BA (Hons) Events and Tourism Management

Launch your career with a hands-on events and tourism management degree. Explore planning, marketing, sustainability, and global trends and graduate ready to thrive in a dynamic industry.

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Typical offer: 112
Entry requirements
Fees: £9,790 per year (UK)
Full details
UCAS code: N891
Course length: Various
Find out more
Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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Gain real-world experience through live projects, placements, or study abroad

95% satisfaction for learning opportunities (National Student Survey, 2025)¹

Build a graduate success portfolio to showcase your skills to future employers

Business at Herts

Course overview

The BA (Hons) Event Management and Tourism is a future-focused degree designed for students seeking a broad foundation in business, with the flexibility to specialise in a dynamic area such as events and tourism management from the second year of study. In your first year, you’ll explore key business topics including marketing, finance, innovation, and strategy, before selecting your specialist pathway.

You’ll be part of the new business administration unit, which means that in your first year, you’ll study the same four core modules as students on related courses such as business management, finance, marketing, analytics, FinTech, and more. This shared first year gives you a broad foundation and a taste of each area, after which you’ll have two options; either continue with BA (Hons) Events and Tourism Management as planned, or if you discover a stronger interest in another subject, you can switch to that course in second year of study and graduate with a degree in your new chosen specialism.

The events and tourism management pathway is designed for students who want to create unforgettable experiences and drive growth in global tourism. You’ll explore festival and event planning, destination management, sustainability, and visitor experience, alongside core business modules that build your leadership, digital, and project management skills.

You’ll learn through live briefs, simulations, and case studies from the events and tourism sector, with opportunities for placements or study abroad to gain global insight. Throughout your degree, you’ll build a Graduate Success Portfolio to showcase your real-world experience and enhance your employability.

Whether you see yourself managing international events, marketing tourist destinations, or leading sustainable travel initiatives, this flexible degree equips you with the skills, confidence, and industry knowledge to succeed.

Why choose this course?

Begin with a broad business foundation in your first year, then specialise in events and tourism management from your second year of study: This structure allows you to explore your interests before focusing on the fast-paced, experience-driven world of global events and tourism.

Modules such as Festival and Event Planning, Destination Management, and Experience Design are informed by employer needs and current sector trends: You’ll work on live projects and real-world briefs that reflect the challenges and innovations of today’s tourism and events industries.

Learn from academic experts: Gain knowledge from our staff who have professional experience in areas such as hospitality, venue management, cultural tourism, and international event planning. They bring industry insight and global case studies into the classroom, preparing you for diverse career pathways.

Showcase your strengths from day one: With embedded professional development and a personalised graduate success portfolio, you’ll graduate with clear evidence of your skills. Including project management, stakeholder communication, and sustainable business practices.

Just 25 minutes from central London: You'll have access to one of the world’s most vibrant event and tourism hubs. You’ll also have opportunities to undertake a placement or study abroad, gaining international experience and broadening your professional perspective.

Strong employment prospects: Over 90% of undergraduates are in work or study (Graduate Outcomes, 2025)². Whether you’re planning global conferences, promoting destinations, or running cultural events, this course provides the experience and confidence to succeed.

Gain a competitive edge in the travel industry: Our partnership with ABTA gives you access to industry expertise, annual guest speakers, specialist training in the ABTA Knowledge Zone, and Member Zone resources. You can also apply for exclusive internships or become an ABTA Regional Student Rep for hands-on experience and professional mentoring.

Your future career

The BA (Hons) Event Management and Tourism degree ensures you are well-prepared from the start, with over 90% of undergraduates in work or study (Graduate Outcomes, 2025)². You will dive straight into event and experience planning, acquiring practical knowledge alongside theoretical understanding.

Possible roles for employment for events and tourism management graduates include:

event planner
facilities co-ordinator
travel blogger
marketing executive
tourism consultant
hotel manager.

Graduates have gone onto work for a variety of companies including ABTA, Jet2, One Facility, ETM Group Ltd, Hilton Hotels Group, HF Holidays and Disney. There has never been a more exciting time to pursue a career in event management and tourism, with global opportunities and a wide range of career options including many new ones, prompted by sector developments. This course will give you all the skills you need, along with practical experience.

What you'll study

The BA (Hons) Events and Tourism Management degree at the University of Hertfordshire blends academic knowledge with practical, industry-focused experience. In your first year, you’ll study alongside all students on the business administration unit, building core skills in marketing, finance, digital tools, and business ecosystems before specialising in events and tourism management from your second year of study.

You’ll typically have around 10–12 contact hours per week, delivered through interactive lectures, workshops, seminars, and team-based projects. Assessment is 100% coursework-based, with a strong focus on real-world application; expect portfolio work, event plans, presentations, and live project briefs instead of traditional exams.

Your first year will introduce you to key business functions, academic and digital literacy, and the foundations of innovation and professional development. This broad base helps you understand how events and tourism fit into wider global industries.

In your second year, you will focus on sector-specific knowledge, including modules in event design, tourism management, and service experiences. You’ll also begin building your Graduate Success Portfolio and have the option to undertake study abroad or a short work placement.

Your third year of study is your chance to apply everything you’ve learned. You’ll take part in a Live Business Challenge, complete advanced modules in strategy and sustainability, and finalise your portfolio, ensuring you graduate with the confidence, experience, and insight to thrive in the events and tourism industry.

Level 4

Module	Credits	Compulsory/optional
Business Decisions in Practice	30 Credits	Compulsory
This module will provide students with an interactive and practical learning experience that mirrors real-world organisational challenges. It encourages the development of decision-making, problem-solving, and strategic thinking skills by engaging students in activities that replicate the dynamics of a business environment. Participants will gain insights into the complexities of managing various business functions and the impact of their decisions in a competitive context.
Supporting personal and business professional practice (SPP)	0 Credits	Compulsory
This module supports students as they transition into university by developing essential academic, digital, and personal skills. Through a diagnostic and tutor-led check-ins, students build a tailored development plan and complete a core skills pathway. They also choose three additional soft skill areas to grow, such as confidence, communication, or career planning. A final portfolio evidences their progress. The module fosters independence, engagement, and belonging; laying a strong foundation for future academic and professional success.
Entrepreneurial Leadership for Social Impact	30 Credits	Compulsory
This module will prepare you to become responsible future leaders and to contribute positively to society through the exploration of social enterprise. The focus is on understanding the practical considerations and offers you the opportunity to work as part of a team to develop a social enterprise concept. This will provide you with practical entrepreneurship experience and develop work-ready skills. You will develop a social enterprise idea, including a business plan, and pitch the idea to entrepreneurs. You will then explore the implementation of your idea. Through the reflection on your team's performance, you will develop your awareness of the critical success factors in social entrepreneurship and the skills and approaches that you can take forward into any career.
Skills for Success in Events and Tourism	30 Credits	Compulsory
This module introduces you to the foundational skills required in contemporary tourism, hospitality and event workplaces, such as sound communication, digital literacy, analytical thinking, team collaboration and time and task management skills, modelling the UH graduate attributes. The module provides experiential learning through workshops and real-world projects to build confidence and competence. Students will also have an opportunity to obtain badges from a selection of skills including financial literacy, presentation techniques, career exploration, personal branding and networking, emotional intelligence and interpersonal skills, data skills, and Microsoft Office Specialist Certification.
Developing Your Future Career in Events and Tourism	30 Credits	Compulsory
This module will help you explore with curiosity tourism, hospitality & event career pathways that you might want to follow when you leave university. Whether you are interested in a professional career in employment for , or are an entrepreneur considering starting your own business, this module will encourage you to undertake investigation into the options available, reflect on how these match your own motivations, skills and attributes, and will lead to the development of aspirational goals and plans as you begin to develop a personal portfolio for future success.

Level 5

Module	Credits	Compulsory/optional
Sustainability Impact Project	30 Credits	Compulsory
This module equips students with the knowledge, skills, and tools to address sustainability challenges through innovative, impactful solutions. Students explore systems thinking, sustainability strategies, and the integration of equity, diversity, and inclusion (EDI). Key areas include project management, sustainable operations, and the UN Sustainable Development Goals (SDGs). Through applied projects, students critically evaluate and measure the impact of sustainability initiatives. They develop transferable skills such as leadership, communication, and collaboration, preparing them for roles in driving positive change within diverse, global contexts.
Developing Personal and Business Professional Practice (DPP)	0 Credits	Compulsory
This module helps students enhance their academic, digital, and professional skills through personalised development planning, reflective practice, and portfolio-building. Students complete a diagnostic, attend three Personal Tutor meetings, and engage with core and elective skill pathways, including communication, teamwork, personal branding, and problem-solving. Direct entrants are supported to complete essential Level 4 skills. The module encourages engagement with real-world opportunities such as internships, online courses, and competitions, preparing students for final-year study, career planning, and future employability.
Live Business Challenge	30 Credits	Compulsory
The module equips you with the knowledge and tools to tackle real-world business issues through interdisciplinary approaches. You will develop strategic thinking, leadership, and problem-solving skills by integrating theoretical understanding and practical applications. With a focus on emerging technologies, sustainability, and ethical business practices, this module prepares you for the dynamic challenges of the global business environment.
Contemporary Themes in Tourism and Events	30 Credits	Compulsory
This module is designed to provide you with an insight and understanding of contemporary issues within the global tourism and event industries, using key theories and concepts to support your learning. By considering how tourism and events industries operate globally, you will research and analyse current trends using industry media and academic journals. Working professionally and compassionately as an individual and in a team, you will analyse and research themes, considering these from different stakeholder perspectives.
Responsible Event and Tourism Planning	30 Credits	Compulsory
This module asks you to review the impacts of events and tourism. You will consider the needs of people and places to develop responsible and inclusive products. You will broaden your understanding of diverse cultures and communities to encourage international thinking and collaboration. You will incorporate health and safety, inclusivity and sustainability, to consider how to respond to the challenges of the changing nature of tourism and events industries. Finally, you evaluate the criteria for successful planning.

Level 6

Module	Credits	Compulsory/optional
Strategic Business Solutions: Applied Consultancy Project	30 Credits	Compulsory
This module will enable you to independently lead a consultancy project aligned with your career aspirations. Using methodologies such as stakeholder analysis, strategic frameworks, and data-driven decision-making, you will analyse real-world challenges and deliver actionable solutions. Practical elements include consultancy projects, placements, or data simulations, offering exposure to authentic business scenarios. You will refine their communication, analytical, and problem-solving skills while using industry-standard tools. By connecting theory to practice, this module equips you with the resilience and confidence needed to address complex business challenges effectively.
Evaluating Personal and Business Professional Practice (EPP)	0 Credits	Compulsory
This module prepares students for life after university by helping them evaluate their skills, experiences, and aspirations. Students complete a final diagnostic, engage in three Personal Tutor meetings, and develop a graduate portfolio including a CV, LinkedIn profile, and personal action plan. Elective skill pathways and engagement with real-world career activities, such as mock interviews, networking events, or assessment centres, support transition into employment or further study. The module fosters confidence, reflection, and a clear sense of professional direction.
Graduate Career Readiness	30 Credits	Compulsory
This module will help you reflect, evaluate and apply your value to contemporary business and enterprise settings as you prepare for graduation. Whether you are interested in a professional career, or are an entrepreneur starting your own business, this module will encourage you to reflect on your experiential learning and help you to develop a robust graduate success portfolio demonstrating your competence and confidence. The module will also encourage you to identify priority areas for future development to further enhance your career growth.
Live Event Project	30 Credits	Compulsory
In this experiential module you will tackle the challenges of live events and tourism management, culminating with the delivery of a final event or tourism experience. You will conduct both independent study and group collaboration, sharing creative thinking, planning, and reflective practices. By adapting to real-world scenarios and challenges, you will gain hands-on experience of delivery, gaining an understanding of practical considerations and diverse roles that contribute to successful products. You will be challenged to integrate key theories and frameworks to aid in the planning, promotion and delivery of the live event.
Innovation in the Experience Economy	30 Credits	Compulsory
The experience economy is the creation of memorable experiences for customers, and you will explore how digital technologies, emerging markets, and innovative business models can enhance the customer experience. You will discover how technological innovations such as AI, virtual and augmented reality are revolutionising the industry alongside innovative thinkers, influencers, and cutting-edge businesses. You will explore the exciting developments shaping the customer experience. See how sustainable development practices ensure that tourism and events are not only responsive to current demands but proactively shaping the future.

What if I need support?

At Herts, you’ll be supported at every step of your journey. From your first day, you’ll be matched with a dedicated Personal Tutor, your advisor, coach, and mentor, who will help you navigate university life, track your progress, and plan for your future career.

Throughout your modules, you’ll benefit from personalised support from your Programme Leader, experienced module tutors, and Teaching Assistants, who are there to guide you through core business concepts, help you manage assessments, and apply your learning to real-world situations.

You’ll also be supported by our Future Success team, offering tailored career coaching, CV and LinkedIn support, mock interviews, and direct access to internships, placements, and graduate roles. Whether you’re aiming to work for a global organisation, launch a start-up, or explore different business areas, they’ll help you take the next step with confidence.

For academic development, the Centre for Academic Skills Enhancement (CASE) is on hand with expert guidance in writing, numeracy, referencing, and study strategies, helping you succeed in your assignments and beyond.

As part of the business school student voice community, you’ll help shape the learning experience by feeding into regular conversations with staff about what works and what can be improved.

Optional placement year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge boost to your CV.

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives you the chance to study and work in the USA on this fantastic international programme. Students have also had the opportunity to work at The Grove, The Ivy, Luton Hoo and Bluehat Group.

Find out more about work placements

You can choose to take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a tremendous personal development opportunity and an amazing experience.

More and more companies are now operating on an international scale, and the experience of living in another country will make a significant impression on future employers. Put your knowledge into action, learn how businesses operate, and establish professional connections.

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

Find out more about study abroad options

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge boost to your CV.

Find out more about work placements

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in an inspiring space.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

The BA (Hons) Events and Tourism Management teaching team at Herts brings a wealth of expertise from both academic research and real-world practice. Many of our lecturers have worked in the events, hospitality, and tourism sectors, holding roles in destination marketing, cultural programming, international travel management, and large-scale festival and conference planning. This ensures your learning is grounded in current industry practice and global trends.

Staff maintain active relationships with local and international organisations, including event venues, tourism boards, and heritage and cultural institutions. Recent collaborations include supporting regional tourism development strategies, curating community festivals, and advising on sustainable visitor experience planning. These connections allow students to engage with live briefs, guest speakers, and experiential learning opportunities throughout the course.

Our teaching is enriched by research expertise in areas such as sustainable tourism, global event legacies, destination branding, and service innovation. This academic insight complements the practical skills taught; ensuring you graduate with both critical understanding and professional know-how.

You’ll also be supported by technical staff skilled in digital platforms, presentation tools, and project management software commonly used in the industry, giving you the confidence to plan, promote, and deliver real events and tourism experiences in your future career.

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	112
Typical A Level offer	BBC
Typical IB offer	112
Typical BTEC offer	DMM
Typical T Level offer	Accounting; Agriculture, Land Management and Production; Animal Care Management; Building Services Engineering for Construction; Craft and Design; Design and Development for Engineering and Manufacturing; Design Production, Design and Development; Design Survey & Planning for Construction; Digital Business Services; Digital Support Services; Education and Early Years; Engineering. Manufacturing Processing and Control; Finance; Hair, Beauty and Aesthetics; Health; Healthcare Science; Legal Services; Maintenance, Installation and Repair for Engineering and Manufacturing; Marketing; Media, Broadcast and Production; Onsite Construction; Science.
GCSE	Grade 4/C in English Language and Mathematics
Access courses	112
Additional information	Find out more about our standard and contextual Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

Typical offer (UCAS points)	112
Typical A Level offer	BBC
Typical IB offer	112
Typical BTEC offer	DMM
Typical T Level offer	Accounting; Agriculture, Land Management and Production; Animal Care Management; Building Services Engineering for Construction; Craft and Design; Design and Development for Engineering and Manufacturing; Design Production, Design and Development; Design Survey & Planning for Construction; Digital Business Services; Digital Support Services; Education and Early Years; Engineering. Manufacturing Processing and Control; Finance; Hair, Beauty and Aesthetics; Health; Healthcare Science; Legal Services; Maintenance, Installation and Repair for Engineering and Manufacturing; Marketing; Media, Broadcast and Production; Onsite Construction; Science.
GCSE	Grade 4/C in English Language and Mathematics
Access courses	112
Additional information	Find out more about our standard and contextual Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2026	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts
September 2027	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

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Our Clearing hotline is open for support, Monday - Thursday 9.00-16.45 and Friday 9.00-15.45. You can apply online at any time.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,790 for the 2026/2027 academic year
UK students	Part time	£1,190 per 15 credits for the 2026/2027 academic year
EU students	Full time	£17,450 for the 2026/2027 academic year
International students	Full time	£17,450 for the 2026/2027 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the Programme Specification.

More about the course

Programme specifications
Events and Tourism Management (Full Time, Semester A Intake)	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsPart Time, 6 YearsSandwich, 4 Years

BA (Hons) Events and Tourism Management

Launch your career with a hands-on events and tourism management degree. Explore planning, marketing, sustainability, and global trends and graduate ready to thrive in a dynamic industry.

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Typical offer: 112

Fees: £9,790 per year (UK)

UCAS code: N891

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

Work placement option

Study abroad option

Course overview

Why choose this course?

Your future career

What you'll study

What if I need support?

Optional placement year

Work Placement

Study Abroad

Where you'll study

Who you'll learn from

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Entry requirements

UK applicants

International applicants

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate courses and degrees

Experience

Chat with students and staff

Location:
University of Hertfordshire, Hatfield