Marketing and Enterprise
Our research explores a number of distinct and interrelated themes within the broad field of marketing and enterprise, with a focus on the contexts of Industrial Marketing, Education, Franchising, Food and Small Business Marketing.
These themes cover issues arising from a range of factors including technology, sustainability and well-being.
Recent externally funded projects
Innovation by stealth: Paths to innovativeness in franchise networks (BA/Leverhulme)
Older people's perceptions and experiences of strengths and vulnerabilities across UK food system. (ESRC and FSA)
The impact of facial expression on consumer diet self-regulation: An emotional contagion approach (British Academy of Management)
- Prof Ross Brennan
- Dr Peter Fraser
- Dr Ariadne Kapetanaki
- Dr Alex Lee
- Diane Morrad
- David Shaw
- Dr Lynn Vos
- Dr Anna Watson