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MSc Digital Marketing

Why choose Herts?

  • Excellent reputation: Working in partnership with the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), giving your qualification industry recognition.
  • Industry-led learning: Gain real-world experience working on live projects with platforms such as Google Ads, Meta Ads Manager, CRM platforms, and SEO tools used by digital marketing professionals.
  • Employment prospects: 96% of postgraduates in work/study (Graduate Outcomes, 2025)1
  • Entry requirements and key information

    The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.  

    All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:  

    • GCSE English language grade A-C  
    • IELTS 6.5  

    Institution code

    		 H36

    Course length
  • Full Time, 1 Years
    		•

    Location
  • University of Hertfordshire, Hatfield
    		•
  • Employability

    Careers

    Keen to build your career in the fast-moving digital marketing industry? This master’s is designed to develop the expertise and practical skills needed for a range of roles across marketing, digital communications and data-driven strategy. 

    You’ll develop experience in campaign planning and delivery, working with data to understand performance and respond to audience behaviour. Alongside this, you’ll build the strategic and practical skills needed to create, manage and evaluate digital marketing activity across a range of platforms. 

    You’ll graduate with a professional portfolio of digital marketing work, giving you evidence of your skills and experience when applying for roles across sectors. 

    Career opportunities include roles such as digital marketing manager, digital marketing executive, content marketing strategist, social media manager, SEO/SEM specialist, digital campaign manager, and marketing analytics specialist. You may also progress into roles in consultancy, digital strategy, or data-led marketing across a range of industries. 

About the course

MSc Digital Marketing at the University of Hertfordshire is a specialist, practice-driven degree designed to develop advanced knowledge and skills in digital marketing, supporting career progression in areas such as digital strategy, campaign management and marketing analytics. 

This postgraduate degree offers three study routes that you can choose from: 

Across all pathways, you’ll study core areas including digital marketing strategy and planning, consumer insights and data analytics, digital communications, and contemporary trends in digital marketing technology. These modules build your understanding of how digital marketing operates within wider organisational and market contexts. 

Assessment reflects professional marketing outputs and may include campaign development, consultancy-style reports, presentations and digital content.  

In the final stage of this master’s degree, you’ll complete a substantial piece of independent work. This will take the form of an Applied Research Project, allowing you to investigate a digital marketing problem or opportunity and develop evidence-based recommendations.  

Why choose this course?

Do you want to advance your career in digital marketing through applied, hands-on learning? This specialist marketing master's degree is designed to immerse you in digital marketing practice from day one, focusing on how strategy, tools and technologies are used to deliver real results. 

On the MSc Digital Marketing course, you’ll develop in depth expertise in digital marketing strategy, campaign management, and data driven decision making. Through consultancy briefs and partnerships with industry, you’ll collaborate with real businesses to solve current digital marketing challenges, gaining practical experience in how campaigns are planned, delivered and evaluated. 

You’ll build applied skills across areas including content strategy, paid media, customer relationship management (CRM), user experience (UX) and emerging digital technologies, while working with professional platforms such as Google Ads, Meta Ads Manager, HubSpot and search engine optimisation (SEO) tools embedded throughout your coursework. 

You’ll also explore how areas such as AI-powered marketing automation, machine learning, and customer personalisation are shaping digital marketing, and how these approaches are used to enhance audience engagement and brand storytelling. 

You’ll work on live client briefs and consultancy-style assignments, applying your skills to real-world digital marketing challenges that reflect current industry practice, alongside input from guest speakers and industry professionals. 

By the end of the course, you’ll have the practical experience, technical skills and industry awareness to compete in a fast-evolving global digital marketing job market.  

1from 2022/23 graduates, in employment or further study 15 months after graduation

  • Level 7
    ModuleCreditsCompulsory/optional
    Digital Marketing Strategy and Planning30 CreditsCompulsory
    Consumer Insights and Data Analytics30 CreditsCompulsory
    Digital Communications and Social Media30 CreditsCompulsory
    Applied Research Project60 CreditsCompulsory
    PG CPD for MSc Digital Marketing0 CreditsCompulsory
    Contemporary Trends in Digital Marketing Technology30 CreditsCompulsory

    • Key staff

    Andras Handler
    Programme leader

    Eldad Sotnick-Yogev
    Senior Lecturer

    Madeline Tan
    Senior Lecturer

    Dr Yuliya Oguz
    Deputy Programme leader

    Further course information

    Programme specifications
    MSc Digital Marketing - Full Time, Sem A Download
    MSc Digital Marketing - Full Time, Sem C Download
    MSc Digital Marketing - Full Time, Sem B Download
    Additional information

    Sandwich placement or study abroad year

    n/a

    Applications open to international and EU students

    		 Yes

    Student experience

    At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation, and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.

    You’ll be based at our de Havilland campus within Hertfordshire Business School, studying in modern lecture theatres, seminar rooms, and collaborative learning spaces designed for interactive teaching. These environments are set up to reflect how marketing teams work in practice; supporting collaboration, idea development, and problem-solving.