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Portrait of Prof Jyoti Choudrie View profile

Professor Jyoti Choudrie

Head of Business & Digital Research Group

Prof. Jyoti Choudrie is Professor of Information Systems in Hertfordshire Business School, where she leads the Business and Digital Research Group (BDRG). She previously led the Systems Management Research Unit (SyMRU) and convened the Global Work, Economy and Digital Inclusion group. She is also Editor-in-Chief for Information, Technology & People journal, and is known as the Broadband & Digital Inclusion expert at University of Hertfordshire.

Meet the team

ProfessorAmin Hosseinian-FarSystems, Sustainability
Professor Neil SpencerStatistics
ProfessorEren DemirModelling techniques in healthcare management
Head of HBS OnlineKaren LeongGender, women's agency, well-being
Head of Learning, Teaching & AssessmentNatasha KhiljiDigital transformation, Usability of IS, User-centred design
ReaderFrancesca GagliardiVarieties of capitalism, sustainable development, cooperative and social enterprises
Research FellowZichong LyuHealthcare management, operations research, operational simulation modelling
Principal Lecturer/Director DBABirinder S SandhawaliaProject Leadership, decision-making, complexity
Principal LecturerXiangping (Suzie) DuCross -cultural management, social media communication, digital technology in HE
Principal LecturerKetty GrishikashviliStrategic management, Big data capabilities, Dynamic capabilities and leadership
Principal LecturerPfavai NyajekaDigital development & mobile phone technology use
Principal LecturerAllan JepsonSociology, neurodiversity, critical gerontology
Principal LecturerPing (Grace) HeOnline Education
Research FellowZichong LyuHealthcare management, operations research, operational simulation modelling
Principal LecturerGeorge KatechosFinancial Markets, Financial Economics, Corporate Finance
Principal LecturerDerek OngSustainable Marketing, Social Marketing, Structural Equation Modelling
Senior LecturerAfees Olanrewaju YusufOperations management, big data, Entrepreneurship/SME
Senior LecturerKamaal AllilDigital marketing and consumer behaviour
Senior LecturerJiayi BalasuriyaBehavioural finance, experimental economics, household finance
Senior LecturerEzra CarlsonCorporate Venture Capital, Sustainability, Impact Investing
Senior LecturerOyetola Emmanuel-EbikakeDigital transformation and operations
Senior LecturerSteve FosterHuman Resources technology, planning, implementation
Senior LecturerDeborah Hamer-AcquaahExtreme work, emotional labour, emergency frontline workers
Senior LecturerXini HuMarketing, Information systems, Consumer Behaviour
Senior LecturerAlireza JavaherniaInnovation, Sustainability, Operations management
Senior LecturerIoannis KarfakisApplied Macroeconomics, International Finance, Labour Economics
Senior LecturerNataliia KlietsovaOptimising HR processes, AI in HR, digitisation
Senior LecturerJessica (Shun) LauCreativity and Innovation, AI usage in ideation, Sustainable marketing
Senior LecturerNataliia KlietsovaFocus on optimizing HR processes, emphasizing the employee lifecycle, the integration of AI in HR, digitalization of business workflows. 
Senior LecturerPhilippa MclaughlinEducation, EDI, online learning
Senior LecturerOlfa MejriMarket design, market ethics, controversial technologies
Senior LecturerSomayeh PouransariHuman resource Information systems
Senior LecturerRemi OnasDigital transformation, Artificial Intelligence, Digital Technologies
Senior LecturerLianne OosterbaanSustainability, operation research, statistical modelling
Senior LecturerSomayeh PouransariHuman resource Information systems
Senior LecturerTracy TurnerNeurodiversity/autism and the workplace, oral history interviewing, reflexive thematic analysis
Senior LecturerEla UnlerLeadership, Employee Voice, Emotions at work
Senior LecturerYa-Ping YinValue creation in Open CAS, integrated business models
LecturerAnn PintoeHRM, Emotional Labour, Employee driven eco innovation (EDEI)
LecturerGabriel PlataEntrepreneurship, Marketing, Institutional Analysis
LecturerAmanda GoodgerSystems, Sustainability, Digi/Cyber-physical security
LecturerMohammad AlrabieRisk management, Change and Healthcare management
LecturerMarcia Reid-ThomasStrategic HRM, HRM, Resourcing
LecturerAli HussainFreemium to Premium Business model, Virtual World Retailing, Scale Development
LecturerShalini SharmaDigital transformation, operations research
LecturerAliasghar (Navid) ArabmaldarOperations Research, Efficiency and Productivity analysis
LecturerArumugam VelaayudanOperational Excellence, Data Analytics, Group organisation
LecturerUsame YakutcanHealthcare Modelling, Simulation, Healthcare Management
LecturerJin-Woong YooDigital transformation, MCDM
Visiting LecturerBijaya LimbuSMEs and Digital Transformation, Web development, Qualitative
Visiting LecturerMala MorrisInnovation-led Business Growth, B2B, International Markets
Visiting LecturerPeter DomicanImproving online learning experience / engagement (UoH) Transformational Change (external)
Visiting LecturerReward MushayabasaDigital transformation and marketing
Visiting LecturerLola Thompson DukeRisk management, Change management, Healthcare management
Visiting LecturerNabi RadSupply Chain Management, Sustainability, Operations management
Visiting LecturerJohn HobsonDifferential effects of colour
Visiting LecturerValerie HardenDigital transformation Accounting and Online teaching
Visiting LecturerAmanpreet KaurSupply Chain Management, Sustainability, Operations management.
Visiting LecturerFebiha KhanCorporate Venture Capital, Sustainability, Impact Investing, Innovation, Entrepreuership
Visiting LecturerQin LuDigital transformation and operations
Visiting LecturerJohn SimmonsHelping our graduates prepare for working in corporate business
Visiting Lecturer Sergio SousaOrg. Culture, Social/Educational Psychology, HRM
Visiting LecturerHassan  TariqData analysis, Marketing, Education, Management
Visiting LecturerMohammed AbubakarSustainability, operation research, statistical modelling
Visiting LecturerLaura Wedd-Johnson
Tutorial TutorOlena WrightHR processes, employee lifecycle, integration of AI in HR
Teaching AssistantReena ShahSupply Chain Management, Sustainability