12 May 2016

On 27 April 2016, representatives from the local business community and other local professionals joined the University of Hertfordshire Heritage for Business team at de Havilland Campus, Hatfield, for an information and networking event.

The University of Hertfordshire initiative crafts recipe for commercial success

The theme for the evening was to share ideas, examples and ways to capitalise on a business’s past to help make a business’s future.  The event exemplified Heritage for Business’s ongoing objective to work with companies for the purpose of developing the added value their heritage can create for their business.

The event started with three short presentations:

  • Rachel Worth, Professor of Dress and Fashion History and Head of Research Development at the Arts University Bournemouth, talked about the challenges and benefits of the projects she has worked on in association with major clothing retailers.
  • Peter D'Sena, Deputy Director of Heritage for Business, University of Hertfordshire, discussed the benefits to business of student placements, drawing on his experience of the UK and Germany.
  • Professor Jonathan Morris, Heritage for Business Director and Professor of History, University of Hertfordshire, gave an overview of the work of Heritage for Business and highlights some of the projects it has undertaken.

Showcases about the past and the future

Participants then engaged in a networking session over some light refreshments, when they were able to discuss ideas about raising their business profile through heritage with fellow professionals, current clients and Heritage for Business team members.  There was also an opportunity to visit and explore some exciting showcases of the University of Hertfordshire’s work relating both to the past and very much to the future, including:

Mulmar Coffee create perfect brews

All throughout the evening, freshly-ground and expertly brewed coffee was served by featured client, Mulmar, who proudly and with great reverence displayed and operated their Faema E61 coffee machine.

Great collaborative team set for more events

This event was arranged in collaboration with the University of Hertfordshire Business Academy and supported by Mulmar Foodservices, and, judging from its overwhelming success, was the first of a number similar events to be organised in the future.

Many thanks to all those that attended and please contact Peter D'Sena if you want to find out more.


Heritage for Business

Professor Jonathan Morris


University Student Placement Programmes with Heritage Groups and Other Organisations

Peter D'Sena