6WBS0031 Global Marketing, Ethics and Culture (Online)

About the course

Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

Teaching methods

Distance learning

Dates

2022

Start DateEnd DateLink
25/05/202331/08/2023Apply online (Distance (Part Time))

2023

Start DateEnd DateLink
23/09/202331/01/2024Apply online (Distance (Part Time))
25/05/202431/08/2024Apply online (Distance (Part Time))

2024

Start DateEnd DateLink
23/09/202431/01/2025Apply online (Distance (Part Time))
25/05/202531/08/2025Apply online (Distance (Part Time))

Course fees

2020/21 price for 15 credits: £755

2020/21 price for 30 credits: £1510