Marketing and Tourism BA (Hons)
About the course
This is a flexible programme of study for students who require a greater choice and specialisation within their course. It enables you to study subject areas not offered by our single honours degrees and affords you the possibility of creating a programme to meet your individual needs.
The Joint Honours degree provides you with an excellent vehicle to study tourism. A popular combination for students is to take a language or marketing with tourism.
This field of study affords you a balanced view of tourism as a business in addition to equipping you with essential graduate skills. It provides you with an understanding of the impacts that tourism has economically, socially and environmentally on both a domestic and international scale.
Your programme of study is supported by a wide range of extra curricula activities, from guest speakers from various tourism bodies and organisations, to residential field trips in the UK, Europe and Africa. Our visits to The Gambia over the past seven years have become an established feature of the course. We also offer you the opportunity to take British Airways ticketing and Galileo reservation system courses at a local college.
The importance of marketing as both a core business discipline and a challenging profession has been recognised and in 1998 the first award of chartered marketer status was conferred, enabling marketing professionals to gain appropriate recognition. Those who study marketing may not only be taking the first steps towards a career in marketing, but also towards senior management. Exemptions from the Chartered Institute of Marketing qualifications are available to those who choose the requisite modules.
Why choose this course?
- Tourism shows a growing sense of professional identity.
- Enhance you employability skills and knowledge in the marketing and tourism industry.
- Learn the key elements of marketing and put well-known theories into practice.
- Gain the skills and expertise you need to start a career in the dynamic and challenging tourism industry.
300 points from 2 or more A Levels. Plus GCSE English and mathematics at grade C (or equivalent) or above
- Part Time,
- Sandwich, 4 Years
- Part Time, 5 Years
- Full Time,
- University of Hertfordshire, Hatfield
Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.
As with all our courses students have the opportunity to complete a sandwich placement, which will usually last for one year. During this time you will be employed by the company and will subsequently be paid; for students on placement salaries have ranged from £11,500 - £14000. In past years students have completed placements with:
- Clark & Co Accountants
- Lloyds TSB
The Geography of Travel and Tourism
This module uses a geographical perspective to analyse decision-making in tourism planning, development and management. It includes a spatial analysis of the supply of tourism resources (attractions, facilities, infrastructure) and demand-side issues such as travel trends and tourist flows, and the potential for synergy and conflict in managing urban and rural land uses.
Principles of Marketing
This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc.
Introduction to Marketing Communications
The module will introduce students to the various aspects of marketing communications tools from initial analysis of the market through to developing an expanding range of promotional techniques. The module combines an understanding of relevant marketing theories, for instance consumer and organisational buyer behavioural models, buyer behaviour; market segmentation, targeting and positioning; and marketing research, exploring the use of all elements of the promotion mix. This module will cover the main areas of advertising, personal selling, sales promotion, public relations, sponsorship and direct marketing. Attention is also given to new areas of increasing relevance such as product placement and electronic media.
- Economics for Business B
Professionalism in Tourism Management
The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on their practice and recognise aspects for self-development and improvement. The module selects a series of issues that are pertinent to the tourism professionals and management issues within the tourism sector. The module will apply academic skills and study strategies to key aspects of tourism management, including industry trends, the economic significance of the tourism industry, managing the positive and negative impacts of tourism, customer services and the legal framework in which tourism operates.
Global Perspectives in Business
Internationalisation of business is creating a substantial increase in intercultural contact, which is reflected in the skills set of managers operating in a globalised world. Managers need to develop sensitivity to and a critical understanding of issues arising out of cultural difference, and be equipped to manage and operate in diversity. The module will explore themes of: a) concepts of culture, b) cultural differences and c) globalisation. It will also explore related ideas such as ethnocentrism and prejudice. It will look at and draw upon the work of leading theorists, such as Hofstede and Trompenaars, in the analysis of cultural difference. It will look at cross-cultural differences in communication and negotiation style. The workshop element of the module will consider the practical consequences of cultural difference for corporations and sojourners. Types of international corporate culture will be examined, including expatriate staffing policies. The nature of culture shock will be explored.
Fees & funding
Full time: £9,000 for the 2014 academic year
Part time: If you decide to study this course on a part time basis you will be charged on a modular basis. The cost is £1,125 for each 15-credit module
Full time: £10,100 for the 2014 academic year
Other financial support
Living costs / accommodation
The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Key course information
- Institution code: H36
- UCAS code: NN58BA (Hons) Marketing and Tourism,
- Course code: BSMK
- Course length:
- Part Time,
- Sandwich, 4 Years
- Part Time, 5 Years
- Full Time,