Marketing and advertising

Subject intro


Advances in the digital landscape have revolutionised advertising. You’ll gain a thorough understanding of contemporary marketing communications, and explore advertising and the digital arena in which it operates from both an academic and creative viewpoint. Not only will you develop research and digital content skills, you will also gain experience in strategic campaign planning and practical skills, in copywriting, video editing and basic digital design. Whether you want to work client side or in creative agencies, you’ll have the skills and knowledge you’ll need for a successful career.


Marketing is an exciting, dynamic and multi-focused discipline. You’ll study a range of subjects including strategic planning, principles of marketing, consumer behaviour, enterprise, brand and media communications and market research. You’ll work on live projects, gaining the confidence to make your mark in the sector when you graduate. Whether you want to join a small or large enterprise, or set up your own business, we’ll give you the skills you need. Plus, there’s the opportunity to gain professional qualifications with the Chartered Institute of Marketing (CIM), alongside your degree which will significantly enhance your career prospects.

Course title UCAS 2021 tariff UCAS 2022 tariff UCAS code
BA (Hons) Advertising and Digital Marketing 96 N595
BA (Hons) Marketing 96 N500

A virtual subject talk about studying Marketing at the University of Hertfordshire

Advertising and Digital Marketing

A virtual subject talk about studying Advertising and Digital Marketing at the University of Hertfordshire

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