Chartered Manager Degree Apprenticeship (Sports Business Management)

About the course

Apprenticeship standard:  Chartered Manager

Final Award: BSc (Hons) Sports Business Management (Work-Based) 

The Degree Apprenticeship programme in Sports Management at the University of Hertfordshire leads to a BSc (Hons) Sports Business Management (Work-Based). The programme sits in the Department of Psychology, Sport and Geography, located within the School of Life and Medical Sciences. The department has a strong history and delivery of sports management programmes, with strong and extensive links with sports industry providers both locally and nationally. Many graduates have gone on to build successful careers as sports managers working both within the public, private and voluntary sectors.  

Apprentices will be employed in a sports business management role. The cohort of apprentices will be employed within a wide variety of settings in different sectors of the sports industry facilitated by a large number of individual staff. The variation in sports environments, and individual expertise of the sports management professionals and the learning style of the apprentices mean that each person’s experience will be unique. This combined with part-time academic study at degree level means that being part of the programme will be both exciting and challenging.  

As an apprentice, learners will have a minimum 30-hour contract for a degree apprenticeship and must receive a minimum of 20% off the job training. This is defined as learning that takes place either with the education provider, the University of Hertfordshire, or in the workplace which is outside the normal duties expected of your employment. Training must have direct relevance to the apprenticeship standard for chartered managers and will include teaching such as lectures, workshops and online learning, practical training such a shadowing, learning support e.g. literature searching, and time spent on assignment preparation. 

Why choose this course?

  • Study alongside the acquisition and completion of a degree
  • The programme is endorsed with the CMDA (Chartered Manager Degree Apprenticeship) standards and will enable the apprentices to enhance their work-based practice (put theory into practice) 
  • Improve networking skills– between apprentices, mentors, and organisations 

What will l study? 

On the Sports Business Management Degree Apprenticeship, learners will cover a variety of topics that will relate to their practice in the outside world. We have developed a programme that is endorsed by the CMDA which evidences our ability to provide our learners with the tools and theory required to further enhance their on-the-job practice. On the programme, the learners will develop through the use of lectures, workshops, seminars and work-based projects. In the final year, learners will undertake two dissertation projects; one will focus on the acquisition of work-based experience and the other will revolve around the completion of research in a selected area. The British Values, Safeguarding and Prevent will be embedded throughout the programme. 

On the programme, learners will work very closely with the programme leader and their assigned tutor to ensure they are getting the most from their experience whilst studying off-the-job at the University of Hertfordshire. Each apprentice will also be assigned an appropriate mentor from their employer who will support them every step of the way and will work with the University to ensure the experience gained during the on-the-job training can appropriately facilitate the learning on the programme. 

Key topics covered on the programme:

  • Sports business management
  • Professional development
  • Finance
  • Leadership and management
  • Research
  • Strategy and enterprise