BDRG People

Professor Jyoti Choudrie

Head of Business & Digital Research Group

Prof. Jyoti Choudrie is Professor of Information Systems in Hertfordshire Business School, where she leads the Business and Digital Research Group (BDRG). She previously led the Systems Management Research Unit (SyMRU) and convened the Global Work, Economy and Digital Inclusion group. She is also Editor-in-Chief for Information, Technology & People journal, and is known as the Broadband & Digital Inclusion expert at University of Hertfordshire.

Meet the team

Team memberAreas of research interest
Professor Amin Hosseinian-FarSystems, Sustainability
Professor Neil SpencerStatistics
Professor Eren DemirModelling techniques in healthcare management

Karen Leong Head of HBS Online

Gender, women's agency, well-being

Natasha Khilji Head of Learning, Teaching & Assessment

Digital transformation, Usability of IS, User-centred design

Francesca Gagliardi Reader

Varieties of capitalism, sustainable development, cooperative and social enterprises

Zichong Lyu
Research Fellow

Healthcare management, operations research, operational simulation modelling
Birinder S SandhawaliaProject Leadership, decision-making, complexity
Xiangping (Suzie) DuCross -cultural management, social media communication, digital technology in HE
Ketty GrishikashviliStrategic management, Big data capabilities, Dynamic capabilities and leadership
Allan JepsonSociology, neurodiversity, critical gerontology
Ping (Grace) HeOnline Education
Zichong LyuHealthcare management, operations research, operational simulation modelling
George KatechosFinancial Markets, Financial Economics, Corporate Finance
Derek OngSustainable Marketing, Social Marketing, Structural Equation Modelling
Afees Olanrewaju YusufOperations management, big data, Entrepreneurship/SME
Kamaal AllilDigital marketing and consumer behaviour
Jiayi BalasuriyaBehavioural finance, experimental economics, household finance
Ezra CarlsonCorporate Venture Capital, Sustainability, Impact Investing
Oyetola Emmanuel-EbikakeDigital transformation and operations
Steve FosterHuman Resources technology, planning, implementation
Deborah Hamer-AcquaahExtreme work, emotional labour, emergency frontline workers
Xini HuMarketing, Information systems, Consumer Behaviour
Alireza JavaherniaInnovation, Sustainability, Operations management
Ioannis KarfakisApplied Macroeconomics, International Finance, Labour Economics
Nataliia KlietsovaOptimising HR processes, AI in HR, digitisation
Jessica (Shun) LauCreativity and Innovation, AI usage in ideation, Sustainable marketing
Nataliia KlietsovaFocus on optimizing HR processes, emphasizing the employee lifecycle, the integration of AI in HR, digitalization of business workflows. 
Philippa MclaughlinEducation, EDI, online learning
Olfa MejriMarket design, market ethics, controversial technologies
Somayeh PouransariHuman resource Information systems
Remi OnasDigital transformation, Artificial Intelligence, Digital Technologies
Lianne OosterbaanSustainability, operation research, statistical modelling
Somayeh PouransariHuman resource Information systems
Tracy TurnerNeurodiversity/autism and the workplace, oral history interviewing, reflexive thematic analysis
Ela UnlerLeadership, Employee Voice, Emotions at work
Ya-Ping YinValue creation in Open CAS, integrated business models
Ann PintoeHRM, Emotional Labour, Employee driven eco innovation (EDEI)
Gabriel PlataEntrepreneurship, Marketing, Institutional Analysis
Amanda GoodgerSystems, Sustainability, Digi/Cyber-physical security
Mohammad AlrabieRisk management, Change and Healthcare management
Marcia Reid-ThomasStrategic HRM, HRM, Resourcing
Ali HussainFreemium to Premium Business model, Virtual World Retailing, Scale Development
Shalini SharmaDigital transformation, operations research
Aliasghar (Navid) ArabmaldarOperations Research, Efficiency and Productivity analysis
Arumugam VelaayudanOperational Excellence, Data Analytics, Group organisation
Usame YakutcanHealthcare Modelling, Simulation, Healthcare Management
Jin-Woong YooDigital transformation, MCDM
Bijaya LimbuSMEs and Digital Transformation, Web development, Qualitative
Mala MorrisInnovation-led Business Growth, B2B, International Markets
Peter DomicanImproving online learning experience / engagement (UoH) Transformational Change (external)
Reward MushayabasaDigital transformation and marketing
Lola Thompson DukeRisk management, Change management, Healthcare management
Nabi RadSupply Chain Management, Sustainability, Operations management
John HobsonDifferential effects of colour
Valerie HardenDigital transformation Accounting and Online teaching
Amanpreet KaurSupply Chain Management, Sustainability, Operations management.
Febiha KhanCorporate Venture Capital, Sustainability, Impact Investing, Innovation, Entrepreuership
Qin LuDigital transformation and operations
John SimmonsHelping our graduates prepare for working in corporate business
Sergio SousaOrg. Culture, Social/Educational Psychology, HRM
Hassan  TariqData analysis, Marketing, Education, Management
Mohammed AbubakarSustainability, operation research, statistical modelling
Laura Wedd-Johnson
Olena WrightHR processes, employee lifecycle, integration of AI in HR
Reena ShahSupply Chain Management, Sustainability