BSc (Hons) Sports Business Management

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

Learn about community & high-performance Sports Business Management
Learn about community & high-performance Sports Business Management
Study strategic Management, Marketing & Entrepreneurship
Study strategic Management, Marketing & Entrepreneurship
Opportunity to visit Utrecht University as part of an exchange
Opportunity to visit Utrecht University as part of an exchange

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

The course has a strong theme of practical experience being applied to an environment of your choice. You will also benefit from some of the best university-based sports and fitness facilities in the country, and have opportunities to support research.

What's the course about?

This course develops your understanding of the business of sport, exploring the sports industry in the UK, as well as from a broader global perspective. You’ll learn key business concepts and theories, using them to review modern sports businesses and best practice in sports management. Throughout the course, we put a strong emphasis on the leadership and management of sports events, as well as developing the strategic skills you’ll need to be successful in today’s sports industry. We’ll help you develop your entrepreneurial skills, so that when you graduate you’ll have a balanced portfolio of knowledge and practical skills which really boosts your employability.

Student Blogs

Jess - Week at a glance

My week at a glance

So, I applied for this course through clearing and it has been a highly educational and enjoyable two years and I am incredibly happy that I was told about this course through my teachers at the other campus. The way that our course works is that you go to your local consortium college (whether that be: Oaklands, West Herts, North Herts or Herts Regional- my college) and you learn a similar specification to those at the university campus, however, the material taught varies slightly in the way we carry out tasks; taking a more practical approach instead helps prepare us more for the workplace!

In the second year of our course, the biggest project we completed was a work-based learning project worth 30 credits. If we failed this, we would fail the entire year. This project asks for us to carry out research and make our own report. Having finished this project, I really enjoyed the process. This is the module with the most focus in year two due to the fact it carries the most marks!

My course is taught from Hertford Regional College, Ware Campus, one of University of Hertfordshire’s consortium colleges and the requirements are for me to be in two days a week. In the first year of my foundation degree, I needed to come in on Tuesday and Thursday. In the second year, it was Thursday and Friday. A typical day of a student at our college as part of the HE (Higher Education) department would look like:

09:30 Lecture starts - Our one to one lecturer would begin their lecture at 09:30 in comparison to a normal 09:00 start at University. Our first day in the week would normally consist of a 09:30 lecture until 11:00. However, despite that fact that this may seem quite long it goes by quickly as the information we learn is never too bulky to keep and is delivered in a fun and educational way.

11:00 -15/20 minute break

11:20-12:30 - Group discussion and extra topics normally discussed- we would normally discuss in our small class size (around 10 of us) about what we think about the topic we are learning about, whether we agree/disagree with each other,

12:30- 13:30 - An hour lunch break

13:30-14:30 -Class resumes

14:30- 14:15 - Second section of the day

14:30-15:15 - Lecture two

15:15-15:45 - one to one tutoring- progress checks- are you meeting your targets? what is your weekly attendance, have you been attending on time? how do you feel you are getting on? what is something you are struggling with?

15:45-16:15 - Last section of the day- Something which may at first appear off-putting about the foundation degree course is the normal day of our class and how similar it may appear to a normal school or working day. Personally, this has been very good in getting me into work mood which is the main aim of the course as it tests your punctuality, your ability to present original and organic ideas with substance and lastly tests your ability to get on with others (ie future colleagues). The course really prepares you for the real and competitive working world.

Student Blogs

Jess - Choosing my course

What I love most about my course

Over the past two years, What I love most about my course is the flexibility, confidence-building opportunities and the ability to investigate weaknesses in my skills and improve them as well as my and confidence in my abilities. Although the course is not taught directly from the university over the last two years, I felt highly independent.

As time when on I felt that being independent was very easy compared to when I was at college because if I were unsure about the quality of work I was producing, I would always ask questions. The course allows you to develop your skills individually and the small class sizes are great for those who may not learn well in a large lecture full of people. The smaller class size allows individuals to receive the help that you won’t get in a lecture class size.

For someone who suffers badly with social anxiety this course has been ideal as I now feel much more comfortable in my surroundings and environment and find it easy to relax and learn, therefore, if you feel overwhelmed with big lecture halls that have a 200-student capacity, this course is perfect for you. We are also able to see other Higher Education (HE) colleagues on the top floor art department who are studying HE Visual Merchandising and Graphic Design. This is nice as sometimes it may feel as though we aren’t at university so when we see students who are also studying HE courses, it makes us feel like we belong.

The graphic design and visual merchandising students also have a separate room upstairs- so if anyone is interested in studying one of the creative subjects, I would definitely say that Herts Regional College (HRC) cater well for it- especially as the campus itself is commonly known as the “creative enterprise campus”.

Student Blogs

Jess - Things you should know

Something interesting for a prospective student to consider

Something I think would be interesting to a prospective student when considering the FDA course is how great it is to commute to if you live within the Ware/Hertford area. For me, I lived a seven-minute drive from the facilities, so it was in perfect distance. I would really say this may be a massive positive for prospective students who do not wish to go far away from home/are unable to study far away from home due to medical or personal reasons.

An added element worth noting is that our course is cheaper. The standard course at the university is a fair amount more expensive in comparison; per year our course costs £6,165 compared to £9,250 at University.

Another thing worth noting is that the experience feels more personal compared to a larger course with lots of people. You get to know everyone on your course so that you are very comfortable with all of them by the time that your course ends. When you enter your third year you are taught on campus.

A final thing to consider is if you feel it has all gone wrong on results day, whether that be in your A levels or your Level three BTEC. This course is a great alternative for students who did not do as well as they may have hoped for whatever reason that may be! Another thing which is good for potential students considering this course is that you can still retake Maths/English alongside side the course. If there is a grade you were previously unhappy with you can still retake it, however, after 19 there may be fees that apply for you to be able to retake your Maths and English qualifications. The course is very welcoming and after the two years you can then go to the main campus with everyone else and by that stage, you would have built up your confidence and be ready to take on University life! Enjoy!

Student Blogs

Sarah - Business

Alumni Stories

Annabelle Bullock

Meet Annabelle Bullock, a BUCS gold medalist, who studied Sports Studies alongside her athletic pursuits. As an athlete she competed in target shooting and as a member of the women's Lacrosse team.

Current job roleEducation Liaison Coordinator
Year of graduation2018 / 2019
Course of studyBSc(Hons) Sports Studies
MA Education

Bella Bullock

University experience and support

The University supported Annabelle by making her one of its sponsored athletes providing her with greater flexibility and access to sporting facilities and opportunities. This helped her develop a broad and transferable set of skills and experience.

Annabelle says, 'Being an athlete and studying was challenging, but the University and my lecturers were so supportive. Being made a sponsored athlete also came with a bunch of perks. All this support and the opportunities that the University provided helped me to build the skills and confidence I needed to be truly successful in my job today.'

Annabelle currently works as one of the Education Liaison Coordinators at Herts. Having established fantastic contacts within the University, her student activities meant she could seamlessly progress into a professional role that complimented many of her skills and interests.

'I always assumed that I would do something within sport, but when it came to my final year in BSc Sport Studies, I had found my passion for Coach Education. During my MA in Education at the University, I discovered another passion for helping others and working with student athletes.'

Opportunities to explore

The University is committed to recognising talent in its students and offering any exciting opportunities that can enrich their studies and further their careers. Annabelle's lecturers' encouraged her to explore her passion for research which inspired her to continue with postgraduate study. Most impressively, the University helped her win its first BUCS gold medal in target shooting, which she says 'felt amazing as I was the only one in the team!'

Annabelle's advice for new and current students is to 'Do things that are out of your comfort zone because the skills and experiences you develop may just be the thing that your employer is looking for. Take all of the opportunities you can. I thought I was going to be an athlete forever, then I discovered coaching. I am very lucky that my first "proper" job is something that I absolutely love but I am still able to continue coaching. This summer I am helping coach a target shooting national team in the biggest junior, under 21, competition in the country.'

All this support and the opportunities that the University provided helped me to build the skills and confidence I needed to be truly successful in my job today.

Alumni Stories

Gavin Beard

Meet Gavin Beard who has taken his love for sports into industry. Since graduating he has worked his way up the career ladder and is now the Head of Marketing for Norwich Football Club.

Current job roleHead of Marketing
Year of graduation2013
Course of studyBSc (Hons) Sports Studies

Gavin Beard

More than a degree

Gavin graduated from the University of Hertfordshire with more than a degree; his university experience helped him to gain valuable insight to several disciplines and allowed him to narrow down his career choices.

He says, 'My degree allowed me to study various disciplines, including coaching, science and business. Having exposure to these different areas helped me understand what I favoured, and it was clear that business (and in particular, marketing) was an area I felt I could forge a career in.'

After successfully completing his degree Gavin began moving up the career ladder, working at many well respected companies such as Coral, BT Sport and currently Norwich City Football Club. Gavin puts a lot of his success down to the degree he studied and the support provided by the university.

He comments, 'The variety of modules and the exposure to different disciplines within my course were extremely useful. This was crucial in helping me determine my path. After year one, I knew I liked marketing, so I worked with the ERASMUS team to find a pathway to help me study this abroad. I then studied business in Valencia for a year and it was an experience I’ll never forget.'

Aspirations for the future

Gavin is still really enjoying his career in leading the Marketing team at Norwich City Football Club. He says, 'It’s an incredibly varied role; one day I could be leading the campaign to promote the new kit, the next it’ll be marketing the Take That gig at Carrow Road!'

Gavin is hopeful for the future and says 'Given my experience, my future roles will continue to be in marketing, hopefully I will help Norwich to become an established Premier League team. Then who knows!'

After year one, I knew I liked marketing, so I worked with the ERASMUS team to find a pathway to help me study this abroad. I then studied business in Valencia for a year and it was an experience I’ll never forget.

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.