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MSc Management with Digital Marketing

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Why choose Herts?

  • Industry Connections: you’ll benefit from our industry connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
  • Industry-Focused Content: you’ll explore business culture and learn many of the fundamentals of managing a business in areas such as digital marketing, accounting, people management, strategy, technology, logistics, and more
  • Employment Prospects: many graduates go onto work as senior managers for governments, charities, and large international/multinational organisations including the NHS, PwC and Amazon
  • Entry requirements and key information

    The normal entry requirements for the programme are a good first degree i.e. 2:1 or 2:2 in any discipline. However, recognising that people often need a second chance, we also accept students with a borderline 3rd/2.2. We also accept a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

    All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

    • GCSE English language grade A-C
    • IELTS 6.0 (with no less than 5.5 in any band)

    Other English language tests are accepted. 

    Please contact the International Office for details.

    Institution code

    		 H36

    School of study

    		 Hertfordshire Business School

    Course length
  • Full Time, 1 Years

    • Location
  • University of Hertfordshire, Hatfield
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  • Employability

    Careers

    Upon graduation, you’ll be in an excellent position to succeed in any chosen sector or industry due to the breadth of the topics covered within the course and the range of specialised skills you’ll develop.

    You’ll develop a sound understanding of a variety of business/organisational contexts and issues, enabling you to make an early and significant contribution to your current or future employers.

    Skills developed

    Throughout the course, you’ll develop a range of specialised skills which will make you a valuable asset to any company.

    You’ll become a creative problem-solver. Problem-solving skills are explored, developed and enhanced giving you the opportunity to be a creative, imaginative and independent learner from the start. Through the use of real-life case studies, group work, presentations; you’ll develop essential skills for the modern business world.

    The course will strengthen your critical thinking and communication skills. You’ll analyse and report on your case studies and build your critical skills. You’ll work co-operatively on shared problems and develop your knowledge and understanding of specific subject areas in the preparation and analysis of your assessments. You’ll become more creative and innovative, and learn to identify, analyse and manage business issues and problems to produce viable solutions and/or recommendations.

    Our aim for the course is to prepare you for a career in business and management where knowledge of a range of disciplines and business functions are imperative. The range of professional, individual, and transferable skills necessary for a successful career in management form a key component of the course and its design.

    The MSc Management offers students an academically rigorous experience, providing you with knowledge of a wide range of business functions essential for future career success. However, the course also has a strong practical orientation, demonstrated in the use of real-life case studies across your subjects which are each designed to develop your personal and management skills.

About the course

The MSc Management is designed to provide you with a multidisciplinary approach to management. Upon graduation, you’ll be equipped with the personal and professional skills needed to be competent and successful managers in modern businesses.

You’ll develop a strong foundation of understanding of the role of management and its implementation across different industries. From developing an understanding of the role of management in the wider international economy, to the responsibilities of management to society, sustainability, and the planet, you’ll explore management from a range of perspectives.

With ever-changing developments in social media and technology, companies are shifting from traditional print-based marketing to more dynamic and multi-faceted targeted digital marketing practices. The course will prepare you for management within this exciting, new arena and study the future of digitalised business environments. From exploring the use of data mining and artificial intelligence in business operations, you’ll be able to bring innovation and value to any future employers.

So, whether you’re a graduate looking for a broad management qualification, or a professional who is looking to progress into management through a formal qualification, the MSc Management will provide you with an exciting learning journey.

Why choose this course?

Throughout the course, you’ll benefit from access to a rich academic culture and be taught by staff from a range of management professionals and professors. They’ll be there to support you throughout your learning journey.

A large proportion of our academic staff began their training as professional accountants, lawyers, project managers, human resource managers and economists. Their experience from a range of business disciplines builds the foundations of the supportive, engaging and diverse environment within Hertfordshire Business School. Additionally, many of our academics are doctorally qualified and research active.

You’ll also benefit from external expertise. Many local organisations, including Tesco, Amazon and Ocado, contribute to our course as guest lecturers. You’ll also have the opportunity to make important industry connections at careers fairs.  

What will I study?

You’ll cover the basics of a range of core managements skills and disciplines. The breadth of areas studied will give you highly transferable skills, relevant to most work environments, which will enable you to become an effective employee or a future entrepreneur.

You’ll benefit from an integrated teaching approach where theory is combined with practice across the modules. This is reflected in the assessment methods which include:

  • debates
  • case studies
  • group work
  • essays and written reports.
  • regular quizzes
  • presentations.

The course also places a great emphasis on the development of sound research practices and training to enable you to develop the essential skills needed to succeed in an increasingly global world and knowledge economy.

You’ll have the opportunity to undertake an Integrated Research Project with the support of a range of staff. You’ll be offered subject specialist help as you begin the process, enabling you to select an appropriate and viable research area. You’ll also be allocated an individual supervisor who will guide you through the process with a series of one-to-one and small group meetings – leading you forward to the end of the process.    

  • Level 7
    Module Credits Compulsory/optional
    Strategic Leadership and HR Management 30 Credits Compulsory
    Strategic Marketing & Entrepreneurship 30 Credits Compulsory
    Using Financial Data 30 Credits Compulsory
    Analytics for Operations and Logistics Management 30 Credits Compulsory
    Research Skills for Management Decisions in Digital Marketing 30 Credits Compulsory
    Independent applied research in Management in digital marketing 30 Credits Compulsory

    • Key staff

    Dr Mary Simpson
    Programme Leader

    Further course information

    Course fact sheets
    MSc Management with Digital Marketing Download
    Programme specifications
    MSc Management with Digital Marketing Download
    Additional information

    Sandwich placement or study abroad year

    n/a

    Applications open to international and EU students

    		 Yes

    Student experience

    At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.

    Find out about how we support our students

    You can also read our student blogs to find out about life at Herts.