| Module |
Credits |
Compulsory/optional |
|
International Business Strategy
|
15 Credits |
Compulsory |
| This module explores the challenges faced by international firms in building and sustaining competitive advantage within a complex, uncertain and rapidly changing global business environment. It will use a range of theoretical tools and concepts to explore the meaning of both quantitative and qualitative case study evidence. Students will examine how and why firms develop a range of strategic approaches to international business challenges, balancing a consideration of internal organisational influences and stakeholder pressures against an evaluation of the impact of competitive rivalry and broader environmental forces. A range of theoretical perspectives and debates will highlight the conflicting tensions felt by managers engaged in the international
business strategy process, particularly the tension between demands to be responsive to national differences and economic pressures while also becoming more efficient and globally integrated. Students will generate and
critically assess a range of strategic options available to managers in specific case situations. |
|
Accounting and Finance in the Organisation
|
15 Credits |
Compulsory |
| This module is designed to enable you to become more confident in the use and limitations of financial information and, thus, interact more effectively with both financial and non-financial management. You will learn how to assess and use financial information - both that provided by others to assist the management of the organisation and that which you will need to develop plans and solve business problems.
A practical approach will be used. The use of scenario exercises and case studies will enable you to acquire and develop new financial skills and understand how to use them in a practical context.
It will normally be workshop-based. Delivery is flexible and, for example, it may be possible to complete the classroom-based part of the entire module in a three day block or in the traditional single semester mode. |
|
Research Methods for Tourism, Hospitality and Event Management
|
15 Credits |
Compulsory |
| This module explores key tourism, hospitality and event management theory through an examination of research in practice. Students will critically analyse the research design of authors in the field as they learn the benefits and drawbacks of various primary and secondary research philosophies and methods.
As an integral component of the dissertation, this module expects students to undertake effective research drawing upon a range of secondary data sources in preparation of coursework. As well as delivering an underpinning framework for the study of tourism, hospitality and event management, this module is geared towards successful preparation and completion of high quality, rigorous and systematic social and/or management research required for a dissertation and is relevant to the successful completion of coursework. |
|
Contemporary Themes: Tourism/Hospitality/Event Management
|
15 Credits |
Compulsory |
| This module provides students with the opportunity to explore the nature and structure of the tourism, hospitality and event industries. By considering how these industries operate, students will analyse current trends within a variety of contexts such as:
geographical (human and natural resources; trends and flows); economic (evaluating the contribution of the tourism, hospitality and event industries); socio-cultural (the impacts of these industries on the social and cultural fabric of destinations); technology (the advancement and impacts on consumer and organisational behaviour); global outlook (dynamic change and implications for the tourism, hospitality and event industries), research techniques and academic writing. |
|
Preparation for the Workplace
|
0 Credits |
Compulsory |
| The module is designed to support postgraduate students in their search for work placements and their applications. Students are given an overview of the employment market, and information on what employers will be looking for when selecting. During their study, students will analyse current recruitment and selection methods used, and the module provides students with support to prepare for these. |
|
Work Placement Portfolio
|
0 Credits |
Compulsory |
| Undertaking a sandwich placement provides students with the opportunity to set their academic studies in a broader context. It also provides an opportunity to gain practical experience of the professional workplace, and to strengthen key employability skills. The Work Placement Portfolio module requires students to reflect on the learning gained throughout their placement, both in relation to their personal development, and their learning from their programme of study. |
|
Marketing and Technology for Tourism, Hospitality and Events
|
15 Credits |
Compulsory |
| The module considers the implications for more traditional marketing concepts such as branding, the Marketing Mix, market segmentation, Integrated Marketing Communications, Customer Relationship Management, consumer behaviour and their link to digital marketing. The module raises awareness of how tourism, hospitality and event management firms are transforming their business models and operations in order to incorporate digital marketing which is vital to their success in the current social and economic business environment. |
|
People Management for the Tourism, Hospitality and Event Industries
|
15 Credits |
Compulsory |
| Students examine the theory and practice of people management and development, the HRM function, and the HRM role of line managers in the context of the international tourism, hospitality and event industries. They explore the contribution of people management and development to customer satisfaction, staff satisfaction and business success in the sector, critically analysing the strategic interface between HRM activities and operations management in tourism, hospitality and events businesses. The module is closely aligned to the UH Graduate Attribute of 'Global Awareness' and 'Respect for Others', in fostering an understanding of international traditions and practices, and promoting a culture of self-awareness, empathy, cultural awareness and mutual respect, enabling our graduates to be courteous, inclusive and able to work in a wide range of cultural settings. |
|
Crisis, Risk and Recovery for Tourism, Hospitality and Events
|
15 Credits |
Compulsory |
| The literature surrounding crisis and risk management is diverse and varies from theoretical to more practical knowledge. Some of the key areas of study on this module will be specific to the sector (Tourism, Hospitality or Events Industries) or will be more generalizable across sectors. The indicative module content will be taken from the following areas of study; major incident management, disaster management, Risk identification, mitigation, and management, Concepts and Theories of Tourism Crisis and Disaster Management, Concepts and Theories of International Disaster Management: The Five Realms, Crowd safety at major events, Evacuation – types, techniques, and causes, Non-combatant evacuation operations (NEO's), Casualty handling and victim identification, Managing tourism operations during and after a disaster, CONOPS – Concept of Operation – National – Local government, Understanding Vulnerability from Geological and Meteorological Hazards, Hospitality / Hotel resilience to disasters, Air accidents, Sea – Maritime emergencies – The cruise industry, Rail accidents, Disaster Management and the Media, Destination Resilience, and finally future of disaster planning and management. |
|
Field Research
|
15 Credits |
Compulsory |
| This module is designed to provide students the opportunity to apply relevant theory to practice through involvement in field research. Field trips and organisation visits are a critical tool for creating episodic memory and the creation of memory through experience. This module provides ground-level interactions between students and managers in relevant organisations, to enhance students' learning experience and provide insights into the operations and management of tourism, hospitality and event businesses. |
|
Management Research Report
|
60 Credits |
Compulsory |
| The Management Research Report is an independent piece of work incorporating research, study and evaluation. It is the culmination of a successful Masters programme. It is underpinned by a taught module on research methods, by support material available online through the Centre for Academic Skills Enhancement (CASE), by introductory workshops, and by other taught modules on the programme.
Each student is allocated a report supervisor.
The Management Research Report may focus on any aspect of international business justified as relevant for research, and to the student's programme of study. It will adopt a similar structure to that of a dissertation, but with a more applied orientation relevant to business practice. |
|
Professional Work Placement
|
60 Credits |
Compulsory |
| Undertaking a placement year provides students with the opportunity to set their academic studies in a broader context, to gain practical experience of the workplace, and to strengthen key employability skills. The Professional Work Placement module provides opportunities for students to reflect on the learning gained throughout their placement, and to prepare themselves for articulating their experiences and enhanced skills when applying for future employment. |
