Business Research Unit

The Business Research Unit (BRU) exists to facilitate collaboration between Hertfordshire Business School (HBS) staff and businesses, third sector organisations and other external bodies. This may take the form of consultancy work, contract research, collaborative research with funding from government (eg Knowledge Transfer Partnerships), bespoke training, and beyond. For more about how we can help you organisation, please contact our HBS Business Collaborations Clinic.

As a large and diverse Business School, we have staff with a wide range of expertise. Our departments and some of the areas they specialise in are listed below.

Accounting: Our Accounting department combines academic rigour with industry insight to deliver cutting-edge expertise in financial reporting, auditing, and governance.

Business Analytics and Systems: Not just crunching numbers but turning data into decisions. Our team tackles complex challenges head-on, delivering smart, strategic solutions that drive innovation and real business value.

Economics: Our Economics experts drive impactful research on global markets, economic development, and policy-making that shapes the future of business and society.

Human Resource Management: With deep insight into workforce dynamics, our HRM specialists lead research and consultancy in organisational behaviour, talent development, and employment strategy.

Marketing: Staff in our Marketing department deliver expert knowledge in many areas of marketing.

Strategic Management: Our Strategy Management specialists empower leaders with the tools to craft and execute bold, evidence-based plans in complex and competitive environments.

Tourism, Hospitality and Events Management: The team offer research expertise in many areas of the visitor economy, from wellbeing, neurodiversity, and sustainability, to special interest tourism and visitor behaviour, bringing a global mindset and being industry-connected.

HBS Business Collaborations Clinic

The HBS Business Collaborations Clinic exists to help your organisation connect with the expertise of our staff. For a free no-obligation discussion about how we may be able to work with you, please get in touch with the Head of BRU, Professor Neil Spencer at bru@herts.ac.uk.