BDRG People
Professor Jyoti Choudrie
Head of Business & Digital Research Group
Prof. Jyoti Choudrie is Professor of Information Systems in Hertfordshire Business School, where she leads the Business and Digital Research Group (BDRG). She previously led the Systems Management Research Unit (SyMRU) and convened the Global Work, Economy and Digital Inclusion group. She is also Editor-in-Chief for Information, Technology & People journal, and is known as the Broadband & Digital Inclusion expert at University of Hertfordshire.
Meet the team
| Team member | Areas of research interest |
| Professor Amin Hosseinian-Far | Systems, Sustainability |
| Professor Neil Spencer | Statistics |
| Professor Eren Demir | Modelling techniques in healthcare management |
Karen Leong Head of HBS Online | Gender, women's agency, well-being |
Natasha Khilji Head of Learning, Teaching & Assessment | Digital transformation, Usability of IS, User-centred design |
Francesca Gagliardi Reader | Varieties of capitalism, sustainable development, cooperative and social enterprises |
Zichong Lyu | Healthcare management, operations research, operational simulation modelling |
| Birinder S Sandhawalia | Project Leadership, decision-making, complexity |
| Xiangping (Suzie) Du | Cross -cultural management, social media communication, digital technology in HE |
| Ketty Grishikashvili | Strategic management, Big data capabilities, Dynamic capabilities and leadership |
| Allan Jepson | Sociology, neurodiversity, critical gerontology |
| Ping (Grace) He | Online Education |
| Zichong Lyu | Healthcare management, operations research, operational simulation modelling |
| George Katechos | Financial Markets, Financial Economics, Corporate Finance |
| Derek Ong | Sustainable Marketing, Social Marketing, Structural Equation Modelling |
| Afees Olanrewaju Yusuf | Operations management, big data, Entrepreneurship/SME |
| Kamaal Allil | Digital marketing and consumer behaviour |
| Jiayi Balasuriya | Behavioural finance, experimental economics, household finance |
| Ezra Carlson | Corporate Venture Capital, Sustainability, Impact Investing |
| Oyetola Emmanuel-Ebikake | Digital transformation and operations |
| Steve Foster | Human Resources technology, planning, implementation |
| Deborah Hamer-Acquaah | Extreme work, emotional labour, emergency frontline workers |
| Xini Hu | Marketing, Information systems, Consumer Behaviour |
| Alireza Javahernia | Innovation, Sustainability, Operations management |
| Ioannis Karfakis | Applied Macroeconomics, International Finance, Labour Economics |
| Nataliia Klietsova | Optimising HR processes, AI in HR, digitisation |
| Jessica (Shun) Lau | Creativity and Innovation, AI usage in ideation, Sustainable marketing |
| Nataliia Klietsova | Focus on optimizing HR processes, emphasizing the employee lifecycle, the integration of AI in HR, digitalization of business workflows. |
| Philippa Mclaughlin | Education, EDI, online learning |
| Olfa Mejri | Market design, market ethics, controversial technologies |
| Somayeh Pouransari | Human resource Information systems |
| Remi Onas | Digital transformation, Artificial Intelligence, Digital Technologies |
| Lianne Oosterbaan | Sustainability, operation research, statistical modelling |
| Somayeh Pouransari | Human resource Information systems |
| Tracy Turner | Neurodiversity/autism and the workplace, oral history interviewing, reflexive thematic analysis |
| Ela Unler | Leadership, Employee Voice, Emotions at work |
| Ya-Ping Yin | Value creation in Open CAS, integrated business models |
| Ann Pintoe | HRM, Emotional Labour, Employee driven eco innovation (EDEI) |
| Gabriel Plata | Entrepreneurship, Marketing, Institutional Analysis |
| Amanda Goodger | Systems, Sustainability, Digi/Cyber-physical security |
| Mohammad Alrabie | Risk management, Change and Healthcare management |
| Marcia Reid-Thomas | Strategic HRM, HRM, Resourcing |
| Ali Hussain | Freemium to Premium Business model, Virtual World Retailing, Scale Development |
| Shalini Sharma | Digital transformation, operations research |
| Aliasghar (Navid) Arabmaldar | Operations Research, Efficiency and Productivity analysis |
| Arumugam Velaayudan | Operational Excellence, Data Analytics, Group organisation |
| Usame Yakutcan | Healthcare Modelling, Simulation, Healthcare Management |
| Jin-Woong Yoo | Digital transformation, MCDM |
| Bijaya Limbu | SMEs and Digital Transformation, Web development, Qualitative |
| Mala Morris | Innovation-led Business Growth, B2B, International Markets |
| Peter Domican | Improving online learning experience / engagement (UoH) Transformational Change (external) |
| Reward Mushayabasa | Digital transformation and marketing |
| Lola Thompson Duke | Risk management, Change management, Healthcare management |
| Nabi Rad | Supply Chain Management, Sustainability, Operations management |
| John Hobson | Differential effects of colour |
| Valerie Harden | Digital transformation Accounting and Online teaching |
| Amanpreet Kaur | Supply Chain Management, Sustainability, Operations management. |
| Febiha Khan | Corporate Venture Capital, Sustainability, Impact Investing, Innovation, Entrepreuership |
| Qin Lu | Digital transformation and operations |
| John Simmons | Helping our graduates prepare for working in corporate business |
| Sergio Sousa | Org. Culture, Social/Educational Psychology, HRM |
| Hassan Tariq | Data analysis, Marketing, Education, Management |
| Mohammed Abubakar | Sustainability, operation research, statistical modelling |
| Laura Wedd-Johnson | |
| Olena Wright | HR processes, employee lifecycle, integration of AI in HR |
| Reena Shah | Supply Chain Management, Sustainability |