connections, and course accreditations
- Support services: Get all the information you need about admissions, accommodation and student finance
- Life at Herts: Hear from our students about their postgrad student experience at Herts
- Explore: Discover our campuses, facilities and accommodation
Book your open day below.
Master of Business Administration (Digital Marketing)
Why choose Herts?
- Complete your MBA in one year by studying full-time at the University of Hertfordshire.
- Engage with an innovative approach to management learning and access cutting-edge research that will challenge your assumptions about management practice.
- Start your transformational journey to change the way you think and work.
Alumni Stories
Jackson Cyprian
Meet Jackson, whose passion for digital marketing led him to the UK to study an MBA.
Current job role | Freelance digital marketer and blogger |
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Year of graduation | 2022 |
Course of study | MBA Digital Marketing |
Challenged beyond my expectations
International student Jackson travelled from Nigeria to study the MBA in Digital Marketing. Jackson says, ‘I love marketing, especially the digital aspect. My marketing blog Elitescontent provides industry news and insights to help businesses grow online. The MBA Digital Marketing course provided me with industry-focused knowledge that will help develop my career. I really enjoyed the blend of real-world case studies and thought-provoking assignments as they challenged me to stretch my thinking beyond my expectations.’
‘I have loads of favourite memories from my studies at Herts, including interacting with my lecturers, especially after class. I enjoyed the fact that staff encouraged debate, allowing me to tell them my thoughts and then discuss other ideas in a way that provided new insights.’
‘In addition, the Academic English for Business programme staff were amazing and gave me good advice when tackling assignments.’
‘At Herts I have made friends and built good relationships with people that turned from strangers to partners. I became a student representative and got involved with student life and activities on campus. The party times, the groupwork meetings and collaboration with lots of people from diverse backgrounds and cultures has taught me some great lessons. I also liked living in London while studying.’
Thinking about undertaking an MBA?
‘My advice for others who are thinking of doing an MBA is to stop thinking about it and start doing it! The MBA, especially at Herts, is a journey that is set to change your perspective and create huge opportunities for career advancement. Be open-minded when starting an MBA and choose a university like Herts that has a good support system to aid your personal learning and development.'
'To achieve my goals and keep abreast of current trends in the digital marketing space, I am always consuming new materials and ideas through videos, articles and by attending professional conferences and courses. I also make sure I keep active on social media, especially LinkedIn, where I can network with others.’
Alumni Stories
Charlotte Dennis
Meet Charlotte Dennis, a start-up business owner, who decided to pursue an MBA to ensure the success of her businesses.
Current job role | Business owner |
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Year of graduation | 2018 |
Course of study | Masters of Business Administration |
Ensuring start-up success
Charlotte had always been very business minded and enterprising but still wanted to understand how to build a successful business from the ground up. Prior to launching a start-up of her own, Charlotte had worked in the corporate world for major companies such as Coca-Cola, Walt Disney and Nike.
Her business knowledge and professional experience had an emphasis on large international corporations. But now a business owner herself, Charlotte became more interested in how to make a small start-up business a success and how to cultivate a lasting brand. Charlotte runs two businesses; Curious Consultancy, a strategic marketing consultancy firm and Brand You: Sport, a company built to support elite athletes as they prepare to transition out of elite sport.
As a mother of two small children, juggling a hectic work/life balance, Charlotte was looking to enhance her business skills to make her own business projects as solvent and viable as possible to provide greater security and stability for her family. She hoped that through achieving greater business success this would enable her to be self-sufficient and not dependent on a full-time corporate job that would give her less time with her family. However, she says, ‘Strangely I've never been busier, but I am more fulfilled and somehow the plate spinning works.’
University experience
Charlotte says she decided to study an MBA at Herts as ‘the MBA was always an intriguing proposition for me, I'd contemplated it on a number of occasions. I thought it would enable me to answer the questions I posed when I was in the corporate world, I felt it would give me more depth to my business knowledge and consultancy and additionally it was the ultimate insurance policy should I need to return to a full time corporate job, knowing how strong the MBA looks on your CV. It was a decision I never regretted, and a pathway I'm so thankful I took.’
Charlotte chose to study her MBA at Hertfordshire Business School due to its excellent teaching, rigorous educational programme and practical learning methods. Charlotte says, ‘In addition to the taught learning, the Hertfordshire MBA also offered a programme that encouraged debate and prioritised application and social engagement. I learnt a lot from my cohort. My MBA weekends were always enlightening, engaging and intense in equal measure.’
Studying the MBA at Herts has provided Charlotte with a deeper and richer understanding of business in theory and in practice. She says, ‘It has joined up all the dots and made sense of the things I’d learnt during my corporate career’. In addition to her academic experience Charlotte says the most valuable thing she has taken away from her experience are the friends she has made. She adds ‘I met a collection of wonderful individuals, who made my three years of study the best experience possible. We were all from completely different backgrounds, yet we learnt, laughed and somehow managed to graduate together. We are now lifelong friends.’
The future
Looking ahead, Charlotte is determined to take what she has learnt and apply it to making her businesses successful but also recognises there is still much to learn. ‘I always think I can be a better version of myself tomorrow than I was today. So, I am certain that this isn't the end of my academic journey.’.
About the course
The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning.
In our Masters of Business Administration (Digital Marketing) programme, you'll immerse yourself in the dynamic world of digital marketing, focusing on three core pillars: Digital Marketing Tools and Channels, Strategy and Planning, and Management. You’ll have the opportunity to explore current and emerging cutting-edge trends while mastering advanced practices like resource management, performance measurement, and integration across different aspects digital marketing.
As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.
Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.
Why choose this course?
- Make a powerful difference to your organisation by developing a strategic, global outlook and experience in everything from accounting to marketing.
- Expand your career opportunities by earning a highly respected Master of Business Administration (MBA).
- Take a life-changing professional journey and expand your mind, skills, career potential and professional network.
- Challenge your assumptions and gain a critical, reflexive approach to strategic leadership and management.
- Focus on industry best practices through live consultancy, underpinned by cutting-edge research.
Our Postgraduate studies are sector-leading amongst over 100 Higher Education Institutions in the UK, as evidenced by our extraordinary achievement:
- 6th in Business and Management in the Postgraduate Taught Experience Survey (PTES, 2024)
- 1st for Skills Development, 2nd for Support, Resources, Community and Assessment (Advance HE, 2023)
- Business and Management Studies ranked in the top 25% of UK universities for research impact (Research Excellence Framework, 2021).
Key staff
Dr Ioannis Gkliatis
Find out more about Dr Ioannis Gkliatis
Further course information
Course fact sheets | |
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Master of Business Administration (Digital Marketing) | Download |
Programme specifications | |
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Master of Business Administration (Digital Marketing) | Download |
Additional information | |
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Sandwich placement or study abroad year |
n/a |
Applications open to international and EU students |
Yes |