BA (Hons) Business Administration (Online)

Live chat
Study online

About the course

1/1

This course offers a sound foundation in business and the disciplines which underpin business. Delivered online by Hertfordshire Business School and UH Online (the University's centre for online distance learning), this course gives you the flexibility of fitting study around your work and other commitments.

For more information about how to apply, funding and how online study works, please visit UH Online.

Free sample materials!

See how online study works and what kind of learning environment and materials you will access as an online student. Access free sample materials

Why choose this course?

  • Gain a thorough understanding of business and management practices at local, national and international levels.
  • Preparation for a career in business and management.
  • Develop your practical transferable skills within a global context.

Entry requirements...

The normal entry requirements for the programme at level 4 are:

PLUS EITHER

  • 96-112 UCAS points from a minimum of two GCE/VCE A levels or one VCE Double award or equivalent qualifications to be assessed by the Admissions Tutor
  • OR  An overall pass in an Access to HE Diploma with a Merit profile in the 45 Level 3 units

Direct entry requirements into Level 6

Do you already have a Foundation Degree or a Higher National Diploma (HND) in Business? You can then apply for a direct entry to level 6, which means you can study for the BA (Hons) Business Administration (online) award over three consecutive semesters (12 months). Visit the BA (Hons) Business Administration (online) Top Up Course Page 

  • Foundation Degree in a Business-related subject, with an average of 55% at Level 5 OR
  • HND in Business with 2 Distinctions and an average of a Merit in the remaining Level 5 modules OR
  • ABE Level 6 or Level 6 Extended Diploma with a B/Merit profile OR
  • Equivalent qualifications/experience to be assessed by the Admissions Tutor

Additional

Students with GCSE English Grade C but no further formal academic qualifications, including Maths, may, at the discretion of the Programme Tutor, apply initially to take three modules over four consecutive semesters as an alternative, preliminary admissions route. These modules must include ‘Quantitative Methods for Business (Online)’ and ‘The Business Professional 1 (Online)’ and one further module selected by the Programme Tutor in liaison with the applicant. If these modules are all passed within the four semester period, at first attempt, then the student can then register to study on BA Business Administration (Online). This is a programme-specific regulation.

What our
students say

What our<br>students say
"

I’m enjoying this course, it’s both interesting and relevant. The support from the tutors is great.

-Josh Banks, BA Business Administration

Careers

This programme gives you flexibility in your studies at university resulting in flexibility in your choice of career at the end of your course. You will acquire a much broader base of knowledge and experience that could really widen your employment opportunities. Graduates have found employment in diverse roles such as computer programmers, design engineers, management development specialists, accountants and project managers. Over 72% of our graduates had entered employment six months after graduation, and a further 17% had gone on to further study or training.

Teaching methods

Online distance learning gives you the flexibility of when and where to study. However, interacting with other students and tutors is still important, so this flexibility is combined with online discussion, podcasts and online synchronised, where possible. To keep you on track, assessments are also scheduled at specific times.

Study Rate

The BABA (online) course is studied part-time over 5-6 years, and you will need 360 credits to complete the qualification. A typical part-time study rate is 60 credits per year, students will be studying TWO (2) modules per study period (‘semester’). All modules on the Online course are worth 15 credit points. A 15-credit module indicates between 100 and 150 hours’ of work on the part of the student over a semester which includes reading, engaging with exercises and practical work, taking part in discussions online and completing assessments. For this reason it is essential that you prepare a study plan during the programme induction to set aside sufficient time for work, studies and assessments.

To find out more about online distance learning, please visit UH Online at go.herts.ac.uk/online

Structure

Year 1

Core Modules

  • Accounting for Business

    The module provides an introduction to accounting from the manager's viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicly available accounting information. The role of accounting in supporting the management functions of planning, control, and decision-making is also covered. Indicative topics include: - preparation and presentation of a simple income statement and balance sheet, including the need for adjustments such as depreciation, accruals, prepayments and bad debts; - the difference between profit and cash; - interpretation of an income statement and a balance sheet using ratio analysis; - costing: cost behaviour; marginal costing - methods and uses; absorption costing - methods and uses; - budgeting: nature and purpose of budgeting; its contribution to planning, control and motivation in an organisation; preparation of simple budgets.

  • Economics for Business

    This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use, demand and supply and industry analysis (among others) will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society, such as the credit crunch and recession.

  • Global Perspectives in Business

    Globalisation of business is creating a substantial increase in intercultural contact, which is reflected in the skills set of managers operating in a globalised world. Managers need to develop sensitivity to and a critical understanding of issues arising out of cultural difference, and be equipped to manage and operate in diverse environments. The module will explore themes of: (a) concepts of culture, (b) cultural differences and (c) globalisation. It will also explore related ideas such as ethnocentrism and stereotyping. It will look at and draw upon the work of leading theorists, such as Hofstede and Trompenaars, in the analysis of cultural difference. It will look at cross-cultural differences in communication and negotiation style and considers the practical consequences of cultural difference for corporations and globally mobile staff/individuals.

  • People Resourcing

    The module provides an introduction to people resourcing and contemporary practice in organisations. It examines the activities associated with attracting, selecting and employing people at work. Content includes: - the role of HRM and the context in which people resourcing operates; - the psychological contract; - recruitment advertising and new trends; - selection methods; - HR planning and job design; - flexibility at work and the outsourcing/off shoring debate; - equality and diversity: issues for the resourcing practitioner; - the future of work.

  • Principles of Marketing

    This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc.

  • Quantitative Methods for Business and Management

    This module introduces the student to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed. The following quantitative methods will be included on this module: equations and graphs; measures of location and dispersion; indices; probability and normal distribution; basic optimisation; critical path analysis; correlation and simple linear regression; time series forecasting. Appropriate software (eg Excel) will be used to support learning.

  • The Business Professional (Part 1)

    The module introduces students to key business and management theory and practice. Students are provided with a series of academic skills and study strategies to help engage in the academic studies for this module, and which underpins subsequent studies in the programme. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on their practice and recognise aspects for self development and improvement. These essential skills are developed and examined through a range of issues pertinent to the professional manager within a business environment. Topics may include: the evolution of management theory; key management functions of planning, organising, leading and controlling; the functional areas of business; the context of business operations; the role of operations and the operations manager within business.

  • The Business Professional (Part 2)

    The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on their practice and recognise aspects for self-development and improvement. These essential skills are developed and examined through a range of issues that are pertinent to the professional manager within a business environment. Topics may include: - the evolution of management theory; - key management functions of planning, organising, leading and controlling; - the functional areas of business; - the context of business operations; - the role of operations and the operations manager within business.

Optional

Year 2

Core Modules

  • Accounting for Business

    The module provides an introduction to accounting from the manager's viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicly available accounting information. The role of accounting in supporting the management functions of planning, control, and decision-making is also covered. Indicative topics include: - preparation and presentation of a simple income statement and balance sheet, including the need for adjustments such as depreciation, accruals, prepayments and bad debts; - the difference between profit and cash; - interpretation of an income statement and a balance sheet using ratio analysis; - costing: cost behaviour; marginal costing - methods and uses; absorption costing - methods and uses; - budgeting: nature and purpose of budgeting; its contribution to planning, control and motivation in an organisation; preparation of simple budgets.

  • Economics for Business

    This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use, demand and supply and industry analysis (among others) will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society, such as the credit crunch and recession.

  • Global Perspectives in Business

    Globalisation of business is creating a substantial increase in intercultural contact, which is reflected in the skills set of managers operating in a globalised world. Managers need to develop sensitivity to and a critical understanding of issues arising out of cultural difference, and be equipped to manage and operate in diverse environments. The module will explore themes of: (a) concepts of culture, (b) cultural differences and (c) globalisation. It will also explore related ideas such as ethnocentrism and stereotyping. It will look at and draw upon the work of leading theorists, such as Hofstede and Trompenaars, in the analysis of cultural difference. It will look at cross-cultural differences in communication and negotiation style and considers the practical consequences of cultural difference for corporations and globally mobile staff/individuals.

  • People Resourcing

    The module provides an introduction to people resourcing and contemporary practice in organisations. It examines the activities associated with attracting, selecting and employing people at work. Content includes: - the role of HRM and the context in which people resourcing operates; - the psychological contract; - recruitment advertising and new trends; - selection methods; - HR planning and job design; - flexibility at work and the outsourcing/off shoring debate; - equality and diversity: issues for the resourcing practitioner; - the future of work.

  • Principles of Marketing

    This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc.

  • Quantitative Methods for Business and Management

    This module introduces the student to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed. The following quantitative methods will be included on this module: equations and graphs; measures of location and dispersion; indices; probability and normal distribution; basic optimisation; critical path analysis; correlation and simple linear regression; time series forecasting. Appropriate software (eg Excel) will be used to support learning.

  • The Business Professional (Part 1)

    The module introduces students to key business and management theory and practice. Students are provided with a series of academic skills and study strategies to help engage in the academic studies for this module, and which underpins subsequent studies in the programme. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on their practice and recognise aspects for self development and improvement. These essential skills are developed and examined through a range of issues pertinent to the professional manager within a business environment. Topics may include: the evolution of management theory; key management functions of planning, organising, leading and controlling; the functional areas of business; the context of business operations; the role of operations and the operations manager within business.

  • The Business Professional (Part 2)

    The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on their practice and recognise aspects for self-development and improvement. These essential skills are developed and examined through a range of issues that are pertinent to the professional manager within a business environment. Topics may include: - the evolution of management theory; - key management functions of planning, organising, leading and controlling; - the functional areas of business; - the context of business operations; - the role of operations and the operations manager within business.

Optional

Year 3

Core Modules

  • Analysing Financial Information

    Students will start by looking at the needs of the different user groups in financial accounting and the overall characteristics of useful accounting information. The module then moves onto the processes involved in the preparation of accounts, focusing on key regulatory influences. Students will then produce financial statements in line with key regulations, focusing on selected important judgments made in arriving at accounting policies. Finally, students will use ratios and other analytical tools to draw conclusions from financial information presented to them.

  • Cross Cultural Management

    The module provides a contemporary, applied and critical approach to the study of cross-cultural management in an organisational context. It is particularly relevant to students of International Business and Human Resources, but should also be of interest to any student wishing to pursue a career in international business or involved in working within multi-cultural environments. Content includes: - the examination of cross-cultural management theorists (including Hofstede and Trompenaars) - a critical perspective; - cross-cultural aspects of leadership and motivation; - ethnocentrism in management theory; - cross-cultural communications: the effect of language and cultural factors on negotiating and communication styles; - multi-cultural team-working: collaboration and co-operation across national/cultural boundaries; - cross-cultural management and human resource management practices; - managing international assignments, the expatriate manager.

  • Enhancing Employability

    The module will provide students with an understanding of the graduate employment market; and optimising their employment prospects. It will enable students to understand the needs of employers: identify sources of information and skills development: and use a range of techniques to enhance their employability. The module will centre on identifying and marketing the skills, knowledge and achievements of individuals and conveying them to potential employers. The module will be based around the Confederation of British Industry’s (CBI) employability framework. Students will identify the essential skills and knowledge in their own career or sector, and use reflective skills to consider themselves from the employer perspective. They will identify a potential career area and produce a personal development plan and career portfolio. Module content will typically include: - the changing nature of the workplace; - the employer perspective; - developing a brand and sales approach to marketing for employment.

  • Enterprise

    In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides. Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle.

  • Exploring Business Ethics

    This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that they may take when facing ethical dilemmas is also analysed. Content includes: ethical theorists, child labour, bribery, price fixing, working conditions, corporate social responsibility and whistleblowing.

  • Marketing Planning

    This module focuses on the role and application of marketing planning. It includes detailed work on the marketing audit which examines the macro and micro factors which impact on organisations, segmentation, market research, and strategic application of the marketing mix. As pre-requisites, students should have studied the level four module of Principles of Marketing or an equivalent elsewhere. At the end of the module, students should be able to identify the usefulness of marketing planning in a range of situations, outline a basic marketing plan and understand the application of the planning process in a variety of existing organisations.

  • Principles of Operations Management

    The module is designed to provide a solid understanding of operations management methods. Students will gain experience together with knowledge of techniques and tools to support decisions made within the context of operations. There will be an opportunity to gain a clear understanding of quantitative and qualitative approaches to operations management, and students will be introduced to the use of software to aid decision-making. The schedule will include introduction to OM, OM strategy, product planning, quality management and control, forecasting demand, process planning, measuring and improving performance, managing capacity, resource planning, managing the supply chain, and facilities location.

  • Project Planning and Control

    Project management is essential in all business development and this module gives students hands-on experience of managing the project process. Typical contents include: - an introduction to project management ; - project initiation and planning; - working in project teams; - risk identification, analysis and planning; - quality in projects; - project monitoring, evaluation and control; - time, cost and quality/performance; - earned value; - managing changes to the project; - project closure and evaluation. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.

Optional

Year 4

Core Modules

  • Analysing Financial Information

    Students will start by looking at the needs of the different user groups in financial accounting and the overall characteristics of useful accounting information. The module then moves onto the processes involved in the preparation of accounts, focusing on key regulatory influences. Students will then produce financial statements in line with key regulations, focusing on selected important judgments made in arriving at accounting policies. Finally, students will use ratios and other analytical tools to draw conclusions from financial information presented to them.

  • Cross Cultural Management

    The module provides a contemporary, applied and critical approach to the study of cross-cultural management in an organisational context. It is particularly relevant to students of International Business and Human Resources, but should also be of interest to any student wishing to pursue a career in international business or involved in working within multi-cultural environments. Content includes: - the examination of cross-cultural management theorists (including Hofstede and Trompenaars) - a critical perspective; - cross-cultural aspects of leadership and motivation; - ethnocentrism in management theory; - cross-cultural communications: the effect of language and cultural factors on negotiating and communication styles; - multi-cultural team-working: collaboration and co-operation across national/cultural boundaries; - cross-cultural management and human resource management practices; - managing international assignments, the expatriate manager.

  • Enhancing Employability

    The module will provide students with an understanding of the graduate employment market; and optimising their employment prospects. It will enable students to understand the needs of employers: identify sources of information and skills development: and use a range of techniques to enhance their employability. The module will centre on identifying and marketing the skills, knowledge and achievements of individuals and conveying them to potential employers. The module will be based around the Confederation of British Industry’s (CBI) employability framework. Students will identify the essential skills and knowledge in their own career or sector, and use reflective skills to consider themselves from the employer perspective. They will identify a potential career area and produce a personal development plan and career portfolio. Module content will typically include: - the changing nature of the workplace; - the employer perspective; - developing a brand and sales approach to marketing for employment.

  • Enterprise

    In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides. Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle.

  • Exploring Business Ethics

    This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that they may take when facing ethical dilemmas is also analysed. Content includes: ethical theorists, child labour, bribery, price fixing, working conditions, corporate social responsibility and whistleblowing.

  • Marketing Planning

    This module focuses on the role and application of marketing planning. It includes detailed work on the marketing audit which examines the macro and micro factors which impact on organisations, segmentation, market research, and strategic application of the marketing mix. As pre-requisites, students should have studied the level four module of Principles of Marketing or an equivalent elsewhere. At the end of the module, students should be able to identify the usefulness of marketing planning in a range of situations, outline a basic marketing plan and understand the application of the planning process in a variety of existing organisations.

  • Principles of Operations Management

    The module is designed to provide a solid understanding of operations management methods. Students will gain experience together with knowledge of techniques and tools to support decisions made within the context of operations. There will be an opportunity to gain a clear understanding of quantitative and qualitative approaches to operations management, and students will be introduced to the use of software to aid decision-making. The schedule will include introduction to OM, OM strategy, product planning, quality management and control, forecasting demand, process planning, measuring and improving performance, managing capacity, resource planning, managing the supply chain, and facilities location.

  • Project Planning and Control

    Project management is essential in all business development and this module gives students hands-on experience of managing the project process. Typical contents include: - an introduction to project management ; - project initiation and planning; - working in project teams; - risk identification, analysis and planning; - quality in projects; - project monitoring, evaluation and control; - time, cost and quality/performance; - earned value; - managing changes to the project; - project closure and evaluation. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.

Optional

Year 5

Core Modules

  • Business Strategy

    The module will introduce students to a range of issues and challenges confronting strategic leaders of public, private and third sector organisations in a turbulent global environment. It will focus on the many conflicting perspectives within the subject of strategic management and consider the problems involved in researching and developing strategies and plans and implementing them within the limitations of the organisation. It considers a range of analytical techniques and concepts, both applying them and critically evaluating their usefulness through the use of case study work. The module includes a comprehensive review of current strategic issues, identifying the contradictions and paradoxical nature of strategic decision-making and strategic planning. This module’s coverage of the themes of strategic position and strategic choice is designed to complement the study of strategy in action/implementation in the module ‘Leadership and Organisations’.

  • Business and Commercial Awareness

    This module is essentially workshop-based, where students will role play members of an organisational management team as they develop, plan and implement a new product or service for their organisation. The module will consolidate functional business knowledge and provide students with an opportunity to integrate theories and gain experience in a simulated business environment. Students will be encouraged to reflect upon that experience in preparation for their future business careers.

  • Contemporary Issues in Business and Management

    This module will bring together a range of current research on contemporary strategic issues in business and management and enable students to consolidate their understanding of these issues, whilst giving them the skills and opportunity to examine and evaluate alternative valid views. Students will be asked to use their research skills to develop an in-depth understanding of these contemporary issues while being encouraged to examine and question the legitimacy of alternative approaches to management and to evaluate the impact, if any, of these issues on a business' strategic development. Students are expected to draw on the whole range of knowledge and skills developed during their studies when reviewing research literature and evaluating business and management responses to contemporary issues.

  • Digital Economy

    This content is illustrative and may be changed. Definition of digital economy. Development of digital economy. Digital economy as part of the total company profile. Approaches to digital economy. Internal and external effects of digital economy. International methods of digital economy. Strategic advantage through digital economy.

  • Global Marketing, Ethics and Culture

    Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

  • International Human Resource Management

    The module provides contemporary, applied and critical insights into the management of people across borders and in multinational corporations (MNCs). The HR implications of managing international assignments are investigated, and in-depth exposition provided of HR contexts and features in major global regions. Whilst having particular appeal to students specialising in HRM and international business, the module is relevant to all those working or planning to work in an international environment. Typical content includes: - analysis of differences between national and international HRM; - cultural and Institutional explanations for international variations in HRM contexts and practices; - examining the structures and strategies of MNCs, ethical issues impinging upon international business in the field of employment; - managing the expatriation cycle-recruitment, training, pay, performance management and repatriation. Theories of expatriate adjustment and equal opportunities in international staffing; - analysis of industrial relations structures/systems for employee participation in the US, Europe and Japan; - exploration of political/economic environments and major features of HR/employment practice in the Americas, Europe, East Asia and developing countries; - critical evaluation of convergence and divergence debates.

  • Issues in Global Economy

    This module explores the fundamental economic changes in the global economy and their implications for the core and transition economies (i.e. previously planned communist economies), as well as the developing countries. Broadly speaking, the module will cover the issues related to the changes in international production networks, technology, global financial structures, trade patterns, income distribution and poverty.

  • Leadership and Organisations

    This module explores leadership and management within the context of the business organisation, complementing the knowledge and understanding of strategic issues developed through studies on the companion module ‘Business Strategy’. It examines the development of leadership and management theory as well as discussing contemporary applications of theoretical approaches. Leadership styles and models are analysed, including their impact on follower performance. Students will be constantly reminded that the leaders of organisations often experience strategy in action/implementation as a messy, unstructured process. Up-to-date real world examples will be used, together with textbook cases, to appraise the effectiveness of particular organisational leadership styles and to show how strategic leaders and their followers interact in practice.

Optional

Year 6

Core Modules

  • Business Strategy

    The module will introduce students to a range of issues and challenges confronting strategic leaders of public, private and third sector organisations in a turbulent global environment. It will focus on the many conflicting perspectives within the subject of strategic management and consider the problems involved in researching and developing strategies and plans and implementing them within the limitations of the organisation. It considers a range of analytical techniques and concepts, both applying them and critically evaluating their usefulness through the use of case study work. The module includes a comprehensive review of current strategic issues, identifying the contradictions and paradoxical nature of strategic decision-making and strategic planning. This module’s coverage of the themes of strategic position and strategic choice is designed to complement the study of strategy in action/implementation in the module ‘Leadership and Organisations’.

  • Business and Commercial Awareness

    This module is essentially workshop-based, where students will role play members of an organisational management team as they develop, plan and implement a new product or service for their organisation. The module will consolidate functional business knowledge and provide students with an opportunity to integrate theories and gain experience in a simulated business environment. Students will be encouraged to reflect upon that experience in preparation for their future business careers.

  • Contemporary Issues in Business and Management

    This module will bring together a range of current research on contemporary strategic issues in business and management and enable students to consolidate their understanding of these issues, whilst giving them the skills and opportunity to examine and evaluate alternative valid views. Students will be asked to use their research skills to develop an in-depth understanding of these contemporary issues while being encouraged to examine and question the legitimacy of alternative approaches to management and to evaluate the impact, if any, of these issues on a business' strategic development. Students are expected to draw on the whole range of knowledge and skills developed during their studies when reviewing research literature and evaluating business and management responses to contemporary issues.

  • Digital Economy

    This content is illustrative and may be changed. Definition of digital economy. Development of digital economy. Digital economy as part of the total company profile. Approaches to digital economy. Internal and external effects of digital economy. International methods of digital economy. Strategic advantage through digital economy.

  • Global Marketing, Ethics and Culture

    Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

  • International Human Resource Management

    The module provides contemporary, applied and critical insights into the management of people across borders and in multinational corporations (MNCs). The HR implications of managing international assignments are investigated, and in-depth exposition provided of HR contexts and features in major global regions. Whilst having particular appeal to students specialising in HRM and international business, the module is relevant to all those working or planning to work in an international environment. Typical content includes: - analysis of differences between national and international HRM; - cultural and Institutional explanations for international variations in HRM contexts and practices; - examining the structures and strategies of MNCs, ethical issues impinging upon international business in the field of employment; - managing the expatriation cycle-recruitment, training, pay, performance management and repatriation. Theories of expatriate adjustment and equal opportunities in international staffing; - analysis of industrial relations structures/systems for employee participation in the US, Europe and Japan; - exploration of political/economic environments and major features of HR/employment practice in the Americas, Europe, East Asia and developing countries; - critical evaluation of convergence and divergence debates.

  • Issues in Global Economy

    This module explores the fundamental economic changes in the global economy and their implications for the core and transition economies (i.e. previously planned communist economies), as well as the developing countries. Broadly speaking, the module will cover the issues related to the changes in international production networks, technology, global financial structures, trade patterns, income distribution and poverty.

  • Leadership and Organisations

    This module explores leadership and management within the context of the business organisation, complementing the knowledge and understanding of strategic issues developed through studies on the companion module ‘Business Strategy’. It examines the development of leadership and management theory as well as discussing contemporary applications of theoretical approaches. Leadership styles and models are analysed, including their impact on follower performance. Students will be constantly reminded that the leaders of organisations often experience strategy in action/implementation as a messy, unstructured process. Up-to-date real world examples will be used, together with textbook cases, to appraise the effectiveness of particular organisational leadership styles and to show how strategic leaders and their followers interact in practice.

Optional

Fees & funding

The government has yet to announce the upper limit of Tuition Fees for applicants wishing to study an undergraduate course in 2018/19. As soon as this information becomes available, our website will be updated and we will contact everyone who has applied to the University to advise them of their Tuition Fee.

Fees 2017

UK/EU Students

Part time: If you decide to study this course on a part time basis you will be charged £640 per 15 credits for the 2017 academic year

International Students

Part time: If you decide to study this course on a part time basis you will be charged £640 per 15 credits for the 2017 academic year

Other financial support

Find out more about other financial support available to UK and EU students

How to apply

View our simple steps to a successful application

2018

Start DateEnd DateLink
24/09/201817/05/2019Apply online (Distance (Part Time))

2019

Start DateEnd DateLink
24/09/201917/05/2020Apply online (Distance (Part Time))