Tone of voice
What we say and what we look like are of equal importance. The words we choose and the way we use them help to shape people’s impression of us.
We align all our communications to our specific personality traits, to ensure that our values and personality are conveyed in a consistent way, whatever the medium or channel.
Our personality traits
|Being warm, friendly and easy to talk to.
|Providing encouragement; giving practical and emotional help.
|Having or showing a strong drive to succeed.
|Willing to consider new ideas; creative; unprejudiced.
|Having or showing initiative and resourcefulness; taking responsibility for one’s own success, often in a commercial setting.
10 tips to get the tone right
We’ve pulled together these top 10 tips to demonstrate how you can power up your writing to more clearly express our personality traits.
Get in touch
If you have any questions please contact a member of the team:
|Media and PR team, Marketing and Communications
|Vicky Trendall, PR and Media Manager
|Marketing and Communications Business Support