Jessica Helfand is one of the great design thinkers of our time. A founding editor of Design Observer, she is Senior Critic at Yale School of Art, a Lecturer in Yale School of Management, and Artist in Residence at Yale’s Institute for Network Science.
Helfand has written for many national publications, including the Los Angeles Times Book Review, Aperture and The New Republic. She is the author of numerous books on design and cultural criticism, including Paul Rand: American Modernist (1998), Screen: Essays on Graphic Design, New Media and Visual Culture (2001) and Reinventing the Wheel (2002), which formed the basis for an exhibit in 2004 at the Grolier Club in New York City. Her critically acclaimed 'Scrapbooks: An American History' (Yale University Press, 2008) was named that year’s best visual book by 'The New York Times'. Jessica Helfand’s new book, Design: The Invention of Desire, is published by Yale University Press.
Named the first Henry Wolf Resident in design at the American Academy in Rome in 2010, she is a member of the Alliance Graphique Internationale and the Art Director’s Hall of Fame. In 2013, she won the AIGA medal.
Behind the scenes with the panellists and organisers of the In Pursuit of Luxury conference 2016 in New York focused on the luxury products market.
Part One includes Christopher Ferree, the Lanvin brand manager at Bergdorf Goodman; Veronica Manlow of Brooklyn College; and Travis Haglin, former Ralph Lauren executive and General Manager for Burberry.
Part Two includes Shaun Borstrock, Associate Dean of The School of Creative Arts at The University of Hertfordshire in England; Veronica Manlow of Brooklyn College; and Jacqui Jenkins, Dean of Graduate Studies at LIM College.
· “From a market standpoint, we’re going to shift to the brick and mortar being where the entertainment happens, where the emotion and excitement can continue to happen. E-commerce will be able to be kind of for that utility, that quick easy pickup. Something that, ‘I know I want this, but I’ve experienced it in the store. I’m going to make my purchase now.’ It’s allowing for that ability for an aspirational person to go in, have fun, connect with the brand. They might not be ready to purchase then, but they’ll go, whatever time they need to save up for that item, and then they’ll order online because it’s convenient. And then they’ll go back.” – Travis Haglin (7:42)
· “They actually want, whether it’s a young latin guy, young black guy, young Asian kid who’s studying in the States, he wants to come to the store. He looks online. He shops online. They’ve told me that they want to come into the store. They want to buy it in the store.Buying into that dream, buying into that idea of ‘I can go to the boutique, and find it, and have that experience.’ Rather than just the transaction of being online.” -Christopher Ferree (9:13)
· “What I’m hearing is the commodification of luxury has happened, and we’re starting to see the rejection of that in going back to the individual, almost a bespoke process, speaking to the artisanal, the craftsman who put the essence into what made luxury really what it was. Due to our business demands, we’ve, in essence, commodified it.” Travis Haglin (22:15)