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BA (Hons) Product and Industrial Design

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

Gain skills in Computer Aided Design & 3D Modelling
Gain skills in Computer Aided Design & 3D Modelling
Work on live projects with our Industry partners
Work on live projects with our Industry partners
Our graduates have won awards at New Designers
Our graduates have won awards at New Designers

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

This Product and Industrial Design degree provides an opportunity to experience and develop the skills and processes involved in the professional practice of product and industrial design. Approaches are centred around consumer goods, where issues surrounding everyday manufactured products are developed and explored. The degree investigates the cultural, technical and commercial factors which influence the development of innovative new products, and introduces the creative and professional strategies which underpin design.

The study includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product. Industry partners include Ford, Xerox and Herman Miller, with strong working relationships with Imagination Ltd., Conran & Partners and London Associates. The staff team is drawn from nationally and internationally experienced designers who bring their research and professional interests directly into the student environment.

  • This Product and Industrial Design degree is industry focused which has excellent links to industry
  • This unique degree provides the depth of skills and knowledge needed to succeed in Product or Industrials Design as a career
  • As a student on the degree, you will learn the development process of taking a product to completion, not only in terms of the design but also in terms of the knowledge of influencing factors needed to make the product successful
  • This exciting degree fosters students to be experimental, explore and challenge their design ideas to push the boundaries on traditional Product Design

What's the course about?

This course provides an opportunity to experience and develop the skills and processes involved in the professional practice of product and industrial design. Approaches are centred around consumer goods, where issues covering everyday manufactured products are developed and explored. The degree investigates the cultural, technical and commercial factors which influence the development of innovative new products, and introduces the creative and professional strategies which underpin design.

What will I study?

Teaching on this programme is largely focused around project based work. All projects are supported by focused lectures, seminar discussions. At Year One and Year Two, there are a range of additional workshop sessions that are designed to address the broad range of design skills required by Product Designers, these include 3d workshop skills, 2d CAD, 3d modelling through to issues relating to the presentation and visualization of project ideas.

Students tackle a variety of briefs ranging in complexity and time scales, some that are directed and others in which students negotiate their direction of the brief. Some projects will take many weeks to complete whilst others will be solved within a matter of hours. There's also a huge variety to the pattern of learning experiences with some projects being team based and others are worked on individually. Tutorials and seminars include one-on-one, small group, medium sized groups for workshops and large groups for lectures. The project critique is a fundamental part of our design teaching. The critique is a forum in which students present and defend their project proposals in front of their peers; this mirrors the real life scenario when designers present their ideas to clients.

Student Blogs

Neofytos - My week at a glance

My week at a glance.

My week starts by attending to my studio space, which it is a corner made up of 3 big white boards, a locker to secure my belongings and a table to work on. I personally love that space! It always makes me feel good! Having this area to work and do research for projects that I have been given, make me feel focused and productive.

On Tuesdays I have a lecture which it is about two or two and half hours, depending on how much we need to cover.  In our lecture, we talk about theories that could be beneficial to our artistic perspective, but we also use this time to talk about anything that involves group assignments and projects.

Wednesdays for me only consist of a hour of optional art talks. During these talks, we have the chance to attend a seminar where artists are presenting their work to us! That's an amazing way to be provided with an insight of how the industry works and be prepared for our working lives after graduation.

Lastly, we have our optional life drawing sessions which runs every Thursday's afternoon is a great chance to have a little break from spending most of your time in your studio space working on your projects. Going to the life drawing session I have the great chance to observe the human figure, as well as being given the great opportunity to draw models.

As for the Friday I have nothing booked on, so I can spend most of my time in my studio space working on my projects without get distracted!

I love my routine at the university, it gives me both the time to work on my projects thus attend and organise sessions and group works.

Student Blogs

Neofytos - Why I love my Course

What I love most about my course.

For years I have been drawing, painting and sculpting - prompting me to study BA Hons Fine Art. And as a result, I have expanded my knowledge and learned more about fine art in greater depth about what I love.

The facilities at the Art and Design building are just amazing! That is what I love the most about my course. As a Fine Art student at this university I have the great chance to participate and work in different workshops such as printmaking, ceramics, textile, welding, life drawing and so many more. For me that is the most beneficial factor, because in this way the University allows me to explore and learn more about my artistic direction by trying different mediums and methods. Therefore, by having the freedom to attend to different workshops, I have the great chance to meet people from different courses, make new friends with similar interests and even more have the chance to collaborate with some of them!

As I said I love my course, because it allows me and supporting me to try expanding horizons and find my artistic voice in a very healthy way.

Student Blogs

Neofytos - Why choose Herts?

Why I chose Herts.

I am an international student and by studying at the University of Hertfordshire, it has been a blessing!

I chose Herts, because the University itself is such a great place to study! The facilities and the two beautifully designed campuses that the University has, made my studies here amazing! For instance, there are two big libraries at the University where really helps the students with their coursework, one at the one campus and the second one to the other one. Moreover, all the buildings where we have classes at are very new and that proves that the university cares about university's appearance and invest a lot of money for the students to have a great environment to study within.

However, except of the excellent facilities that the university has, the University has a great spot for socialising. Cafes, restaurants, common rooms, gyms and a big University club are factors that make Herts a great place to be. All of them are located very near to each other which is very convenient for us as students to socialise easily.

Speaking of location, the University is located not very far from London which is an amazing thing since London is such a beautiful and diverse city!

All these were the factors that made me to choose Herts and I have never regretted my choice!