BA (Hons) Global Media Management (Top Up)

Gain knowledge of the key concepts in the rapidly transforming media and communications industry and understand areas of global media management, integrated marketing communications, and global brand and media strategy with our top-up course.

Book your Open Day

Apply now

Typical offer:
Entry requirements
Fees: £ 9,790 per year (UK)
Full details
Course length: one year
Find out more
Location:
University of Hertfordshire, Hatfield
Institute code: H36

Understand the fundamentals of global business

Ideal for those with entrepreneurial passions or managerial goals

A practical, coursework-based degree focused on real life challenges

Business at Herts

Course overview

Understand how organisations build brand equity across borders. The BA Global Media Management course is designed to provide you with a thorough understanding of aligning business strategy with effective media management, enabling organisations to create, distribute, and evaluate content across a range of platforms.

This level 6 one-year top-up course will provide you with well-rounded skills in business and management, alongside a specialist focus on global media management. It's perfect for you if you wish to add an international dimension to your existing higher education and aim for a career in a global business market.

Why choose this course?

Prepare to lead in a global media landscape with our level 6 global media management course. This course equips you with the skills to navigate brand strategy, audience engagement, and integrated marketing communications across international markets.

Top up your qualification: Top up your two-year foundation degree or diploma and join the final year of our global media management course.

Develop a global perspective: Gain essential knowledge of global markets, cross-cultural management, and global brand and media strategy, preparing you to thrive in a competitive, interconnected world.

Strong employment prospects: 90% of undergraduates are in work/study (Graduate Outcomes Survey, 2025)¹

Practical learning: Work on live client projects, execute real world digital strategies, and apply industry standard digital tools, such as Google Ads, Google Analytics, Adobe, Canva, and HubSpot, to gain practical experience.

Learn from experts: You'll be taught by experienced academics and practitioners, many of whom hold a PhD and maintain close links with industry.

Your future career

You'll leave with broad practical skills in global media management and the wider business and management context. You’ll graduate with cultural exposure, business acumen, and expertise relevant to a successful global career.

Possible roles for employment for global media management graduates include:

marketing communications assistant or manager
brand assistant or manager
social media analyst
consumer insight analyst
account executive
digital associate
business development officer or manager.

While at Herts, you will get the support to enhance your CV through personal development opportunities, both domestically and internationally.

What you'll study

In this global media management top up degree, you'll study a mix of theoretical knowledge and useful, transferable skills, taught in person and through self-study materials. You'll be encouraged to work both independently and collaboratively with your peers.

The course will prepare you for a career in global media management via a variety of teaching and learning techniques, whether that's lectures, seminars, or workshops. You'll study five core modules covering international strategic management, integrated marketing communications, global people management, global brand and media strategy, and digital analytics and social media monitoring.

The assessment landscape includes consultancy reports, professional business reports, presentations, and digital artefacts such as blogs or multimedia content with no traditional exams.

Level 6

Module	Credits	Compulsory/optional
Digital Analytics and Social Media Monitoring	15 Credits	Compulsory
The ability to analyse digital marketing data is central to the success of digital marketing campaigns. Students will examine the different tools available to monitor digital campaigns, website analytics and social media monitoring. Students will gain practical knowledge of how to use current analytics tools in the context of theory and legal and ethical considerations. Key aspects covered include the development and analysis of key performance indicators, and the ability to make marketing recommendations based on this analysis. The module prepares students for employment in a digital marketing capacity, either in an agency or client side.
International Strategic Management	30 Credits	Compulsory
This module will introduce students to issues and challenges around strategic and ethical decision-making at the business and corporate level from a global perspective. Particular attention will be made to the influences of sustainability and corporate social responsibility on strategic planning and how they are incorporated. Students will learn a range of analytical tools and techniques for conducting a strategic analysis and critically evaluating their usefulness through the use of case study work. The focus of this module is the application of theory to practice, giving students the knowledge, skills and experience to be work ready in the strategic environment after graduation. These involve effective teamworking, analytical and critical research skills, and professionalism.
Global People Management and Organisations	30 Credits	Compulsory
The aim of this module is to develop students' ability to critically analyse people management within global and local organisational contexts. The module examines how Human Resource Management theories and practices, employment systems and organisational approaches vary across national, cultural, institutional and business environments, while also considering areas of convergence. Drawing on external and internal comparative perspectives, students will apply relevant theoretical frameworks to evaluate people management challenges and opportunities faced by organisations operating across borders.
Integrated Marketing Communications	30 Credits	Compulsory
This module examines how integrated marketing communications create value for organisations in a global media environment. It explores how marketers blend offline and online activity across traditional and social media channels to support brand building and performance goals in varied cultural contexts. Using real‑world cases from different sectors and regions, students evaluate communications decisions, media selection and message design. The module highlights the coordination of multiple communication activities, and the role of insight, evaluation and ethical practice in managing relationships with diverse audiences. To support your learning, through industry-based case studies, you will analyse the role of various integrated communications strategies and how they are used by organisations to achieve their corporate objectives. Weekly activities will develop your understanding of media landscapes and your skills in communications campaign planning and design. By the end of the module, you will also be able to appreciate the ethical implications of responsible communication and their impact on the organisation and the wider society.
Global Brand and Media Strategy	15 Credits	Compulsory
This module explores the key concepts, theories, and practices underpinning global branding and media strategy. It examines how brands are developed, positioned, and communicated across international markets, with attention to cross-cultural consumer insights to create and maintain the balance between global consistency and local relevance. Students will analyse how branding and media strategy shape brand meaning, identity and brand architecture, consumer perceptions, and communication across diverse cultural, economic, technological, political, legal, and environmental contexts. By the end of the module, you will also be able to appreciate the ethical implications of media strategies employed for a sustainable brand architecture.

What if I need support?

You'll benefit from dedicated support teams within the Business School, including Academic Support, Wellbeing, and a personal tutor who will assist you in adjusting to the demands of university learning and living.

Additional support is available from our Student Success team, which focuses on inclusive learning, as well as our dedicated Future Success network, which helps with work experience, placements, and graduate jobs.

You can join and engage with the Business School Student Voice community, consisting of a team of student representatives who regularly meet with staff to provide feedback and ensure the effectiveness of teaching.

Our in-house Centre for Academic Skills Enhancement (CASE) is available to all Business School students, offering additional support in areas such as academic writing, numeracy, and referencing.

Where you'll study

You’ll study on our de Havilland campus; where business minds, innovators and future entrepreneurs are based. This means you’ll share the campus with accountants, marketers, data analysts, event managers and more. You can use our Enterprise Hub to relax with friends, bounce new startup ideas around, or grab a coffee. We also have plenty of spots to eat in or get food on the go between your lectures. Our modern de Havilland Learning Resources Centre is open 24/7, which means you can study or work on group projects whenever suits you best. Want to pop over to College Lane campus? You can hop on the free shuttle bus or walk there in just 15 minutes.

Who you'll learn from

Learn from a diverse range of experts and practitioners with a wide range of expertise in business and management, marketing communications, branding, and social media analytics.

Many members of the teaching team are active researchers with a PhD and maintain close links with industry, ensuring the curriculum reflects current marketing practice and emerging trends. You'll also benefit from the support of professional services and technical staff within the Business School who assist with learning resources, digital platforms, and academic skills development.

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical Foundation degree offer	Foundation degree with an average 50%
Typical HND offer	HND with merit grade and 90 points at level 5

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. Comparable qualifications with the equivalent of 240 UK credits at Level 4 and Level 5 with a minimum of 120 credits at Level 5 OR Non-cognate qualification equivalent to NQF Level 5 with an academic score greater than 70% or CC or above for BTEC/SQA HND.
Additional information	Find out more about International Entry Requirements.

Typical Foundation degree offer	Foundation degree with an average 50%
Typical HND offer	HND with merit grade and 90 points at level 5

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. Comparable qualifications with the equivalent of 240 UK credits at Level 4 and Level 5 with a minimum of 120 credits at Level 5 OR Non-cognate qualification equivalent to NQF Level 5 with an academic score greater than 70% or CC or above for BTEC/SQA HND.
Additional information	Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2026	Full time	Apply via UCAS
September 2027	Full time	Apply via UCAS

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Apply online and get an instant response

Click to call or dial 0300 303 6300

Find out more before you apply

Our Clearing hotline is open for support, Monday - Thursday 9.00-16.45 and Friday 9.00-15.45. You can apply online at any time.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,790 for the 2026/2027 academic year
EU students	Full time	£17,450 for the 2026/2027 academic year
International students	Full time	£17,450 for the 2026/2027 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the Programme Specification.

More about the course

Programme specifications
BA (Hons) Global Media Management - Full time, Sem A	Download PDF
BA (Hons) Global Media Management - Full time, Sem B	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 1 Years

BA (Hons) Global Media Management (Top Up)

Gain knowledge of the key concepts in the rapidly transforming media and communications industry and understand areas of global media management, integrated marketing communications, and global brand and media strategy with our top-up course.

What type of applicant are you?

Sign up for Clearing VIP Access

Get info and updates

Sign up for updates

Typical offer:

Fees: £ 9,790 per year (UK)

Course length: one year

Location: University of Hertfordshire, Hatfield

Institute code: H36

Course overview

Why choose this course?

Your future career

What you'll study

What if I need support?

Where you'll study

Who you'll learn from

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Entry requirements

UK applicants

International applicants

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate courses and degrees

Experience

Chat with students and staff

Location:
University of Hertfordshire, Hatfield