BA (Hons) Fashion Design

About the course

Fashion impacts upon all aspects of our lives and shapes our appreciation and understanding of the world around us. This course offers a commercially informed, creative and innovative design experience for tomorrow’s generation of fashion professionals. You’ll learn vital pattern-cutting skills in 2D and 3D as well as core manufacturing abilities. You’ll also enhance your freehand and technical drawing and illustration skills using traditional and computer-aided design methods.

As well as technical skills, you’ll explore the history of fashion and exciting innovations in contemporary design. Optional study trips, fashion shows, exhibitions and competitions will enrich your educational experience, while live industry projects could lead to your designs going into production and open up employment opportunities.

If you've already completed an Undergraduate degree, why not take a look at our Postgraduate degree and specialise in MA Fashion?

Why choose this course?

  • We support freedom of expression and individuality and help our students to be industry informed, socially responsible and creatively prepared
  • Our Fashion Design award offers an exciting balance of creativity, innovation and technical design helping to develop the next generation of fashion professionals in a rapidly changing industry
  • Strong industry relationships with a number of leading brands and designers collaborating through live projects, work placements, competition sponsorship and graduate employment opportunities
  • A great spacious contemporary environment including industry standard resources for you to thrive in
  • A highly experienced and dedicated academic and technical team putting your learning at the centre of the programme

What will I study?

In Year 1 the focus is on learning core design, technical and portfolio skills. We help you to understand the power of observation, how to develop an idea from concept to completion through experimentation and exploration, through the use of CAD and traditional portfolio techniques, you are taught how to begin to develop a relevant fashion portfolio.

You will also learn about 2D and 3D traditional and non-typical pattern cutting techniques beginning with the basics through to creative modelling on the stand and draping. How to manufacture garments beginning with the fundamental basics of sewing techniques and skills through to fully finished outcomes. Critical and Cultural studies will develop your knowledge about the global Fashion industry and the historical and contemporary aspects of Fashion.

In Year 2, you further develop your core fashion design, technical and portfolio skills with a greater emphasis on a continuous programme of exploration, eager curiosity and creativity. You will also learn about and develop skills in branding, marketing and communication and promotion. We also provide our students with the opportunity to participate in internationally recognised competitions too. Just some of the companies our students have enjoyed working for include Hugo Boss, Ralph Lauren, Giles Deacon, M&S, Ted Baker, Karen Millen, Maria Grachvogel, F&F, Boden, Paragon Clothing, New Look. 

​We'll teach you how to build networks with industry partners to enhance your career opportunities; through our visiting specialists and guest speakers. At the end of your second year, we offer a Sandwich year, where you can take a one year internship either abroad or in the UK to really develop those industry contacts.

In Year 3, you will be working towards a major project including a final contemporary collection, an essay on a particular aspect of Fashion and a professional portfolio. You are encouraged to put into practice the skills and knowledge gained throughout your studies capitalising on your strengths and embracing traditional, new and emerging technologies to communicate your design aesthetic. The portfolio will contain a comprehensive portfolio of designs, tech packs, marketing and promotional material. We also hold a Graduate Fashion Show, where you will get a chance to display your work completed during your course.

Independent study

As a student on our Fashion programme, a large chunk of your time will consist of independent study. Working on set tasks as directed by your tutors, you will be expected to explore and progress your projects independently outside of lesson hours.

Don’t worry though; independent study doesn’t have to mean studying alone. You will be guided by your tutors on the tasks, able to use our state-of-the-art facilities outside of lesson hours alongside your classmates, and supported by our excellent technicians if you have a query or get stuck when your tutor isn’t around. This allocated independent study gives you the ideal opportunity to build your personal style and grow confidence working and making decisions alone, whilst still giving you professional support and personal guidance you need on your academic journey.

Professional Accreditations

Ranked 29th in the country in the fashion and textiles section of the Guardian's 2017 University League Tables.


The emphasis throughout the degree is on a range of knowledge and skills in fashion and clothing design, including practical aspects of production awareness and marketing. This will equip you to work in a broad range of areas in the fashion industry, from design, styling, marketing, manufacturing, visual merchandising, buying and selling.

What job can I get?

Graduates from this course have gone into a wide range of careers, from fashion design, pattern cutting and garment technology to sourcing and allocating, buying, production management, and more. The professional skills graduates obtain from this course also allow them to build successful freelance careers.