Tone of voice

What we say and what we look like are of equal importance. The words we choose and the way we use them help to shape people’s impression of us.

We align all our communications to our specific personality traits, to ensure that our values and personality are conveyed in a consistent way, whatever the medium or channel.

Our personality traits

Approachable Being warm, friendly and easy to talk to.
Supportive Providing encouragement; giving practical and emotional help.
Ambitious Having or showing a strong drive to succeed.
Open-minded Willing to consider new ideas; creative; unprejudiced.
Entrepreneurial Having or showing initiative and resourcefulness; taking responsibility for one’s own success, often in a commercial setting.

10 tips to get the tone right

We’ve pulled together these top 10 tips to demonstrate how you can power up your writing to more clearly express our personality traits.

Related Guidance

Tone of voice Top 10 writing tips

Get in touch

If you have any questions please contact a member of the team:

Media and PR team, Marketing and
Vicky Trendall, PR and Media Manager
Marketing and Communications Business