In Pursuit of Luxury

The idea of luxury has secured a place in modern western culture as the term is part of common parlance. In Pursuit of Luxury (IPOL) explores the many issues and debates surrounding the idea of luxury including:

  • When and where does the concept of luxury emerge? Or When and where did the concept of luxury originate?
  • What is its history?
  • How does luxury relate to social class?
  • Is luxury necessarily the preserve of the few and, if so, what are the qualifications to consume luxurious objects?
  • How and when does a place become part of a luxury-related experience?”
  • How important is social status v the accumulation of money in luxury acquisition?
  • How does an object, place or experience acquire luxury status
  • Is it through branding or high quality materials and craftsmanship?
  • Is it possible to mass-produce luxury, and, if so, what are the ethical implications of this?
  • In a global world of mass consumption, is luxurious consumption becoming politically and/or ethically suspect?
  • Similarly, as the world's resources diminish, might we expect the political implications of conspicuous consumption to take on greater resonance?
  • And, not least, what is the future of luxury in a world beset with financial turmoil?

All of these questions stack up to make for a subject of pressing concern and febrile debate.

What we do

In Pursuit of Luxury includes conferences, publications and the creation of a variety of programmes and initiatives which are delivered to academic, industry and public audiences. It is apparent that there is a need to clarify how luxury ‘works’ within a global context.

We have also set up The IPOL Consortium, an intellectual group comprised of delegates and their institutions from industry and academia is an important means of disseminating research to a large audience.

The IPOL Consortium, working with the University of Hertfordshire, Yale School of Management, Koppelman School of Business at Brooklyn College and partner institutions associated with these universities, will deliver international educational programs to postgraduates and industry. We also provide consultancy services to industry around strategic planning, product and service development.

Get in touch with us

For further information please contact Nicholas Thomas.