BA (Hons) Product and Industrial Design

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

Gain skills in Computer Aided Design & 3D Modelling
Gain skills in Computer Aided Design & 3D Modelling
Work on live projects with our Industry partners
Work on live projects with our Industry partners
Our graduates have won awards at New Designers
Our graduates have won awards at New Designers

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

This Product and Industrial Design degree provides an opportunity to experience and develop the skills and processes involved in the professional practice of product and industrial design. Approaches are centred around consumer goods, where issues surrounding everyday manufactured products are developed and explored. The degree investigates the cultural, technical and commercial factors which influence the development of innovative new products, and introduces the creative and professional strategies which underpin design.

The study includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product. Industry partners include Ford, Xerox and Herman Miller, with strong working relationships with Imagination Ltd., Conran & Partners and London Associates. The staff team is drawn from nationally and internationally experienced designers who bring their research and professional interests directly into the student environment.

  • This Product and Industrial Design degree is industry focused which has excellent links to industry
  • This unique degree provides the depth of skills and knowledge needed to succeed in Product or Industrials Design as a career
  • As a student on the degree, you will learn the development process of taking a product to completion, not only in terms of the design but also in terms of the knowledge of influencing factors needed to make the product successful
  • This exciting degree fosters students to be experimental, explore and challenge their design ideas to push the boundaries on traditional Product Design

What's the course about?

This course provides an opportunity to experience and develop the skills and processes involved in the professional practice of product and industrial design. Approaches are centred around consumer goods, where issues covering everyday manufactured products are developed and explored. The degree investigates the cultural, technical and commercial factors which influence the development of innovative new products, and introduces the creative and professional strategies which underpin design.

Your main campus is College Lane   

This is where the creative arts, science and health related subject are based. This means you’ll share the campus with future nurses, scientists, artists and more. You can use the common rooms to relax with friends, work out in the 24-hour gym or have a drink in on-campus pub or cafes. We also have restaurants for you to eat in or grab something on the go. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes. 

What will I study?

 Teaching on this programme is largely focused around project based work. All projects are supported by focused lectures, seminar discussions. At Year One and Year Two, there are a range of additional workshop sessions that are designed to address the broad range of design skills required by Product Designers, these include 3d workshop skills, 2d CAD, 3d modelling through to issues relating to the presentation and visualization of project ideas.

Students tackle a variety of briefs ranging in complexity and time scales, some that are directed and others in which students negotiate their direction of the brief. Some projects will take many weeks to complete whilst others will be solved within a matter of hours. There's also a huge variety to the pattern of learning experiences with some projects being team based and others are worked on individually. Tutorials and seminars include one-on-one, small group, medium sized groups for workshops and large groups for lectures. The project critique is a fundamental part of our design teaching. The critique is a forum in which students present and defend their project proposals in front of their peers; this mirrors the real life scenario when designers present their ideas to clients.

You will also take advantage of industry professionals who contribute to the programme including:

  • Thomas Howcroft – 3D Artist
  • Kate King – Design Researcher and Strategist
  • Joshua Elgood – Industrial Designer
  • Tom Portlock – Head of Creative Design, Careshield
  • Chris Woodward – Principal Design Consultant. CWD Industrial Design
  • Sam Costidell – Toy Designer/Modelmaker
  • Sebastian Conran - Honorary Doctorate

Student Blogs

Neofytos - My week at a glance

My week at a glance.

My week starts by attending to my studio space, which it is a corner made up of three big whiteboards, a locker to secure my belongings and a table to work on. I personally love that space! It always makes me feel good! Having this area to work and do research for projects that I have been given, make me feel focused and productive.

On Tuesdays I have a lecture which is about two or two and a half hours, depending on how much we need to cover.  In our lecture, we talk about theories that could be beneficial to our artistic perspective, but we also use this time to talk about anything that involves group assignments and projects.

Wednesdays for me only consist of an hour of optional art talks. During these talks, we have the chance to attend a seminar where artists are presenting their work to us! That's an amazing way to be provided with an insight into how the industry works and be prepared for our working lives after graduation.

Lastly, we have our optional life drawing sessions which run every Thursday's afternoon is a great chance to have a little break from spending most of your time in your studio space working on your projects. Going to the life drawing session I have the great chance to see the human figure, as well as being given the fantastic opportunity to draw models.

As for Friday, I have nothing booked on, so I can spend most of my time in my studio space working on my projects without getting distracted!

I love my routine at university, it gives me both the time to work on my projects thus attend and organise sessions and group works.

Student Blogs

Neofytos - Why I love my Course

What I love most about my course.

For years I have been drawing, painting and sculpting - prompting me to study Fine Art BA(Hons). And as a result, I have expanded my knowledge and learned more about fine art in greater depth about what I love.

The facilities at the Art and Design building are just amazing! That is what I love the most about my course. As a Fine Art student at this university, I have the great chance to take part and work in different workshops such as printmaking, ceramics, textile, welding, life drawing and so many more. For me, that is the most beneficial factor, because in this way the University allows me to explore and learn more about my artistic direction by trying different mediums and methods. Therefore, by having the freedom to attend to different workshops, I have the great chance to meet people from different courses, make new friends with similar interests and even more have the chance to collaborate with some of them!

As I said I love my course because it allows me and supporting me to try expanding horizons and find my artistic voice in an extremely healthy way.

Student Blogs

Neofytos - Why I chose Herts

Why I chose Herts.

I am an international student studying at the University of Hertfordshire, which has been a blessing!

I chose Herts because the University itself is such a wonderful place to study! The facilities and the two beautifully designed campuses that the University has made my studies here amazing! For instance, there are two huge Learning Resource Centres (LRCs) on both campuses at the university where it really helps the students with their assignments. Moreover, all the buildings where we have classes at are very new and that proves that the university cares about its appearance and invest a lot of money for the students to have a great environment to study within.

However, except for the excellent facilities that the university has, the University has a great spot for socialising. Cafes, restaurants, common rooms, gyms, and a big University club are factors that make Herts a great place to be. All of them are found near to each other which is very convenient for us as students to socialise easily.

Speaking of location, the University is not far from London which is an amazing thing since London is such a beautiful and diverse city!

All these were the factors that made me choose Herts and I have never regretted my choice!

Alumni Stories

Sam Sampson

Meet Sam Sampson who utilised the flexibility of his degree to discover his passion. Since graduating in 2017, he has been working as a Junior Creative at Wasserman Experience.

Current job roleJunior Creative
Year of graduation2017
Course of studyBA (Hons) Digital Media Design

Sam Sampson

Flexible studying opportunities

When Sam came to study at the University, he was a Philosophy student but ended up changing his major to Digital Media Design. 'Luckily, the humanities department provided a major/minor split in my studies. This meant whilst I was studying philosophy, I could pick from a range of other courses that I had not considered. I chose "New Media Publishing" and found that it was much more aligned to my personality, so I changed to a full creative degree. If it had not been for that system, I would not be in my current role.'

Flexibility is a key way in which the University supports students to tailor their studies to fit their lives and best suit their skills and career aspirations. This is part of our commitment to recognise potential and nurture talent, providing students with fantastic opportunities and experiences. Sam says, 'the University of Hertfordshire truly shaped me personally as well as my career. I can guarantee that no other University would have provided me with the same opportunities they did and I can confidently say that if I had not studied here, I wouldn’t be as happy in my career as I am today.'

Supporting athletes

Sam is also an athlete and was fortunate enough to qualify for the sport scholarship programme due to his involvement in judo. Extracurricular activities such as these enhance the student experience, giving students multiple ways to develop and uncover their potential. Sam says, 'The performance gym (Performance Hertfordshire) is a truly spectacular facility for all athletes. The staff are very highly qualified and provided me with ongoing support via specialised training regimes, nutritional advice and physiotherapy that was imperative to my performance as an athlete. I could not recommend Performance Hertfordshire enough.'

Sam began his studies uncertain of what he wanted to do or how his future career would unfold. However, through the support and ingenuity of the University’s degree programmes, Sam has been able to discover potential he hadn’t previously recognised and enter an industry that suits his skills and interests.

The University of Hertfordshire truly shaped me personally as well as my career. I can guarantee that no other University would have provided me with the same opportunities they did and I can confidently say that if I had not studied here, I wouldn’t be as happy in my career as I am today.

Alumni Stories

Elise Robinson

Meet Elise Robinson who has used her degree and creativity to propel her career. Elise currently works as a Marketing Project Senior at Marshall Amplification plc.

Current job roleMarketing Project Senior
Year of graduation2014
Course of studyBA (Hons) Graphic Design

Elise Robinson playing guitar

Currently, it’s Elise’s job to ensure smooth communication between the design and communications teams and other parts of the business. 'It's a bit like being an account manager for a design agency but in-house, where the other departments are your clients. I've taken a slight sideways step from a creative role to a management role, but it's my creative background and experience that helps me make informed decisions for the business.'

Embracing a different path

Having studied Graphic Design at Herts, graduating in 2014, and originally intending on leading a creative career in a commercial area, Elise soon embraced the opportunity of changing course and pursuing a more meaningful pathway.

Her degree provided her with a very broad understanding of cross platform campaigns and what it takes to deliver them. While she may not be in a creative role now, that broad understanding means she can confidently represent the creative teams and make strategic decisions.

Elise says she chose to study at Herts as the Graphic Design course reflected her career ambitions. She thinks choosing a Graphic Design course is a very personal choice because they vary so much. Some are very fine art focused, and some are much more commercial/business orientated. She wanted the latter, and Herts offers a very practical, business-orientated course that suited her and reflected the type of career she wanted to go in to.

Commercial experience

The commercial elements of the course alongside the industry exposure Elise received during her studies enabled her to develop an impressive wealth of experience and contacts which she could take with her into the professional world. 'The contacts I made whilst at university (printers, artists, clients and more) have been invaluable in my career so far. As the course was mostly practical design projects you had to go out and find suppliers and people to collaborate with.'

A wide set of skills is always attractive to an employer, especially when entering a creative role. Possessing a comprehensive skill base will make you even more employable. Elise encourages students hoping to follow a similar career path to diversify their skillset by exploring related disciplines. 'If you can do graphic design, why not also brush up on your photography, web design or illustration?'

'The contacts I made whilst at university (printers, artists, clients and more) have been invaluable in my career so far. As the course was mostly practical design projects you had to go out and find suppliers and people to collaborate with.'

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.