Brand Toolkit

Our Brand Toolkit has been created to give you all the tools you need to be able to communicate about and on behalf of the University with confidence.

It’s packed full of resources and guidelines so that everyone at Herts can play a part in building and protecting our brand through consistent, professional and relevant visual and written communication. It will also help you to get maximum impact from your communication with students, stakeholders and the wider community.

We’ve designed this toolkit to be as useful as possible for you, but if there’s something missing or you have any questions please contact studio@herts.ac.uk.

Quick Links

Commission creative work Download a logo Download PowerPoint decks Publish a video Access our Asset Library

Live campaigns

A black background featuring white text saying Clearing at Herts

Clearing 2024

Help us to promote Clearing 2024, with approved social media assets....

Graduation Ceremonies

Help celebrate our Class of 2024 on social with our approved copy, images and empty belly assets...

Our brand

About our brand

Everything you need to know about who we are, what we say and how we say it...

Key facts about the University

Find all our latest stats, data, and corporate guide here...

Our visual identity

Introducing our visual identity

Find out why visual identity matters, how ours has evolved, and what it says about our University...

Our logos

Learn how to use our logos, and download assets including our primary logo and schools of study logos...

Colour

Understand the role colour plays in our brand and check best practice examples...

Typography

Learn about our system font, Arial, and read best practice legibility and accessibility...

Photography

Engage your audiences with powerful photography, understand what to use and when, and explore our asset library...

Videography

Take your videos to the next level, supercharge your interviews and follow our expert guidance for beginners and pros alike...

Iconography

Bring your messaging to life with our revised iconography style and colourful range of social and action icons...

Everyday tools

Emails

Communicate effectively via email with our guide to etiquette, formatting and creating memorable campaigns...

Presentations

Captivate your audience with our top tips for PowerPoint presentations and a new range of bespoke presentation templates...

Data visualisation

Let your data do the talking by organising and visualising your charts and graphs with clarity, confidence and zest...

Stationery

Download and order corporate stationery including letterheads, complement slips and a range of new business cards...

Tone of voice and copywriting

Tone of voice

Does your copy sound ‘like Herts’? Check it against our personality traits...

Style guide

Write copy with consistency, clarity and familiarity by following our house style...

Top 10 writing tips

Make sure your copy is good to go with our top writing tips and guide to effective proofreading...

Our channels

Website

Power up your pages with guidance on writing, editing, optimising, imagery and increasing accessibility for the web...

Social media

Post with confidence, clarity and conviction, check platform guidance and learn how to better engage your audiences 🤓...

Signage

Get your guests where they need to be with our editable signage templates and up-to-date campus maps...

Get in touch

If you have any questions please contact a member of the team:

Contact	Email
Studio team, Marketing and Communications	studio@herts.ac.uk
Jak Kimsey, Head of Digital and Creative Experience (he/him)	j.kimsey1@herts.ac.uk
Marketing and Communications Business Support	marketinguh@herts.ac.uk