BA (Hons) Music Industry Management

Key information

Why choose this course?

  • Study closely with and be part of our excellent alumni network
  • The programme is newly re-validated and updated
  • Benefit from close links to the Music industry
  • The University of Hertfordshire’s BA(Hons) Music Industry Management programme pride ourselves on our Music Industry links through the lecturers, guest speakers and alumni. We engage with Industry through guest speakers in lectures, alumni / current student networking events, Masterclasses and placements (including Universal Music Group and Domino Records).
  • Students rated satisfaction with academic support at 86% and satisfactory with resources at 86% in the 2017/18 NSS.
  • Our graduates go on to work for a wide range of organisations across the Industry from major labels such as Universal Music Group and Sony Music Entertainment to independent labels such as Hospital Records and Domino Records as well as organisations such as Kobalt, Global Media, Live Nation, AEG, The Orchard, PPL and Creative Artists Agency (CAA) as well as setting up their own businesses.

What's the course about?

The recently revalidated and updated BA (Hons) Music Industry Management degree introduces students to a wide range of subjects relevant to today’s music industry. This degree covers business topics such as accounting, law, marketing, strategy, small business and entrepreneurship alongside key industry topics such as the live industry, the changing digital environment, international markets and will look at the different genres that make up what we know as popular music. An exciting aspect of the newly revamped programme offers students the opportunity to focus on areas of particular interest in their second year of study such as song writing, production, live music promotion and A&R. Delivered by a hugely experienced team of lecturers, all of whom have wide-ranging industry experience, the Music Industry Management (MIM) degree course is renowned throughout the UK music industry for helping develop the artist managers, live music professionals , entrepreneurs and record & music publishing executives of the future.

This course is part of the music department in the School of Creative Arts, and a wide range of undergraduate music degrees are on offer.

Check out our facilities

Music students at the University of Hertfordshire have access to a stunning array of well-maintained resources and facilities aligned to industry standards, including recording studios, performance spaces, critical listening spaces, high-spec computing labs and a loan store offering a range of free-to-use equipment.

Find out more about our music facilities here.

Your main campus is College Lane  

This is where the creative arts, science and health-related subjects are based. This means you’ll share the campus with future nurses, scientists, artists and more. You can use the common rooms to relax with friends, work out in the 24-hour gym or have a drink in our on-campus pub or cafes. We also have restaurants for you to eat in or grab something on the go. Our Learning Resources Centres are open 24/7, which means you can study whenever suits you best. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.   

What will I study?

Through lectures, seminars, group work and self-study students investigate the various sectors, roles and functions of the Music Industry. These include record companies, music publishing and the live music sector, looking at how the industry is evolving through the introduction of new technologies. The programme highlights the importance of music too, and alongside their studies of the industry students are immersed in the history of popular music and it’s impact on popular culture and society. The programme ensures that students understand the fundamental principles of business theory and concepts including law, finance and marketing

Visiting Lecturers 

Debra Geddes 

Debra joined University of Herts as a visiting lecturer in October 2017. An experienced media and communications professional who runs Great Northern PR, her clients include BMG Music, Universal Music Catalogue, Omnibus Press, Red Bull Music House, The BPI, Walt Disney Records and Abbey Road Studios. Debra was previously the Senior Publicity Director at EMI Records where she oversaw strategy for all artist PR and managed a team of ten press officers. A certified member of the Institute of Leadership and Management, Debra is also an Associate Fellow of the Higher Education Academy.

Billy Grant

Billy began life in the music industry working for Telstar Records as a compilations manager before moving into A&R where he oversaw a number of platinum-selling acts including Craig David and Mis-Teeq. He went on to set up independent record label 2Point9 – the biggest label in the UK Asian music scene - developing Hounslow-born Jay Sean who had a No 1 in the US Billboard Top 100 with “Down” feat Lil Wayne. As well as working on music projects, Billy is currently also involved in a number of content creation, digital marketing and branding projects.

John Leahy

John has over 25 years of experience working at record labels including Parlophone, EMI, Polydor and Domino where he was employed as General Manager. John is currently running leading indie Ignition Records / Sour Mash Records which releases the Noel Gallagher’s High Flying Birds albums amongst others.

Student Blogs

Jake F - My week at a Glance

My Week at a glance

Week at a glance – Hi! I’m Jake, I recently completed the final projects of my degree in Music and Sound Design Technology and in this blog, I will give you an overview of a typical week in my third and final year at Herts. My average third-year week would usually include two days of lectures, one or two shifts at work and the rest of the week spent working on assignments and socialising with friends.

I only had two days a week of lectures in my final year which meant I could be very flexible with how I spent my time. I would always attend all my lectures and typically spend another two to three hours working on assignments on these days during the evenings. The rest of the week I would usually aim to work six hours, but this varied as I had other commitments. It is not necessary to work six hours per day but as I am aiming for a first-class grade, this was enough for me to learn and practise everything I needed too without overworking myself.

During my final year, I worked at the Forum at UH (University of Hertfordshire) as a live sound and lighting technician, something I really enjoyed doing as it was the first time working in a job related to my sound engineering course. Usually, I would work two shifts a week, Wednesday night and Friday evening which worked out at around 12 – 15 hours a week, sometimes it was more and sometimes less. The fact the shifts were in the evening and at night was good as it allowed me to focus on my assignments during the day, but club nights would see me often working till 04:00 or later which did leave me tired the next day but this was part of the job and it was a great experience overall.

It was especially important that I put aside time for myself to relax and socialize with friends and to take time out of all the work I was doing. I and a friend from my course got into a routine of playing table tennis each night to get some light exercise and to take a break from the assignments. In the final year can be stressful sometimes, so it is particularly important to look after yourself by exercising, eating healthily (and enough!) and spending time with friends or relaxing by yourself

I think being at Uni is about finding the right balance of work and fun that works for you, it is a wonderful way to practise self-discipline and time management and you will learn a lot about yourself.

Thanks for reading!

Student Blogs

Jake F - Guide to the facilities

Subject Facilities 

As a sound engineering student, you have access to everything you need to prepare you for working in the industry. It is a very practical subject so having the right equipment, software, and hardware, is vital for getting the hands-on experience you need. Most of my work was done in the FMM, Film Music & Media building which has computer labs with all the latest programs, surround sound ‘satellite’ rooms, an acoustically treated room for film sound, and many other musical spaces and practise rooms. You also have access to the Art and Design buildings where you will find fully kitted out music studios with performing and recording rooms with the latest mixing desks and computers, a Foley studio which I used a lot for films, and the loan store. The loan store allows you to borrow equipment such as microphones, musical instruments and other equipment like video cameras and accessories.

Having access to these spaces was vital as part of my learning experience as there is no substitute for hands-on learning but Herts gave me everything, I needed to ensure I am prepared to start work or go onto further education.

I also had some lectures in the Forum where I learned about live sound and acoustics. I had the privilege to work at the Forum which gave me an even more extensive knowledge of live sound setups. The facilities at the Forum are incredible and working with such a high standard of equipment was always exciting. There are two music rooms in the Forum, the main auditorium which is a large capacity club room with a full lighting rig and a custom sound setup. There is also the attic which is a smaller venue which hosts Herts Jam which is a student-run music event held three times a year. The Forum has seen some big artists and bands play there, such as Enter Shikari and even the music video for Ed Sheeran’s Lego House was filmed there.

As well as the specialist spaces, you have everything you would expect as a student like lecture halls and access to the library on campus where you can borrow books and magazines and use computers and printers. You also have access to the online library to check if they have a book and if it is available.

UH (University of Hertfordshire) exceeded my expectations of professional equipment and facilities and I would highly recommend anyone looking to study music technology or sound engineering to consider Herts. Despite graduating during the Covid-19 outbreak and it being a strange time, I feel prepared for my future, whenever and wherever that may be!

Student Blogs

Jake F- Why I chose Herts

Why I chose Herts

When I attended the open day and had the subject talk, Herts was able to relay confidence in their teaching abilities and the course itself, that other universities I visited were not able to do. They really sounded like they knew their stuff, and this was backed up by statistics in student satisfaction and almost 100% of students being in further education or work within six months of graduating. The course itself also sounded more suited to me as it was a mix of creative and technical teaching compared to some universities being much more technical and less practical and creative.

The facilities were impressive, and I could picture myself working in the labs and studios as we were shown around. I had never accessed any sound equipment before I had gone to university so seeing these facilities up close was a very motivating experience.

The course lived up to my expectations and I really enjoyed being taught there. The staff were very friendly and incredibly knowledgeable in their respective fields of work and I can’t see how it could have been improved.

I also felt that I could imagine myself at Herts much more than the other universities I visited. This may have been due to it being a campus university where most of the University is based on one campus. This made it seem like a true community and a busy, bustling place full of young people like me. The campus itself was very appealing due to the modern accommodation facilities and other stylish buildings and spaces. The College Lane Campus has a very homely and connected feel due to the Oval building which sits surrounded by accommodation blocks. It, therefore, gave the impression of being very social which was appealing as I was overly excited about meeting many friends during my time there.

Another reason I chose Herts is its proximity to London. I love cities, especially London, and being so close was massively appealing to me. It was only 20 minutes on the train, and I took opportunities to travel there when I could, meeting family and friends and working in the city centre on some occasions. It also meant travelling home was easy as I could get a direct train to Manchester from London.

Going to a university far from my home was not an issue for me, if anything, it was more appealing as I like to experience living in different areas. It can be daunting moving far from your family, but you will meet so many people very quickly and soon, the university will feel like your home.

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Student Blogs

Wilson - Unibuddy

Alumni headshot

Alumni Stories

Bre McDermott-King

Meet Bre McDermott-King who is an is an International Product Manager at music label, AWAL, working with marketing teams around the world to execute campaigns for independent artists.

Alumni stories Find out more about this course
Current job roleInternational Product Manager at AWAL
Year of graduation2018
Course of studyBA(Hons) Music Industry Management
Bre McDermott-King

Bre currently works at AWAL as an International Product Manager. She explains a bit more about her role and what it entails, 'In record labels, a product manager is typically the person who manages the artist and their releases (the product). At AWAL, artists have a UK and US product manager, who cover their respective markets, while the International product manager handles everything outside of the UK and US! I get to talk to music teams across the globe, as far as LATAM (Latin America), SEA (South East Asia) and AUS/NZ, about our upcoming campaigns and releases.

Since each country has its own cultural and musical landscape, you've got to adjust your campaign ideas so that they make sense to each individual market. It's an exciting and unpredictable job; I love it!'.

Bre previously worked in International Marketing at Sony Music UK, where she also headed up their diversity and inclusion committee, HUE UK – a title that won her a no.14 position on the Yahoo! Finance x The EMpower 100 Ethnic Minority Future Leaders 2021 list. Her advocacy and enthusiasm for equality extends beyond her day job though: in 2019, she co-founded and runs a collective called Women Connect, which specialises in creating and promoting equal opportunities for women, non-binary and gender-fluid people working in the creative industries.

Study at Herts

Initially Bre didn’t choose to study at Herts but said that she felt a pull towards studying here. ‘There was something about Hertfordshire's culture on campus and culture amongst the students that I was really drawn to. I was actually set up and ready to go to another university who had a similar course, but had a last minute change of heart, so applied for Herts through clearing. To this day, I'm not quite sure what gave me such conviction to change my mind, but I trust that it was all meant to be and I'm SO happy I did it.’ Bre has forged a successful career in industry which culminated in her recently being nominated for the prestigious Outstanding Map Graduate Award 2021. She feels that her course gave her a fantastic grounding to go into the industry and says, ‘I feel so well-rounded and capable having really varied conversation in the industry because course touched on so many vital areas of the industry. I love that I can sit down with my colleagues in the Business Affairs team and talk contracts and royalties, then go and analyse marketing data on an international campaign - then head over to my friends who work at Publishing companies and also be able to hold a conversation there too.’.

Study abroad

Bre says she has too many great memories to pinpoint one but picks out her year abroad as something very special. ‘I am very grateful that the University and my course allowed me to study abroad in California. I knew a few other students who had studied abroad, but no one had been to California yet, so it felt like it was something that just didn't happen.Luckily, I was able to go and I felt so prepared, so supported and that base allowed me to go away and have an incredible, life-changing year. I'll eternally be grateful for that opportunity.’.

The future

Speaking about what’s next on the agenda Bre is full of enthusiasm and ambition. ‘My next step is World domination! But in the meantime, I'm focused on becoming an expert in international marketing, I want to continue making music with friends and I'll absolutely keep advocating for marginalised communities within the music industry and around the world.’

There was something about Hertfordshire's culture on campus and culture amongst the students that I was really drawn to.

Alumni headshot

Alumni Stories

Lulu Davis

Meet Lulu Davis who started her own business, Incendia Music, while studying at university. Since graduating, she has grown it organically and now works with international clients across the rock and heavy metal spectrum.

Alumni stories Find out more about this course
Current job roleOwner of Incendia Music
Year of graduation2013
Course of studyBA(Hons) Music and Entertainment Industry Management
Lulu Davis

University life and experience

Before starting university, Lulu had always had a passion for music, so she knew that the University of Hertfordshire was the right place for her to study straight away. Lulu says that she knew that her course, and the opportunities it offered, would enable her to succeed in this challenging industry. She adds that being ‘taught by lecturers who were active within the music industry’ inspired her.

She says, her degree ‘provided the educational knowledge I needed to create a foundation for a career in the music business. By being taught various modules that would later become paramount to my company's success; having the knowledge of marketing, publishing, law for instance, has definitely helped me navigate my way through a challenging industry.’

Not only did her degree give her the knowledge to succeed, but the experience. Throughout her studies Lulu, gained valuable industry experience through internships which put her in a great position after graduation. She even started her current business, Icendia Music, on a freelance basis while in second year.

Future aspirations

Since graduating, Lulu has grown her business organically. The company is now a ‘team of three, have an office and work international clients across the rock and heavy metal spectrum.’ In the future, she wants to grow her business further and to make a lasting impact on the rock and metal industry across the World.

By being taught various modules that would later become paramount to my company's success; having the knowledge of marketing, publishing, law for instance, has definitely helped me navigate my way through a challenging industry.

Apply online through Clearing