BSc (Hons) Business and Sport Management (Online)

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

Why choose this course?

You want a flexible course designed for professionals

Your sports career is your priority. You want a degree that values your contribution to professional sport and sport business. You want to immerse yourself in real-world case studies, to critically analyse and appraise your experiences. As a full-time sports professional or athlete, your passion for high-performance sport and success drives your ambition.

You’re looking for a flexible degree and you want to study in an environment of your choice, at a pace that suits you. This course is taught entirely online, which means you can fit your studies around your schedule. Learning is structured on a part-time basis. This means that you’ll study modules to the value of 30 credits each semester (every 3 – 4 months). Over four years, you’ll achieve the 360 credits needed to graduate with a full BSc (Hons) degree. Plus, you’ll have the option to take additional modules and use professional experiences to study at a faster pace if that suits you better.

Our academic team have a wealth of experience in business and have sport-related expertise. We’ll guide and support you every step of the way. You’ll benefit from a rich and rewarding learning experience. You’ll gain valuable entrepreneurial skills. When you graduate, you’ll have a balanced portfolio, showcasing your professional attributes with academic knowledge in business and sport, enhancing your career options. This is a chance to embark on an exciting chapter of your professional development and follow many cricket, rugby and other sport professionals who have done exactly that on this degree in recent years. 

What's the course about?

This course will develop your understanding of the business of sport. You’ll explore the sport business industry and examine the sector from a global perspective. Together, we’ll examine key theories. You’ll review sports businesses and best practice in sport management. You’ll reflect on your understanding of professional sport and study interrelated themes. You can learn about sports marketing and sponsorship, media and public relations with leadership and management in high-performance sport. You’ll tailor your curriculum, as you choose modules which align to your interests.

A core feature of this degree is the professional portfolio modules. These offer you the opportunity to arrange a professional experience outside of your current profession. You’ll explore contemporary issues in this setting. We’ll invite you to reflect and evaluate your experience, using academic theory to write a critical appraisal. You’ll develop the personal skills to thrive in this alternative professional setting.

What will I study?

This course is delivered 100% online. Find out more about how online study works.

Course length

  • Part-time, 4 years

As a sports professional you don’t often get exposed to the commercial side of sport business operations. Through completing this degree, I have obtained a greater understanding of what is required to sustain a successful business.

Roelof van der Merwe

BSc (Hons) Business and Sport Management graduate, Professional Cricketer for Somerset and Netherlands

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.