Postgraduate audiences
Postgraduates will have pride in their University. Connecting with them through social media allows them to personally interact with the brand. This could be through engaging with content but could also be by sharing their own content which relates to the university, e.g. photos of themselves on campus or with friends.
What are their preferred social media platforms?
Just like Undergraduates, Postgraduates would be relying on University Twitter accounts for up to date information about the COVID crisis, and would engage with Facebook in a similar way.
Postgraduates are likely to be somewhat more active on LinkedIn than Undergraduates, investigating work opportunities and building their profile. Utilising LinkedIn to highlight professional opportunities for postgraduates can therefore be very effective, and any help you can provide to help them grow their network and visibility will be appreciated by the.
Similar to Undergraduates, Instagram should be used to showcase any new events and offerings around the University, but again, Postgraduates will also engage with content they simply enjoy (e.g. beautiful campus photography, campaign content around Black History Month)
For Postgraduate students who are already familiar with University, there could be opportunity to engage them with new courses or offerings, so consideration should be given to how to share this information most impactfully across the relevant channels that doesn’t come across as overtly sales led.
Best practice
Messaging examples
| Primary | Explore your full potential. |
|---|---|
| Take your career to the next level. | |
| Together, we can go even further, think even bigger. | |
| Secondary | Let us help you Master Your Dream. Speak with our academics from Monday 15 June to find out more about our Postgraduate study and Research themes in each school of expertise. If you are interested in studying with us Postgrad, then sign up to our event Let's Talk Postgrad, where you will have the opportunity to speak to an academic 1-2-1 about postgraduate study at Herts! |
| Key topics | Student life |
| What's on | |
| Important information | |
| Relevant updates | |
| Workshops and classes | |
| University opportunities | |
| Jobs, internships and apprenticeships. |
Platform examples
First Interview Tips: Unleash your potential and polish up those interview skills. For example, did you know you should send a thank you note post interview? Read more here! [URL] | |
Student Ambassador: Applications for our new Student Ambassadors are open! These inspiring people have many responsibilities. Tell us in the comments what being a Student Ambassador means to you. | |
First Interview Tips: Iron that shirt, clean those teeth and show off you’re Herts education! Check out some top tips for nailing your first interview. #Herts #interview #jobopportunities | |
Student Ambassador: We are searching for a new group of #StudentAmbassadors. Want to learn more about the programme? #Herts #parttime #applynow #StudentAmbassador #poweringpotential | |
First Interview Tips: We've got 5 top tips for your first interview! Which do you swear by? [Carousel] | |
Student Ambassador: As a Student Ambassador, Lola has aced her social skills whilst earning a fantastic hourly rate. She's also met a whole heap of new friends. Applications open now. #Herts #StudentAmbassador #poweringpotential | |
First Interview Tips: Do you remember your first job interview? Brush up on the best ways to ace an interview: [URL] #Herts #inteview #applynow #toptips | |
Student Ambassador: As a Herts Student Ambassador, you'll be the face of Herts – plus benefit from a fantastic hourly wage and flexible hours! It is also a great way to make new friends and develop your skills. Read more about it here. [URL]. #Herts #StudentAmbassador #poweringpotential |
Our platforms
Get to grips with Facebook, the world's most widely used social media platform...
Find out how to make every word count and tell the University's story in 280 characters or less...
Learn how to use the image-based platform to tell your story through quality, visual content...
Build your reputation, foster a network and celebrate success on this business-focused platform...
Get in touch
If you have any questions please contact a member of the team:
| Contact | |
|---|---|
| Studio team, Marketing and Communications | studio@herts.ac.uk |
| Jak Kimsey, Head of Digital and Creative Experience (he/him) | j.kimsey1@herts.ac.uk |
| Marketing and Communications Business Support | marketinguh@herts.ac.uk |