Why choose Herts?
- Excellent Reputation: Ranked 1st as the best Creative Media & Entertainment School in the UK (13th worldwide - Rookies World School Rankings 2020).
- Industry-Focused Content: Experiment and explore emerging digital technologies including AR, VR, and social and interactive media used in industry to develop innovative digital practices and media.
- Work-Related Learning: There are work related learning opportunities on this course, all students complete a live external brief as part of their coursework.
Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.
About the course
- MA Digital Media Arts provides an opportunity to study one or more digital specialisms including video, kinetics, animation, sound, games, photography, social and interactive media.
- Experiment and explore emerging technologies and develop innovative and effective combinations of practices and media.
- Develop high-level skills in your chosen specialisms or areas of interest supported by expert tutors.
- Project-based work where the emphasis is on the creative, informed application of new technologies and devices to produce compelling user experiences.
- You will be able to produce a substantial self-initiated digital media project supported by excellent resources and expertise.
Why choose this course?
Digital media is everywhere in the modern world, affecting all aspects of our lives, our work, leisure and social and personal relationships. The MA Digital Media Arts award allows students to gain practical experience and knowledge of the ways that a range of contemporary digital media are produced and used, both alone and in combination. Working in one or more specialisms which can include video, kinetics, animation, games, photography, social and interactive media, students are encouraged to experiment with combinations of media through digital ‘sketches’ and then, through developing more extended works informed by their individual interests, to pursue a substantial, practical enquiry into an original creative application of digital media in a major project.
Students typically explore areas such as interactive advertising, responsive objects and environments, networked information and social-media systems, interactive video, live performance technology and digital art installations.
What will I study?
The course is delivered through a mix of seminars, lectures and tutorials by an expert, specialist, teaching team. As a Digital Media Arts student, you will produce a range of practical projects and gain skills in a variety of technologies and systems while at the same time developing your knowledge of current developments and practices across the digital media field. For your master’s degree project, you will specify and then produce a substantial digital media artefact which reflects your own interests and career plans. We particularly encourage experimentation and cross-disciplinary projects including those that seek to redefine the ambitions, functions and social organisations that digital media can support. During the course, some students will participate in selected undergraduate technical classes in addition to their masters study so that they can update or develop specific skills. Professional, theoretical and critical skills are also taught alongside the technical and design content through the use of academic blogs and presentations.
All students on this programme engage in an interdisciplinary project as a part of their MA study, giving them an opportunity to work with students from other disciplines in an experimental and creative way.
There are work related learning opportunities on this course, all students complete a live external brief as part of their coursework.
Interactive Advertising production, Digital strategists, Multimedia producers for TV and Radio, Media designers for Museums and public information systems, Games developers, VJ for live performances, Digital Activism, User Experience innovators, digital entrepreneurs.
Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.