Iconography

Icons can be used to signpost, graphically represent or aid in the explanation of messaging and concepts. We use icons to enhance statistics, supplement messaging and highlight calls to action in print and online.

Illustrative icons

With its sharp edges and curved lines, our icon set is a perfect partner to our brand typeface Helvetica Now.

Our icons are fully scalable and offer flexibility to accommodate primary and accent colours, although care should be taken to ensure styling and use of individual icons is consistent across applications.

an example of herts' icons style on a light background
an example of herts' icons style on a dark background
an example of herts' icons style in circles for use in documents

Dos and don'ts

example of correct icon styling

Do use one primary and one accent colour only

example of correct icon styling

Do give sufficient spacing around icons

example of correct icon styling

Do keep stroke weight light and use rounded corners and caps

example of incorrect icon styling

Do not use overly complex figures or too much colour

example of incorrect icon styling

Do not use similar icons to illustrate different concepts

example of incorrect icon styling

Do not use icons from sources other than the approved library

Social and CTA icons

To ensure consistency across our communications, we have created a set of social media and call to action icons to use in print and online. The sets are available in a range of accent colours to work with your creative.

Icons in close proximity to one another should be rendered in the same colour. When used on a coloured background, icons should generally be rendered in white for maximum contrast.

an example of social and cta icons available for download
an example of social and cta icons available for download
an example of social and cta icons available for download
an example of social and cta icons in approved colour options available to download

Downloads

Related Guidance

Get in touch

If you have any questions please contact a member of the team:

ContactEmail
Studio team, Marketing and Communications studio@herts.ac.uk
Jak Kimsey, Studio Manager (he/him)j.kimsey1@herts.ac.uk
Marketing and Communications Business Supportmarketinguh@herts.ac.uk