BA (Hons) Visual Merchandising, Styling and Promotion (top up)
Successful completion of Foundation Degree/HND in a design discipline for example: Visual Merchandising, Three-dimensional Design, Interior Design, Graphic Design, Photography, Fashion Business and Retail, Fashion and Textiles, and Promotion.
Provide evidence of Transcript at Level 4 and 5 from either a Foundation Degree, HND or BA (Hons) course.
Attend an interview with portfolio presentation.
Entry to this programme will also be determined by assessment of your portfolio.
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Why choose this course?
- Membership of British Display Society while on the course
- Access to dedicated display studio and practice spaces
- Opportunity to receive ProDip BDS Award after graduating
Build your ability to solve creative problems with visual solutions and kickstart your potential to become a key player in the retail industry. Made for the proactive and ambitious individual, the Visual Merchandising, Styling and Promotion top up course will strengthen your digital ability while also providing you with practical knowledge.
This dynamic one-year programme delivered by Hertford Regional College allows you to top up your Foundation Degree or HND to a full BA (Hons) Degree. Advance your understanding of critical tools utilised in the retail industry, supported by ultra-modern facilities and enriching co-curricular activities.
Hertford Regional College currently has over 50 years’ experience in running Visual Merchandising programmes and is already recognised as a UK 'Centre of Excellence' by the British Display Society. You will also benefit from the college’s longstanding connections to industry, exposing you to high profile live briefs and work placements opportunities from leading retail brands.
Located in Hertfordshire, you will benefit from both Hertford Regional College’s proximity to the retail epicentre that is London. This offers you easy access to placements and job opportunities at luxury department stores, high street flagship stores, and top design and branding agencies.
You will learn from an expert team of staff with a combined 40+ years of industry experience. Their teaching will be supplemented by their own real-world experiences, providing you with a more in-depth learning experience.
Having developed a range of practical and transferrable skills in branding, marketing, design and photography, you will graduate as a well-rounded professional with highly sought-after skills.
What's the course about?
Visual Merchandising is a vital retail strategy that amplifies the desirability of a product with the intent to increase and maximise sales. This Top-up Degree in Visual Merchandising, Styling and Promotion programme recognises the specialist roles played by Visual Merchandising Managers and the range of skills and knowledge that are integral to these roles. This course has been created to provide you with the necessary tools to do thrive in the retail industry and will challenge you to think creatively and innovate advanced problem-solving techniques.
On this course, you will explore critical tools which are utilised within the retail industry from high street to luxury brands, and across all channels including websites, social media, pop ups, photographic shoots and campaign images, events, fashion styling and so much more. The use of digital design skills is integral to all aspects of the programme, and you will grow your skills in photo editing and retouching, photo manipulation, graphic design, vector graphics, digital illustration, video editing, 3D modelling and project planning.
What will I study?
Your learning will be delivered through a combination of lectures, seminars, workshops and small group tutorials. This programme is 100% assessed through coursework, where you will work individually and collaborate with your peers on both theoretical and practical assignments. You are also encouraged to undertake independent study to consolidate your learning and to broaden your knowledge and understanding of the subject.
During your year of study, you will undertake three modules – two of them in your first semester and a third project module to encapsulate all your learnings in your second semester. Each module explores different aspects of visual merchandising in the physical and digital spheres. You will advance your critical thinking and intellectual depth through classes and assessments that explore the design process from conceptualization through to realisation. To wrap up the course, you will come full circle, drawing upon the specific interests that inspired you to join the programme and applying your new learnings to work on an innovative project that you can help kickstart your professional career.
To further enhance your learning, there are multiple learning opportunities outside the classroom that you may choose to participate in. Throughout the programme there are national study trips and visits to businesses, agencies, retailers, museums and galleries as well as an international study trip. You may also take part in work placements to gain industry relevant knowledge and practice by working with a prestigious company. These optional activities will give you additional exposure to theories and concepts learned in class, improving your employability. Where additional costs may be applicable, you will be given sufficient notice to budget for these events as the opportunities arise.
Module Credits Compulsory/optional Professional Practice 30 Credits Compulsory Styling and Product Presentation - HRC 30 Credits Compulsory Final Major Project Visual Merchandising 60 Credits Compulsory
What's next for my career?
The Visual Merchandising, Styling and Promotion course focuses on a multi-disciplinary approach that will help maximise your career prospects. You will have graduated with an understanding of modern-day global challenges in the industry along with the technical and professional skills to find creative solutions to these problems.
With your personal toolkit of further developed skills, you will be able to pursue a wide array of career opportunities within the fields of visual merchandising, display design, event and exhibition design, interior designer, retail design, fashion promotion and styling, graphic design, product promotion and styling and teaching.
Alternatively, you may decide to pursue a postgraduate degree, set up your own businesses or continue your professional practice on a freelance, self-employed basis. Whichever path you choose, you will feel confident and prepared to progress after completing this course.
Gianfranco Castagna (Senior Lecturer in Photography, Fashion Business and Retail)
Gianfranco has 6 years’ experience in the Photography sector and 3 years as a lecturer and Programme Manager of a Fashion Business and Retail programme. Strong knowledge of Fashion and Lifestyle Photography, Adobe Photoshop and Premiere Pro.
Grace Ward (Senior Lecturer in Graphic Design)
Grace has 13 years’ experience in the Illustration and Graphic Designer sector as well as 6 years as a lecturer. Strong knowledge of Adobe InDesign, Illustrator and Photoshop, as well as some 3D software.
Liliana Scibetta (Programme Leader for Visual Merchandising, Styling and Promotion)
Liliana has 23 years’ experience in programme managing degree level courses and experience in the Interior and Retail Designer sector. Strong knowledge in multiple areas, including Interior Design, Product Design, Visual Merchandising and beyond.
Further information - includes assessment method
Course fact sheets BA (Hons) Visual Merchandising, Styling and Promotion (Top Up) HRC Download Programme specifications BA (Hons) Visual Merchandising, Styling and Promotion (Top Up) HRC Download Additional information
Sandwich placement or study abroad year
Applications open to international and EU students
- Full Time, 3 Years
- Hertford Regional College
How to apply?
Start Date End Date Link 12/09/2023 31/05/2024 Apply online (Full Time)
Start Date End Date Link 12/09/2024 31/05/2025 Apply online (Full Time)
Fees and funding
- £8250 for the 2023/2024 academic year
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.
View detailed information about tuition fees
Read more about additional fees in the course fact sheet
Other financial support
Find out more about other financial support available to UK and EU students
Living costs / accommodation
The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.