BA (Hons) International Business with German

Key information

Why choose this course?

  • You’ll be supported in your studies and preparing for your future
  • Study for an internationally recognised EFMD accredited degree
  • Improve your employability with a language

If you want a career in international business and love to travel, this degree is ideal. The degree has 2 routes you can take, a three year route and a four year route and provides you with a number of study plans.

On the three year route, you will need to spend a minimum of one semester in year 2 at a partner institution in Europe, North America, Latin America, Australia, Africa, Middle East or Asia. Ideally you will spend all of year two abroad on this route to really immerse yourself into a different culture. UK nationals who spend the year abroad pay a reduced tuition fee.

On the four year route, you will have the opportunity to spend one or two years studying, and working, in Europe, North America, Latin America, Australia, Africa, Middle East or Asia. Most of our courses offer the opportunity to study abroad for a year, but if this isn’t enough for you, don’t worry. Everyone on this course will study abroad in Year 3 (with no tuition fees to pay). However, as bonus you can also choose to spend Year 2 abroad (with reduced tuition fees for UK nationals). There’ll be opportunities for work placements too with an option to do a 12 month placement on the four year route if you have studied abroad in year 2. We have partnerships with over 100 universities and business schools around the world, so there’s lots of choice.  

This course reflects the growing need for managers of tomorrow to have the business and leadership skills, language competency and cultural awareness for success in today’s global business environment. 

We’re one of eleven UK business schools with an EFMD Accredited course and one of only 96 schools worldwide (October 2021). The European Foundation for Management Development (EFMD) is an internationally recognised badge of programme quality, with its strong focus on internationalisation, ethics and sustainability. You’ll also be joining a university that is recognised for a high standard of teaching and support.

You’ll also be able to study a language alongside. We offer five languages: French, German, Japanese, Mandarin Chinese and Spanish. You can start a new language or continue your study of a language. If you select to take a language through the whole of the degree, it will be reflected in your degree title. 

Find out more about studying a language with this course. 

What's the course about?

Study plan overview – Three-year programme

Year 1: University of Hertfordshire  

Year 2:  Study abroad in English (Europe, North America, Latin America, Africa, Asia or Australia). Minimum study abroad of one semester required and ideally you will be away for the whole year.

Year 3: University of Hertfordshire 

Study plan overview - Four-year programme

Year 1: University of Hertfordshire  

Year 2: University of Hertfordshire or Study abroad in English (Europe, North America, Latin America, Asia, Australia) for one or two semesters.

Year 3: Study abroad with the option of a work placement (Europe, North America, Latin America, Asia, Middle East, Africa, Australia) or a year-long placement if you have studied abroad in Year 2. The work placements can also be in the UK, in internationally facing roles and would need to be approved by the placements team. 

Year 4: University of Hertfordshire 

In your first year, you’ll start your studies at the University of Hertfordshire.  Your core modules will be Marketing, Economics, Accounting and Human Resources. You’ll learn regional consumer patterns that influence how companies decide to advertise and digitally communicate to their audience. Explore how politics and levels of infrastructure, such as transport, can affect global economic development. If you decide to, you can pick up a language during this year.   

In your second year, you can stay at the University of Hertfordshire or study at one of our partner universities in English taking similar subjects. In the four-year route you have a choice to study at a partner university, whilst in the three-year route you must study at a partner university for at least one semester. The programme team at Hertfordshire will support you in your choice of modules at the partner university.

Here there’s a stronger international focus of the business disciplines. You’ll explore geographic influences on international relations in geopolitics and gain an international insight on global employment laws, performance and people management in HR and finance. You’ll also explore economics at an international level and get a better understanding of our own and the European market.   

You’ll start taking your learning into your own hands. You can choose to continue with your language if you want and you have a choice of optional modules. You can dip into Exploring Business Ethics, learn about project management or learn about Cross Cultural Management.

Students on the four-year route will all be abroad in your third year. You can shape your learning through study or practice too. This means you can study for one semester at one of our partner universities, then do a placement. Or you can spend the entire year studying abroad. This can be at one university, or you can experience two. Wherever you go, they’ll teach you in English. However, you can challenge your language skills and study some of your modules in their native language. The great part about this year is that you don’t pay tuition fees to us or the university that you go to.  You’ll be learning about different cultures. You’ll build your international networks and get the contacts you need, should you decide to start your career abroad. If you have studied abroad in your second year, you will be able to undertake a year-long placement in your third year.  

On both the three-year and four-year programmes your final year will be at the University of Hertfordshire. Your core modules will be Contemporary Issues in Ethics, Business and Sustainability, International Strategic Leadership, Digital Economy and Entrepreneurship, Creativity and Innovation. You’ll choose the other half of your programme from a wide variety of business modules offering a strong global focus, including in marketing, HR, finance, management systems and economics. You can also continue to study a language and can choose to do a dissertation You’re able to tailor your final year to match your own interests and career aspirations.    

Please keep in mind, due to COVID-19 restrictions, we will need to consider government guidelines regarding travel at the time you reach your second and third year.   

Study a language


At Hertfordshire Business School there are a lot of opportunities to study a modern language as part of your degree alongside another subject. Your chosen language will comprise 25% of your studies and will be listed on your degree certificate. This course will develop language and communication skills, and cultural insights into the countries of the language studied. The course will also develop many other transferrable skills to boost your employability prospects, such as time management and organisation; resilience; cultural understanding; working both independently and as part of a team.

Your main campus is de Havilland    

You’ll share this campus with students from business, law, sport, education, and humanities subjects. The student housing is close to our Sports Village which includes a gym, swimming pool and climbing wall. You can get breakfast, lunch, or dinner in our on-campus restaurant or bar (in the newly built Enterprise Hub) on days you don’t feel like cooking. You can also use the common room to play pool, video games or just to hang out with friends.  Our Learning Resources Centres are open 24/7, which means you can study whenever suits you best. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.  

What will I study?

You'll normally study four 15 credit modules in each semester and your contact time varies between modules. Usually, you’ll have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop-in and feedback sessions, usually 2 x 1 hours per module as well as revision sessions. 

The University’s online learning environment means you can access all your course resources, literature and timetables from anywhere in the world. 

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports or essays depending on the taught topics. 

Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and fourth which is your final year. In addition, you will have access to a zero-credit module in the first year, which focusses on developing your academic skills. 

Check out our student blogs

Unibuddy icon

Student Blogs

Sarah - Business

Alumni headshot

Alumni Stories

Elizaveta Zaskalko

Meet Elizaveta Zaskalko who has explored the tourism industry and shared her passion for travel. She currently works at Expedia Inc as Associate Market Manager.

Read more stories Find out more about this course
Current job roleAssociate Market Manager
Year of graduation2016
Course of studyBA (Hons) Tourism Management with French
Elizaveta Zaskalko headshot

A passion for travel

Elizaveta always had a passion for tourism and knew her career would be within the industry. She currently works at Expedia Inc as Associate Market Manager in the Join Expedia Team (JET) and is responsible for the acquisition of new hotels in Kent.

She started at Expedia straight after graduating from the University in 2016, in the role of Market Associate in the Account Management team. After a year in post she decided to step out of her comfort zone and apply for a promotion in the expanding JET team.

Studying at the University gave her a vast knowledge of the tourism industry which she previously lacked and prepared her for entering the sector. Tourism is a diverse and global industry with many career opportunities for new graduates.

She says, 'When I started my studies, I knew that I wanted to work in the tourism industry but had no idea which part of it. As I progressed, I learned about so many different branches of the industry and it really helped me to narrow it down to the one I actually really enjoyed.'

Strong employment links

'The best thing about my course is that it prepared us for the working world. The programme had a huge focus on employability, which I think was incredibly useful. Coming out of university I knew where I wanted to go, what I wanted to do and how to achieve it.'

The employment focus and links to industry embedded into Elizaveta's degree are what persuaded her to study at Herts. Our courses are designed to give students great opportunities, prepare them for professional life and provide them with direct access to their chosen profession through expert teaching and tangible industry connections.

Elizaveta says, 'An important factor for me choosing to study at the University was being able to do an industry placement year, as it's very hard to get a job without work experience nowadays. My placement year was very challenging but it was one of the most useful experiences I have had so far.'

The best thing about my course is that it prepared us for the working world. The programme had a huge focus on employability, which I think was incredibly useful. Coming out of university I knew where I wanted to go, what I wanted to do and how to achieve it.

Alumni headshot

Alumni Stories

Ellie Fowler

Meet Ellie Fowler who has excelled professionally since graduating in 2019. Ellie currently works as an Operations Communications and Activity Executive for Greene King.

Read more stories Find out more about this course
Current job roleOperations Communications and Activity Executive
Year of graduation2019
Course of studyBA (Hons) International Tourism Management
Ellie Fowler in graduation gown

University experience

Ellie emphasises how her course really helped her to progress professionally and land her current role. She says, 'My studies helped me by teaching me all I needed to know about business and how different businesses work/operate. I didn't just learn about "how to go on holiday," I learnt how these travel companies run their businesses from all different levels and it made it clear to me to see I was interested in working in the Head Office side of things rather than front facing.'

She thoroughly enjoyed her course and highlights how useful the skills she learnt were in furthering her career. She continues, 'The travel knowledge you learn is very helpful. I like being able to educate and help people with all things to do with the travel industry.'

Ellie encourages students to embrace their studies with open arms and notes, 'The advice I'd give to new students is to be motivated and more organised from the beginning. I would definitely recommend doing a placement year abroad with this degree because not only does it give you vital industry experience, it also shapes you as a person. Without this experience I wouldn't be where I am today, and I definitely wouldn't have friends all over the world!'

Aspirations for the future

Ellie plans to progress in her role and take on more responsibilities. She says, 'I aim to get higher into operations for Greene King and then hopefully move to work for a bigger tour operator, as the tourism side is more suited to me.'

I would definitely recommend doing a placement year abroad with this degree because not only does it give you vital industry experience, it also shapes you as a person.