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BA (Hons) Digital Media Design

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

Future looking - in a contemporary environment exploring VR and AR
Future looking - in a contemporary environment exploring VR and AR
Discover the imaging environment with industry standard Cameras
Discover the imaging environment with industry standard Cameras
Your creativity at the forefront of the digital revolution and beyond
Your creativity at the forefront of the digital revolution and beyond

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

Digital Media Design is an award targeted towards students interested in experimenting with new interactive technologies (for example, augmented and virtual reality), creating web-based content (web-design, smartphone applications etc.), becoming experts in designing user experiences (interface layout, interface navigation, visual communication, branding), creating environment responsive public installations (projection mapping, multi-screen presentations) and creating augmented and virtual reality applications.

Exploring a combination of various digital mediums, platforms and skills, this degree has an emphasis on employability and strong industry links to keep the course up-to-date and relevant, build connections, and shape students into tomorrow's professionals.

What's the course about?

This course explores the digital domain, including multimedia platforms, mobile devices, and augmented and virtual realities, and establishes a rich, hybrid area of study for the 21st century. By using practice-based approaches and theory-led methodologies, the programme aims to provide you with the necessary knowledge and skills to become part of the digital revolution.

In this rapidly expanding field, you'll learn how digital media are produced and have the opportunity to explore areas such as web-based content, mobile apps, interactive advertising, responsive objects and environments, networked information and social-media systems, interactive video, live performance technology and digital art installations.

What will I study?

First year

During the first year, students concentrate on building their core skillset, which includes graphic design, web design, video and sound editing, image manipulation, and basic photography skills. At the same time, aided by research literature and ideation sessions, they are introduced to concepts such as visual communication, ubiquitous design and user experience.

Second year

In the second year, students delve deeper into web-based content, and learn how to create mobile applications, interactive digital comics, video game prototypes and physical interfaces. The year culminates with a multi-disciplinary exhibition, where the Digital Media Design students lead a collaborative project, which includes students from other disciplines across the School of Creative Arts such as Music, Photography and Architecture or an external institution.

Third year

In the final year, students propose, manage and realise a substantial media project, alongside the production of a report in a subject of their choosing. Students examine and produce work for the multiple types of digital media platforms now available. Their studies will also prepare them for employment through professional development planning, sector analysis, portfolio development, networking and careers advice.

Student Blogs

Neofytos - My week at a glance

My week at a glance.

My week starts by attending to my studio space, which it is a corner made up of 3 big white boards, a locker to secure my belongings and a table to work on. I personally love that space! It always makes me feel good! Having this area to work and do research for projects that I have been given, make me feel focused and productive.

On Tuesdays I have a lecture which it is about two or two and half hours, depending on how much we need to cover.  In our lecture, we talk about theories that could be beneficial to our artistic perspective, but we also use this time to talk about anything that involves group assignments and projects.

Wednesdays for me only consist of a hour of optional art talks. During these talks, we have the chance to attend a seminar where artists are presenting their work to us! That's an amazing way to be provided with an insight of how the industry works and be prepared for our working lives after graduation.

Lastly, we have our optional life drawing sessions which runs every Thursday's afternoon is a great chance to have a little break from spending most of your time in your studio space working on your projects. Going to the life drawing session I have the great chance to observe the human figure, as well as being given the great opportunity to draw models.

As for the Friday I have nothing booked on, so I can spend most of my time in my studio space working on my projects without get distracted!

I love my routine at the university, it gives me both the time to work on my projects thus attend and organise sessions and group works.

Student Blogs

Neofytos - Why I love my Course

What I love most about my course.

For years I have been drawing, painting and sculpting - prompting me to study BA Hons Fine Art. And as a result, I have expanded my knowledge and learned more about fine art in greater depth about what I love.

The facilities at the Art and Design building are just amazing! That is what I love the most about my course. As a Fine Art student at this university I have the great chance to participate and work in different workshops such as printmaking, ceramics, textile, welding, life drawing and so many more. For me that is the most beneficial factor, because in this way the University allows me to explore and learn more about my artistic direction by trying different mediums and methods. Therefore, by having the freedom to attend to different workshops, I have the great chance to meet people from different courses, make new friends with similar interests and even more have the chance to collaborate with some of them!

As I said I love my course, because it allows me and supporting me to try expanding horizons and find my artistic voice in a very healthy way.

Student Blogs

Neofytos - Why choose Herts?

Why I chose Herts.

I am an international student and by studying at the University of Hertfordshire, it has been a blessing!

I chose Herts, because the University itself is such a great place to study! The facilities and the two beautifully designed campuses that the University has, made my studies here amazing! For instance, there are two big libraries at the University where really helps the students with their coursework, one at the one campus and the second one to the other one. Moreover, all the buildings where we have classes at are very new and that proves that the university cares about university's appearance and invest a lot of money for the students to have a great environment to study within.

However, except of the excellent facilities that the university has, the University has a great spot for socialising. Cafes, restaurants, common rooms, gyms and a big University club are factors that make Herts a great place to be. All of them are located very near to each other which is very convenient for us as students to socialise easily.

Speaking of location, the University is located not very far from London which is an amazing thing since London is such a beautiful and diverse city!

All these were the factors that made me to choose Herts and I have never regretted my choice!