BSc (Hons) Sports Studies with Psychology

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

Study core Sport Business Management, Development & Psychology
Study core Sport Business Management, Development & Psychology
Select optional Psychology modules in your 2nd & 3rd year
Select optional Psychology modules in your 2nd & 3rd year
Opportunity to visit Utrecht University as part of an exchange
Opportunity to visit Utrecht University as part of an exchange

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

  • Opportunity to visit Utrecht University as part of a Sports Business Management exchange
  • Final year project poster presentation day: opportunity for final year students to experience a conference-style event, which is attended by the External Examiner. 
  • Excellent links with alumni who often offer opportunities to current undergraduate students
  • Student mentoring scheme whereby first year students access support from postgraduate, final year and second year students who, in turn, enhance their CVs by acting as mentors
  • You will benefit from some of the best university-based sports and fitness facilities in the UK.
  • Opportunities to support research.

What's the course about?

This course brings together several distinct but interrelated themes, to promote broad understanding and the examination of diverse areas in Sports and Psychology. The dominant programme themes are Physical Activity and Sports Development, and Sports Business Management which develop in terms of depth and complexity as the level of study increases. These are studied alongside research methods required for Higher Education, where students have the opportunity to further develop their research skills and experience within the second and third year. Students will also study Social, Cognitive and Developmental Psychology, and will be introduced to study skills for psychology.

At level 4, all students study 60 credits of Sports Studies modules, and 60 credits of Psychology modules. At level 5 and 6 students study 90 credits from the Sports Studies suite of modules, and study 30 credits of Psychology modules.

What will I study?

Formal lectures tend to form the core of most modules, and lecture slides will be available on StudyNet, often alongside other web based learning resources. Modules are assessed by coursework or exam, or a combination of the two. The majority of the exams fall within the psychology based modules. The type of coursework is varied, depending on the module and includes essays, reports, posters and seminar presentations, as well as more innovative technology-based methods such as the use of wikis. Each student has their own personal tutor with whom they meet in small groups on a regular basis.

Alumni Stories

Gavin Beard

Meet Gavin Beard who has taken his love for sports into industry. Since graduating he has worked his way up the career ladder and is now the Head of Marketing for Norwich Football Club.

Current job roleHead of Marketing
Year of graduation2013
Course of studyBSc (Hons) Sports Studies

Gavin Beard

More than a degree

Gavin graduated from the University of Hertfordshire with more than a degree; his university experience helped him to gain valuable insight to several disciplines and allowed him to narrow down his career choices.

He says, 'My degree allowed me to study various disciplines, including coaching, science and business. Having exposure to these different areas helped me understand what I favoured, and it was clear that business (and in particular, marketing) was an area I felt I could forge a career in.'

After successfully completing his degree Gavin began moving up the career ladder, working at many well respected companies such as Coral, BT Sport and currently Norwich City Football Club. Gavin puts a lot of his success down to the degree he studied and the support provided by the university.

He comments, 'The variety of modules and the exposure to different disciplines within my course were extremely useful. This was crucial in helping me determine my path. After year one, I knew I liked marketing, so I worked with the ERASMUS team to find a pathway to help me study this abroad. I then studied business in Valencia for a year and it was an experience I’ll never forget.'

Aspirations for the future

Gavin is still really enjoying his career in leading the Marketing team at Norwich City Football Club. He says, 'It’s an incredibly varied role; one day I could be leading the campaign to promote the new kit, the next it’ll be marketing the Take That gig at Carrow Road!'

Gavin is hopeful for the future and says 'Given my experience, my future roles will continue to be in marketing, hopefully I will help Norwich to become an established Premier League team. Then who knows!'

After year one, I knew I liked marketing, so I worked with the ERASMUS team to find a pathway to help me study this abroad. I then studied business in Valencia for a year and it was an experience I’ll never forget.

Alumni Stories

Dr Suzy Walton

Meet Suzy Walton who has utilised her psychology degree to benefit those around her. She is on numerous governing boards and has supported the work of the Ministry of Defence.

Current job roleMulti sector Board Director 
Former Senior Civil Servant Ministry of Defence and Cabinet Office
Year of graduation1994 / 1995
Course of studyBSc(Hons) Psychology
MSc Psychology

University life and experience

Suzy initially decided to study at the University of Hertfordshire due the reputation of the course and its proximity to her home and easy access to London. Throughout her degrees, Suzy looked was managing a hectic schedule working in London as well as looking after a young family.

However, she found the support and information offered to her unparalleled. She says, ‘I remember finding information very accessible however – even when I had to sometimes turn up in the wee small hours to use the library because the children wouldn’t let me do so earlier!'

Her studies have enabled her to achieve great success in her career and uses the knowledge and skills gained regularly to enable her to communicate with fellow colleagues and solve complex problems. She says that, ‘Psychology has given me is the ability to be objective as a board member. I can take a robust approach to issues and listen to the evidence, stating my own case clearly and objectively.’

She stresses that she is also she is ‘also able to step back – as one must on a board – and put the data aside and focus on the human relationships and the key enabling factors that will allow any decision made by a board to actually translate into a difference on the ground.’

One of the highlights of her time studying at the University was being taught by Dr Richard Wiseman. She says, that ‘Through him I learnt a lot about the psychology of deception and my own expertise in this was put to extreme use by the Ministry of Defence. I can’t say any more on this without breaching the Official Secrets Act!’

Future aspirations

Suzy has achieved great things throughout her career and in the future would like to continue to bring her passion and expertise to corporate governance. She enjoys that her expertise and knowledge enables her to have a direct impact an organisation’s strategy while having legal responsibilities for its safety, solvency and compliance.

‘I want the UK to continue to be one of the centres of excellence worldwide in corporate governance and I hope to be able to continue working to achieve that. I also want to continue to enjoy my family.’

Psychology has given me is the ability to be objective as a board member. I can take a robust approach to issues and listen to the evidence, stating my own case clearly and objectively.

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.