6WBS0031 Global Marketing, Ethics and Culture (Online)


School of study	Hertfordshire Business School
Course length	Online - Part Time

Entry requirements
- relevant qualifications/experience (e.g. access) to be assessed by the admissions tutor
- applicants are required to have a minimum GCSE English language qualification at C* grade and above or its equivalent
- for entry requirements when applying for the full BA programme, please visit the course page.
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About the course

Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

Teaching methods

Distance learning

Dates

2023

Start Date	End Date	Link
25/05/2024	31/08/2024	Apply online (Distance (Part Time))

2024

Start Date	End Date	Link
23/09/2024	31/01/2025	Apply online (Distance (Part Time))
25/05/2025	31/08/2025	Apply online (Distance (Part Time))

2025

Start Date	End Date	Link
23/09/2025	31/01/2026	Apply online (Distance (Part Time))
25/05/2026	31/08/2026	Apply online (Distance (Part Time))

Course fees

2022/23 price for 15 credits: £800

2022/23 price for 30 credits: £1600