I am a Lecturer who does not lecture and a designer who does not design. Essentially, I help students and clients see what is needed and how to attain these goals. At the University of Hertfordshire I help students understand the value of design and see the bigger picture for design beyond just and other consumer artefact into a realm where happiness and well begin of individual, communities and the environment, technology all impact on the type of future we are attempting to create. All of this is held together by an overarching design methodology which encompasses research creative evolution and final propositions. As a practising designer, I assist clients to understand the value of their output and use traditional design skills to optimise the products and services they provide, acknowledging all stakeholders' requirements.
Design is an intellectual process of understanding which needs to be used carefully to gain real rather than perceived benefits.
DESIGN WHAT IS RIGHT NOT WHAT IS EXPECTED