BA (Hons) Digital Media Design

About the course

This course explores the digital domain, including multimedia platforms, mobile devices, and augmented and virtual realities, and establishes a rich, hybrid area of study for the 21st century. By using practice-based approaches and theory-led methodologies, the programme aims to provide you with the necessary knowledge and skills to become part of the digital revolution.

In this rapidly expanding field, you'll learn how digital media are produced and have the opportunity to explore areas such as web-based content, mobile apps, interactive advertising, responsive objects and environments, networked information and social-media systems, interactive video, live performance technology and digital art installations.

Why choose this course?

Digital Media Design is an award targeted towards students interested in experimenting with new interactive technologies (for example, augmented and virtual reality), creating web-based content (web-design, smartphone applications etc.), becoming experts in designing user experiences (interface layout, interface navigation, visual communication, branding), creating environment responsive public installations (projection mapping, multi-screen presentations) and creating augmented and virtual reality applications.

Exploring a combination of various digital mediums, platforms and skills, this degree has an emphasis on employability and strong industry links to keep the course up-to-date and relevant, build connections, and shape students into tomorrow's professionals.

What will I study?

First year

During the first year, students concentrate on building their core skillset, which includes graphic design, web design, video and sound editing, image manipulation, and basic photography skills. At the same time, aided by research literature and ideation sessions, they are introduced to concepts such as visual communication, ubiquitous design and user experience.

Second year

In the second year, students delve deeper into web-based content, and learn how to create mobile applications, interactive digital comics, video game prototypes and physical interfaces. The year culminates with a multi-disciplinary exhibition, where the Digital Media Design students lead a collaborative project, which includes students from other disciplines across the School of Creative Arts such as Music, Photography and Architecture or an external institution.

Third year

In the final year, students propose, manage and realise a substantial media project, alongside the production of a report in a subject of their choosing. Students examine and produce work for the multiple types of digital media platforms now available. Their studies will also prepare them for employment through professional development planning, sector analysis, portfolio development, networking and careers advice.

Careers

This degree will prepare students for employment through professional development planning, sector analysis, portfolio development, networking and careers advice.

Potential employment prospects include:

  • Media Production houses
  • Content Creation
  • Mobile and web applications
  • Web design
  • User experience expert in industries such as games, mobile, TV, and web
  • Interactive designer / developer
  • Digital branding / advertising
  • Digital artist / creative programmer / coder
  • Video blogger
  • Indie game developer

The programme welcomes students from a wide range of backgrounds and precursor experiences. The programme also welcomes the broadening perspectives brought by International students.

What job can I get?

This course will prepare you for careers in fields such as advertising, marketing, digital creativity, entrepreneurship, web consultancy, journalism and art.

Potential employment prospects include:

  • Media Production houses
  • Content Creation
  • Mobile and web applications
  • Web design
  • User experience expert in industries such as games, mobile, TV, and web
  • Interactive designer / developer
  • Digital branding / advertising
  • Digital artist / creative programmer / coder
  • Video blogger
  • Indie game developer

The programme welcomes students from a wide range of backgrounds and precursor experiences. The programme also welcomes the broadening perspectives brought by International students.